Tesla, Inc.: Difference between revisions
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Revision as of 06:33, 19 December 2007
Company type | Private |
---|---|
Industry | Automotive |
Founded | 2003 |
Founder | Marc Tarpenning Martin Eberhard |
Headquarters | San Carlos, California, USA |
Key people | Ze'ev Drori, CEO Michael Marks, Former CEO Martin Eberhard, co-founder, former CEO (2003-2007 -- no longer with the company) Marc Tarpenning, co-founder, Vice President of Engineering Elon Musk, Chairman of the Board JB Straubel, CTO |
Products | Tesla Roadster |
Revenue | 96,773,000,000 United States dollar (2023) |
8,891,000,000 United States dollar (2023) | |
14,997,000,000 United States dollar (2023) | |
Total assets | 62,131,000,000 United States dollar (2021) |
Number of employees | 200 + |
Website | http://www.teslamotors.com |
Tesla Motors, Inc. is a Silicon Valley automobile startup company focusing on the production of high performance, consumer-oriented electric vehicles. The firm was started in the summer of 2003 by engineers Martin Eberhard and Marc Tarpenning in San Carlos, and has since grown to include several team members with extensive computer, electrical, and automotive engineering backgrounds from around the world. Tesla Motors is named after Serbian-American inventor, electrical engineer and scientist Nikola Tesla.
Financing
Initial investment came from PayPal co-founder Elon Musk, who became Tesla's Chairman of the Board. He also led Tesla Motors' first two rounds of financing and co-led the third round along with VantagePoint Venture Partners. Tesla's third round included investment from prominent entrepreneurs, such as Google co-founders Sergey Brin and Larry Page, and former eBay President Jeff Skoll.
As of May 2007, the company has raised over $105 million USD through private financing. Elon Musk, who was President of PayPal before it was bought by eBay, has contributed $37 million of his own money to the company.
Planned models
Tesla Roadster
Tesla Motors' first production vehicle, the Tesla Roadster, is a performance sports car and electric vehicle which emits no exhaust. According to official test results from the Environmental Protection Agency, the car has a range of 245 miles (394 km). The company claims that the Tesla Roadster accelerates from 0 to 60 mph (100 km/h) in less than 4 seconds, and a top speed of 125 mph (201 km/h) (limited for safety). The cost of powering the vehicle is estimated at 2 cents per mile.[1]
Prototypes were introduced to the public in July 2006, and the first production models (the 2008 model year), are planned for the first quarter of 2008.
The Tesla Roadster was featured on the cover of Time Magazine in December 2006 as the recipient of the magazine's "Best Inventions 2006 - Transportation Invention" award.[2]
Demand was high for the first "Signature One Hundred" set of fully equipped Roadsters, which sold out in less than three weeks,[3] and the second hundred sold out by October.
As of August 8 2007, over 550 Tesla Roadsters have been reserved.[4]
Tesla plans to offer home roof mounted solar-photovoltaic systems through Solar City that will offset power used by the home charger, allowing 50 miles (80 km) of travel per day without burdening the power grid, thus making the package "energy positive" for a driver whose average daily mileage is less than that.
Sports sedan
Tesla is also currently working on an announced but unrevealed sedan, codenamed "WhiteStar", which may be introduced in 2009 as a 2010 model. It is being designed as an alternative to cars such as the BMW 5 Series and the Audi A6, with an estimated price of $50,000-70,000.[5] WhiteStar is to be built in a new plant in New Mexico.
Future models
Future plans include a more affordable third model. The development and production of this future model, codenamed "BlueStar", will be funded by profits from the WhiteStar sedan. According to Tesla, if everything goes according to plan, BlueStar will be released in 2012 and cost around $30,000.[6]
Facilities
Headquarters
Tesla Motors' headquarters are located in Silicon Valley, San Carlos, California. Much of the development of the Tesla Roadster occurred here.
United Kingdom
Tesla Motors has facilities in England related to the design and assembly of the Tesla Roadster.
The Tesla Roadster is currently being assembled by Lotus Cars in Hethel, England.
Taiwan
Tesla Motors has facilities in Taiwan for motor production. These will be used in the Tesla Roadster and the Tesla WhiteStar.
Michigan Technical Center
The Michigan Technical Center, located in Rochester Hills, Michigan, opened January 26, 2007. It is a 19,240 square-foot facility located at 1840 Enterprise Drive. Approximately $47.7 million will be spent on tooling.
The primary focus of the facility is on research & development for future Tesla products. The first priority is the four-door electric sports sedan project codenamed “WhiteStar”. It will be a four door, five-passenger, lightweight, high-performance sedan planned for production around 2009.
BlueStar, the more-affordable third model, will also be developed here.
The region has an existing base of automotive companies, facilities and engineering talent, with thousands of highly experienced automotive experts. Utilizing these existing resources will reduce costly investments for Tesla Motors.
Tesla Motors Assembly Facility (Albuquerque)
Tesla Motors is planning to construct a new plant for mass production of the Tesla WhiteStar in Albuquerque, New Mexico. A total capital investment of $35 million is projected to be spent on the 150,000 square foot plant, which would provide employment for over 400 people. Competition for the plant was intense, as several states including California, Arizona, North Carolina, Pennsylvania, and Michigan were vying for the investment.
This facility will be the world's first factory dedicated to the mass production of electric vehicles. The company intends to produce at least 10,000 vehicles per year.[7] SunCal, a land development company, has pledged to provide up to 75 acres (300,000 m²) of land next to the initial site at no cost, if Tesla Motors undertakes a major expansion in the future.
Construction was originally planned to begin in April 2007, with completion expected by 2009, including tooling. Tesla Motors has stated that it intends to offer the Tesla WhiteStar for sale in the Fall of 2009.
Service Centers
Service Centers for the Tesla Roadster are planned for the following United States Metropolitan Areas:
- Los Angeles, California
- San Francisco Bay Area, California - 300 El Camino Real, Menlo Park[8]
- New York, New York
- Miami, Florida
- Chicago, Illinois
Tesla Motors has stated that it will build additional service centers over the next few years in order to support sales of its next vehicle, the sports sedan currently codenamed the Tesla WhiteStar. "To do 10,000 units for WhiteStar, we need to be in a lot more places," said Darryl Siry, Vice president of Marketing.
Planning is currently underway for an additional fifteen service centers in major metropolitan locations.[9] There are currently no planned service center locations outside of the United States.
There is minimal maintenance required of an electric vehicle. There are no oil changes and brake maintenance is minor due to regenerative braking. Transmission, brake, and cooling system fluid changes will be required as for gasoline-engine cars.
Partners
Tesla uses several domestic and overseas suppliers and partners.
AC Propulsion
Tesla Motors licensed AC Propulsion's Reductive Charging(tm) patent, which integrates the charging electronics into the inverter in a way that reduces mass and complexity. Tesla Motors has designed and builds its own power electronics, motor, and other drivetrain components that incorporate this licensed technology from AC Propulsion.
Lotus Cars
Tesla has a significant relationship with Lotus Cars. A design contest was held for the final styling of the Tesla Roadster, then codenamed Dark Star, which Lotus's design studio won. The Roadster includes several components from the Lotus Elise like the windshield and air bag systems, but neither the chassis nor any of the body panels are sourced from Lotus Cars. The chassis design is licensed from Lotus, based on the Elise chassis, was built using the same Lotus software tools used to build the Elise chassis, and is built by the same Norwegian manufacturer. Similarly, the body panels were designed under contract by Barney Hatt of Lotus Design Studios in cooperation with Tesla, but are manufactured from carbon fiber by third party vendor. Final assembly of the Tesla Roadster is done at Lotus Cars in Hethel, England by both Lotus and Tesla employees.
Germany
The brakes and airbags of the Tesla Roadster are made in Germany.
Norway
The chassis of the Tesla Roadster is made in Norway.
Thailand
The batteries are assembled into sheets for integration into the Energy Storage System by a Tesla supplier in Thailand.[10]
Tesla Energy Group
Interest in Tesla Motors' battery technology led to the formation of a division called the Tesla Energy Group. Think Global was to be the first customer, placing an order for development and delivery of battery packs for their electric cars. However, Tesla put their plans on hold due to delays in production and engineering, and Think has accordingly found a new battery supplier, EnerDel. [11]
Moniker
Tesla Motors is named after Nikola Tesla, a Serbian inventor, electrical engineer and scientist. The principal visionary and inventor of alternating current, Tesla's designs and ideas changed the world, providing a stable means of delivering electricity over enormous distances; the War of Currents with Edison over this issue went on for years with Tesla and George Westinghouse ultimately triumphing. The Tesla Roadster's power plant is basically a Tesla three-phase AC induction motor.
Board of Directors
- Elon Musk - Chairman of the board of directors, former President of Paypal, founder and CEO of SpaceX
- Ze'ev Drori - CEO of Tesla Motors
- Ira Ehrenpreis - General Partner, Technology Partners
- Antonio J. Gracias - CEO and Chairman of the Investment Committee at Valor Equity Partners
- Jim Marver - Co-founder and managing partner, VantagePoint Venture Partners
- Kimbal Musk - CEO of Medium, Inc.
- Steve Westly - Former Controller for California and founder of The Westly Group
- Laurie Yoler - Managing Director, GrowthPoint Technology Partners
References
- ^ http://www.teslamotors.com/
- ^ http://www.time.com/time/2006/techguide/bestinventions/
- ^ http://www.megawattmotorworks.com/display.asp?dismode=article&artid=293
- ^ "Tesla Motors Secures $45 Million Series D Round" (HTML). Green Car Congress. 2007-05-11. Retrieved 2007-05-11.
- ^ WindingRoad.com
- ^ BusinessWeek profiles Tesla Motors
- ^ TeslaMotors.com - announcement of Albuquerque plant
- ^ http://www.paloaltodailynews.com/article/2007-8-2-mp-tesla
- ^ http://pogue.blogs.nytimes.com/2007/04/05/solving-the-car-propulsion-problem/
- ^ http://www.forbes.com/technology/2007/03/18/tesla-electric-car-tech-cz_ec_0319valleyletter.html?partner=rss
- ^ "Tesla Energy Group, a New Division of Tesla Motors, Signs Development and Supply Agreement Worth $43 Million with Think of Norway" (HTML) (Press release). Tesla Motors. 2007-05-22.
External links
- Official Tesla Motors website
- Channel 4 news story (contains speculative material and rumors)
- The Guardian newspaper on the Tesla Roadster
- Tesla Motors: Affordable Electric Cars are Coming
- Tesla Roadster: The Electric Car that Redefines "Power" (Part 1)
- Tesla Roadster: New Power to the People (Part 2)
- Plug in Cars In Business, Radio 4, September 2006
- Green Vehicle News on the Tesla Roadster
- Tesla Roadster review by L.A. Times' Pulitzer-winning auto critic Dan Neil
- USF MBA Podcast, Jan 28th, 2007 Audio presentation by Tesla's Co-Founder & CEO
- Green Dream: The Electric Tesla Roadster An October 2007 update from Newsweek.com