|Format||Children's television series|
|Created by||Cecily Truett Lancit
|Presented by||LeVar Burton|
|Theme music composer||Steve Horelick
Dennis Neil Kleinman
|Country of origin||United States|
|No. of seasons||21|
|No. of episodes||155 (List of episodes)|
|Running time||30 minutes|
|Picture format||480i (SDTV)|
|Audio format||Mono (1983–1987)
Stereo (1984–1987; some episodes, all episodes 1988–2006)
|Original run||June 6, 1983– November 10, 2006|
Reading Rainbow is an American children's television series that aired on PBS from June 6, 1983 until November 10, 2006 that encouraged reading among children. Then, after cancellation, reruns aired until August 29, 2008, when it was pulled from the schedule along with Mister Rogers' Neighborhood, Boohbah and Teletubbies.
The award-winning public television series garnered over 200 broadcast awards, namely scores of Emmy Awards, many of which were for "Outstanding Children's Series". The series was created under the leadership of Cecily Truett Lancit and Larry Lancit, at Lancit Media Productions in New York. The concept of a reading series for children was inspired by Twila Liggett, Ph.D., of Lincoln, Nebraska of the Great Plains National Instructional Television Library at the University of Nebraska–Lincoln; Paul Schupbach, director of the Great Plains National Instructional Television LIbrary; and Tony Buttino, of WNED-TV Buffalo, New York. The original team included Lynne Brenner Ganek, Ellen Schecter, and LeVar Burton as host.
Each episode centers on a theme from a book or other children's literature which is explored through a number of segments or stories. The show also provided book recommendations for kids to look for when they go to the library. It is the third-longest running children's series in PBS history, after Mister Rogers' Neighborhood and Sesame Street. It was also one of the first PBS shows to be broadcast in stereo.
On June 20, 2012, the Reading Rainbow App was released for the iPad and became the #1 educational app within 36 hours. Built from the ground up by LeVar Burton and his company, RRKIDZ, the app allows children to read unlimited books, explore video field trips starring Burton, and earn rewards for reading.
Show details 
Reading Rainbow was hosted by actor and executive producer LeVar Burton, who is also known for his roles in Roots and Star Trek: The Next Generation. It was produced by Lancit Media Entertainment from 1983 until 2000, and was produced by On-Screen Entertainment from 2000 through 2006.
A regular feature was a children's book narrated by a noted celebrity. Some of the celebrities who have read on the show include Philip Bosco (Barbara Bash's Desert Giant: The World of the Saguaro Cactus), Michael Ansara (Paul Goble's The Gift of the Sacred Dog, Sheila MacGill Callahan's And Still the Turtle Watched), Josie de Guzman (Leyla Torres's Saturday Sancocho), Jason Robards (Francine Jacobs' Sam the Sea Cow), Bill Cosby (Marc Brown's Arthur's Eyes), Eartha Kitt (Megan McDonald's Is This a House for Hermit Crab?) and Charles Kimbrough (David Wiesner's June 29, 1999). Another segment of the show featured Burton in different places talking to different people about their work and other contributions, focusing on the theme of each episode. (One episode even involved Burton taking the show behind-the-scenes for Star Trek: The Next Generation.) The final segment of each show, called Book Reviews, began with Burton's introductory phrase, "But you don't have to take my word for it," and features children giving capsule reviews of books they recommend. Burton ended every show with, "I'll see you next time."
The series' pilot, which aired as the show's eighth episode in 1983, featured the book Gila Monsters Meet You at the Airport by Marjorie Weinman Sharmat, and was narrated by Doug Parvin. It was created and produced in 1981. Burton hosted the programme.
Its theme song was written by Steve Horelick, Dennis Neil Kleinman, and Janet Weir; Horelick also served as the series' music director and composer. The theme was sung by Tina Fabrique. The original opening, which depicted a cartoon butterfly transforming the surroundings of young children reading books into cartoon fantasylands, was used until 1999. Later episodes used a new opening, this time a live-action sequence in a space-themed environment with the same theme song performed by R&B performer Chaka Khan, which was also used on reruns of older episodes until 2008, the year that PBS stopped running the show in reruns.
The daughters of producer Larry Lancit, Shaune and Caitlin Lancit, were often featured in the series, most notably as the children thanking the sponsors at the beginning and end of the show.
Reading Rainbow's last years 
Original production was to have ended after April 4, 2005, with the show continuing to air in reruns, but host LeVar Burton said on February 7, 2006 that five new episodes of the show would be shot in 2006 despite the continuing financial troubles of PBS.
Educate Inc. recently announced a new corporate configuration spinning-off Reading Rainbow into a new products division. The future of the series is uncertain. Burton stated on February 18, 2009, that he is considering webisodes of "a new version of a Reading Rainbow-like show" for adults...
Former executive producer LeVar Burton announced on his Twitter feed on March 19, 2010, that "Reading Rainbow 2.0 is in the works." On March 4, 2012, he announced that it was the "last day of shooting before launch!"
On June 13, 2012, LeVar Burton spoke at a special presentation at Apple Inc's annual World Wide Developers Conference where he and his business partner Mark Wolfe announced and subsequently demonstrated Reading Rainbow's relaunch as an iPad app for the first time in public.
On June 20, 2012, Reading Rainbow was officially relaunched as an iPad App on Apple's iTunes Store. Within 36 hours it became the #1 Educational App.
Animation producers 
Feature Book filming 
The photographing of the Feature Book segments was by:
- Centron Films (1983–1987; renamed in 1986 to "Centron Productions Inc.")
- Loren Dolezal (1988–1998; renamed in 1995 to "Dolezal Animation"); Take Ten Animation teamed up with Dolezal from 1995–1998
- On Screen Entertainment (1999–2006)
- Roger Holden - www.rogerreadingrainbow.com - Designer of the digital animation photography system used by Centron Films to film the Feature Book segments (1983-1987)
Guest readers and contributors 
Writing and illustrating contest 
In 1995, the creators launched the first contest called Reading Rainbow Young Writers and Illustrators Contest. The annual writing and illustrating competition for children grades K through 3 continued until 2009 when it was relaunched as PBS Kids Go! Writers Contest.
- About Reading Rainbow
- Burton Talks Drama, Diversity, Respect & 'Reading Rainbow'
- "Twitter / LeVar Burton: Want y'all to know...". 2009-02-18. Retrieved 2009-02-25.
- Twitter Announcement of Reading Rainbow 2.0
- Twitter Announcement of Last Day of Shooting of Reading Rainbow 2.0
- Lunch with LeVar Burton
- Just Childrens Books: Reading Rainbow Relaunched as an App
- Reading Rainbow at the Internet Movie Database
- Reading Rainbow at TV.com
- RRKidz Reading Rainbow products website
- Reading Rainbow App for iPad on the Apple App Store