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==Marketing==
==Marketing==
G Adventures have often been praised for their innovative marketing activities to promote their services online in a variety of ways. In 2011 they revamped their "Wanderers in Residence" programme<ref>Whitaker, Richard (2011-09-19). [http://travelllll.com/2011/09/19/wanderers-in-residence-2-0-gap-adventures%E2%80%99-celebrity-ambassadors/ "Wanderers in Residence 2.0 - Gap Adventures' Celebrity Ambassadors"]. [http://www.travelllll.com Travelllll.com]. Retrieved 2011-12-13.</ref>, which features celebrity travel ambassadors (or rather, [[bloggers]]) who travel the world participating in and talking about tours run by the company. Other popular marketing strategies have included bespoke travel photography tours with the self-proclaimed biggest travel blogger in the world, [[Gary Arndt]]<ref>McKenzie, Alastair (2011-12-13). [http://travelllll.com/2011/12/13/g-adventures-travel-blogger-gary-arndt-announce-exclusive-photography-tour/ "G Adventures & Travel Blogger Gary Arndt Announce Exclusive Travel Photography Tour"]. [http://www.travelllll.com Travelllll.com]. Retrieved 2011-12-13.</ref>. These types of efforts have historically endeared the company both to its customers and to the wider online travel community.
G Adventures have often been praised for their innovative marketing activities to promote their services online in a variety of ways. In 2011 they revamped their "Wanderers in Residence" programme<ref>Whitaker, Richard (2011-09-19). [http://travelllll.com/2011/09/19/wanderers-in-residence-2-0-gap-adventures%E2%80%99-celebrity-ambassadors/ "Wanderers in Residence 2.0 - Gap Adventures' Celebrity Ambassadors"]. [http://www.travelllll.com Travelllll.com]. Retrieved 2011-12-13.</ref>, which features celebrity travel ambassadors (or rather, [[bloggers]]) who travel the world participating in and talking about tours run by the company. Other popular marketing strategies have included bespoke travel photography tours with the self-proclaimed biggest travel blogger in the world, [[Gary Arndt]]<ref>McKenzie, Alastair (2011-12-13). [http://travelllll.com/2011/12/13/g-adventures-travel-blogger-gary-arndt-announce-exclusive-photography-tour/ "G Adventures & Travel Blogger Gary Arndt Announce Exclusive Travel Photography Tour"]. [http://www.travelllll.com Travelllll.com]. Retrieved 2011-12-13.</ref>.


==References==
==References==

Revision as of 01:12, 18 January 2012

G Adventures
IndustryTourism
Founded1990 in Toronto, Ontario, Canada
HeadquartersToronto, Canada
Key people
Bruce Poon Tip, Founder and CEO
ProductsSmall group Adventure Travel
Number of employees
850
Websitewww.gadventures.com

G Adventures (Formerly Gap Adventures) is the largest adventure travel company in Canada and offers socially and environmentally sensitive travel. Bruce Poon Tip launched G Adventures in 1990 with the intention of offering travelers authentic adventures in the real world. As of 2011, the company has over 800 employees worldwide and offers more than 1000 adventure tours to over 100 countries on all 7 continents; over 100,000 passengers[1] travel on small group adventures with G Adventures every year. In 2007, G Adventures was the only travel arrangement company included in the respected list of Canada's Top 100 Employers.[2]

On the 23 November 2007 MS Explorer, a cruise ship owned by Gap Adventures, sank in the waters off the South Shetland Islands in the Southern Ocean.

G Adventures was required to change its name by the U.S. District court that deemed the brand was an infringement on GAP Inc. clothing. The ruling stated that the name and brand Gap Adventures caused legitimate confusion and dilution of the brand for the clothing company and their khakis and therefore G Adventures was required to change its name by October 1, 2011 [3]

Marketing

G Adventures have often been praised for their innovative marketing activities to promote their services online in a variety of ways. In 2011 they revamped their "Wanderers in Residence" programme[4], which features celebrity travel ambassadors (or rather, bloggers) who travel the world participating in and talking about tours run by the company. Other popular marketing strategies have included bespoke travel photography tours with the self-proclaimed biggest travel blogger in the world, Gary Arndt[5].

References

  1. ^ "Number of passengers, G Adventures".
  2. ^ "Reasons for Selection, 2007 Canada's Top 100 Employers".
  3. ^ Kunopaski, Terrilyn. http://www.travelhotnews.com/reportages.php?sequence_no=34985. Travel Hot News http://www.travelhotnews.com/reportages.php?sequence_no=34985. Retrieved Sept 28, 2011. {{cite web}}: Check date values in: |accessdate= (help); External link in |work= (help); Missing or empty |title= (help)
  4. ^ Whitaker, Richard (2011-09-19). "Wanderers in Residence 2.0 - Gap Adventures' Celebrity Ambassadors". Travelllll.com. Retrieved 2011-12-13.
  5. ^ McKenzie, Alastair (2011-12-13). "G Adventures & Travel Blogger Gary Arndt Announce Exclusive Travel Photography Tour". Travelllll.com. Retrieved 2011-12-13.
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