WNNK-FM

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WNNK-FM
Wink 104 logo
City of license Harrisburg, Pennsylvania
Broadcast area South Central Pennsylvania
Branding Wink 104
Slogan "Harrisburg's Best Music Mix"
Frequency 104.1 MHz (also on HD Radio)
104.1 HD-2: Sports (WHGB simulcast)
Translator(s) 95.3 W237DE (Harrisburg, relays HD2)
First air date 1962
Format Hot Adult Contemporary
ERP 22,500 watts
HAAT 221 meters
Class B
Facility ID 32945
Transmitter coordinates 40°18′59.31″N 76°57′02.91″W / 40.3164750°N 76.9508083°W / 40.3164750; -76.9508083
Callsign meaning WiNK 104
Former callsigns WTPA-FM (1962-1985)
WNNK (1985-1990)
Owner Cumulus Media
Sister stations WWKL, WQXA, WHGB, WZCY
Webcast Listen Live
Website wink104.com

WNNK-FM (104.1 FM, "Wink 104") is a commercial FM radio station licensed to Harrisburg, Pennsylvania. Its studio is located at 2300 Vartan Way, Suite 130, Harrisburg[1] and its transmitter and broadcast tower are located on Blue Mountain in East Pennsboro Township, Cumberland County. The station is owned by Cumulus Media and broadcasts a hot adult contemporary format.

History[edit]

The station signed on for the first time in 1962 as WTPA-FM under ownership of Newhouse Broadcasting, owner of WTPA-TV, with a Beautiful Music format.[2] In 1980, the station adopted the "FM104"[3] slogan with a format change to AOR. Newhouse sold WTPA to Foster Media in 1982, who then sold it to Keymarket Communications in 1984.[4] In January 1985, the call letters were changed to WNNK, the station's slogan changed to "Wink 104" and the format changed to Contemporary Hit Radio. Throughout the 80s and 90s, Wink 104 was consistently ranked #1 in the Arbitron ratings for the Harrisburg / Carlisle / Lebanon market. Beginning in the late 1990s, Wink 104 was the subject of a rapid-fire series of mergers and acquisitions. Keymarket Communications sold WNNK to Capstar in 1995.

In 1998, Capstar Broadcasting Corporation and Chancellor Media Corporation announced a merger that would result in Chancellor Media owning 463 stations in 105 markets once the deal was completed in second quarter 1999.[5] Chancellor Media later became AMFM, Inc., now the owners of WNNK.

AMFM, Inc. was then purchased by Clear Channel Communications in a deal announced October 3, 1999, and valued at $17.4 billion.[6] The merger brought WNNK and WTPA under the same ownership. An interesting footnote to this series of acquisitions is that a substantial percentage of WTPA's on-air imaging and DJ banter consisted of attacks on Wink 104 and its personalities in the years leading up to the Clear Channel purchase. Once both stations wound up under Clear Channel control, the new owners required WTPA DJs to immediately cease all on-air references to Wink 104.

As a condition of the Clear Channel-AMFM merger, the United States Department of Justice forced the new company to sell 99 radio stations in 27 markets in United States. Included were four Harrisburg, Pennsylvania stations: WTPA, WTCY and WNCE-FM as well as WNNK. All went to Cumulus Media.[7]

In 2001, shortly after the ownership changes, Clear Channel launched WHKF in an attempt to reduce Wink 104's market dominance by stealing the younger portion of WNNK's audience. This ultimately led to Clear Channel's adult-oriented station WRVV taking the overall #1 position in the market; not because of improved ratings at WRVV, but because of decreased listenership at WNNK. Cumulus Media reacted to WHKF by launching their own youth-oriented station, Hot 92, the former WCTX. Although WHKF never approached Wink 104 in Arbitron ratings, it did cause Wink 104 to change formats from Hot AC to AC in March 2002. The logic to this maneuvering was that Wink 104 would continue to dominate the adult demographic, while Hot 92 would either dominate the young demographic or severely cripple WHKF's ratings.

From inception until 2003, Wink 104's studios and offices were located in a standalone building in uptown Harrisburg. Due to the consolidation with WTPA, WTCY, and WWKL, as well as the expenses involved with ongoing repairs, the studios and offices for all of the Cumulus Media stations were moved to a single location in an office park in Susquehanna Township (a suburb of Harrisburg).

Wink 104 is generally regarded as the original "Wink" station in contemporary radio, and has inspired other stations including the relatively close Wink 108 in State College, Pennsylvania (WIKN) and Wink 106 in Corning, New York (WNKI).

Slogans used by Wink 104 include (in no particular order) "four in a row with no talk", "five / six in a row", "long music marathon", "we only stop the music twice an hour", "your 10 in a row station", "the best songs of the 80s, 90s, and today", and "#1 for today's hit music, free money, and fun". Their current slogan is "today's best music".

Production & imaging[edit]

Wink 104 currently uses the "Z+" jingle package from JAM. From 2001 until mid-2002, Wink used a combination of the "KDWB 1996", "KDWB 1997", and "Fly 92" packages from Reel World Productions. Previously, the "Z World" package from JAM was used.

Until 2001, Wink 104 still used studio-grade CD players for music, and a combination of carts and AudioVault for commercials, jingles, and other non-programming elements. In 2001, Wink 104 began using Prophet, a computer-based automation system, almost exclusively.

Bruce Bond[edit]

Bruce Bond was the host of Wink 104's afternoon drive, titled The Bruce Bond Late Afternoon Show. This show was noteworthy for both its format and the time slot in which it aired. The Late Afternoon Show was an all-talk show with multiple concurrent hosts; while this itself is not unusual, its presence on an otherwise all-music formatted station is highly unorthodox. Even more unusual was the fact that the show aired on weekdays from 3:00 PM to 7:00 PM, otherwise known as the "afternoon drive" and the second most-expensive portion of the day (generally second only to the morning drive) for advertisers. Typically, this time slot is reserved for carefully calculated and heavily-tested programming. Wink 104 saw tremendous success with the format, however, and aside from a few brief interruptions, ran the show live from 1995 until 2002.

In 2002, Bruce Bond was fired from the station and the show was canceled. Wink 104's official explanation was that the show, which typically featured subject matter geared towards a mature audience, was not compatible with their new "family friendly" programming.

On June 27, 2008, Bond was indicted on 65 charges related to money laundering, identity Theft, and mail fraud in New York, New York. He was held on $250,000 bond.[8] Bond was jailed at Rikers Island in New York. He pleaded guilty to charges of second-degree grand larceny, identity theft, and the possession of forgery devices on September 24, 2008, accepting a sentence of two and one-third to seven years in prison.[9]

HD Radio[edit]

Cumulus Broadcasting began adding HD Radio equipment to some of its stations in 2005. One of the first ten stations to receive the new technology was WNNK-FM.[10]

WNNK-FM's HD2 subchannel was the originating source for another Cumulus-owned station in Harrisburg, urban adult contemporary formatted "The Touch". "The Touch" was simulcast on translator W237DE at 95.3 FM. WNNK-FM's HD2 subchannel became the "home" for the programming when the original home at 1400 AM became sports WHGB "ESPN 1400" (now simulcast on WNNK-FM's HD3 subchannel). On August 27, 2011 The Touch 95.3 posted on its website that its last day would be August 31, 2011. ESPN sports radio programming took over 95.3 as a translator to WHGB/1400 at that time. There is currently not one full-time Urban/Urban AC station in Harrisburg, even though WWKL adds old school tracks to pick up listeners that liked Urban music in Harrisburg.

Signal Note[edit]

WNNK-FM is short-spaced to WAEB-FM "B104" (licensed to Allentown, Pennsylvania) as they both operate on 104.1 MHz and are only about 75 miles apart. The minimum distance between two co-channel Class B FM radio stations according to current FCC rules is 150 miles.[11]

References[edit]

  1. ^ "WINK 104 Station Information". Retrieved 2014-08-04. 
  2. ^ "WNNK Historical Documents". Retrieved 2014-07-27. 
  3. ^ Portzline, Timothy (2011). Harrisburg Broadcasting. Charleston, South Carolina: Arcadia. p. 75. ISBN 9780738575070. 
  4. ^ Portzline, Timothy (2011). Harrisburg Broadcasting. Charleston, South Carolina: Arcadia. p. 99. ISBN 9780738575070. 
  5. ^ "Chancellor Media And Capstar Broadcasting To Merge, Creating Nation's Largest Radio Broadcasting Company With Enterprise Value Of More Than $17 billion". Business Wire. 1998-08-27. Retrieved 2011-11-03. 
  6. ^ "Clear Channel gets AMFM". CNNMoney. 1999-10-04. Retrieved 2011-11-03. 
  7. ^ "Clear Channel-AMFM Merger Gets Approval". Retrieved 2014-07-29. 
  8. ^ Maull, Samuel (2008-06-27). "Pennsylvania former radio talker indicted in NYC". Newsday. 
  9. ^ "Bruce Bond pleads guilty in New York City today". The Associated Press (via PennLive.com). 2008-09-24. 
  10. ^ Harnett, Mary Beth (2006-04-24). "Harris Corporation Announces Multi-Deal Agreement as Exclusive HD Radio(TM) Supplier to Cumulus Broadcasting". EE Times. 
  11. ^ "Minimum distance separation between stations., Code of Federal Regulations, Title 47, Section 73.207". Retrieved 2014-07-30. 

External links[edit]