Hood ornament

Mercedes-Benz

1913 Boyce MotoMeter

Ford Model 48

1949 Kaiser Virginian

1967 AMC Marlin

Home-made hood ornament on pick-up truck in Texas

A hood/bonnet ornament or car mascot is a specially crafted model of something which symbolizes a car company like a badge, located on the front center portion of the hood. It has been used as an adornment since almost the inception of automobiles.

Origin

In the early years, automobiles had their radiator caps outside of the hood and on top of the grille which also served as an indicator of the temperature of the engine's coolant fluid. The Boyce Motormeter Company was issued a patent in 1912 for a radiator cap that incorporated a thermometer that was visible to the driver with a sensor that measured the heat of the water vapor, rather than the water itself. This became a useful gauge for the driver because many early engines did not have water pumps, but a circulation system based on the "thermo-syphon" principle as in the Ford Model T.

Hood ornaments (or car mascots as they are known in the UK) were popular in the 1920s, 1930s, 1940s, and 1950s with many automakers fitting them to their vehicles. Moreover, a healthy business was created in the supply of accessory mascots available to anyone who wanted to add a hood ornament or car mascot to their automobile. Most companies like Desmo and Smith's are now out of business with only Louis Lejeune in England surviving. Sculptors such as Bazin, Paillet, Sykes, Renevey, and Lejeune all created finely detailed sculptures in miniature.

Branding

Many automakers wanted their own emblems displayed on their vehicles' hoods, and Boyce Motormeter accommodated them with corporate logos or mascots, as well as numerous organizations that wanted custom cap emblems to identify their members. The company had over 300 such customers at one time during the mid-1920s, for car, truck, tractor, boat, airplane, and motorcycle manufacturers, and in 1927, had 1,800 employees in six countries: U.S., England, Canada, Australia, France, and Germany. The hundreds of motor vehicle manufacturers before 1929 meant many customers for their customized emblems.

Examples

Along with the grille, the hood ornament is often a distinctive styling element and many marques use it as their primary brand identifier.

Examples of hood ornaments include:

• Archer on Pierce-Arrow cars
• Crest and Wreath on Cadillac cars
• Leaping jaguar on Jaguar cars
• Lion rampant on Peugeot cars
• Rocky Mountain big horn ram's head on Dodge cars and trucks
• Rocket on Oldsmobile cars
• Spirit of Ecstasy on Rolls-Royce Motors cars
• Trishields on Buick cars
• Three-pointed star surrounded by a circle on most Mercedes-Benz sedans and wagons, (not on sport coupe models, which instead tend have a grille with horizontal bars and a large centre-mounted star)

Additionally, many vehicle models such as Buick's Regal, the Chevrolet Impala, or Chrysler's Cordoba had their own unique emblem and accompanying distinctive standup hood ornament.

The Importance of Design

The radiator cap was transformed into an art form and became a way of individualizing the car, "representing a company's vision of the automobile", or "speaking volumes about the owner" of the vehicle.

Materials Used in Manufacturing

Hood ornaments are usually cast in brass, zinc, or bronze and finished in a chrome plated finish. During the years when chrome plate was unavailable, they were plated in either silver or nickel. Some also incorporated other materials, such as plastic, bakelite, or colored glass, while others incorporated a light bulb for illumination at night.

The best-known glass mascots were made by René Lalique in France, but other sellers or producers of glass mascots include Sabino in France, Red Ashay in England, and Persons Majestic in the U.S. The latter two had their products made in Czechoslovakia. The Lalique company, like Louis Lejeune, is one of the few survivors from this era of motoring.

Popular Collector's Item

There is now a strong collector's market for hood ornaments and car mascots. These items can now be bought and sold on the Internet using the standard techniques of e-commerce.

External links

• "Flying Ladies" The Art of the Automobile Hood Ornaments and Car Mascots. Retrieved on April 18, 2008.
• "ArtOnWheels" Collector´s source for Car Mascots, Dashboard Badges & Fine Automobilia Collectibles. Retrieved on October 9, 2008.
• "Mascot Mania" Comprehensive online resource for car mascot enthusiasts.
• DJL LaliqueRene Lalique designed car mascots and hood ornaments.
• "Jill Reger Photography" Photographic Art of Car Mascots and Hood Ornaments.
• "Car Hood Ornaments" A book of hood ornament photographs.