WYSL

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WYSL
Logowysl.jpg
City of license Avon, New York
Broadcast area Genesee River Valley
Branding "News Power 1040"
Slogan "Whistle"
Frequency 1040 (kHz)
First air date 1987
Format News/Talk/Sports
Power 20,000 watts day
13,200 watts critical hours
500 watts night
Class B
Callsign meaning Your Sports Leader
Affiliations Talk Radio Network
ABC News Radio
Westwood One
Owner Robert Savage
(Radio Livingston)
Webcast WarpRadio
Website WYSL1040.com

WYSL is a radio broadcasting station in Avon, New York. Broadcasting at 1040 kHz on the AM dial, the station is owned by Robert C. Savage under the name Radio Livingston and serves Livingston County and the Rochester metropolitan area.

WYSL streams its programming on the Internet.

History[edit]

The call letters for WYSL were taken from a radio station in Buffalo which had used the same calls (that station is now known as WWWS). Savage launched an all-news format in 1987 on 1030 kHz as a daytime-only station, but would later move to the 1040 frequency to broadcast 24 hours per day.

Historically the station was an all-news radio format with both local content and programming from the Associated Press. The all-news format, however, would end in 2006 for a number of reasons. First, the Associated Press discontinued its radio services in July 2005. WYSL replaced the network with CNN Headline News, the only other national commercial all-news outlet available. After that, however, CNNHN decided to launch "Headline Prime," which effectively eliminated its viability as an all-news network between the hours of 7 PM and 2 AM ET (later expanded through the entire overnight). This left a large hole in the schedule. Third, the Rochester market's "second-tier" news talker, WROC 950, had been replaced by a progressive talk format and had locked up the area's CBS Radio Network affiliation.

As a result, WYSL picked up conservative talkers Laura Ingraham and Bill O'Reilly from the former WROC lineup and added Rusty Humphries and Jerry Doyle from Talk Radio Network to fill in the late evening gap, thereby transforming the station into a news-talker.

WYSL shares some news staff with another small station, WSPQ in Springville, which the station refers to as its "Western New York bureau." WYSL was affiliated with ABC News Radio and the Wall Street Journal Radio Network, but switched to the Salem Radio Network for newscasts in 2012, following what Savage described as an unacceptably pro-Democratic bias in ABC's reporting of the 2012 Republican presidential primaries.

WYSL increased its power from 2,500 watts to 20,000 watts in November 2006.

Programming changes in 2007[edit]

WYSL continued to transition into a full-time talk radio station in 2007. Early in 2007, the station added its first local talk show, hosted by local attorney Bill Nojay, as well as picking up Dennis Miller in the afternoon drive time slot. The CNN Headline News affiliation was completely dropped by June 2007 and replaced by Jim Bohannon while Jim Quinn's syndicated The War Room with Quinn and Rose was picked up in the morning drive, thus eliminating the last "all news" programming block on the station, in October 2007. Nojay's show began syndication in 2008 on WLEA in Hornell as well as on WGVA and its numerous simulcasts in the Finger Lakes.

WYSL is affiliated with WHEC-TV ("10NBC") to simulcast that station's local newscasts.

Savage is in the process of applying for a sister station for WYSL, which will operate at 1220 kHz and be licensed to Lakeville, New York. The new station will operate from the same tower site as WYSL.

An FM translator, W221CL, went on the air in early 2010 which covers the city of Rochester and portions of Monroe County. The FM station is branded "FM TALK 92.1 WYSL", which simulcasts WYSL 1040 AM.

Conflict with HD Radio[edit]

Savage has been a vocal opponent of the new HD Radio technology being used on the AM band, saying that the technology causes undue interference and unnecessary broadcast delay for minimal gain in quality.[1][2] He has since filed a formal complaint with the Federal Communications Commission over interference caused by WBZ's nighttime HD signal on the adjacent 1030 kHz frequency,[3] from which Savage had moved many years earlier to avoid that interference when his station went to a 24-hour broadcast schedule.

Programs[edit]

Weekdays[edit]

Local news updates are heard throughout the day.

Weekends[edit]

The station sells its weekend airtime for brokered programming; radio host Michael Warren Thomas is the most notable customer, and hosts six programs, mostly related to food, wine, gardening and tourism. Several churches also buy time on WYSL. In addition to brokered shows, WYSL replays weekday hosts as noted above, and carries some local high school, college and minor league sports.

In July 2010 WYSL added a new program; "Upstate Outdoors" featuring co-hosts Peter Hamann and former veteran Rochester radio news anchor/reporter Mark Giardina. The show focuses on topics such as hunting, fishing, skiing, target shooting, and other outdoor activities. The show was cancelled in February 2011. Giardina, who had worked in Rochester radio for over 30 years, left the station in 2011 and is now officially retired from broadcasting.

Timothy M. Thornton, Host of The Military Exchange Combatradio@yahoo.com www.ironmikes.co


Iron Mikes Military Exchange and The Military Exchange radio show, help support Operation Wounded Warriors with The Pittsford Baptist Church, Toys for Tots, Oasis Adaptive Sports, Blue Star Moms, and The CDGA Vets Club, The Marine Corp League.


Tim saw how Vietnam Veterans and Cold War Veterans were treated in the 60’s through 80’s and felt there needed to be a voice that uplifts the View of the Active Duty Veteran, Reserve, and Former Military in the eyes of their Civilian Counterparts. That was when the Combat Radio Network began for over 10 years running on local radio and Internet.

The Military Exchange radio show is Both News and Information, Military Politics, Humor, Commentary, and Real Life Heartache. Tim has a no Hold Bar approach to voicing His opinion in Favor of the Military Veteran.

The Military Exchange - Radio show airs every Saturday Morning at 7:00 am & Every Sunday night at 6:00 pm.

Slogans[edit]

The station uses the slogans "Whistle", a pun on its call letters, "News Power 1040" and "The News Station". The "News Power" Slogan was introduced in 2006.

See also[edit]

References[edit]

External links[edit]

Coordinates: 42°51′16″N 77°42′39″W / 42.85444°N 77.71083°W / 42.85444; -77.71083