Boom Boom Pow: Difference between revisions
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Revision as of 18:07, 13 September 2009
"Boom Boom Pow" | |
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Song |
"Boom Boom Pow" is a single by the Black Eyed Peas released as the lead single from their fifth studio album, The E.N.D. The song uses the auto-tune vocal effect, and blends the genres of dance pop, electro-hop and hip hop.
"Boom Boom Pow" topped the Billboard Hot 100, making it the group's first U.S. number-one single. It is the longest-running single to stay atop the Hot 100 in 2009, where it kept the position for twelve consecutive weeks. It has also topped the Australian, Canadian and UK singles charts as well as reaching the top 10 in more than 20 countries.
The song sold over 4,000,000 digital downloads in the U.S,[2] becoming the group's highest-selling song in the U.S. to date.[3] It reached this threshold in just 23 weeks, faster than any other song in digital history. The old record was set by "Low" by Flo Rida, which topped the 4 million mark in its 35th week of release.[2]
Song context and formation
Fergie has commented on the unusual structure of the song, stating
I feel that 'Boom Boom Pow' is not your typical first single. It's not the typical, let's do a hooky chorus, and you know, have a feel good-heart love song, or anything like that. It's basically kind of to the left. We've always been kind of misfits, and so it kind of fits. The song is to the left, but it works, because we're being true to ourselves.[4]
The song also attempts a futuristic quality, with Fergie rapping the lyric "I'm so three thousand and eight, you're so two thousand and late." Will.i.am stated that the lyric helped inspire the futuristic concept of the video. Will.i.am also stated on the Merrick and Rosso breakfast show (Nova 96.9) that the song was heavily influenced by the electro sounds he heard in the nightclubs in Sydney, Australia, during the filming of X-Men Origins: Wolverine and his visit to Australia.[5]
Following the band's record breaking success with "Boom Boom Pow" and "I Gotta Feeling", Will.i.am commented in a video on Billboard on the song's success, saying:
'Boom Boom Pow' was made for underground clubs. Like, if I would've thought that was gonna be a radio song, I would've made it different. For example, when we made 'Don't Lie', I was like oh, let's make this radio friendly. 'Big Girls Don't Cry', ooh this sounds like a radio song, let me put some radio touch on it. That don't exist anymore. There's no such thing as a radio song. Radio is what the people want, and 'Boom Boom Pow' is proof that if something's dope, regardless of if it has that sprinkled radio vibe, that it should be played on the radio and the people are gonna like it.[6]
Release
"Boom Boom Pow" was released to U.S. mainstream radio on March 13, 2009. It was released officially on iTunes in the U.S. on March 30, 2009. It was scheduled to be released in the UK on May 25, 2009, however due to 3 alternative versions of the song entering the UK iTunes Top 50 songs, the Black Eyed Peas version was released 2 weeks early, on Sunday, May 10. One of their full performances took place at the American Idol Finale of 2009. This had also helped the single to become more well known to the public.
As of June 2009, an unknown number of North American radio stations have elected to censor the song's reference to satellite radio.[7] Most UK radio stations have also been found to distort the word satellite radio, and this is the version that appears on the UK CD single.
Remixes
The official remix is called, "Let the Beat Rock" (Boys Noize Megamix), and there are 4 versions of the song, the main version features 50 Cent, the 2nd version features Gucci Mane, and the 3rd version features Flo Rida, the 4th version is a mash-up of the 50 Cent remix & the Gucci Mane remix. There are other remixes using the original song by Busta Rhymes & Fatman Scoop.
Critical reception
Nick Levine from Digital Spy gave "Boom Boom Pow" four out of five stars, saying that "it's a fairly ridiculous robopop stomper featuring no real chorus, 808s & Heartbreaks-style beats, lashings of Auto-Tune, techno synths that arrive half-way through and this vintage diss from Fergie: 'I'm so 3008, you're so 2000 and late.' It may well become grating, but frankly who cares? Right now this just sounds cracking."[8] Billboard gave the song a positive review, stating that the song "shows the Black Eyed Peas in fine form" and that it was "a knockout".[9]
- Boston Globe: Dealt with individually, substance-free, grammatically suspect dance-floor jams like current monster hit "Boom Boom Pow," the slinky "Imma Be," or the fuzzy "Missing You" could be booty-shaking guilty pleasures.[10]
- Dot Music: E.N.D. opener "Boom Boom Boom" has a long way to go before it even tickles the room, mid-tempo beats cushioning a Fergie vocal that an autotune stuck on override can't sort out.[11]
- Entertainment Weekly: Indeed, indefatigable Auto-Tune anthems like The E.N.D.'s propulsive lead single, Boom Boom Pow (already the band's most successful to date), seem fueled by some mysterious slurry of dance-floor plutonium and diet Red Bull.[12]
- Vibe (magazine): However, the intergalactic punch of “Boom Boom Pow”–BEP’s first ever Billboard chart-topper–has stimulated a slew of cosigns from the likes of 50 Cent, Gucci Mane, and Kid Cudi.[13]
- The Guardian: As on their recent No 1 single, Boom Boom Pow, electronic clicks and buzzes are used lavishly, and the mood is as positive as ever. Just don't expect to love it immediately.[14]
- Los Angeles Times: The titles of the Peas' biggest hits tell the story: the giggle-inducing pun of "Don't Phunk With My Heart," the cheerily crude anatomical gesture of "My Humps" and now the Imax-ready sound effects burst of the chart-topping "Boom Boom Pow."[15]
- RapReviews: 2009's "The E.N.D." starts out with the latest smash single from the Peas entitled "Boom Boom Pow." The will.i.am track works by taking minimalistic production to levels almost previously unseen. A humming noise line in the background for the first minute sounds like a nuclear plant klaxon heard from miles away. The sound is married to a bass beat that only punctuates the song's title whenever it is spoken. The siren noise gradually fades away after BEP introduce to the hook and start the first verse, but it comes back again and again, only briefly being drowned out by a hyper-electronic melody from the two minute mark that lasts for about 40 seconds. It comes right back in as Fergie spits her signature rap verse a second time.[16]
- Rolling Stone: Whereupon the record segues into the Number One hit "Boom Boom Pow," and all hell breaks loose. There are Auto-Tune vocal trills, eerie synth chords, screechy disco-diva wailing, 808 thuds, raps about 808 thuds and a dizzying barrage of doggerel: "I got that . . . digital spit/Next-level visual shit." It is an assault on the senses, and on good taste. And it's the best thing Black Eyed Peas have ever recorded.[17]
- The Independent: Contrary to Fergie's claim on "Boom Boom Pow" that "I'm so 3008, you so 2000-and-late", their supposedly innovative electro-beat stylings are tired.[18]
Chart performance
In the U.S., the single sold 465,000 downloads in its first week of digital release, the third-largest number of download sales in a single week overall, and the largest single-week and debut-download totals by a group in the history of digital-download sales tracking, reaching #1 on the U.S. Billboard Hot 100 and Pop 100. It became the group's first U.S. #1, holding the spot for twelve consecutive weeks.[19] Having been dethroned to #2 by the Black Eyed Peas' other song "I Gotta Feeling", it is the longest running #1 song of 2009 to date on the chart, and the first song to spend at least twelve weeks at #1 since Mariah Carey's "We Belong Together" in 2005. "Boom Boom Pow"'s 12-week stay at #1 ties the record held by Eminem's "Lose Yourself" as the longest running Rap/Hip Hop song to top the Billboard Hot 100 chart[citation needed]. The song was finally dethroned on the Hot 100 by the band's own follow up single "I Gotta Feeling." The chart week of May 30, 2009 "Boom Boom Pow" became only the fifth song to top both Billboard's Mainstream Top 40 and Rhythmic Top 40 charts in the same week, reaching an estimated audience of 99 million on U.S. radio that week.[20] It was the fourth song of the decade of the 2000s to spend at least twelve weeks at #1, and only the twelfth song in the chart's history to spend at least twelve weeks at the top. It is the band's first Rhythmic number one, and their second Mainstream Top 40 number one. "Boom Boom Pow" became the first song in digital history to spend its first twelve weeks of release as the most-downloaded song in America, selling at least 200,000 copies a week for eleven straight weeks.[21][22]
It has also topped the charts on the Canadian Hot 100 the same week as on the Hot 100 and on the Australian ARIA Charts. On the New Zealand RIANZ chart, the song has so far peaked at number two. Moreover, it has charted within the top 10 in more than ten countries.[23]
On May 17 2009, it entered the UK Singles Chart at #1 based on almost 75,000 downloads alone. It is the band's second number one in the UK (the other being "Where Is the Love?" which also reached the top of the chart six years prior). It has also reached #3 so far in Ireland.
After being knocked off the number 1 spot in the United Kingdom on May 24 2009 by "Bonkers" by Dizzee Rascal and Armand Van Helden, the song remained at the #2 slot for 2 weeks before returning to #1 on June 7 2009. "Bonkers" had meanwhile swapped places with "Boom Boom Pow" and took the #2 slot. This subsequently marks the first time a song has had two separate runs at the summit of the chart since Shakira's "Hips Don't Lie" in July 2006. Their follow up single in the UK "I Gotta Feeling" also peaked at #1 and managed the same feat of having two separate runs at number one on the UK Singles Chart. The single is currently the fourth best selling of 2009 in the UK, behind Lady Gaga's Pokerface, Lady GaGa's Just Dance and La Roux's In For The Kill.
Music video
Fergie had stated at an interview on The Insider that the music video would be shooting the week of March 8, 2009.[24] The making of the video was released by MTV on April 8.[25]
In an interview to MTV, it was said that "... the concept of the video is the Peas' birth into the digital afterlife," Fergie said. "So the transformation is us going into a sort of birth or cocoon and coming out the other end as forms of energy. It's a parallel to the music industry. Now everything is downloaded." Group member will.i.am stated the video was inspired by how digital the world has become and hopes the video portrays "what it would be like if we were actually in the computer, if art was fused in it," he said. "[It's] analog life from a digital perspective. Becoming technology."[26] The music video was directed by Mathew Cullen and Mark Cudsi. The video premiered on Dipdive on April 18, 2009 and was released on iTunes on April 24, 2009.[27]
The video is set in the year of 3008, portraying "how it would be like if we actually lived in computers". This concept was based in a line of the song, in which singer Fergie states "I'm so 3008 / You so 2000 and late". The video starts with Taboo flicking through pictures on a HP TouchSmart, he selects the image of an mushroom cloud. As the singing starts, images of computer icons and random computer code and some ASCII art of "THE END" are flashing in the background. The Black Eyed Peas are then seen singing their verses of the song. While this is happening, dancers are seen in striped zentai suits, dancing to the song, and negative images are turned into positive images. e.g. the mushroom cloud turns into a tree swing, the grenade into a microphone, a gun into a trumpet and a nuclear barrel played as a drum. The video also features the face used on the album cover miming along to various lyrics; the face was designed as an amalgam of all four band members' facial features. Much of the imagery in the video is a homage to Rebecca Allen's 1986 video for the Kraftwerk song Musique Non Stop.[28]
The video was meant to go the full song but they cut it to 3:38 (Radio edit).
Track listing
Promotional CD
- "Boom Boom Pow" (Clean) — 04:12
- "Boom Boom Pow" (Clean Acappella) — 03:58
- "Boom Boom Pow" (Clean With Intro) — 03:49
- "Boom Boom Pow" (Dirty) — 04:12
- "Boom Boom Pow" (Dirty Acappella) — 03:58
- "Boom Boom Pow" (Dirty With Intro) — 03:49
- "Boom Boom Pow" (Instrumental) — 02:57
- (Original Version mixed by Dylan Dresdow)
CD single - United Kingdom
- "Boom Boom Pow" (Radio Edit) - 3:38
- "Boom Boom Wow" (D.J. will.i.am Megamix) - 4:12
Invasion of Boom Boom Pow - Megamix E.P.
An E.P. of remixes entitled "Invasion of Boom Boom Pow - Megamix E.P." was released on May 5, 2009[29]
- "Let the Beat Rock" (Boys Noize Megamix featuring 50 Cent) — 3:29
- "Let the Beat Rock" (Boys Noize Megamix featuring Gucci Mane) — 3:09
- "Boom Boom Style" (Zuper Blahq Megamix featuring Kid Cudi) — 3:37
- "Boom Boom Guetta" (Electro Hop Remix featuring David Guetta) — 4:01
- "Boom Boom Wow" (D.J. will.i.am Megamix) — 4:12
- "Boom Boom Boom" (D.J. Ammo/Poet Named Life Megamix) — 5:48
- The E.P. also includes a digital booklet.[30]
- Mixed by Dylan "3-D" Dresdow. Mastered by Chris Bellman at Bernie Grundman Mastering.[31]
Common Versions
- "Boom Boom Pow (Album) - 4:12
- "Boom Boom Pow (Clean) - 4:12
- "Boom Boom Pow (Radio Edit) - 3:38
- "Boom Boom Pow (w/a apple.de.ap) - 3:08 (roughly)
- "Boom Boom Wow (D.J. will.i.am Megamix) - 4:12
Charts
|
Certifications
|
Chart procession and succession
Release history
Region | Date | Format | Label |
---|---|---|---|
United States | March 10, 2009[1] | Radio impact | Interscope |
United Kingdom | March 17, 2009[64] | Promo release | |
Worldwide | March 30, 2009[65][66] | Digital download | |
United Kingdom | May 25, 2009[67] | CD single |
References
- ^ a b http://gfa.radioandrecords.com/publishGFA/GFANextPage.asp?sDate=03/10/2009&Format=1
- ^ a b c Grein, Paul (2009-09-09). "Week Ending Sept. 6, 2009: A Diva Returns". Yahoo Music. Retrieved 2009-09-09.
- ^ Chart Watch Extra: The Top 10 Songs And Albums At Mid-Year Chart Watch by Paul Grein, Retrived: July 8, 2009
- ^ Black Eyed Peas Go Digital On 'Boom Boom Pow' Set MTV.com. Accessed April 21, 2009
- ^ Boom Pow-Making the Video Dipdive.com. Accessed April 21, 2009
- ^ http://www.billboard.com/#/features/video-will-i-am-on-making-hot-100-history-1004004947.story
- ^ Matthews, Brandon (2009-06-04). "The N.A.B. Convinces Congress That Stealing Is A Good Thing". Satwaves. Retrieved 2009-06-05.
{{cite news}}
: Cite has empty unknown parameter:|coauthors=
(help) - ^ http://www.digitalspy.com/music/a155019/black-eyed-peas-boom-boom-pow.html
- ^ Williams, Chris. Review: Boom Boom Pow. Billboard.com. March 28, 2009. Retrieved April 7, 2009.
- ^ http://www.boston.com/ae/music/cd_reviews/articles/2009/06/15/black_eyed_peas_the_end/
- ^ http://uk.launch.yahoo.com/090615/33/221bu.html
- ^ http://www.ew.com/ew/article/0,,20282707,00.html
- ^ http://www.vibe.com/music/revolutions/2009/06/revs_the_black_eyed_peas_the_end/
- ^ http://www.guardian.co.uk/music/2009/jun/05/blac-eyed-peas-end-album
- ^ http://latimesblogs.latimes.com/music_blog/2009/06/album-review-black-eyed-peas-the-end.html
- ^ http://www.rapreviews.com/archive/2009_06F_theEND.html
- ^ http://www.rollingstone.com/reviews/album/28503103/review/28565349/the_end_the_energy_never_dies
- ^ http://www.independent.co.uk/arts-entertainment/music/reviews/album-the-black-eyed-peas-the-end-polydor-1702917.html
- ^ http://www.billboard.com/bbcom/charts/chart_display.jsp?g=Singles&f=The+Billboard+Hot+100
- ^ http://www.billboard.com/bbcom/chart-beat-bonus/chart-beat-the-black-eyed-peas-jeremih-beyonce-1003974969.story
- ^ Week Ending May 31, 2009: "Boom Boom Pow" Sets Digital Record Chart Watch by Paul Grein, Retrived: June 3, 2009
- ^ Week Ending June 14, 2009: America Eats Its Peas Chart Watch by Paul Grein, Retrived: June 17, 2009
- ^ http://acharts.us/song/42384
- ^ http://www.theinsider.com/news/1786971_Fergie_Gives_Firsthand_Account_of_Wedding_Day
- ^ http://www.mtv.com/videos/news/369929/fergie-calls-the-black-eyed-peas-misfits.jhtml#id=1608887
- ^ "Boom Boom Pow Backstage + Interview with The Black Eyed Peas". tabmagnetic.com. April 9,2009. Retrieved 2009-06-18.
{{cite web}}
: Check date values in:|date=
(help) - ^ http://dipmusic.dipdive.com/#/~/videoplayer/0/undefined/28427/~/
- ^ http://www.rebeccaallen.com/v2/work/work.php?isVideo=1&wNR=20&ord=alph&wLimit=12
- ^ http://www.blackeyedpeas.com/home/news/771424
- ^ http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=313862481&s=143441
- ^ http://www.prosoundnews.com/article/21874
- ^ http://www.ariacharts.com.au/pages/charts_display_singles.asp?chart=1U50
- ^ http://www.austriatop40.at/singles.jsp
- ^ [1]
- ^ [2]
- ^ [3]
- ^ http://allcharts.org/music/czechia/singles.htm
- ^ [4]
- ^ http://dutchcharts.nl
- ^ Suomen virallinen lista
- ^ http://www.mcm.net/programmes/top50/
- ^ [5]
- ^ FIMI
- ^ a b "New Zealand RIANZ Singles Chart
- ^ http://lista.vg.no/
- ^ [6]
- ^ [7]
- ^ "Turkey Top 20 Chart". Billboard Turkiye. Billboard. May 11, 2009. Retrieved 2009-05-11.
- ^ [8]
- ^ [9]
- ^ Pietroluongo, Silvio (April 8, 2009). "Black Eyed Peas Score First No. 1 On Hot 100". Billboard. Nielsen Business Media, Inc. Retrieved 2009-04-08.
- ^ http://www.billboard.com/bbcom/charts/chart_display.jsp?f=The+Billboard+Hot+100&pageNumber=Top+11-50&g=Singles
- ^ Hot R&B/Hip-Hop Songs Chart listing
- ^ http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=379&cfgn=Singles&cfn=The+Billboard+Hot+100&ci=3107181&cdi=10166146&cid=04%2F04%2F2009
- ^ http://www.billboard.com/charts/pop-songs#/charts/pop-songs?begin=1&order=position
- ^ Australian ARIA Gold Certification
- ^ Australian ARIA Accreditations
- ^ Ultratop
- ^ IFPI Certifications levels
- ^ New Zealand Chart Facts
- ^ www.promusicae.org
- ^ a b c http://www.buzzjack.com/forums/index.php?showtopic=96322&st=0}}
- ^ Trust, Gary (June 10, 2009). "Chart Beat". Billboard. Nielsen Business Media, Inc. Retrieved 2009-06-10.
- ^ http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=310229993&id=310229837&s=143444
- ^ http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=310716542&id=310716541&s=143444
- ^ http://www.foxbusiness.com/story/digital-release-new-black-eyed-peas-single---boom-boom-pow---moved-overwhelming/
- ^ http://www.radio1.gr/music/forthcoming_uk_singles.htm
- 2009 singles
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- Billboard Hot 100 number-one singles
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