WHFS (historic)

For the current AM radio station see: WHFS

WHFS was the call sign for three different FM stations in the Washington, D.C./Baltimore, Maryland markets on various frequencies for nearly 50 years. The first and longest run was a progressive rock station and was usually, and affectionately, referred to as 'HFS. For many local residents, it was the first place to hear such bands as R.E.M., Pixies, The Smiths, The Monochrome Set, The Cure, Echo & the Bunnymen, Stereolab, and New Order.

1960s

WHFS began broadcasting on November 11, 1961, on a frequency of 102.3 FM in Bethesda, Maryland. It was the first station in the Washington, DC, area to broadcast in FM-stereo; thus its call sign stood for High Fidelity Stereo. It was originally located in a 20 × 20-foot space in the basement of the Bethesda Medical Building on Wisconsin Avenue with antenna on the roof. Its original format was a combination of MOR and classical, with jazz after 10 p.m. The original owners were considerably underfunded, and the station was sold in 1963. The station was initially moved to Norfolk Ave. in Bethesda and later to Woodmont Ave. All these locations are within a three-block area. When Jacob Einstein became general manager and part-owner in 1967, the station had a broadcast signal of 2,300 watts.

"When Mr. Einstein became general manager of WHFS, the station had been on the air for six years and was lucky to draw 800 listeners a night with its format of pop, light classical and jazz. 'Then a guy named Frank Richards came in one day wearing cutoffs and a leather vest, played me a tape of rock music from Los Angeles,' Mr. Einstein told The Washington Post in 1983. 'We were losing so much money that another couple of dollars couldn't hurt, right? So we put him on. My God, the calls! I never knew we had an audience!' In 1969, three would-be DJs - Joshua Brooks, Sara Vass and Mark Gorbulew - approached Mr. Einstein with an idea for a free-form rock-and-roll program. They went on under the name Spiritus Cheese (derived from a cheese company in New York), and a new era was born. 'It was Jake's vision that FM radio and rock-and-roll were about to collide,' said Mr. Einstein's daughter Rose, who briefly worked at WHFS. 'He saw it as an all-night format that would sustain a station.' Within months, WHFS was drawing an average nightly audience of 32,700 listeners. Spiritus Cheese lasted just a year - someone complained about a four-letter word in a Firesign Theatre skit broadcast on the air - but by then the station had found its niche."

1970s

By the early 1970s, the station was broadcasting progressive music nearly all the time ( Sundays were given to foreign language programs). WHFS studios were now located in a second floor luxury condo at 4853 Cordell Avenue ("Broadcasting from high atop the Triangle Towers..."; was a phrase often heard over the air). The station was also conveniently located directly across the street from the Psyche Delly, a venue for live performances by bands playing the club circuit. Local radio legends Don "Cerphe" Colwell and Jonathan "Weasel" Gilbert began their careers when they joined WHFS in the early 70s. Many musicians, famous and not yet famous, traipsed across the street to do interviews and perform live at the station. Many cut WHFS-specific IDs. One classic example of a legal ID done by a bass-vocal centered rhythm & blues group went, "Of all the stations we like the best, it's W - Hhhhh---F-Sssss; we'll be rockin', we'll be rollin', on W - Hhhhh---F-Sssss - - - 102.3 - Bethesda." The enthusiastic and knowledgeable interviews by such deejays as "Weasel", who held down the drive-time afternoon weekday slot - about the time that bands setting up across the street were ready for a dinner break before a performance - provided fascinating details about the artists' experience, as well as providing plugs for the upcoming appearance. Weasel's obvious friendship with many of his guests elicited striking candor from them.

During the '70s, WHFS would broadcast music that other FM Rock stations normally would not, including cuts as long as 20 minutes. Artists like Frank Zappa, Yes, Genesis, Roxy Music and other non-commercial artists, at that time, would be the normal format. The station made a policy of never playing a "hit" and broke with precedent by leaving the playlists strictly up to the DJs. Once in a while the DJ's would, as a joke, throw in a Top 40 hit just to throw the listeners off. Sometimes, late at night, the DJ might announce "and now we'll repeat that for those of you on drugs" and immediately replay the last song. It furthered the careers of then-undiscovered stars Bruce Springsteen, George Thorogood and Emmylou Harris, who sometimes showed up at the studio. WHFS played the records of many local groups as well, including The Slickee Boys, The Diversions, Tru Fax & the Insaniacs, the Bad Brains and Root Boy Slim and the Sex Change Band."

In addition to the station's progressive rock and alternative music, jazz, and even bluegrass was prominently featured on their format. One of the show's features was "Thor's Bluegrass" hosted by DJ Thor. Local bluegrass band The Seldom Scene would sometimes perform live from the station.

Fans of the station came to expect certain "regular" features. Listeners were treated to Weasel playing "I Wanna Be Sedated" by the Ramones every Friday towards the end of the work day. Weasel also filled his playlist with requests like local DC near hit "Washingtron" by Tru Fax & the Insaniacs and Yuppiedrone by The Pheromones. The DJs answered the telephone themselves when requests were called in. WHFS made Root Boy Slim's "Christmas at K-Mart" a holiday standard. Weasel was the first to play The Diversions first single "Get Up" backed with "Lil Lovin' Baby" which was aired only moments after the record was hand delivered to the station upon its release in 1982.

Among the station's more endearing traditions was the broadcasting of the entire "Don't Eat the Yellow Snow" suite that makes up the bulk of the first side of Frank Zappa's "Apostrophe" LP, when the Washington area would experience its first snowfall of the season. And every Thanksgiving, 'HFS listeners could count on Arlo Guthrie's "Alice's Restaurant Massacree" being played, usually by Bob "Here", all 18:20 of it.

According to the Washington Post, the 1978 DJ lineup at WHFS was: Damian Einstein, John "Weasel" Gilbert, David Einstein, Bob "Here" Showacre, Diane Divola, and Tom Grooms. ("Cerphe" left the station in 1976). Don Grossinger did weekend late nights from 1976 through 1979 and, when Weasel moved to prime time, he took over overnights for two years, through 1981. He peppered his show with surprise rarities and unavailable tracks. Adele Abrams held weekend slots from 1974-1988 (and held a full-time shift for nearly two years following Damien's accident). She and Weasel also hosted a live show featuring local band performances called "Take One," which broadcast from the Sounds Reasonable studio in Washington, DC, during the late 1970s. Suzanne Gordon was the progressive format's first news director, hosting five "News of the Universe" segments, and various public affairs features, daily from 1975-1977. Susan Desmarais hosted the overnight weekend slots from 1980-1983, and went on to 99.1, hosting Saturday and Sunday afternoons. She eventually hosted the 9pm-1am slot until 1986.

1980s and 90s

See also: HFStival

In early 1983 Jacob Einstein sold the station to the owners of WTOP (AM) for $2 million which Einstein then used to purchase WNAV AM and WLOM FM Annapolis, Maryland. Eventually, WNAV-AM was sold and passed through several owners (including being resold to Einstein in the mid 90's) until WNAV-AM was ultimately sold to Pat Sajak, the game-show host, in 2001. Einstein took the 'HFS call letters with him and WLOM-FM 99.1 became WHFS (FM) in Autumn 1983 with much higher power than the 102.3 facility. Eventually Einstein's group sold WHFS. When the station switched formats, it was located at the Infinity Broadcasting Center in Lanham, Maryland. The 102.3 frequency is now occupied by an Urban AC station in Washington, using the call letters WMMJ and nicknamed "Majic 102.3".

A daily topical humor "news" show, "The Daily Feed", aired for much of the 1980s on WHFS. It featured the sarcastic "Max Nobny" exchanging wit with straightman and nominal narrator, the Baltimore-accented "Frank Benlin", discussing current issues and using classic passion plays such as Star Trek parodies (during the Gulf shipping crisis of the mid-1990s when the U.S. reflagged Middle Eastern tankers) as a comedy vehicle. During Washington Mayor Marion Barry's drug case, a faux-Washington, D.C. tourism promo by the Feed referred to the mayor for life, adding that he "is featured on a totally hidden federal video program."

Sunday broadcasts featured paid foreign language/culture specialty shows in the morning. In the afternoon in the 1980s, Tom Terrell would host Sunday Reggae Splashdown.

Since 1990, WHFS has hosted an event called the HFStival, an annual (sometimes semi-annual) day-long (sometimes two-day-long) outdoor concert. The concert, often held at Washington's RFK Stadium, features a variety of local and national acts; for example, the 2004 lineup included The Cure, Jay-Z, Modest Mouse, the Yeah Yeah Yeahs, and Cypress Hill. Robert Benjamin, Bob Waugh and Bill Glasser took the HFStival from a small yearly concert at Lake Fairfax in Reston, Virginia, to a large festival in Washington DC that was headlined by major acts and was surrounded by culturally significant booths, games, food, and rides, as well as an outdoor second stage.

In the mid-1990s, Liberty Broadcasting published a quarterly magazine titled "WHFS Press" that was mailed to listeners and available in local music outlets.

2000 to 2005

Though becoming famous as a cutting-edge station playing the latest underground music (and often beating the mainstream to the punch by months and even years), the station, under Infinity Broadcasting's ownership, became the local modern alternative station in the mid 90s. In this period, WHFS featured a specialty show called "Now Hear This", hosted by Dave Marsh, that highlighted indie and local music. Though, in the few years before the infamous 2005 format switch the station did begin to combine more underground programming with its modern rock format, it never fully reverted to its prior all-indie status. In 1999, WHFS released a New Music New Video Compilation Volume 1 on VHS that was distributed free at Washington area Tower Records outlets. It featured tracks by Cyclefly, Fuel, Fastball, Elliott Smith, Kid Rock, Eve 6, 3 Colours Red, Puya, and Joydrop.

No longer playing rather obscure progressive rock, nor the classic and hard rock of its Baltimore competitor WIYY, HFS was now formatted more towards a younger set of fans who were more apt to listen to Green Day and Fuel than less mainstream artists such as Fugazi or Lou Reed. The station played much of the alternative hits that were touted by the mainstream press and MTV, turning off many old-school HFS listeners, but in turn gaining many listeners in the 18-24 age demographic.

Abrupt format switch to tropical Latin music

At noon on January 12, 2005, 99.1 WHFS was switched to a Tropical Latin music format. Its call letters were soon changed to WZLL for a few days, and then again to WLZL, and the station was rebranded as "El Zol 99.1 FM". Although a format change had been rumored to some extent for years—due to slipping ratings (22nd) in its primary market of Washington (although its ratings in Baltimore remained high)--the switch was not publicized beforehand and took many long-time fans, and even most of the station's staff, by surprise. Most of the station's staff were not told of the change until less than an hour before it happened, and new management presided in the air studio as the former format was playing its last few songs. Though nearly always met with harsh criticism, such abrupt format changes are a common practice in the radio industry.

AOL, which had a partnership with Infinity Broadcasting and recognized that many people would miss the old WHFS format, quickly launched an internet-only streaming radio station with a playlist much like that of WHFS..

Live 105.7: a new WHFS

Infinity Broadcasting saw an unexpected public reaction to their decision to change the format of 99.1 FM in Washington. The story was covered by local TV stations for many days afterwards, and mentioned nationally by The Washington Post, the Howard Stern Show, and The Today Show. The corporate offices of Infinity Broadcasting in New York City were flooded with phone calls and e-mails from irate listeners. An online petition protesting the format change gathered tens of thousands of signatures in only a few days. Media attention was attracted by a public protest in downtown Washington, outside a skate shop where WHFS maintained a remote storefront studio in its last few months. WHFS' main competitor, DC101, paid tribute to the station, airing many memories of WHFS from its DJs and listeners.

Infinity Broadcasting responded by resurrecting the WHFS format on nights and weekends on Live 105.7 in Baltimore, Maryland, beginning at 7 p.m. on January 21, 2005 with former WHFS afternoon DJ Tim Virgin. The station rebranded itself as "The Legendary HFS, Live on 105.7", Infinity Broadcasting moved the WHFS call letters to the station days later.

Move to HD

105.7 HFS ceased broadcasting mainstream music on February 1, 2007 immediately before KMS on HFS premiered, yet retained the WHFS call letters traditionally associated with the music the station used to broadcast. During this period the WHFS format was moved to HD radio as WHFS 105.7-HD2 and was known as HFS2.

End of 105.7

On November 3, 2008, WHFS flipped to a sports talk format, similar to that of sister station WFAN in New York City. Along with the format change came a new callsign: WJZ-FM. On November 10, 2008, the WHFS callsign was moved to 1580 AM which dropped its long time call letters WPGC. The format was changed to talk, with programs hosted by Michael Smerconish (from sister station WPHT), Glenn Beck, Bill O'Reilly, Lou Dobbs, and Laura Schlessinger.

Return to DC on 94.7 HD 2

On June 10, 2009, the WHFS alternative format was relaunched as HFS2 once again, now located at WIAD 94.7-HD2 in Bethesda, Maryland and serving the Washington, DC area. It is also available online HERE.

Former DJs

(listed by the station of their final appearance)

102.3 WHFS (1968–1983)

Josh Brooks Don "Cerphe" Colwell Susan Desmarais "Susan" Diane Divola Adele Abrams Sarah Gillies Mark Gorbulew Don Grossinger

Thomas Grooms John Hall Larry Harris

Sarah Vass Johnny Walker

99.1 WHFS (1983–2005)

Adele Abrams Tony Aquaviva "Aq" Mark Avery Mark Bejarano Meg Brulatour Lou Brutis Michael Butscher Mark Daley "The Alien" Mike Dawson Susan Desmarais "Susan" Jim "Bubba Lewis" Dunbar DJ Milk Damien Einstein David Einstein Shari Elliker Pat "Freeze" Ferrise Mike G.

Jonathan "Weasel" Gilbert Bill "Will Robinson" Glasser Graeme Guido in a Speedo Dave Issing "Wild" Wes Johnson The Junkies Khan Kim Kirkpatrick Lori Landon Kathryn Lauren Janet Little Dave Marsh Matty Milo (Bob Shepherdson) Pauly Simone Kim Pelis

Tom Perry Pogo Zach Overking Rich Rudel Paula Sangeleer Allen Scott Bob "Here" Showacre Steve Stec Steele Tom Terrell Rob Timm John "JB" Trimmer Bob Waugh Scott Thomas aka Tom Wilson Billy Zero Zoltar "The brotha from another planet" Gina Crash

105.7 WHFS (2005–2008)

Cane Gina Crash Neci Crowder Chad Dukes Pat Kain

Libby Oscar "Big O" Santana Reada Rich Rudel Johnny Riggs Jeff Shamrock

Spam Josh Spiegel Chris Steele Tim Virgin Lisa Worden

Trivia

• Jacob Einstein Jr., born in Baltimore on August 5, 1917, grew up in Catonsville, Maryland, one of 13 children. He died September 12, 2007, at his home in Potomac, Maryland, from emphysema and complications from an aneurysm. He was 90.
• After passing ownership of WHFS to other hands, Jake Einstein formed a new company named Cardinal Broadcasting and considered buying the former Washington, D.C. Top Forty powerhouse WEAM-AM in Arlington, Virginia (the Cardinal is the Virginia state bird) for conversion to an 'HFS format. When this fell through, he was a partner purchasing WLOM-AM and FM in Annapolis, Maryland in 1983 and changed the FM side over to a reborn WHFS. In 1989 when Duchussois Broadcasting purchased the station, Einstein departed, and in 1993 he bought WNAV-AM and FM, transmitting from Grasonville, Maryland, across the Chesapeake Bay from Annapolis, and recast the FM side as a reborn 'HFS securing the call letters WRNR (Rock & Roll) for it and hiring some of the old Bethesda staff. However, it had a limited throw of 6,000 watts and only reached the eastern edge of Washington, D.C.
• David Einstein, former program director of WHFS-FM Bethesda, probably has all of the old "102.3" jingle spots in his archive. On his last morning on the air at the station in the fall of 1989, he aired a number of retro ID spots, even though the station was now broadcasting from a frequency of 99.1 FM. He has moved on to other music industry-related jobs.
• Damian Einstein suffered serious head injuries on December 13, 1975, when the pick-up truck he was in hit a low bridge while driving in Rock Creek Park, east of Bethesda. His two companions were killed. This accident left him with a pronounced condition of aphasia, noted by a slight delay in speech diction. Despite his thorough knowledge of music canon and intelligent interviews with visiting artists, new station management attempted to remove him from the air in 1989. This led to a support rally sponsored by Joe's Record Paradise in Silver Spring, Maryland, held at Plaza Del Mercado, also called the Del Mercado Shopping Center, on Bel Pre Road in the Aspen Hill area, in which bluesman Catfish Hodge and musicians from Little Feat and Bonnie Raitt's band played live for the protest benefit. An estimated 10,000 supporters showed up to hear Junior Cline and the Recliners, Jimmy Thackery from The Nighthawks, Danny Gatton as well as the Rosslyn Mountain Boys and Freebo, among others, to protest the action of the new management. He filed a discrimination suit through the State of Maryland and it found that he was fired without cause. Damian was ultimately restored to the air.
• During the Einstein-owned era of the station, air personalities were encouraged to play "theme" tunes at the start of their shows. This posed licensing issues with ASCAP/BMI as the tunes were played regularly.
• Adele Abrams went on to host a cable television show, Takoma Tempo, that featured performances of Washington-area musicians from 1985-1989. She is now an attorney, practicing in Maryland and D.C.
• Don Grossinger went on to a career as a disc mastering and vinyl record cutting engineer who worked with many of the artists played on 'HFS.
• When the original Bethesda WHFS ownership broke up in the 1980s, the station's extensive library of music was divvied up and thus only certain components accompanied the Einstein family onto their new enterprises. (This item of fact provided by an overnight deejay, circa 1989, in a phone call as to why he could no longer pull out a copy of Keith Emerson's pre-Emerson, Lake & Palmer band, The Nice.)
• After an a cappella "Join The Band," Cerphe Colwell can be heard leading the crowd in spelling out "F-E-A-T" on track one, side one, record one of Little Feat's live album "Waiting For Columbus" recorded largely at George Washington University's Lisner Auditorium August 8–10, 1977 and released in 1978.
• The last song played on WHFS in its 102.3 incarnation was "After Hours" by the Velvet Underground after Weasel read the sign off.
• The first song on October 20, 1983 at 99.1 was at "After the Rain" by Bruce Cockburn by Diane at around 6 a.m.
• When the station started up in Annapolis, it was known as 'Progressive 99 WLOM' until Jake Einstein got the WHFS calls around Thanksgiving of 1983.
• WHFS is featured prominently in the John Waters movie "Serial Mom".
• In 1998, Mark "The Alien" Daley and Jonathan "Weasel" Gilbert created Zero24-7 Web Radio, the world’s first internet radio station to mix progressive music with a progressive "green" message. The station that "streamed globally and played locally" won the 1999 OMB Watch Innovation and Technology Award Grand Prize for its use of new media as an advocacy tool.
• The first song played by Tim Virgin on WHFS at 105.7 FM was "This Is Radio Clash" by The Clash.
• Johnny Riggs closed out his final show hosting HFS music at midnight February 1, 2007 with, "I'll miss you little friend", thus ending the 3rd incarnation of HFS MUSIC.
• At 5:28 a.m. on Thursday, February 1, 2007 the last song played on 105.7 HFS was again, "Last Goodbye" by Jeff Buckley and was programmed by HFS DJ Pat "Freeze" Ferrise who sneaked into the studio to change the playlist the Infinity Broadcasting managers had originally programmed. This was also the last song played on 99.1 before the format flip on January 12, 2005.

External links

• "A Brief History of WHFS"
• Radio: WHFS Off The Air (washingtonpost.com chat)
• Media World Baltimore Radio
• HFS2 (HD radio station)
• The Daily Feed [1]