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| Format = [[Paid download|Digital download]], [[CD single]]
| Format = [[Paid download|Digital download]], [[CD single]]
| Recorded = 2008<br>Village Studios<br><small>([[Los Angeles]], [[California]])</small>
| Recorded = 2008<br>Village Studios<br><small>([[Los Angeles]], [[California]])</small>
| Genre = [[Electropop]], [[dance-pop]], [[electronic dance]], [[hip house]]
| Genre = [[Pop music|Pop]], [[Dance music|Dance]], [[Contemporary R&B|R&B]], [[Electro music|Electro]]
| Length = 4:38
| Length = 4:38
| Label = [[Jive Records|Jive]], [[Zomba]]
| Label = [[Jive Records|Jive]], [[Zomba]]

Revision as of 21:15, 23 July 2008

"Forever"
Song

"Forever" is a song by American R&B singer Chris Brown. Produced by Polow da Don, it is the first single off the repackaged Exclusive: Forever Edition, and is the fifth overall single by Brown from his second studio album Exclusive.[1]

Following the worldwide success of the previous hit single "With You", "Forever" continued the chart-topping success worldwide. The song climbed the charts quickly in Europe and Australia based on strong digital download sales, even though "With You" continues to sell strongly. "Forever" has also become Brown's biggest hit from Exclusive in the UK mainly due to its dance theme popular in the UK, it's his third-highest charting single there to date, peaking at number 4. In Ireland it is Brown's first number one of his career, as it has reached number 1 for two non-consecutive weeks.

The song has officially become Brown's 9th top ten hit in the US since it has reached number four on the Billboard Hot 100.[2] "Forever" is Brown's fourth top ten hit in 2008, after "With You", "Shawty Get Loose", and "No Air". So far it has reached number 9 on United World Chart, and has gained 1,460,000 points so far and becoming his fifth highest-charting single there.[3]

Writing and recording

It's very fortunate, my label wants me to repackage the album and release some new records. I've been recording a lot of new records as well as having some songs that haven't been released yet that I can put on my repackaging.

—Chris Brown, MTV News[1]

"Forever" is one out of four new songs Brown recorded for the re-release of his second studio album Exclusive.[4] "Forever" was produced by Polow da Don and is one of the cuts Brown laid down recently. He recorded the song using an autotune effect, as he did in one of his previous singles, Kiss Kiss.[5]

Originally, the plan was to follow up his current single, "With You," with the Kanye West-featuring "Down," but the new material won out.[6] The song was penned by Brown and his songwriting team, the Graffiti Artists (besides Chris, Rob Allen and Andre Merritt comprise the crew). "We went into the studio, Polow gave me a beat, and I just started writing. His record is more of a European, techno, house-type feel," Brown recalled. "We wanted to give it that other side of crossover, and go a little bit to that pop realm. Hopefully, [I'll] be the Prince of Pop. I don't want to say I'm the King; I just hopefully can be the Prince of Pop." Chris shows respect for Michael Jackson who is the King of Pop. Similarly, Chris pays tribute to MJ by dressing like him; Chris wears MJ styled jackets or sweaters with the letter M on them.

Critical reception

Bill Lamb of About.com gave the song four and a half stars, and said it as one of Brown's best (single) to date and look for this song near the top of the pop singles chart very soon. He said, "The underlying structure of "Forever" is clearly out of club land. The synths continually threaten to break into a full techno sunrise effect". He also compared this song with Rihanna's hit single, "Don't Stop The Music", "Unlike Rihanna's decidedly retro "Don't Stop the Music," "Forever" brings the gorgeous essence of contemporary trance and techno to mainstream pop fans. This is arguably Polow da Don's most effective production to date". He also said, "Perhaps this is the single Polow da Don was hoping to put together when he worked the knobs for Usher's return on "Love in This Club". Where Usher's voice got lost in an incessantly dull groove, Chris Brown's now familiar vocals simply glide and wind around bubbling and gurgling synths anchored by bass lines that sound like they're rolling around at the bottom of a placid sea. Countless listeners will swoon."[7]

Music video

File:Chrisforevervideo.jpg
Chris Brown in the music video for "Forever"

The two-days shoot took place in Los Angeles, California, April 4, 2008. It was directed by the acclaimed Joseph Kahn. The video premiered on TRL on April 30, 2008 and on BET's 106 & Park on May 5, 2008. The video reached number one on the MTV Online Chart.[8]

The music video starts off with Brown driving into the club, and people are seen dancing while Brown starts to sing the first verse. Brown is also seen singing with light effects circling him. During the choruses, Brown and his background dancers start to dance on the empty dance floor. In the second verse, Brown is walking outside the club following his love interest. During the bridge, Brown is seen in the top roof with his love interest; the girl falls off the roof and Brown jumps to catch her. The two land safely, and after the final chorus, Brown drives out of the club.

Most fans and critics said that the video has a lot of similarity with Usher's "Love in This Club" video. The dancing and the music video has much similarity with Michael Jackson's dance moves especially in his music video Rock With You and Don't Stop 'Til You Get Enough. According to the Billboard, the song's video is a digital dream about sharing with one who makes your world stop: "I waited my whole life for this one night, it's gon' be me you and the dancefloor / dance forever." [9]

The video was quite popular in American television, by reaching number 2 on MTV TRL, and has stayed in the countdown for 23 days so far. The video was popular enough across Asia, by debuting at number 13 on MTV Asia program, "Chart Attack", which count 20 most popular video in Asia and so far has peaked at number 6. "Forever" also debuted at number 7 on MTV Hip Hop Countdown; MTV Asian program which count 10 most popular urban video in the region. So far, it has reached number 1 for three weeks, and has stayed in the countdown for six weeks so far.[10] In UK, it has reached number 5 on MTV Base. It also has peaked at number 1 on the MTV Online Chart.[11]

The video finally debuted on BET's 106 & Park at #10 on July 21st, 2008.

Charts performance

The song debuted at number six on the Billboard Hot Digital Songs on May 10 2008, selling 113,072 digital downloads on its first week. Due to its high digital sales, "Forever" debuted at number nine on the Billboard Hot 100, making it the highest debut of that week along with Jesse McCartney's Leavin' which debuted at number-fourteen; it became Brown's ninth top ten single. The song also debuted at number-nine on the Canadian Hot 100 based only on digital sales and has peaked there for 3 non-consecutive weeks. So far, it has sold 1,008,757 in digital sales in the US alone and has peaked at number-four on Billboard Hot 100. It has been certified Platinum by the RIAA.

"Forever" began receiving airplay on pop and rhythmic radio stations across the U.S. while urban radio stations still playing his previous single, "Take You Down". The song has finally been added to Urban radio stations in the week of July 7, 2008 despite it's not a fully Urban track, and made a debut at number 95 on Billboard Hot R&B/Hip-Hop Songs. "Forever" debuted at number sixty-three on the Billboard Hot 100 Airplay, and is currently sitting at number-six on the Hot 100 Airplay surpassing the peak position of "Take You Down" which was peaked at number-sixteen, due of some supports from Urban radios.

"Forever" also became a hit across Oceania. "Forever" debuted at number-forty on the New Zealand RIANZ Singles Chart, and in its second week ascended to number-five before reaching its peak at number-one, due to high digital sales. "Forever" has officially become Brown's eighth top ten hit in the country. It currently sits at number-one on the official RIANZ Singles Chart for eight weeks so far, keeping Rihanna's "Take a Bow" from taking the top spot for five weeks. It became his fifth number one single in New Zealand, after "Run It!", "Kiss Kiss", "With You" and "No Air". It has been certified Platinum by RIANZ for sales in excess of 15,000. "Forever" debuted at number twenty-nine on the Australian ARIA Singles Chart, and the following week rose to number-sixteen following its physical release. "Forever" has so far peaked at number-eight, and is Brown's third consecutive top ten hit from Exclusive.

The song also become very successful across Europe. In the UK, the song charted on June 1, 2008 at number-seventeen on downloads alone. The following week it moved up to number-eleven, and a week later, to number-eight (still on downloads alone). "Forever" was physically released on June 16, 2008 and on the chart dated June 29, 2008 reached its peak position at number-four, and has so far sold 107,025 copies and has stayed in the top ten for 5 weeks so far, becoming his third highest-peaking single there after "Run It" and "No Air". In Ireland, "Forever" debuted at number nine, and the two weeks later peaked at number six. In the next week, for the issue dated 22 June, "Forever" knocked Rihanna's 'Take A Bow' off the top spot on the Irish Singles Chart, becoming his first number one single in that country, and stayed at number one for two non-consecutive weeks. The song also has reached number 12 on Eurochart Hot 100, becoming his third highest-charting single there.

So far, "Forever" has reached number one in Ireland and New Zealand, and the top ten in Australia, Canada, Malta, Republic of Turkey, USA and UK.

In other media

On July 16, 2008, Comfort Fedoke & Stephen "Twitch" Boss from the US television reality program and dance competition So You Think You Can Dance, danced to "Forever" as the part of the competition, although Fedoke was in the bottom four of that night. Because of the performance, "Forever" climbed back both in US and Canadian iTunes Top 100 Songs, peaking at number three and number two.

Track listing

US Promo CD

  1. "Forever" (Main) - 4:40
  2. "Forever" (Instrumental) - 4:40

UK & Ireland CD Single

  1. "Forever" (Main)
  2. "Forever" (23 Deluxe Remix)

Australian CD Single

  1. "Forever" (Main)
  2. "Forever" (23 Deluxe Remix)
  3. "Forever" (Cahill Club Mix)
  4. "Forever" (Bobby Bass & J Remy Club Mix)
  5. "Forever" (video)

Credits and personnel

Charts

Chart (2008) Peak
position
Australian ARIA Singles Chart [12] 8
Canadian Hot 100[13] 9
Denmark Singles Top 40[14] 26
Dutch Top 40[14] 25
Eurochart Hot 100[13] 12
Irish Singles Chart[14] 1
Japan Hot 100[13] 88
New Zealand RIANZ Singles Chart[15] 1
Portugal Singles Top 50[14] 33
Swedish Singles Chart[16] 18
Turkish Billboard Top 20[17] 4
U.S. Billboard Hot 100[13] 4
U.S. Billboard Pop 100[13] 4
U.S. Billboard Hot R&B/Hip-Hop Songs[13] 95
U.S. Billboard Rhythmic Top 40[13] 9
UK Singles Chart[14] 4
United World Chart[14] 9
Preceded by New Zealand RIANZ number-one single
May 12 2008-June 30 2008 		Succeeded by
Preceded by Irish Singles Chart number-one single (first run)
June 19 2008 		Succeeded by
Preceded by
"On Wings" by Leanne Moore
 Irish Singles Chart number-one single (second run)
July 3 2008 		Succeeded by

References

  1. ^ a b Shaheem Reid, Jasmine Dotiwala (March 25, 2008). Chris Brown readies deluxe Edition Of Exclusive MTV. Accessed March 25, 2008.
  2. ^ Chris Brown Biography Accessed July 16, 2008
  3. ^ Media Traffic - United World Chart Accessed July 11, 2008
  4. ^ Keri on the re-release of Chris Brown's album Accessed July 23, 2008
  5. ^ The Gerbil’s Revenge: Musical Events: The New Yorker Accessed July 23, 2008
  6. ^ Grammy After Party 08 Accessed July 11, 2008
  7. ^ Chris Brown - "Forever" About.com. Accessed June 19, 2008.
  8. ^ MTV Base MTV UK. Accessed May 11, 2008.
  9. ^ Billboard Reviews Billboard Reviews. Accessed July 3, 2008.
  10. ^ MTV Hip Hop Countdown Chart MTV Asia. Accessed July 3, 2008.
  11. ^ MTV Base MTV UK. Accessed April 17, 2008
  12. ^ ARIA ChartsARIA Charts. Accessed July 3, 2008.
  13. ^ a b c d e f g Billboard Chart Billboard Chart. Accessed June 14, 2008.
  14. ^ a b c d e f Chris Brown - Forever aCharts aCharts. Accessed June 14, 2008.
  15. ^ New Zealand RIANZ Singles Chart New Zealand RIANZ Singles Chart. Accessed June 14, 2008.
  16. ^ Swedish Singles Chart Sverigetopplistan. Accessed June 14, 2008.
  17. ^ Billboard Türkiye Top 20 Billboard Türkiye Top 20. Accessed July 3, 2008.

External links

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