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Revision as of 23:03, 10 February 2023

"Lavender Haze"
Single by Taylor Swift
from the album Midnights
ReleasedNovember 29, 2022 (2022-11-29)
Studio
Genre
Length3:22
LabelRepublic
Songwriter(s)
Producer(s)
  • Taylor Swift
  • Jack Antonoff
  • Sounwave
  • Jahaan Sweet
Taylor Swift singles chronology
"Anti-Hero"
(2022)
"Lavender Haze"
(2022)
Music video
"Lavender Haze" on YouTube

"Lavender Haze" is a song by American singer-songwriter Taylor Swift from her tenth studio album, Midnights (2022). It was written by Swift, Jack Antonoff, Jahaan Sweet, Sounwave, Zoë Kravitz, and Sam Dew, and produced by the first four in addition to Braxton Cook. According to Swift, the title is a 1950s-dated common phrase referring to the state of being in love, inspired by the series Mad Men.

Musically, "Lavender Haze" hybridizes ambient house, synth-pop and R&B music styles with electro-hip hop and disco elements, using modular synthesizers, muffled synth drum beats, layered vocals, and a falsetto refrain. Its lyrics were inspired by the online and tabloid scrutiny surrounding the romantic relationship between Swift and English actor Joe Alwyn. Upon the release of Midnights, "Lavender Haze" charted at number two in Australia, Canada, Ireland, New Zealand, and the United States—blocked from the top spot by Swift's own "Anti-Hero"—and peaked within the top-10 in 11 other countries.

Critics praised the song's sultry mood, danceability, and straightforward lyrics. Republic Records released the song to US contemporary hit radio as the album's second single on November 29, 2022. The music video of "Lavender Haze", written and directed by Swift, was released on January 27, 2023. It incorporates psychedelic and surrealist elements visually, and features Dominican-American model and trans activist Laith Ashley as Swift's love interest.

Background and writing

On August 28, 2022, Taylor Swift announced her tenth studio album, Midnights, set for release on October 21, 2022. The track-list was not immediately revealed.[1] Jack Antonoff, a longtime collaborator of Swift who had worked with her since her fifth studio album 1989 (2014), was confirmed as a producer on Midnights by a video posted to Swift's Instagram account on September 16, 2022, titled "The making of Midnights".[2] Beginning on September 21, 2022, Swift began unveiling the track-list in a randomized order through her short video series on TikTok, called Midnights Mayhem with Me. It consisted of 13 episodes,[3] with one song revealed in every episode.[4] Swift rolls a lottery cage containing 13 ping pong balls numbered from one to thirteen,[5] each representing a track of Midnights, and when a ball drops out, she disclosed the title of the corresponding track on the album, through a telephone.[6] In the ninth episode on October 7, 2022, Swift announced the title of the album's opening track as "Lavender Haze".[7]

Zoë Kravitz at a film premiere
American actress and singer Zoë Kravitz co-wrote "Lavender Haze".

The singer revealed that she first stumbled upon the expression "lavender haze" when watching season 2, episode 12 of period drama series Mad Men.[8][9] She then became intrigued by its meaning and found out about its origin in the 1950s. The singer subsequently saw parallels between the expression and her relationship with British actor Joe Alwyn. Swift explained that the song was specifically inspired by her relationship with Alwyn.[10] To Swift, the title signified an "all-encompassing love glow".[11] After revealing the song title as part of her TikTok series "Midnights Mayhem" on October 7, 2022,[12] she went into further detail explaining the lyrics on her social media:

Like, if you were in the lavender haze, then that meant that you were in that all-encompassing love glow – and I thought that was really beautiful. And I guess, theoretically, when you're in the 'Lavender Haze' you'll do anything to stay there and not let people bring you down off of that cloud.

— Swift talking about "Lavender Haze", Instagram[13]

The song stood out when writing credits for the album were revealed on October 18, as it featured a more varied assembly of songwriters, including Zoë Kravitz, who had been friends with Swift for several years prior to the collaboration.[14] Jazz musician Braxton Cook, who had been college roommates with Swift's collaborator Jahaan Sweet, provided a vocal sample that was ultimately used in the song. For his contribution, Cook received production credit.[15] As an Easter egg for the then-still-unannounced song, Swift unveiled a "Lavender Edition" of Midnights upon release, exclusively available from Target.[16]

Composition

"Lavender Haze" is a moody synth-pop[17] and ambient house song.[18] Rob Sheffield from Rolling Stone described it as a 1990s R&B track,[19] and Chris Willman from Variety described it as an "emo-erotic" song that leans towards modern R&B.[20] Alex Blimes of Esquire dubbed it a "slow disco" song.[21] It has a rhythmic-oriented,[22] electro-hip-hop-inflected production[23][24] with layered, falsetto vocals in the refrain,[20][22] propelling modular synthesizers and synth drums.[25][26][27] Ann Powers of NPR thought the song's layered vocals and synth drums are reminiscent of the music by Whitney Houston.[28]

The lyrics are about the tabloid scrutiny and online rumors that Swift and Alwyn face,[29] and wanting to stay away from it all with her lover.[30] Neil McCormick of The Telegraph noted "the Prince-like falsetto funkiness" throughout the track,[31] illustrated by "high-pitched backing vocals" from producer Jack Antonoff.[32] Swift addresses engagement and marriage rumors with Alwyn, stressing how the concept has become outdated.[33] She refers to questions surrounding the relationship as "dizzying" and compliments Alwyn's disregard to public inquiries about their relationship.[34] Lyrically, the song was compared to "Delicate", "Dress" and "Call It What You Want", all from her album Reputation (2017).[35][34]

Release

"Lavender Haze" was released through Republic Records on October 21, 2022, as the first track on Swift's tenth studio album Midnights.[36] On November 29, 2022, the song was released to US contemporary hit radio as the album's second single.[37] Following the premiere of the music video, "Lavender Haze" was made available for digital download in the US on Swift's official webstore.[38]

A tropical house remix of "Lavender Haze" by German DJ Felix Jaehn was released on February 10, 2023.[39][40]

Critical reception

"Lavender Haze" received critical acclaim. Rolling Stone's Brittany Spanos described the song as the most explicit on the album about Swift's "forcefield of protection", and compared it to "Cruel Summer" (2019) thematically, both being about "love glow breaking through all the negativity, criticism, and expectations." Sonically, Spanos praised the track's restrained, "subtle and shimmering sound" setting the mood for Midnights as the opening track.[41] Chris Willmam of Variety opined that the song harkens Swift "back in autobiographical territory as a lyricist".[20] Rick Quinn, writing for PopMatters, dubbed the song an "infectiously danceable tune".[42] Paste critic Ellen Johnson said the song has a "sultry" melody with the lyrics expressing "feminist discontent".[43] Billboard ranked "Lavender Haze" as the 69th best song of 2022.[26]

Commercial performance

"Lavender Haze" earned over 16.4 million plays in its first 24 hours on Spotify globally, becoming the second biggest opening day for a song in the platform's history, behind the album's lead single "Anti-Hero".[44][45]

In the United States, "Lavender Haze" debuted at number two on the Billboard Hot 100 (behind "Anti-Hero" at number one) with 41.4 million streams, 2,800 digital downloads sold, and 2.4 million airplay audience. Swift becoming for the most number-two hits for a female artist in the chart's history. Swift became the first artist to simultaneously occupy the top 10 spots of the Hot 100; and the first act to occupy the entire top-ten of the Hot 100, Streaming Songs, and Digital Songs charts simultaneously. Midnights also became the first album in history to contain ten top-10 songs.[46] "Lavender Haze" spent a second consecutive week inside the top 10 of the Hot 100, alongside "Anti-Hero", "Bejeweled" and "Midnight Rain".[47] After its release as the second single from Midnights, "Lavender Haze" charted at number 13 on the Pop Airplay chart and at number 14 on the Adult Pop Airplay chart.[48]

Music video

The music video for "Lavender Haze" was teased along with the music videos for "Anti-Hero" and "Bejeweled" during the Midnights album trailer on Amazon Prime Video on October 20, 2022. It premiered on Swift's Vevo channel on YouTube at midnight EST on January 27, 2023.[49]

In the "psychedelic" video,[50] Swift rises from her bed, where her lover, portrayed by Laith Ashley, lies asleep. A lavender mist appears from underneath the bed and engulfs the room. The video cuts to Swift on a couch watching a weather channel on television, wearing a purple fur coat. She crawls towards the television through patches of lavender flowers and parts the screen like curtains, revealing koi fish swimming through space and bright purple clouds. In the next scene, Swift lies seemingly disrobed in a purple-hued pool. The video intercuts between Swift in the pool and in the lavender before cutting to her at a party with her lover, where they are again engulfed in the lavender mist. The video ends with Swift back in her bedroom. The walls suddenly fall down, leaving her on a cloud surrounded by the floating koi fish from before.[51]

Credits and personnel

Credits are adapted from the liner notes of Midnights.[52]

Recording

Personnel

Charts

Chart performance for "Lavender Haze"
Chart (2022–2023) Peak
position
Argentina (Argentina Hot 100)[54] 70
Australia (ARIA)[55] 2
Austria (Ö3 Austria Top 40)[56] 15
Belgium (Ultratop 50 Flanders)[57] 49
Canada (Canadian Hot 100)[58] 2
Canada AC (Billboard)[59] 16
Canada CHR/Top 40 (Billboard)[60] 23
Canada Hot AC (Billboard)[61] 23
Croatia (Billboard)[62] 17
Czech Republic (Singles Digitál Top 100)[63] 18
Denmark (Tracklisten)[64] 27
France (SNEP)[65] 78
Germany (Official German Charts)[66] 71
Global 200 (Billboard)[67] 2
Greece International (IFPI)[68] 6
Hong Kong (Billboard)[69] 17
Hungary (Stream Top 40)[70] 26
Iceland (Plötutíðindi)[71] 9
India (IMI)[72] 6
Indonesia (Billboard)[73] 25
Ireland (IRMA)[74] 2
Italy (FIMI)[75] 63
Lithuania (AGATA)[76] 14
Luxembourg (Billboard)[77] 12
Malaysia (Billboard)[78] 5
Malaysia International (RIM)[79] 4
Netherlands (Single Top 100)[80] 22
New Zealand (Recorded Music NZ)[81] 2
Norway (VG-lista)[82] 13
Philippines (Billboard)[83] 3
Portugal (AFP)[84] 7
Singapore (RIAS)[85] 4
Slovakia (Singles Digitál Top 100)[86] 22
South Africa (RISA)[87] 10
South Korea Download (Circle)[88] 181
Spain (PROMUSICAE)[89] 36
Sweden (Sverigetopplistan)[90] 18
Switzerland (Schweizer Hitparade)[91] 18
UK Singles (OCC)[92] 3
US Billboard Hot 100[93] 2
US Adult Contemporary (Billboard)[94] 27
US Adult Pop Airplay (Billboard)[95] 13
US Pop Airplay (Billboard)[96] 11
Vietnam (Vietnam Hot 100)[97] 8

Certifications

Certifications for "Lavender Haze"
Region Certification Certified units/sales
Australia (ARIA)[98] Gold 35,000
Canada (Music Canada)[99] Platinum 80,000
United Kingdom (BPI)[100] Silver 200,000

Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "Lavender Haze"
Region Date Format Version Label(s) Ref.
United States November 29, 2022 Contemporary hit radio Original Republic [37]
January 27, 2023 Digital download [101]
Various February 10, 2023
Felix Jaehn remix [102]

Footnotes

  1. ^ Zoë Kravitz appears courtesy of Republic Records, a division of UMG Recordings, Inc.[53]

References

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