WQTW

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WQTW
WQTW logo.png
City of license Latrobe, Pennsylvania
Broadcast area Pittsburgh, Pennsylvania
Branding "Music Power 104"
Frequency 1570 kHz
First air date December 12, 1951 (as WAKU)
Format Classic Hits (WLSW simulcast)
Power 1,000 watts (day)
224 watts night
Class D
Facility ID 36115
Former callsigns WAKU (1951-1959)
WSHH (1959-1963)
Owner Ludwig Stanley Wall (dba Wall Broadcasting)
Website musicpower104.com

WQTW is an American radio station, licensed to the city of Latrobe, Pennsylvania. WQTW operates at 1570 kHz with a maximum power of 1,000 watts day, 220 watts night. The station is owned by L. Stanley Wall, who also owns and operates WLSW-FM in Connellsville (licensed to Scottdale), Pennsylvania.

History[edit]

First in Latrobe[edit]

WQTW first signed on the air as WAKU on December 12, 1951, making it the second AM station to come on the air in Westmoreland County, as WHJB (now WKHB) had been the first in 1934. A second station, WTRA (now WCNS) came on the air five years later after WAKU's debut.

WAKU was originally owned by Clearfield Broadcasters, Inc., which owned and published the Clearfield Progress newspaper, headquartered in Clearfield, Pennsylvania; as well as radio station WCPA. The newspaper was looking to expand its advertising reach by building or buying radio stations in nearby markets, and would do so with further acquisitions in Indiana and Centre counties. The station initially signed on the air as a daytime-only station, with a maximum power output of 250 watts, with studios at 200 Depot Street in downtown Latrobe. It was granted permission in 1955 to increase its power to a full 1,000 watts; its current power output today.

In 1957, Clearfield Broadcasting decided to sell WAKU, as they were preparing to acquire Indiana County-based WDAD and WQMU, a transaction that would be completed in 1958. WAKU was sold to WAKU, Inc., a company headed by Harry Reed on July 1, 1956. This would mark the first of several transactions over the next decade.

In 1959, WAKU was acquired by Rosenblum Stations, which also owned WISR in Butler, and WACB in Kittanning, as well as two other stations in Ohio. The call letters were then changed to WSHH, which were later acquired by a Pittsburgh FM station that still uses these same call letters today. Rosenblum Stations, however, sold WSHH to Tayloradio, in 1962; a company headed by Keith Horton, the vice president and general manager of WELM in Elmira, New York. This period of ownership would also not last long, as WSHH was sold to Westmoreland Broadcasting Corporation, a company headed by John J. Stewart, in February 1963 and assigned its current callsign, WQTW. In the mid 60's WQTW featured popular radio personalities such as Tom Sidwell, John Vincze, Jim Albright and Joe Gearing.

Westmoreland Broadcasting remained WQTW's owner until October 31, 1973, when it was acquired by Regency Broadcasting Corporation, a company headed by Nick Corvello and would retain ownership until a fire silenced the station in the early 1980s.

Down in Flames[edit]

WQTW experienced a major setback on New Year's Eve of 1982, when its studios and offices were destroyed in a fire, leaving the station dark for about a year and a half [1], and keeping local firefighters busy for about six hours that day.

The license and tower, being all that was left from the station, were then advertised for sale. Stan Wall, owner of WLSW-FM, 15 miles south of Latrobe, purchased the remains of the station for $66,000 in April 1984. Coincidentally, Wall had been turned down for a job at WAKU when he was beginning his career and had also served as manager of competitor WTRA before putting WLSW on the air.

WQTW Returns[edit]

Upon purchasing the station, WQTW had to be returned to the air quickly in order to avoid forfeiture of the FCC license. A double-wide mobile home was purchased and parked at WQTW's transmitter site on George Street in Derry Township, just on the outskirts of Latrobe. The station returned to the air less than six months later with a full-service format of middle-of-the road and oldies music, with polka music on the weekends.

A construction permit was granted for the station in 1989 to move down the dial to 880 AM (still daytime-only but with almost double the coverage), but that permit was abandoned the following year when the station was granted nighttime power of 220 watts.

In 1990, the station began simulcasting WLSW full-time over WQTW. Specialty programs of high school football, weekend oldies and polka programming remained independent of WLSW.

Since 1990, WQTW has been leased to two other operators through time-brokerage agreements, though the formats they adopted were short lived. For a brief period in the mid-90's, the station affiliated with the Prime Sports Satellite Network, in an attempt to support the growing audience for all-sports radio.

WQTW Today[edit]

WQTW abandoned its simulcast of WLSW in the fall of 2007, switching to a format of oldies from the 50's through the 80's, in addition to some college sports broadcasts, with mild success. In March 2009, WQTW made the switch to its current format of classic country music. On weekends, WQTW's airs specialty weekend programming and high school sports broadcasts. On March 28, 2012 WQTW changed their format to classic hits, simulcasting WLSW 103.9 FM.

Sources[edit]

External links[edit]

Coordinates: 40°18′07″N 79°21′56″W / 40.30194°N 79.36556°W / 40.30194; -79.36556