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| Format = [[Music download|Digital download]]
| Format = [[Music download|Digital download]]
| Recorded = {{ubl| 2012| {{nowrap| [[Joel Little#Career| Golden Age Studios]],}} {{nowrap| [[Morningside, Auckland| Auckland]], [[New Zealand]]}}}}
| Recorded = {{ubl| 2012| {{nowrap| [[Joel Little#Career| Golden Age Studios]],}} {{nowrap| [[Morningside, Auckland| Auckland]], [[New Zealand]]}}}}
| Genre = [[Art pop]],<ref name= spin /> [[Minimal music| minimal]]<ref name= time />
| Genre = [[Art pop]],<ref name= spin /> [[Minimal music| minimal]]<ref name= time />, [[synthpop]]<ref>http://www.pandora.com/lorde/love-club/royals</ref>
| Length = {{Duration| m= 3| s= 10}} {{small| (original version)}}
| Length = {{Duration| m= 3| s= 10}} {{small| (original version)}}
| Label = [[Universal Music]], [[Virgin (UMG)]]
| Label = [[Universal Music]], [[Virgin (UMG)]]

Revision as of 10:19, 17 December 2013

"Royals"
Song

"Royals" is a song recorded by New Zealand singer-songwriter Lorde, taken from her debut extended play The Love Club EP (2012). Later it was included in her debut studio album Pure Heroine (2013). The song was written by Lorde and Joel Little in half an hour. According to the pair, "Royals" is a "response to everything that's on pop radio". It was released on March 8, 2013 as the lead single from the extended play.

Critical response to the song was mostly positive, who praised its overall production and message. However, song's lyrics were accused of being racist by way of their counterpointing hip-hop music video iconography. "Royals" was recognized as one of the best songs of 2013 by media outlets, including Rolling Stone, Time, Spin and Consequence of Sound. The song eventually won a APRA Silver Scroll Award.

"Royals" became a commercial success, peaking atop the Billboard Hot 100 chart for nine consecutive weeks. It proved similar successes in many other regions including Belgium, Ireland, Canada, the United Kingdom, and New Zealand. It achieved multiple certifications in regions including Canada, New Zealand, the United Kingdom and the United States.

Two music videos for "Royals" were directed by Joel Kefali, one is the international version and the other is the US version. Both of them features lives of Lorde's schoolmates in slow motion. Lorde performed the song during numerous occasions, including on the Late Night with Jimmy Fallon, The Ellen DeGeneres Show and the 2013 New Zealand Music Awards. It has been covered by artists such as Selena Gomez, Mayer Hawthorne, and Pentatonix.

Production

Lorde had thought of writing a song about the luxury of pop musicians after seeing an image in the July 1976 edition of National Geographic showing Kansas City Royals player George Brett[4] signing baseballs, with his team's name emblazoned across his shirt – according to Lorde, "It was just that word. It's really cool." More broadly, historic aristocrats were also inspirational.[5] She wrote the lyrics to "Royals" in July 2012,[6] at her house in only half an hour.[7] She was listening to a lot of rap and hip-hop-influenced music, especially Lana Del Rey, while writing. Lorde has mentioned that "all those references to expensive alcohol, beautiful clothes and beautiful cars – I was thinking, ‘This is so opulent, but it’s also bullshit.’"[8] Lorde later went to the studio to show the lyrics to producer Joel Little, who said "Yeah, this is cool", and "Royals", along with two other songs, was produced in a week for The Love Club EP.[7]

Composition

"Royals"
A sample of the song, demonstrating its minimal nature
Problems playing this file? See media help.

"Royals" is a minimal song that incorporates elements from different genres. The song is influenced by art pop, pop, grime and blues.[citation needed] It follows a V-IV-I chord progression, D-C-G, and is written in the key of D Mixolydian mode (scale).[citation needed] It plays in common time at a slow tempo of 85 BPM.[9] The track has a similar rhythm to a snap song, with its instrumentation of "fingersnaps and toe-tapping bass."[10] The lyrics are described as turning "the aspirationalism of hip-hop culture on its head." The song concerns the luxury and lifestyle of pop artists.[10] The first verse focuses on her early life and sorrow over pop growing up in Auckland. The concept is introduced in the pre-chorus.

Release and reception

Professional ratings
Review scores
SourceRating
Common Sense Media[11]
The Corner7.5/10[12]
Digital Spy[13]
The Singles Jukebox6.00/10[14]

"Royals" is a single from The Love Club EP, which was originally released as a complimentary SoundCloud download on 22 November 2012.[15][16] The EP was later released for sale digitally in March 2013, and on CD in May 2013.

"Royals" received acclaim from music critics. Digital Spy gave the song five out of five stars praising the song saying it has an "addictive hook that thrives on its simplicity" continuing to comment saying "Lorde's success is here to stay."[13] Other reactions were mixed, with The Singles Jukebox having ratings ranging from a three to an eight out of ten.[14]

On 15 October 2013, co-writers Ella Yelich-O'Connor and Joel Little won the APRA Silver Scroll award, which honours outstanding achievement in original New Zealand pop songwriting.[17][18]

Accolades

"Royals" was recognized as one of the best songs of 2013 by numerous media outlets. The magazine Complex named the song the 50th best song of 2013, "it was catchy as hell and easy to digest".[19] Spin listed it at number 15 on its list of 50 best songs of the year, commenting that the song is a "true artpop rarely announces itself as such".[1] Time's writer Douglas Wolk wrote "It’s a pointed rejection of the aspirations that have been foisted on the victims of capitalism", placing "Royals" at number 10 on his list of top 10 songs of 2013.[2] Meanwhile, it was ranked as the best song of the year by Consequence of Sound [20] and the second best song of the year by Rolling Stone.[21]

Alleged racism

On 3 October 2013 (2013-10-03), influential Feministing blogger Verónica Bayetti Flores[22][23] published a mixed review of "Royals" in which she decried what she described as the song's racist lyrics. "While I love a good critique of wealth accumulation and inequity, this song is not one; in fact, it is deeply racist, because we all know who she's thinking when we're talking gold teeth, [Cristal] and Maybachs. So why shit on black folks? Why shit on rappers? Why aren’t we critiquing wealth by taking hits at golf or polo or Central Park East?”[24]

On 7 October 2013 (2013-10-07), The Civilian, a satirical New Zealand website, jokingly described the album Pure Heroine as being "riddled with bigotry" and mentioned Flores's article. It included a mock analysis of the lyrics of "Royals". According to the satire, the lyric "It don't run in our blood; that kind of luxe just ain't for us" suggests that expensive luxuries are not for white people and obnoxious materialism is only for black people; "Let me be your ruler" is Lorde asking for black people to submit to her so that she can rule over them and reap the economic benefits of their labour; and "Let me live that fantasy" is evidence that Lorde desperately wants to live out her fantasy of owning black slaves.[25]

On 9 October 2013 (2013-10-09), CNN reported on the Flores allegation(s), stating: "A spokesman for Universal Music New Zealand, [said that Lorde] had no comment in response to the criticism."[26] and Time trailed the matter in entertainment news.[22] Prompted by this coverage and the inflated media storm, Flores responded with a longer explanation and quoted Lorde as saying that she was specifically pointing out hip-hop in the song.[27]

On 11 October 2013 (2013-10-11), Aziza Jackson from The Washington Times defended the song by saying "Both Lorde and I are the spawns of a culture rigged with consumerism and class, not race, a world where money is green and greed is good. Today's hip-hop and pop lyrics are laced with the promotion of shiny yet empty lives and skin that is not black or white, but green."[28]

Two weeks later, World Socialist Web Site's music and culture critic, Ed Hightower appraised "Royals" in respect to the controversy, dismissing Flores's accusation of racism: "It is entirely to Lorde's credit that flunkies of Flores' caliber attack her work. One hopes that Lorde's development as an artist will include taking on even more challenging subject matter while retaining her integrity and deepening and expanding her sensitivities. Pure Heroine is a strong start."[23]

Chart performance

"Royals" debuted at number 1 on the New Zealand Top 40 on 15 March 2013 and remained in the top position for three weeks.[29] In August 2013, Lorde became the first solo female artist to top the Billboard Alternative Songs chart in the United States since Tracy Bonham in 1996.[30] The song also holds the record for longest reign by a woman atop the Billboard Alternative Songs chart, surpassing Alanis Morissette's "You Oughta Know," which spent five weeks at number one.[31] Following the release of "Royals" in the United States in June 2013, 85,000 copies were sold during a single week in July. In a subsequent interview, Lorde stated, "I had a sneaking suspicion that it might do all right".[32] On the week dated 2 October 2013 (2013-10-02), the song rose to number-one on the Billboard Hot 100, giving Lorde her first number one. At sixteen, she is the youngest artist to reach #1 since Tiffany did with "I Think We're Alone Now" on November 14, 1987.[33] With "Royals", Lorde is the first New Zealand act to have achieved a Billboard Hot 100 number one as lead artist.[34] The song debuted at number-three in the Irish Charts on the 3rd October 2013, before climbing to number-one, the following week. On the week dated October 9, 2013, the song retained its number one spot, selling a further 309,000 copies.[35][36] On 28 October "Royals" debuted at number one on the UK Singles Chart; in doing so, Lorde became the youngest solo artist to score a UK number one single since Billie Piper's 1998 song "Because We Want To".[37] The track spent a total of nine weeks at the top of the Billboard Hot 100 chart, the second longest run that year.[38]

Music video

The official video for "Royals" was directed by Joel Kefali and released on Lorde's official YouTube channel on 12 May 2013[39] with a US version released on 18 June 2013 on her VEVO account.[40] In line with the subject of the song, the video for "Royals" mostly consists of normal teenagers doing unexceptional things in slow motion. The actors in the music video are Lorde's schoolmates. In the international version, with the exception of one extended frame of Lorde singing, Lorde herself rarely appears in the video. On her lack of appearance in the video, Lorde said, "The music video for me was about creating a piece of art and I wanted it to feel cinematic and like it's something you can immerse yourself in. Having me in it didn't feel like something that was necessary to create that world. So I'm just in it for just a little bit. I think it works well."[41] The US version of the song uses the same clips as the international; however, it intersperses more clips of Lorde singing. It also omits scenes from the beginning and the end, which made reference to two of Lorde's other songs. This cut the running time from 4:02 to 3:21.

Live performances

On 13 August 2013, a rendition of "Royals" was recorded live for KCRW's radio programme Morning Becomes Eclectic.[42] Lorde appeared on US television for the first time by singing "Royals" on Late Night with Jimmy Fallon on 1 October 2013, wearing a white dress, and backed by a keyboardist and a drummer. "White Teeth Teens" was also performed on the show, but was only shown online.[43][44] She later sang the song on VH1 television show Big Morning Buzz Live on 4 October 2013, dressed in a black turtleneck and skirt.[45][46] Lorde performed "Royals" on US talk show Ellen on 9 October 2013.[47] Lorde opened the 2013 New Zealand Music Awards with "Royals".[48]

"Royals" was used as the basis of a parody on the Canadian Senate expenses scandal by the satirical CBC TV programme This Hour has 22 Minutes.[49] A group of law students from the University of Auckland, who had previously parodied Robin Thicke's "Blurred Lines", released a spoof of "Royals" titled "Lawyers" in October 2013.[50] It was used in the first episode of the fifth season of The CW television series The Vampire Diaries.

Covers and remixes

On 14 August 2013 (2013-08-14), singer Selena Gomez made an acoustic performance of "Royals", in Vancouver, during her Stars Dance tour.[51] The band Saints of Valory covered the song with an added "country-tingled rock twist".[52] Producer Raak released a remix of the song with Gilbere Forte's guest vocals.[53] This was followed by a remix from R&B singer The Weeknd.[54] In early September 2013, the group Fifth Harmony covered "Royals" on Cher Lloyd's I Wish tour. The girl-group Gap5 covered the song in week two of The X Factor (New Zealand series 1). It has also been featured on The X Factor in Australia and in the USA. Canadian indie rock band Walk off the Earth also covered the song in a video on their YouTube channel.[55] US girl-band Cimorelli also covered the song on their YouTube channel. The winners of NBC series The Sing-Off (season 3), Pentatonix, have also covered "Royals" on their YouTube channel.[56] British girl-group, Mutya Keisha Siobhan covered the song for Reload Sessions on Google+, on 10 October 2013.[57] Mayer Hawthorne did the song as part of Vevo's "Unexpected Covers" series, and Billboard asked readers to vote on their favourite cover in October 2013.[58] Meanwhile, The Rekkids,[59] Death By Bacon[60] and hundreds of lesser known artists have uploaded their covers of the song on YouTube.[61] The Florida State University all girl A Capella group, Acabelles, covered Lorde's Royals (produced by The Vocal Company) and the video went viral within a matter of weeks, being featured on Good Morning America, CNN, MSN, People, HLN, Elle, Seventeen, and more. The cover has over 5 million views on YouTube and has been mentioned by Lorde herself on her twitter.[62][63][64]

Track listing

Digital download
  1. "Royals" – 3:09

Charts and cerifications

Release history

Country Date Format Label
United States[114][dead link] 8 March 2013 Digital download Universal Music
Australia[115] Universal Music New Zealand
New Zealand[116]
United Kingdom[117] 20 October 2013 Virgin Records (UMG)

See also

References

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  116. ^ The Love Club - EP by Lorde. iTunes New Zealand. Retrieved 13 September 2013.
  117. ^ Lachno, James (11 September 2013). "Lorde – New Music". The Telegraph. Retrieved 19 September 2013.

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