Jessie Paul: Difference between revisions
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'''Jessie Paul''' is a marketing specialist,<ref>{{cite news|title=Media-darling Infosys fights bad press|url=http://www.business-standard.com/article/companies/media-darling-infosys-fights-bad-press-114061100084_1.html|publisher=[[Business Standard]]}}</ref> founder,<ref>{{cite news|title=What's in a name? E-lot, they say|url=http://timesofindia.indiatimes.com/tech/tech-news/Whats-in-a-name-E-lot-they-say/articleshow/46629205.cms|work=[[The Times of India]]}}</ref> [[CEO]] of a marketing advisory firm,<ref>{{cite news|title=ET : The next generation of women entrepreneurs : JESSIE PAUL|url=http://economictimes.indiatimes.com/the-next-generation-of-women-entrepreneurs/jessie-paul/slideshow/10178452.cms|publisher=The Economic Times}}</ref><ref>{{cite news|title=No structured environment to work from home: Jessie Paul|url=http://www.businesstoday.in/videos/knowledge-forum-on-hr/2015/jessie-paul-says-structured-environment-to-work-from-home/216798.html|work=[[Business Today (India)|Business Today]]}}</ref><ref>{{cite web|title=Jessie Paul, CEO Paul Writer, the Biggest B2B Marketing Community in India: Three Golden Rules of Frugal Marketing|url=http://www.thenextwomen.com/jessie-paul-ceo-paul-writer-biggest-b2b-marketing-community-india-three-golden-rules-frugal-marketing/|publisher=The Next woman|access-date=19 February 2017|archive-date=21 October 2018|archive-url=https://web.archive.org/web/20181021145716/https://www.thenextwomen.com/jessie-paul-ceo-paul-writer-biggest-b2b-marketing-community-india-three-golden-rules-frugal-marketing/|url-status=dead}}</ref><ref>{{cite news|title=Social media & privacy: How Twitter tattles hurt|url=http://articles.economictimes.indiatimes.com/2011-12-11/news/30502407_1_social-media-raj-employee|publisher=[[The Economic Times]]}}</ref><ref>{{cite news|title=Amazon gives big ad push to Kindle|url=http://www.livemint.com/Money/pJp31I0FME6Bfa4sfCAYJM/Amazon-gives-big-ad-push-to-Kindle.html|publisher=The Mint}}</ref> a public speaker,<ref>{{cite web|title=Harvard Business School & Harvard Kennedy School India Conference 2016 Speaker : Jessie Paul, CEO Paul Writer|url=http://indiaconference.com/2016/speakers/jessie-paul/|access-date=20 February 2017|archive-date=21 October 2018|archive-url=https://web.archive.org/web/20181021145610/http://indiaconference.com/2016/speakers/jessie-paul/|url-status=dead}}</ref> and an author.<ref name=et10nov09jp /><ref name="bw23ju10social">{{cite web|title=Is Your Company Ready To Go Social? |url=http://www.businessworld.in/bw/2010_07_09_Is_Your_Company_Ready_To_Go_Social.html |work=[[Businessworld]] |access-date=23 July 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100715055338/http://www.businessworld.in/bw/2010_07_09_Is_Your_Company_Ready_To_Go_Social.html |archive-date=15 July 2010 |df= }}</ref> She was formerly [[chief marketing officer]] of [[Wipro]] IT Business<ref name="et10nov09jp">{{cite web|title=Wipro's CMO Jessie Paul quits to start own venture|url=http://economictimes.indiatimes.com/Corporate-Announcement/Jessie-Paul-quits-Wipro-to-start-own-venture/articleshow/5213972.cms|work=[[The Economic Times]]|publisher=[[The Times Group]]|accessdate=23 July 2010|author=Shelley Singh|date=10 Nov 2009}}</ref><ref>{{cite news|title=The future of marketing|url=http://www.thehindubusinessline.com/catalyst/the-future-of-marketing/article2432791.ece|publisher=The Hindu Business Line}}</ref><ref>{{cite web|author1=Shilpa Phadnis|title=Vice-chairman TK Kurien to leave Wipro this month|url=http://timesofindia.indiatimes.com/business/india-business/vice-chairman-tk-kurien-to-leave-wipro-this-month/articleshow/56728655.cms|work=[[The Times of India]]|date=23 January 2017}}</ref> and Global Brand Manager at [[Infosys|Infosys Technologies Ltd]].<ref>{{cite news|title=Advertising Interviews : Jessie Paul|url=http://www.exchange4media.com/advertising/interview.aspx?id=494|publisher=exchange4media|access-date=19 February 2017|archive-date=15 June 2017|archive-url=https://web.archive.org/web/20170615095617/http://www.exchange4media.com/advertising/interview.aspx?id=494|url-status=dead}}</ref><ref>{{cite news|title=Techies all and loving it|url=http://www.thehindu.com/features/magazine/techies-all-and-loving-it/article1512066.ece|work=[[The Hindu]]}}</ref> |
'''Jessie Paul''' is a marketing specialist,<ref>{{cite news|title=Media-darling Infosys fights bad press|url=http://www.business-standard.com/article/companies/media-darling-infosys-fights-bad-press-114061100084_1.html|publisher=[[Business Standard]]}}</ref> founder,<ref>{{cite news|title=What's in a name? E-lot, they say|url=http://timesofindia.indiatimes.com/tech/tech-news/Whats-in-a-name-E-lot-they-say/articleshow/46629205.cms|work=[[The Times of India]]}}</ref> [[CEO]] of a marketing advisory firm,<ref>{{cite news|title=ET : The next generation of women entrepreneurs : JESSIE PAUL|url=http://economictimes.indiatimes.com/the-next-generation-of-women-entrepreneurs/jessie-paul/slideshow/10178452.cms|publisher=The Economic Times}}</ref><ref>{{cite news|title=No structured environment to work from home: Jessie Paul|url=http://www.businesstoday.in/videos/knowledge-forum-on-hr/2015/jessie-paul-says-structured-environment-to-work-from-home/216798.html|work=[[Business Today (India)|Business Today]]}}</ref><ref>{{cite web|title=Jessie Paul, CEO Paul Writer, the Biggest B2B Marketing Community in India: Three Golden Rules of Frugal Marketing|url=http://www.thenextwomen.com/jessie-paul-ceo-paul-writer-biggest-b2b-marketing-community-india-three-golden-rules-frugal-marketing/|publisher=The Next woman|access-date=19 February 2017|archive-date=21 October 2018|archive-url=https://web.archive.org/web/20181021145716/https://www.thenextwomen.com/jessie-paul-ceo-paul-writer-biggest-b2b-marketing-community-india-three-golden-rules-frugal-marketing/|url-status=dead}}</ref><ref>{{cite news|title=Social media & privacy: How Twitter tattles hurt|url=http://articles.economictimes.indiatimes.com/2011-12-11/news/30502407_1_social-media-raj-employee|publisher=[[The Economic Times]]}}</ref><ref>{{cite news|title=Amazon gives big ad push to Kindle|url=http://www.livemint.com/Money/pJp31I0FME6Bfa4sfCAYJM/Amazon-gives-big-ad-push-to-Kindle.html|publisher=The Mint}}</ref> a public speaker,<ref>{{cite web|title=Harvard Business School & Harvard Kennedy School India Conference 2016 Speaker : Jessie Paul, CEO Paul Writer|url=http://indiaconference.com/2016/speakers/jessie-paul/|access-date=20 February 2017|archive-date=21 October 2018|archive-url=https://web.archive.org/web/20181021145610/http://indiaconference.com/2016/speakers/jessie-paul/|url-status=dead}}</ref> and an author.<ref name=et10nov09jp /><ref name="bw23ju10social">{{cite web|title=Is Your Company Ready To Go Social? |url=http://www.businessworld.in/bw/2010_07_09_Is_Your_Company_Ready_To_Go_Social.html |work=[[Businessworld]] |access-date=23 July 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100715055338/http://www.businessworld.in/bw/2010_07_09_Is_Your_Company_Ready_To_Go_Social.html |archive-date=15 July 2010 |df= }}</ref> She was formerly [[chief marketing officer]] of [[Wipro]] IT Business<ref name="et10nov09jp">{{cite web|title=Wipro's CMO Jessie Paul quits to start own venture|url=http://economictimes.indiatimes.com/Corporate-Announcement/Jessie-Paul-quits-Wipro-to-start-own-venture/articleshow/5213972.cms|work=[[The Economic Times]]|publisher=[[The Times Group]]|accessdate=23 July 2010|author=Shelley Singh|date=10 Nov 2009}}</ref><ref>{{cite news|title=The future of marketing|url=http://www.thehindubusinessline.com/catalyst/the-future-of-marketing/article2432791.ece|publisher=The Hindu Business Line}}</ref><ref>{{cite web|author1=Shilpa Phadnis|title=Vice-chairman TK Kurien to leave Wipro this month|url=http://timesofindia.indiatimes.com/business/india-business/vice-chairman-tk-kurien-to-leave-wipro-this-month/articleshow/56728655.cms|work=[[The Times of India]]|date=23 January 2017}}</ref> and Global Brand Manager at [[Infosys|Infosys Technologies Ltd]].<ref>{{cite news|title=Advertising Interviews : Jessie Paul|url=http://www.exchange4media.com/advertising/interview.aspx?id=494|publisher=exchange4media|access-date=19 February 2017|archive-date=15 June 2017|archive-url=https://web.archive.org/web/20170615095617/http://www.exchange4media.com/advertising/interview.aspx?id=494|url-status=dead}}</ref><ref>{{cite news|title=Techies all and loving it|url=http://www.thehindu.com/features/magazine/techies-all-and-loving-it/article1512066.ece|work=[[The Hindu]]}}</ref> |
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Paul is an independent director in the [[board of directors]] with SQS India BFSI Limited,<ref>{{cite web|title=SQS India BFSI - Board of Directors|url=http://www.sqs-bfsi.com/investors/board-of-directors.php}}</ref> Expleo Solutions,<ref>{{cite web |title=Companies » Company Overview » Expleo Solutions Ltd |url=https://www.business-standard.com/company/expleo-solutions-33432/info |publisher=[[Business Standard]]}}</ref> [[Bajaj Consumer Care]],<ref>{{cite news |title=CEOs, biz honchos offer tips to get back into the game |url=https://bangaloremirror.indiatimes.com/bangalore/cover-story/ceos-biz-honchos-offer-tips-to-get-back-into-the-game/articleshow/75281828.cms |publisher=[[Bangalore Mirror]]}}</ref> [[Royal Orchid Hotels]],<ref>{{cite web |title=Regenta & Royal Orchid Hotels - Board of Directors |url=https://www.royalorchidhotels.com/royal-orchid-group}}</ref><ref>{{cite news |title=Lilian Jessie Paul, 49, Independent Non-Executive Director, Royal Orchid Hotels Ltd. |url=https://www.wsj.com/market-data/quotes/IN/XNSE/ROHLTD/company-people/executive-profile/136059478 |publisher=[[The Wall Street Journal]]}}</ref> CreditAccess Grameen.<ref>{{cite news |title=CreditAccess Grameen Intimation Of Appointment Of Independent Directors |url=https://economictimes.indiatimes.com/creditaccess-grameen-ltd/stocksupdate/companyid-31253.cms |publisher=[[The Economic Times]]}}</ref> |
Paul is an independent director in the [[board of directors]] with SQS India BFSI Limited,<ref>{{cite web|title=SQS India BFSI - Board of Directors|url=http://www.sqs-bfsi.com/investors/board-of-directors.php}}</ref> Expleo Solutions,<ref>{{cite web |title=Companies » Company Overview » Expleo Solutions Ltd |url=https://www.business-standard.com/company/expleo-solutions-33432/info |publisher=[[Business Standard]]}}</ref> [[Bajaj Consumer Care]],<ref>{{cite news |title=CEOs, biz honchos offer tips to get back into the game |url=https://bangaloremirror.indiatimes.com/bangalore/cover-story/ceos-biz-honchos-offer-tips-to-get-back-into-the-game/articleshow/75281828.cms |publisher=[[Bangalore Mirror]]}}</ref> [[Royal Orchid Hotels]],<ref>{{cite web |title=Regenta & Royal Orchid Hotels - Board of Directors |url=https://www.royalorchidhotels.com/royal-orchid-group}}</ref><ref>{{cite news |title=Lilian Jessie Paul, 49, Independent Non-Executive Director, Royal Orchid Hotels Ltd. |url=https://www.wsj.com/market-data/quotes/IN/XNSE/ROHLTD/company-people/executive-profile/136059478 |publisher=[[The Wall Street Journal]]}}</ref> [[CreditAccess Grameen Limited|CreditAccess Grameen]].<ref>{{cite news |title=CreditAccess Grameen Intimation Of Appointment Of Independent Directors |url=https://economictimes.indiatimes.com/creditaccess-grameen-ltd/stocksupdate/companyid-31253.cms |publisher=[[The Economic Times]]}}</ref> |
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==Education and personal life== |
==Education and personal life== |
Revision as of 09:22, 4 August 2023
Jessie Paul | |
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Nationality | Indian |
Citizenship | Indian |
Education | IIM Calcutta |
Occupation(s) | Writer, marketer, CEO,[1][2][3][4][5][6] marketing consultant[7] |
Known for | Author of No Money Marketing,[8][9][10] former CMO of Wipro, marketing expert[11] |
Children | 1 daughter |
Jessie Paul is a marketing specialist,[12] founder,[13] CEO of a marketing advisory firm,[14][15][16][17][18] a public speaker,[19] and an author.[20][21] She was formerly chief marketing officer of Wipro IT Business[20][22][23] and Global Brand Manager at Infosys Technologies Ltd.[24][25]
Paul is an independent director in the board of directors with SQS India BFSI Limited,[26] Expleo Solutions,[27] Bajaj Consumer Care,[28] Royal Orchid Hotels,[29][30] CreditAccess Grameen.[31]
Education and personal life
She started her education at a convent in Delhi, did 2nd to 5th grade in Sydney, Australia, and completed her schooling from an all girls school in her native village of Nazareth, Tamil Nadu.[32][33]
Jessie Paul holds a bachelor's degree in Computer Science and an Engineering degree from National Institute of Technology, Tiruchirappalli[34] and an MBA in Marketing from Indian Institute of Management Calcutta.[1][33]
Jessie Paul is married and has one daughter. She resides in Bengaluru, India.
Career
After graduating from NIT, she joined the technology design firm, Tata Elxsi, as a trainer and part of the sales support team.[33]
Paul had worked for almost 15 years in companies including O&M, Infosys and iGate.[35] In 1998, Paul worked at Infosys as a Global Brand Manager. Her role included heading the set up of the company's marketing team and field marketing programs like the Wharton Infosys Business Transformation Award, which she anchored. During her time, Infosys also received the US-based IT Services Marketing Association’s Diamond Award. She was also part of the team which was involved in the NASDAQ listing of Infosys’ American Depositary Shares in 1999.[33]
Paul left Infosys to join a start-up back-office firm Quintant Corporation in 2003 as its Global Marketing Head. Quintant was soon after acquired by iGate Corp where she then worked for two years.[33]
In 2005, Paul became Chief Marketing Officer and led a team of 50 as Head of Marketing at Wipro.[36] She created the shared-marketing unit and devised strategies for Wipro Technologies and Wipro Infotech.[37]
Paul quit Wipro Technologies in 2009 to start her own venture, Paul Writer Strategic Advisory.[38][39][40] Paul is recognized for her contribution towards making the Indian IT industry well-known globally. She has been named one of the most influential women in information technology in India.[41][42]
Publications
- Marketing Booster Magazine- India's first ever marketing magazine[32]
- "What Motivates You?" - A book review of Payoff by Dan Ariely in Outlook Business[43]
- No Money Marketing- a guide for marketing on low budget[32]
Honours and awards
- Chairman's Award, Infosys, 1998[44]
- DataQuest's list of most powerful women in IT in India, 2005[45]
- Business Today's List of Women Achievers in India, 2007[46]
- IT People's Award for Women in Leadership, 2008[47]
- Speaker at India Conference at Harvard Business School, 2016[46]
- Featured in “Building a Global Brand - the Case Study of Wipro” authored by Prof Bharath Rao of Polytechnic University, NY, USA.[48]
- Featured in Wipro Building a Global B2B Brand by Amitava Chattopadhyay of INSEAD, 2009.[49]
References
- ^ a b "Executive profile — Jessie Paul". Bloomberg. Retrieved 13 January 2017.
- ^ "CIOs can become great brand ambassadors: Jessie Paul CIOs can become great brand ambassadors: Jessie Paul". CIO magazine. 23 March 2016. Archived from the original on 3 March 2019. Retrieved 19 February 2017.
- ^ "Wanderlust: Jessie Paul, Managing Director, Paul Writer". The Economic Times.
- ^ "Marketers split on e-comm ad war". The Hindu Business Line.
- ^ "It ends with the user". The Hindu Business Line.
- ^ "Awards given for excellence in real estate marketing". The Hindu.
- ^ "Not in the lead: Maggi loses its magic as noodle of suspicion hits trust factor". The Hindustan Times. Archived from the original on 5 June 2015.
- ^ Vivek Kamath (29 October 2009). "10 Reasons to Read Jessie Paul's No Money Marketing". Forbes. Archived from the original on 31 October 2009. Retrieved 23 July 2010.
- ^ "Start-ups and shrewd marketing moves". The Hindu Business Line.
- ^ "Low-budget marketing plan. 4 great tips". Rediff.
- ^ "Zomato sandwiched between Delhi and Bengaluru". afaqs.
- ^ "Media-darling Infosys fights bad press". Business Standard.
- ^ "What's in a name? E-lot, they say". The Times of India.
- ^ "ET : The next generation of women entrepreneurs : JESSIE PAUL". The Economic Times.
- ^ "No structured environment to work from home: Jessie Paul". Business Today.
- ^ "Jessie Paul, CEO Paul Writer, the Biggest B2B Marketing Community in India: Three Golden Rules of Frugal Marketing". The Next woman. Archived from the original on 21 October 2018. Retrieved 19 February 2017.
- ^ "Social media & privacy: How Twitter tattles hurt". The Economic Times.
- ^ "Amazon gives big ad push to Kindle". The Mint.
- ^ "Harvard Business School & Harvard Kennedy School India Conference 2016 Speaker : Jessie Paul, CEO Paul Writer". Archived from the original on 21 October 2018. Retrieved 20 February 2017.
- ^ a b Shelley Singh (10 November 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. The Times Group. Retrieved 23 July 2010.
- ^ "The future of marketing". The Hindu Business Line.
- ^ Shilpa Phadnis (23 January 2017). "Vice-chairman TK Kurien to leave Wipro this month". The Times of India.
- ^ "Advertising Interviews : Jessie Paul". exchange4media. Archived from the original on 15 June 2017. Retrieved 19 February 2017.
- ^ "Techies all and loving it". The Hindu.
- ^ "SQS India BFSI - Board of Directors".
- ^ "Companies » Company Overview » Expleo Solutions Ltd". Business Standard.
- ^ "CEOs, biz honchos offer tips to get back into the game". Bangalore Mirror.
- ^ "Regenta & Royal Orchid Hotels - Board of Directors".
- ^ "Lilian Jessie Paul, 49, Independent Non-Executive Director, Royal Orchid Hotels Ltd". The Wall Street Journal.
- ^ "CreditAccess Grameen Intimation Of Appointment Of Independent Directors". The Economic Times.
- ^ a b c "Cutting Through Clutter And Raising the Bar - Meet Jessie Paul". Kidskintha. 31 March 2016. Retrieved 27 August 2019.
- ^ a b c d e Krishnan, Janaki (2013). Breaking Barriers. Jaico Publishing House. ISBN 9788184953954.
- ^ "Jessie Paul, Managing Director, Paul Writer" (PDF). NASSCOM. Archived from the original (PDF) on 20 February 2017. Retrieved 19 February 2017.
- ^ Singh, Shelley (10 November 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. Retrieved 27 August 2019.
- ^ Akanksha Prasad (10 November 2009). "Wipro's CMO Jessie Paul steps down". CyberMedia India Online Ltd., CIOL. Archived from the original on 6 April 2012. Retrieved 23 July 2010.
- ^ "Jessie Paul quits Wipro as CMO to start own venture". siliconindia news. 10 November 2009. Retrieved 23 July 2010.
- ^ "Can Cocofly crack the 'Paper Boat Problem'?". The Economic Times.
- ^ "'Frameworks have been super handy' - Jessie Paul, CEO, Paul Writer". The Hindu Business Line.
- ^ "Jessie Paul: Creating An Indian B2B Community".
- ^ "No Money Marketing Jessie Paul >About the Author". Tata Mcgraw Hill. Retrieved 23 July 2010.
- ^ "Jessie Paul - Digital Vidya". Digital Vidya. Retrieved 20 January 2018.
- ^ "Jessie Paul".
- ^ "Wipro Appoints Jessie Paul as Chief Marketing Officer". www.businesswire.com. 1 June 2005. Retrieved 27 August 2019.
- ^ "Young Achiever". DATAQUEST. 27 June 2005. Retrieved 27 August 2019.
- ^ a b SiliconIndia. "Five Most Admired Women Entrepreneurs in India". siliconindia. Retrieved 27 August 2019.
- ^ Alagappan, Chitra. "Share & celebrate international women's day - 08 march 2012 - Inspirational - Others". CAclubindia. Retrieved 27 August 2019.
- ^ "Building a Global Brand: The Case of Wipro" (PDF). Archived from the original (PDF) on 20 October 2020. Retrieved 15 October 2020.
- ^ "WIPRO: Building a Global B-2-B Brand" (PDF).
External links
- Jessie Paul on X
- Living people
- Indian Institute of Management Calcutta alumni
- Businesswomen from Tamil Nadu
- Marketing women
- Businesspeople from Tamil Nadu
- National Institute of Technology, Tiruchirappalli alumni
- Indian women engineers
- 20th-century Indian engineers
- Indian marketing people
- Engineers from Tamil Nadu
- 20th-century women engineers
- 21st-century women engineers
- 20th-century Indian women
- 20th-century Indian people