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{{Correct title|ARCTIC (company)|reason=The company name shall be written as ARCTIC in all capital letters, according to the company's website, to avoid confusion with the original meaning of Arctic}}
{{DISPLAYTITLE:ARCTIC (company)}}
{{Infobox company
{{Infobox company
| name = ARCTIC Switzerland [[Aktiengesellschaft|AG]]
| name = ARCTIC Switzerland [[Aktiengesellschaft|AG]]

Revision as of 08:39, 6 August 2012

The correct title of this article is ARCTIC (company). It appears incorrectly here due to technical restrictions.
ARCTIC Switzerland AG
Company typePrivate
Industry
Founded2001 (2001)
HeadquartersSwitzerland
Hong Kong
Area served
Worldwide
Key people
Magnus Huber (Managing director)
Products
Websitewww.arctic.ac

ARCTIC Switzerland AG, formerly known as Arctic Cooling,[1] is a Swiss manufacturer best known for computer cooling components, mainly CPU and graphics card coolers,[2] case fans and thermal compound. Since 2010, ARCTIC expanded its business by starting a diverse range of products to cater various consumer demands beyond that of computer cooling hardware. Nowadays, ARCTIC also offers various consumer products[3] -- spanning audio,[4] home entertainment,[5] computer peripherals and RC toys.[6] Its brand slogan “Spirit of Innovation” comes from the philosophy of putting customers at the center of product innovations.[7] In 2012, ARCTIC was nominated as one of the finalists in the annual PCR Awards.[8]

Founded in 2001, ARCTIC has offices in Hong Kong, the United States and Switzerland with production facilities in China. ARCTIC products are distributed worldwide through distributors,[9] dealers and retailers. The United States, United Kingdom and Germany are ARCTIC’s major markets. The company has also collaborated with leading graphics card brands such as HIS,[10] Inno3D,[11] PowerColor[12] VTX3D[13] and Sapphire[14] in the development of OEM cooling equipment.

History

In 2001 Arctic Cooling was co-founded in Switzerland by Magnus Huber.[15] As the company name suggested, in the past, the business focused entirely on computer cooling solutions. Today, in order to expand the business into other areas especially in consumer electronics, by 2010, it began to develop a diverse range of products that spans beyond cooling into computer peripherals, audio products and home entertainment PCs. For this reason, Arctic Cooling was changed to ARCTIC in 2010.[16]

  • Arctic Cooling logo
    Arctic Cooling logo
  • Arctic Cooling shield
    Arctic Cooling shield
  • Current logo, used since 2010
    Current logo, used since 2010

Products

Computer cooling

ARCTIC designs and manufactures quiet cooling products[17] for computer hardware with an excellent balance of price/performance ratio[18][19][20][21][22][23][24][25][26][27][28][29][30][31][32][33]

and broad compatibility. The company owned a number of patents for its fan and cooler designs[34] as well as for special technologies used in the air coolers including PWM sharing,[35] low noise impeller,[36] cross blow and anti-vibration technologies.[37]

File:Freezer 7 Pro Rev.2 picture.png
The Freezer 7 Pro Rev. 2 is one of the best-selling coolers on some of the top e-retailers like Newegg[38] and Amazon.com[39]

CPU coolers

The Freezer series represents the company's line of CPU coolers for mid to high end users. [40][41]

  • Freezer i30[42]
  • Freeze A30[43]
  • Freezer 13 PRO[44]
  • Freezer 13 PRO CO
  • Freezer 13[45]
  • Freezer 13 CO
  • Freezer Xtreme Rev.2[46]
  • Freezer 11 LP[47]
  • Freezer 7 PRO Rev.2[48]
  • Freezer 64 PRO[49]
A system with CPU and graphics card cooling support by Arctic
Freezer 4, CPU fan with heatsink

The Alpine series represents the company's catalog of CPU coolers for low-end users.

  • Alpine 64 PLUS
  • Alpine 11 PRO Rev.2[50]
  • Alpine 11 Rev.2
  • Alpine 11 GT Rev.2
  • Alpine 11 PLUS[51]
  • Alpine 64 Rev.2
  • Alpine 64 GT[52]

Graphics card coolers

Accelero is the series name of the company's graphics card coolers.

  • Accelero Hybrid 7970
  • Accelero Hybrid
  • Accelero Xtreme III[53]
  • Accelero Xtreme 7970[54] [dead link]
  • Accelero Twin Turbo 6990[55]
  • Accelero Xtreme PLUS II[56]
  • Accelero Twin Turbo II[57]
  • Accelero Mono PLUS[58]
  • Accelero L2 PLUS[59]
  • Accelero S1 PLUS[60] & S1 PLUS Turbo Module

Case fans

  • ARCTIC F Series[61]
  • ARCTIC F PWM Series[62]
  • ARCTIC F TC Series[63]

Others

Thermal compound

Among the company's array of thermal compound, the MX-4 received the Top Product Award from the German magazine PC Games Hardware.[64][65]

PC case
  • Silentium T11
  • Silentium T Eco 80
Power supply
  • Fusion 550

Audio series

ARCTIC started to develop its audio products such as speakers, headphones and headsets since 2010 and it has expanded to wireless audio system near the end of 2011.[69]

Earphones

Headsets

Wireless headsets

Headphones

Speakers

Living series

File:MC001 showcase.jpg
Product showcase at CES in Las Vegas, 2012

In June 2011, ARCTIC entered the HTPC market with its first mini HTPC, MC001 Entertainment Center Series, which was first introduced in Computex 2011.[85] In 2012, ARCTIC introduced more advanced models with MC101 Series, AMD Trinity-powered HTPCs which are aimed for multimedia users. The MC101 Series features AMD Trinity A8/A10 APU, AMD Radeon HD 3D graphics, up to 1TB hard disk storage, SSD, up to 8GB DDR3 memory and built-in TV tuner.[86]

On top of the entertainment centers, ARCTIC offers as well an audio gateway that works as a Windows Media Center Extender : Audio Relay.[87] It is not DLNA certified but is compatible with the protocol.

Computer peripherals

ARCTIC offers a wide selection of computer peripherals including keyboards, mice, USB fans, etc. In the end of 2011, the brand started to offer Apple accessories.

Power series

The Power series offers various USB travel adapters, chargers and batteries.[91]

Hobby series

The Hobby line was established in 2010 and it offered an array of remote controlled toys for land, air and water.

Branding

File:ARCTIC IFA booth (overview).JPG
ARCTIC's booth at IFA 2011 in Berlin, Germany

In 2011, ARCTIC has started to engage its end consumers through the means of social media (e.g. Facebook[92] ) to reinforce the brand’s awareness. The company was also a platinum partner with PCR Retail Boot Camp[93] – an exciting new conference and expo for the UK PC and IT channel.

Corporate responsibility

ARCTIC was awarded by Der Grüne Punkt for its green efforts to reduce 17 tons CO2 through product packaging recycling,[94] which is equivalent to the carbon sequestration by 395 tree seedlings for 10 years.

ARCTIC's official logo as a certified carbon neutral company

In 2011, ARCTIC declared as a carbon neutral company with its role as a sponsor in the Gold Standard Project (GS397) supported by WWF in Jiangsu Province, China to regenerate energy from landfill gas and use it for clean power energy.[95] With this project, carbon footprints are offset in additional to the benefits of better management of solid waste disposal and sustainable energy supply.

Collaborations

A model of Arctic Cooling 80mm computer fan

ARCTIC also produces cooling solutions for several graphic card manufactures; in most cases improving cooling beyond the OEM cooler. These include but are not limited to:

Competitors

References

  1. ^ “Arctic Cooling Becomes ARCTIC”, "Hardware Secrets", 03/06/2010. Retrieved 10/05/2012
  2. ^ “The 25 most wanted VGA cooler at Case King: Arctic Cooling Accelero Xtreme Plus is number 1” (German), "PC Games Harware". Retrieved 17/05/2012
  3. ^ “Arctic Headsets and Headphones Review”, "Hardocp", 09/05/2011. Retrieved 10/05/2012
  4. ^ “ARCTIC to develop wireless audio product line”, "Audio Pro International", 22/02/2012. Retrieved 10/05/2012.
  5. ^ “Arctic unveils the MC101 Series Trinity-Powered HTPCs”, "Tech Power Up", 01/02/2012. Retrieved 10/05/2012
  6. ^ “Arctic Hobby Remote Control – discover your inner kid”, "Kitguru", 12/01/2011. Retrieved 10/05/2012
  7. ^ "Interview with Arctic", Dec 2011. Retrieved 10/05/2012
  8. ^ "PCR Awards 2012: The finalists"
  9. ^ “Arctic goes exclusive with EntaTech”, "Channel EMEA", 13/01/2011. Retrieved 10/05/2012
  10. ^ [1]
  11. ^ “Inno3D GeForce GTX 680: Next Generation Technology is Here”, "Inno3d", Mar 2012. Retrieved 10/05/2012
  12. ^ “PowerColor Announces Partnership with ARCTIC COOLING for Mainstream Graphics Cards”, "PowerColor", 20/04/2009. Retrieved 10/05/2012
  13. ^ “VTX3D Announces Partnership with Arctic COOLING for HD4870 Series”, VTX3D, 18/08/2009. Retrieved 10/05/2012
  14. ^ “Exclusive Arctic COOLING Solution for Sapphire” "sapphiretech.com", 01/09/2009. Retrieved 10/05/2012
  15. ^ "About Arctic: Our History", www.arctic.ac. Retrieved 10/05/2012
  16. ^ "Interview with Arctic", 19/12/2011. Retrieved 10/05/2012
  17. ^ [2], devhardware.com, retrieved 21/05/2012
  18. ^ “Active Ram Coolers Roundup”, "Real World Labs", 30/5/2010. Retrieved 10/05/2012
  19. ^ “Arctic Freezer i30 CPU Cooler Review”, eteknix.com, 06/02/2012. Retrieved 22/05/2012
  20. ^ „Test and review Arctic Freezer A30 (Russian)“, dvtests.com. Retrieved 23/05/2012
  21. ^ “Arctic Freezer 13 Pro CPU Cooler”, rbmods, 24/04/2011. Retrieved 24/05/2012
  22. ^ Cooling Freezer 13 Pro CO and Arctic Cooling Freezer 13 Pro (Russian)”, F1CD, 14/03/2012. Retrieved 23/05/2012
  23. ^ [3], (Lithuanian) technews.it, 2/11/2010. Retrieved 23/05/2012
  24. ^ “Freezer 13 CO CPU cooler”, Australian-overclocking, 23/05/2012. Retrieved 23/05/2012.
  25. ^ “Arctic Cooling Freezer Xtreme Rev.2 (Croatian)“, pctrikovi.com. Retrieved 23/05/2012
  26. ^ (Czech)„, pctuning, 23/03/2012. Retrieved 23/05/2012
  27. ^ “Arctic Freezer 7 PRO Rev.2: gadget survey“, gadgety.co.il, 13/05/2011. Retrieved 23/05/2012
  28. ^ “Arctic Cooling Alpine 64 Pro CPU Cooler Review”, Hardwaresecrets, 4/1/2010. Retrieved 23/05/2012
  29. ^ Arctic Alpine 11 PLUS CPU Cooler“, funkykit.com, 29/01/2012. Retrieved 23/05/2012
  30. ^ [4], hardwarebistro.com. Retrieved 23/05/2012
  31. ^ Accelero Xtreme 7970 Review“, joinpgn.com. Retrieved 23/05/2012
  32. ^ “Arctic Accelero L2 PLUS and Accelero Twin Turbo II Review (German)”, freeocen.de. Retrieved 23/05/2012
  33. ^ “Arctic COOLING MX-4 Thermal Compound Review”, madshrimps.be, 24/08/2012. Retrieved 22/05/2012
  34. ^ [5] Retrieved 21/5/2012
  35. ^ "Arctic F PWM", Arctic.ac. Retrieved 10/05/2012
  36. ^ "The German Patent and Trade Mark Office (DPMA): bibliographic data (German)". Retrieved 10/05/2012
  37. ^ "The German Patent and Trade Mark Office (DPMA): bibliographic data (German)". Retrieved 10/05/2012
  38. ^ "Computer Hardware, Fans & Heatsinks, CPU Fans & Heatsinks, Top Sellers"
  39. ^ "Amazon Best Sellers: best Computer CPU Cooling Fans"
  40. ^ “Mid-End Heatpipe Cooler Shootout”, ixbtlabs.com. 15/01/2008. Retrieved 10/05/2012
  41. ^ “New Arctic Cooling coolers for high-end Radeon”, 14/03/2012. Retrieved 10/05/2012
  42. ^ "Arctic Freezer i30 CPU Cooler Review", CPCR, 11/03/2012. Retrieved 10/05/2012
  43. ^ "Arctic Freezer A30 in the test", Mod Your Case. 18.02/2012. Retrieved 10/05/2012
  44. ^ “How cheap is cool? Arctic Freezer 113 Pro and 13 in the test (German)", tech-review.de, 19/07/2011. Retrieved 10/05/2012
  45. ^ “The small 92 mm Arctic Freezer 13 (French)", Cowcotland. 29/03/2011. Retrieved 14/05/2012
  46. ^ “Arctic Cooling Freezer Xtreme Rev. 2 Review”, Tech kings. 05/04/2011. Retrieved 14/05/2012
  47. ^ “Test: Arctic Freezer 11 LP & 13 – Arctic Freezer 11 LP (French)", PC-overware.be. 17/07/2011. Retrieved 14/05/2012
  48. ^ “HIS HD 7950 IceQ Turbo 3GB - pure heat dissipation and quiet anyway? (German)", Tom’s hardware. 24/04/2012. Retrieved 14/05/2012.
  49. ^ “Arctic Cooling Freezer 64 Pro”, Hardwareheaven.com. Retrieved 14/05/2012
  50. ^ “Arctic Cooling Alpine 11 Pro Rev.2 Ultra Quiet Cooler for Intel 1155/1156”, Quietpc.com. Retrieved 14/05/2012
  51. ^ “Review: Arctic Alpine 11 PLUS CPU Cooler”, Funkyit. 29/01/2012. Retrieved 14/05/2012
  52. ^ “Comparison of 8 CPU coolers (French)”, rexware.fr. Retrieved 23/05/2012
  53. ^ "Arctic Unveils the Accelero Xtreme III VGA Cooler", wccftech.com, retrieved 21/5/2012
  54. ^ “Review: Arctic Accelero Xtreme 7970 VGA Cooler (German)", Technic 3D. 25/03/2012. Retrieved 14/05/2012
  55. ^ "Arctic Accelero S1 PLUS and Accelero Twin Turbo 6990 test (Polish)”, pcfoster.pl, 2/12/2011. Retrieved 23/05/2012
  56. ^ „Arctic Cooling Accelero Twin Turbo II and Accelero Xtreme Plus II“, radeon3d.org. Retrieved 23/05/2012
  57. ^ “Accelero Twin Turbo II – it’s cool man! (German)", Rebell.at. 03/09/2012. Retrieved 14/05/2012
  58. ^ „Arctic Accelero Mono PLUS (Danish)”, octeamdenmark.com, 08/03/2012. Retrieved 23/05/2012
  59. ^ „Arctic Accelero L2 PLUS – simple but effective“, hardwarebg.com, 6/10/2011. Retrieved 23/05/2011.
  60. ^ “Review Arctic Accelero S1 PLUS and S1 Plus Turbo Module (German)", Freeocen. 14/03/2012. Retrieved 14/05/2012
  61. ^ “Arctic Cooling Fans F12 and F12 Pro Review (Lithuanian)”, modding.it. Retrieved 23/05/2012
  62. ^ “ARCTIC F12 Pro PWM 120mm Case Fan Review”, tech-kings.net, 29/9/2011. Retrieved 23/05/2012
  63. ^ “Review Arctic Cooling F12 TC – PRO (Italian)”, coolingtechnique.com, 17/09/2010. Retrieved 23/05/2012
  64. ^ “An All-Round Thermal Compound Arctic MX-4”, Retrieved 14/05/2012
  65. ^ “Arctic Cooling MX-4 Thermal Compound”, Dekada Digital. Retrieved 14/05/2012
  66. ^ “An All-Round Thermal Compound Arctic MX-4”, Retrieved 14/05/2012
  67. ^ “Arctic Cooling MX-4 Thermal Compound”, Dekada Digital. Retrieved 14/05/2012
  68. ^ “Arctic Cooling MX-2 High Performance Thermal Compound Review”, overclockersclub.com, 11/12/2007. Retrieved 22/05/2012
  69. ^ “ARCTIC to develop wireless audio product line”, Audio Pro International, 22/02/2012. Retrieved 14/05/2012
  70. ^ "Arctic is well known in the custom PC industry, it has also developed its business into audio devices", Retrieved 17/05/2012
  71. ^ “Arctic Cooling E361-WM Earphones”, TweakTown, 19/01/2010. Retrieved 24/05/2012
  72. ^ [6], Hardware Bistro. Retrieved 24/05/2012
  73. ^ “Review: ARCTIC SOUND E351 and E352”, macnn.com, 26/03/2010. Retrieved 24/5/2012
  74. ^ “Arctic Earphones in practice (French)”. 7/09/2010. Retrieved 24/05/2012
  75. ^ Sound P131 Headset”, dreamwarecomputers.com, 10/10/2010. Retrieved 24/05/2012
  76. ^ “Arctic Cooling P261 Headset (French)”, Cowcotland, 05/01/2011. Retrieved 24/05/2012
  77. ^ “Arctic Sound P301 Headset Review”, Vortez.net, 02/03/2011. Retrieved 24/05/2012
  78. ^ “Arctic Sound P321 Gaming Headset Review”, neoseeker.com, 24/11/2010. Retrieved 24/05/2012
  79. ^ “Review: Arctic Sound P311 Stereo Bluetooth Headset”, TweakTown, 24/08/2010. Retrieved 24/05/2012
  80. ^ [7], techpowerup.com, 23/11/2011. Retrieved 24/05/2012
  81. ^ “Arctic Sound P281 DJ Headphones Review”, tech-kings.net, 30/05/2011. Retrieved 24/05/2012
  82. ^ “Review: ARCTIC S362 2.1 Sound System (German)”, Hardbloxx.de. Retrieved 24/05/2012
  83. ^ [8], arctic Sound S361 2.1 Speaker Set Review”], overclock3d.net, 16/02/2011. Retrieved 24/05/2012
  84. ^ “Review: ARCTIC Sound S111 Portable Speakers, 30/11/2010
  85. ^ “arctic Cooling Shows Off Fanless Media PC”, Tom’s hardware. 01/06/2012. Retrieved 14/05/2012
  86. ^ “ARCTIC MC101 series AMD Trinity-powered HTPCs launched”, PCLaunches.com. 07/02/2012. Retrieved 14/05/2012
  87. ^ Review of the Audio Relay, Missingremote.com
  88. ^ "Arctic MC001-BD Blu-ray HTPC Media Center Review", Benchmark Reviews. 20/03/2012. Retrieved 06/08/2012
  89. ^ "ARCTIC MC101-A10 Home Entertainment Centre Review", VORTEZ. 27/07/2012. Retrieved 06/08/2012
  90. ^ "ARCTIC Audio Relay - DLNA Audio Renderer", Missingremote. 16/02/2012. Retrieved 06/08/2012
  91. ^ “Arctic Cooling expands from PC to battery business”, 08/05/2001. Retrieved 14/05/2012
  92. ^ [www.facebook.com/arctic.en "official Facebook page"]
  93. ^ “PCR Retail Boot Camp Partner Spotlight: Arctic Cooling”, PCR-online. 01/02/2012. Retrieved 14/05/2012
  94. ^ "Climate Certificate by Der Grüne Punkt"
  95. ^ "About ARCTIC: Corporate Responsibility", Retrieved 14/05/2012.
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