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Sourendra Kumar Das, coveted Fashion Editor with close friend Marc Robinson at the After-Hours Party of Dubai Fashion Week in Dubai

Dubai Fashion Week (DFW) is a fashion week held in Dubai, United Arab Emirates that was launched in 2005 and owned and organised by Capital Marketing FZ LLC, an event management company.^[1]^[2] It was co-founded by Marc Robinson, a well-known international fashion show producer.^[3]^[4] The event witnessed the launch of some brands:

Estinna, October 2009.^[5]

The first Indian designer to open Dubai Fashion Week was Wendell Rodricks.^[6] Some models have debuted their career in Dubai Fashion Week including:

Aditya Redij^[7]

The models who ramped on the runway include:

Simran Kaur Mundi, Miss India, 2008.^[8]

This event is covered by various national and international media. Prominent fashion editors who have covered this event includes Sourendra Kumar Das, ex-journalist with The Asian Age and The Telegraph.

It is a by invitation only event.^[9]

Emirates Fashion Week 2011

This event of fashion extravaganza is poised receiving unprecedented press expose and will generate notoriety to designers. The event is set to promote networking among fashion industry professionals, educators, retail buyers, fashion journalists, trendsetters, taste makers and consumers. EFW will be featuring renown designers around the world, which will be the center of attraction to media and consumers.

References

External links

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[1] ttp://www.eyeofdubai.com/v1/events/eventdetail~2632~11

[2] ttp://www.dubaifashionweek.me/event_info.html

[3] ttp://www.ameinfo.com/209568.html

[4] ttp://www.ameinfo.com/211680.html

[5] ttp://www.ameinfo.com/214872.html

[6] ttp://gulfnews.com/life-style/beauty-fashion/best-of-india-during-dubai-fashion-tour-1.93744

[7] ttp://www.servinghistory.com/topics/Aditya_Redij

[8] ttp://www.tribuneindia.com/2009/20090830/ttlife1.htm

[9] ttp://www.dubaicityinfo.com/cityguide/press_news_3427.aspx

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+[[File:Dfw '11.jpg|thumb|[[Sourendra Kumar Das]], coveted [[Fashion]] [[Editor]] with close friend [[Marc Robinson]] at the After-Hours Party of [[Dubai Fashion Week]] in [[Dubai]]]]
-{{Football club infobox |
-| clubname = Dubai Fashion Week |
-| image = [[Image:Dubai_Fashion_Week.png|250px]]|
-| fullname = Dubai Fashion Week |
-| founded = 2006|
-| chairman = {{Flagicon|IND}} Manoj J. Bhojwani
-| Website = www.dfw.ae |
-}}
+'''Dubai Fashion Week''' ('''DFW''') is a [[fashion week]] held in [[Dubai]], [[United Arab Emirates]] that was launched in 2005 and owned and organised by Capital Marketing FZ LLC, an event management company.<ref>http://www.eyeofdubai.com/v1/events/eventdetail~2632~11</ref><ref>http://www.dubaifashionweek.me/event_info.html</ref> It was co-founded by Marc Robinson, a well-known international fashion show producer.<ref>http://www.ameinfo.com/209568.html</ref><ref>http://www.ameinfo.com/211680.html</ref> The event witnessed the launch of some brands:
-'''Dubai Fashion Week''' ('''DFW''') was established in 2006 and in the year 2010 it was purchased by the Capital Marketing FZ LLC. It is now a permanent feature on the international fashion week circuit alongside London, Paris, Milan Sydney and New York and others showing new season’s collections twice a year to media, buyers and private clientele. Spring/summer collections are held in late October, autumn/winter collections in late March. In recent years the event has consolidated its role in the region as the Middle East fashion week. Regularly designers now participate from other fashion centers around the Middle East including Bahrain, Egypt, Lebanon, Jordan, Qatar, Syria, Turkey as well as the United Arab Emirates. Designers from Pakistan as well as India have also chosen to show their collections in Dubai.
+* [[Estinna]], October 2009.<ref>http://www.ameinfo.com/214872.html</ref>
+The first Indian designer to open Dubai Fashion Week was [[Wendell Rodricks]].<ref>http://gulfnews.com/life-style/beauty-fashion/best-of-india-during-dubai-fashion-tour-1.93744</ref> Some models have debuted their career in Dubai Fashion Week including:
+* [[Aditya Redij]]<ref>http://www.servinghistory.com/topics/Aditya_Redij</ref>
+The models who ramped on the runway include:
+* [[Simran Kaur Mundi]], [[Femina Miss India|Miss India]], 2008.<ref>http://www.tribuneindia.com/2009/20090830/ttlife1.htm</ref>
+This event is covered by various national and international media. Prominent fashion editors who have covered this event includes [[Sourendra Kumar Das]], ex-journalist with [[The Asian Age]] and [[The Daily Telegraph|The Telegraph]].
 It is a by invitation only event.<ref>http://www.dubaicityinfo.com/cityguide/press_news_3427.aspx</ref>
-==A Unique Fashion Week==
+== Emirates Fashion Week 2011 ==
+This event of fashion extravaganza is poised receiving unprecedented press expose and will generate notoriety to designers. The event is set to promote networking among fashion industry professionals, educators, retail buyers, fashion journalists, trendsetters, taste makers and consumers. EFW will be featuring renown designers around the world, which will be the center of attraction to media and consumers.
-Dubai Fashion Week is like no other fashion week on the international circuit. In addition to being hosted in a city that can only be described as a new age phenomenon the designer collections presented each season are a mix of traditional Arabian culture, modern couture and international ready to wear. A number of designers that participate are artisans specializing in creating traditional Abayas worn by many women throughout the Arabic world. Far from the simple black cloaks of yesteryear these amazing embellished creations are sort after throughout the Middle East by women who celebrate traditional dressings but with an independent and individual style. The Middle East also has a great tradition of haute couture dressing with many stylish women from the region being regular VIP guests at the couture shows in Paris each season. Around these discerning private individual buyers, the many socially active residents as well as the growing celebrities of the region, a strong contingent of local haute couture designers has emerged. These designers, many of whom that have now become demi couture designers, are now sort after by many international department store evening wear floors around the world. Dubai Fashion Week is also proud each season to showcase the most rapidly growing section of the industry regionally and that is the unique and innovative ready to wear designers. Showing contemporary men’s and women’s day wear as well as special occasion dressing, these designers are as relevant in multi label boutiques and departments stores throughout the world as they are in the five star shopping malls of Dubai. The event each season also ensures there is a focus on new emerging talent across all the various industry disciplines that participate at Dubai Fashion Week.
-==The Center to Showcase in the Middle East==
-Free of political and economic unrest Dubai is perfectly located at the cross roads of the Middle East to play host to the best designers from around the region. The city’s international renowned array of hotels, fine dining restaurants, fashionable bars and clubs combined with the favors of Arabic culture make for the perfect backdrop to an international fashion week. Dubai is also a central travel hub for the region, the home of award winning Emirate Airlines and the recently opening Terminal Three at Dubai airport, the most luxurious and efficient terminal in the world. Dubai Fashion Week has opening its catwalks to the region as “The Middle East Fashion Week” and is progressively working with the best designers to further cement it’s positioning as the centre to show in the Middle East. Over time this will include designers from Bahrain, Cyprus, Egypt, Iran, Iraq, Israel, Jordon, Kuwait, Lebanon, Oman, Gaza, Qatar, Saudi Arabia, Syria, Turkey, Yemen as well as the United Arab Emirates. Dubai Fashion Week has also welcomed designers from Pakistan and India. As an international fashion week Dubai Fashion Week : The Middle East Fashion Week has been growing its reputation amongst buyers, media and private clientele as the one stop shop for the best designers in the Middle East.
-==The Venue==
-Built under the direction and foresight of the ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Maktoum, the Dubai World Trade Centre is the home of Dubai Fashion Week. It is a state of the art exhibition centre boosting 1,000,000 square feet of beautifully appointed exhibition space. Centrally located to hotels and transport the DWTC is the largest exhibition centre in the Middle East and is an integrated complex of venues, restaurants, coffee shops, shaded outdoors areas and shops. The newly completed Sheikh Saeed Halls incorporating the Trade Centre Arena is the jewel in the crown of DWTC and where the Dubai Fashion Week collections are held. The Arena is truly a world class venue of over 9,100 square meters of covered exhibition space with a ceiling height of 14 meters that allows for incredible creative flexibility in producing the various collection shows, exhibitions and events of Dubai Fashion Week. DFW also intends to schedule and produce showcases over multiple 5 star hotels such as Mddinat Jumeirah, Jumeirah Beach Hotel, Burj Al Arab, Grand Hyatt, Atlantis & Wafi, which will not only provide the perfect canvas to stage the 5-day schedule of collection shows, its exceptional facilities and service also will define luxury & fashion.DFW will utilize a variety of different areas at the Hotels, comprising the following event components:
-* The entrance
-* Registration and red carpet arrivals
-* Pre show hospitality–free flowing champagne
-* The Collection showroom
-* Backstage Luxury hospitality
-* Luxury Lounges
-Dubai Fashion Week organizers have taken advantage of this amazing venue to design a fashion theater that allows designers to produce collections shows in many formats and themes. Creative innovation is the cornerstone of presenting collections and The Arena @ DWTC is the perfect environment to encourage this to happen. Total capacity of the collection showrooms will be maintained between 350 -450 seating, including pre function, the collection showroom and the Luxury Lounge.
-==DFW Fashion Theater==
-In keeping with lavish and often highly decorated and embellished collections presented at Dubai Fashion Week a departure has been made from the standard catwalk collection showroom configuration and a specially designed Fashion Theatre has been created to present DFW collections. Within The Arena @ DWTC the Fashion Theatre will allow designers to be able to present their collections in a variety of creative and inspiring configurations. The central focus of the Fashion Theatre is a wide open space without the normal confines of just a central runway. This will enable great flexibility in the presentation of collections allowing designers to potentially incorporate live music, a range of different chorography formats or perhaps including dancers if so desired. The concept is too provide a creative flexible space where designers are able to bring their collections to life in the most creative and theatrical way. The Fashion Theatre will also however be able to be set up as a classic catwalk as well. This amazing space will incorporate state of the art lighting and sound as well the latest in digital projection all housed within The Arena @ DWTC with its towering 14 m high ceilings.
-==The Schedule==
-Consolidated over a four or five day period each season the official Dubai Fashion Week schedule outlines all the major activities of the week. The schedule is designed so that buyers, media and individual clientele can attend all collections shows as there are no conflicts on the schedule. The schedule also lists all the other major events associated with the week including official openings, media events, various sponsor and designer after parties and launches. The collection shows are generally held two hours apart commencing at around 12 noon and continuing until the evening. The collections feature Abaya designers, haute couture designers as well as ready to wear designers. The schedule also includes a collection show that is dedicated to emerging talent from the region. A finale show usually closes the schedule attended by all the event delegates and designers and generally presents a collection show for a charity or an industry associated initiative.
-===The Collection @ DFW===
-The Dubai Fashion Week collections shows are all held in the specially designed fashion theatre at The Arena @ DWTC. This inventive space allows for a number of different configurations for collection shows to be produced ensuring that each designers is able to bring their own personal style and vision to presenting their collections. The latest lighting and sound technology is also integrated with digital projection to bring world-class production techniques to all the collection shows. Dubai Fashion Week has been fortunate to play host to some of the best designers in the region, they include: Abeer Al Suwaidi, Aly Fawaz, Amir Adnan, Amber Feroz, Amal Muraad , Aiisha Ramadan, Bisma Ahmed, Body Amr, Dar Sara High Fashion,Dar Waad Designs, Essa, Falguni and Shane Peacock, Fatma Al Majid, Furne One, Hanayen, Hatem Alakeel, Homa, Hend Al Mutawa , Qamar, Lamya Abedin, Mariam Al Mazro , Moza Al Mazro, Meher and Riddhima, Michael Cinco , Nabrman, Neon Edge, Rashmi & Muskan , Reem & Hind Beljafla – DAS, Rouge Coture, Saher Dia, Samsaara, Salma Khan, Sara Almadani and Apple Wang, Shrekahnth, Sobia Nazir, Umar Sayeed, Zaeem Jamal, Nasrine Dechache, Nova Krishnan, Samah Ali, 1001 Abayas, Al Motahajiba, Aly Fawaz – Contessa, Anum Moosa, Arshys by Arshia Khan, Asim Jofa,At A Glance, El Deseo, Faheema K, Gaurav Gupta, Gmaash, Gulzeb, Hadi Katra Couture, Hanayen, HSY,Jeanine Haute Couture, La Chantal by Saba, Lomar Thobe, Marayem Abbayas, Mariam Al Mazro Mauzan, Modest by Aisha Al Aleeli,Montaha Couture, Montaigne, Rabia Z, Waad Bin Hammad, Walid Atallah, Rajesh Pratap Singh, Tarun Tahiliani, Manish Malhotra and many emerging designers.
-===The Exhibitions @ DFW===
-Situated in the foyer of the Arena @ DWTC, The Exhibition @ DFW showcases the collections of many of the designers participating on the official schedule. It is also an opportunity for many of the best fashion accessory and jewellery designers around the region to present their ranges to the buyers, media and private clients that are attending the collection shows.
-===The Seminar @ DFW===
-From time to time Dubai Fashion Week as part of the official schedule hosts an industry seminar. The seminar incorporates a series of key note addresses, panel discussions and presentations from fashion industry experts. The focus is always on the development of the fashion industry in the region and topics include; the transition from haute couture to ready to wear, the global role for the Middle East industry, growth and development initiatives within fashion retailing in the Middle East as well as case studies from international and local fashion brands and designers who are having an impact in the region. These seminars follow on from the success of the International Herald Tribune’s Luxury Conference hosted by industry icon Susie Menkes that was hosted in Dubai.
-===Fashionable Events @ DFW===
-As the majority of activities on the official schedule at DFW are invitation only or for industry delegates a number of fashion events are created to allow the fashionable public to help celebrate the industry. Events often include the marriage of music and fashion where fashion show are presented to live music from popular bands and international DJs. Often famous faces and local celebrities lend their support with appearances on the catwalk. Other event includes public fashion exhibitions and shows as well various award programs. All these type of events involve ticket sales to the public.
-==The Models==
-In keeping with the unique positioning of Dubai Fashion Week the model casting process ensures an incredibly beautiful blend of exotic Arabic models alongside leading international catwalk stars from around the world. The result is a kaleidoscope of beauty emulating from a variety of skin tones, hair and eye color and body shapes. This beauty and diversity is only matched by the stunning collections the models are showcasing.
-==The Buyers==
-Developing as a one stop shop to review the collections of the best designers in the Middle East, Dubai Fashion Week continues to attract a cross-section of buyers from a number of industry sectors. Primarily the buyers represent multi label privately owned fashion boutiques and departments stores. There are primarily three different types of multi label fashion boutiques that attend. The first is boutiques that specialize in Abayas. These boutiques are primary located throughout the Middle East and UAE but a number also attend from cities that have large Arabic communities like Kuala Lumpur. Other boutique buyers attend Dubai Fashion Week in order to buy evening wear, bridal and special occasion apparel. Again these boutiques are targeted towards Middle East customers. The third groups of boutiques are looking to buy ready to wear designers that have a point of difference and that can translate to their western orientated customers. These boutique buyers can be from anywhere in the world. A key target for Dubai Fashion Week has been the development of buyers from department stores. Specifically the event is targeting evening wear buyers of top end departments stores the likes of Henri Bendels in New York, Harrods in London and Lane Crawford in Hong Kong. These buyers are looking for what is referred to demi couture designers, primarily evening wear designers that can produce up to ten dresses in one particular style. Ready to wear buyers from department stores are also a target long-term. Buyers are able to register as industry delegates to ensure invitations to all events on the official schedule.
-==The Media==
-Dubai Fashion Week provides media with a seasonal source to review the latest collections of the designers of the Middle East. In addition to the trends in color, fabrication and design of the collections the event provides an incredible amount of media content. Media coverage includes behind the scenes interviews with the designers and organizers, the new rising designers and modeling stars in the region, the latest hair and make-up trends, celebrity attendance, sponsor and partner activity, social coverage of parties, business stories on brand and industry developments as well as travelogue stories on Dubai. As Dubai is a media hub for the region a lot of media are based in the city including press, online, television as well as magazine. As such, the event experiences pronominal coverage in the vicinity of the paid media equivalent of approx. US$5Million a season. Each season invitations to media from around the region are also extended to ensure coverage for the event and its important designers in key markets outside of Dubai and the UAE. In addition strategically important fashion media are regularly kept updated on key developments for Dubai Fashion Week as well as being invited to the event. These include key fashion bloggers and online journalist, newspaper and magazine fashion editors as well various fashion television producers. To ensure the largest possible media environment around the event Dubai Fashion Week engages the services of international PR Company Hill & Knowlton to create an ongoing dialogue with the media throughout the year and to stage various media briefings around key announcements. In addition numerous media conferences are conducted as part of the official schedule of the event.
-==Private Clientele==
-Another unique aspect of Dubai Fashion Week is that this industry focused event embraces the individual private clients of its haute couture designers. These very discerning groups of women are the wives and the daughters of the Royal families of the region and a number of them also attend the Haute Couture shows in Paris. Private clientele also includes top expat executives and residents of the region. Dubai and the Middle East has a rich tradition of high profile official social occasions, charity galas, Royal and society weddings as well as private parties that form the basis of this highly lucrative sector of the industry. As such Dubai Fashion Week is an extremely important event in the social calendar of the region’s private clientele as they review new season’s haute couture collections to select designs for a range of social engagement. Dubai Fashion Week has a number of strategies in place to invite the most important of the private clientele to various collection shows and various events.
-==The Sponsors==
-Under the ownership of the Capital Marketing FZ LLC a new era of commercial sponsors and partners has been undertaken by Dubai Fashion Week.
-Dedicated sales teams led by experienced senior executives have developed integrated programs that deliver real returns on the investments made by the event commercial partners. Sponsors can expect to participate and receive recognition within the extensive media environment that is created for the event around the region. Customer relationship programs can be accessed by event sponsors to build on existing relationships and established new ones. Corporate exposure can be expected through all the marketing communications activities of the event including the extensive outdoor advertising campaigns that are undertaken by the event. Major sponsors are also able to include events on the official schedule. An association with the region’s most prestigious fashion event can provide a number of advantages in terms of marketing communications. These including building brand or product awareness via interacting with the very influential industry and consumer target markets. Sponsors can also establish or extending brand positioning through an association with the style leaders and key market influences that attend Dubai Fashion Week or are exposed to the media environment it creates. Dubai Fashion Week’s sponsorship program includes the opportunity to be involved as the principle and name rights partners as well as a major partner or a product partner. All commercial sponsorships are established on a category exclusive basis. Dubai Fashion Week also forms various partnership associations with the media but these are not on an exclusive basis.
-==Marketing Communications==
-Dubai Fashion Week’s marketing communications program is extensive and is focused around the key participants in the event. Dubai Fashion Week operates a significant online presence including the event website as well as social media including Face book , Twitter and YouTube. Thanks to associations of the Capital Marketing FZ LLC the event also has a substantial outdoor advertising presence each season. The first priority of the marketing program is to communicate with local and regional fashion designers to encourage them to participate on the official schedule. Activities include industry workshops, individual presentations, online strategies as well as trade publicity. Major resources are also given to developing local, regional and international media coverage of the event in conjunction with global public relations agency Hill & Knowlton. Marketing to ready to wear and demi couture buyers as well as to the individual clients of the haute couture designers is also a major element of the marketing communications program. Buyers locally, regionally and selected international designers are targeted. Another major focus of the marketing program is the drive to engage sponsors. This is targeted towards regional brands that are looking for an alignment with the fashion industry from various industry and consumer sectors including automotive, financial, beauty (hair, make-up, fragrance and skin care), telecommunications, electronics, airlines, hotels and others).
-==The Organizers==
-===The Owners===
-Dubai Fashion Week is owned by the Dubai based Capital Marketing under the direction of Chairman & CEO Mr Manoj Bhojwani and COO Mr. Umang Suri. Capital Marketing operates a number of marketing associate throughout the region with investments in advertising, event marketing and outdoor media agencies. Capital Marketing has a proven track record in the delivery of “unique” luxury life style brands in the Middle East and South Asia regions. It is further supported internationally by strategic partnerships developed over a number of years. The key strengths of the group include a combination of its commitment to its own people and customers alike by using creative management attributes and unique technology solutions.
 == See also ==
 * [[Paris Fashion Week]]
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 * [[India Fashion Week]]
 * [[Karachi Fashion Week]]
+* [[Sourendra Kumar Das]]
+* [[Marc Robinson]]
 == References ==
@@ Line 88: / Line 33: @@
 [[Category:Fashion events]]
-[[Category:Culture in Dubai]]
-[[Category:Events in Dubai]]