Jump to content

Salesforce Marketing Cloud: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Kamelkev (talk | contribs)
88 edits
Add reference to similar company
Updated employee count
Line 12: Line 12:
|industry = {{Unbulleted list| [[Email]], [[Social Media]], [[Mobile Marketing]], [[Websites]], [[SaaS]]}}
|industry = {{Unbulleted list| [[Email]], [[Social Media]], [[Mobile Marketing]], [[Websites]], [[SaaS]]}}
|revenue = {{profit}} [[United States dollar|US$]]148.0 million <small>(2011)</small><ref name="s1">{{cite web|title=Form S-1 REGISTRATION STATEMENT ExactTarget, Inc. filed November 23, 2011 |url=http://www.sec.gov/Archives/edgar/data/1420850/000119312511320915/d256812ds1.htm#tx256812_4|publisher=UNITED STATES SECURITIES AND EXCHANGE COMMISSION|accessdate=22 March 2012}}</ref>
|revenue = {{profit}} [[United States dollar|US$]]148.0 million <small>(2011)</small><ref name="s1">{{cite web|title=Form S-1 REGISTRATION STATEMENT ExactTarget, Inc. filed November 23, 2011 |url=http://www.sec.gov/Archives/edgar/data/1420850/000119312511320915/d256812ds1.htm#tx256812_4|publisher=UNITED STATES SECURITIES AND EXCHANGE COMMISSION|accessdate=22 March 2012}}</ref>
|num_employees = 1,100+ <small>(2012)</small>
|num_employees = 1,352 <small>(Q3 2012)</small>
|url = [http://www.exacttarget.com exacttarget.com] (US)<br />[http://www.exacttarget.com.au exacttarget.com.au] (AU)<br / >[http://www.exacttarget.co.uk exacttarget.co.uk] (UK)<br />[http://www.exacttarget.com.br exacttarget.com.br] (BR)
|url = [http://www.exacttarget.com exacttarget.com] (US)<br />[http://www.exacttarget.com.au exacttarget.com.au] (AU)<br / >[http://www.exacttarget.co.uk exacttarget.co.uk] (UK)<br />[http://www.exacttarget.com.br exacttarget.com.br] (BR)
}}
}}

Revision as of 19:14, 11 October 2012

ExactTarget
ExactTarget
Type of site
Public
Traded asNYSE: ET
FoundedIndianapolis, Indiana
December 15, 2000
Headquarters
Indianapolis, Indiana
No. of locations
  • Seattle (Bellevue), New York, San Francisco, Lon­don, Sao Paulo, Munich, Syd­ney, Melbourne
Area servedWorldwide
Key people
  • Scott Dorsey
    (CEO & Co-founder)
    Scott McCorkle
    (COO)
    Peter McCormick
    (GM, ExactTarget Global & Co-founder)
Industry
RevenueIncrease US$148.0 million (2011)[1]
Employees1,352 (Q3 2012)
URLexacttarget.com (US)
exacttarget.com.au (AU)
exacttarget.co.uk (UK)
exacttarget.com.br (BR)

ExactTarget is an email marketing and interactive marketing provider headquartered in Indianapolis, Indiana. The publicly owned company was founded in December 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick, for an initial investment of $200,000.[2]

ExactTarget provides on-demand software for permission-based email marketing, mobile marketing and social media marketing.[3] They provide software as a service (SaaS).[4] ExactTarget sells their software directly to the end user – typically a corporate marketing department – or through a reseller network.[5]

History and customers

In 2003, CareerBuilder.com selected ExactTarget software to create and deliver their email marketing, the volume of which Online Media Daily estimated at “millions of emails” per month.[6] In the first quarter of 2005, ExactTarget added more than 250 customers, bringing its total number of customers under contract to 3,250.[7] In 2006, ExactTarget was ranked number 56 on the Inc. 500 listing of the fastest growing private companies in the United States, based on revenue growth from 2002 through 2005.[8] In 2007, ExactTarget was ranked number 43 on Entrepreneur Magazine's Hot 500 Fastest Growing Businesses in America.[9]

The company filed with the Security & Exchange Commission in September 2007 to become publicly traded, but withdrew from the IPO process in May 2009 after determining, according to CEO Dorsey, that their growth “was better served by staying private.”[10] ExactTarget posted revenues of $134 million in 2010 from clients such as Groupon, Oakley, Toyota, Citigroup, Financial Times, and Argos.[11][failed verification] They also secured $145 million in venture capital in 2009,[12] with $70 million being raised in May 2009 from Battery Ventures, Scale Venture Partners and Montagu Newhall and another $75 million in December 2009 from Technology Crossover Ventures.[13][14]

The company lists among its customers well-known brands including Expedia.com, Papa John’s, CareerBuilder.com, Gannett Co., Home Depot, and Wellpoint.[15]

ExactTarget hosts an annual multiday email marketing user conference in their hometown of Indianapolis. The 2009 event, Connections 09, featured keynote presentations from CEO Scott Dorsey, COO Scott McCorkle, author Malcolm Gladwell, and actress Marlee Matlin.[16][17]

In 2009, the Indianapolis Symphony employed ExactTarget software to permit concert-goers to vote for a concert's encore performance from their cell phones.[18]

Application

ExactTarget’s software enables companies to engage in one-to-one marketing by providing organizations with a single platform (called Interactive Marketing Hub)[19] to connect with customers through email, integrated text messaging, voice messaging, Internet landing pages, Twitter, and Facebook.[20] The platform includes the ability to pre-plan messages and track response rates.

ExactTarget’s technology allows subscribers to determine what content they want from a company, when they want to receive it, and in which format they want to receive it.[21] ExactTarget created and trademarked the slogan Subscribers Rule! to promote their philosophy of serving the email subscriber, delivering value, and honoring subscriber preferences.[22]

Acquisitions

In 2009, ExactTarget expanded into the UK and European markets with the acquisition of KeyMail Marketing, a significant reseller of ExactTarget software to European end users.[23]

ExactTarget acquired CoTweet, a business-oriented front-end to Twitter, on March 2, 2010. The acquisition created an enterprise solution to managing social media, email marketing, and mobile marketing within a single software platform. CoTweet powers the Twitter campaigns of major brands including Microsoft, McDonald's, Sprint, Ford, Dell, Pepsi, Whole Foods, Intuit, Salesforce.com, USA Today, and Coca-Cola.[24]

After acquiring CoTweet, ExactTarget opened the ExactTarget Social Media Lab in San Francisco's SoMa Neighborhood on February 9, 2010. The Social Media Lab was opened to serve as a center of product innovation, training, sales and support for ExactTarget's social media business.[25]

Integrations

Integration with Coremetrics web analytics enables ExactTarget customers to automatically generate personalized emails to website visitors who abandon an online transaction before completing it.[26] The company’s ExactTarget Embedded product provides an API for developers to integrate features such as dynamic content, relational data support, and support for new messaging technologies such as SMS and voice into their applications.[27] ExactTarget provides built-in integration with customer relationship management (CRM) systems including Microsoft Dynamics CRM[28] and Salesforce.com,[29] and with web analytics software from Omniture[30] and WebTrends.[31]

The software’s Social Forward feature embeds social sharing functionality into marketing emails, allowing the email recipient to forward the email's content to Twitter, Facebook, LinkedIn or other social networking or bookmarking site, or forward the email to a friend.[32]

In addition to traditional methods of subscribing to email lists, ExactTarget software allows users to subscribe through text messages.[33] The software can also send an automatic update to a company’s Twitter followers when a marketing email is launched.[34]

Awards

In 2003, co-founder and CEO Scott Dorsey was named Ernst & Young's Indiana Entrepreneur of the Year.[35] ExactTarget was ranked a “Strong Performer” in the 2004 Forrester Research "Wave" study for the software’s ease of use and capabilities for managing brand consistency and legislative compliance.[36][37] CFO Traci Dolan was honored in 2009 as a CFO of the Year by the Indianapolis Business Journal in its Private Companies with Revenue under $100 Million category.[38] The ExactTarget Reseller Edition software was selected by ClickZ as the top E-mail Marketing Tool in the 2009 ClickZ Marketing Excellence Awards.[39]

In December 2009, a Forrester Research "Wave" study listed ExactTarget among its Best of the Email Service Providers. The study evaluated firms with at least $10 million in global billings which send at least 200 million emails a month.[40]

In 2010, ExactTarget became an American Business Awards Finalist,[41] is recognized as one of the Best Places to Work in Indiana,[42] and named in Lead411's Hottest Companies in the Midwest list.[43]

Similar companies

See also

References

  1. ^ "Form S-1 REGISTRATION STATEMENT ExactTarget, Inc. filed November 23, 2011". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Retrieved 22 March 2012.
  2. ^ "Hot 500: The Fastest Growing Businesses in America". Entrepreneur.
  3. ^ Christopher Hosford (2010-03-03). "ExactTarget acquires Twitter management company CoTweet". BtoB.
  4. ^ David Barry (2010-02-10). "The $100 Million Revenue Club: ExactTarget". Wall Street Journal Blogs:Venture Capital Dispatch.
  5. ^ Tomkies, Kelly Kagamas (2005-08-01). "One on one: Scott Dorsey: Hitting the bull's-eye". BNET.
  6. ^ "CareerBuilder.com Selects ExactTarge". MediaPost News. 2003-03-24.
  7. ^ "ExactTarget Adds 250 New Customers in First Quarter…". Internet Retailer. 2005-04-14.
  8. ^ "Email Marketing Firm ExactTarget Debuts on Inc. 500 List". All Business. 2006-08-23.
  9. ^ "Hot 500: The Fastest Growing Businesses in America". Entrepreneur.
  10. ^ David Barry (2010-02-10). "The $100 Million Revenue Club: ExactTarget". Wall Street Journal Blogs:Venture Capital Dispatch.
  11. ^ David Barry (2010-02-10). "The $100 Million Revenue Club: ExactTarget". Wall Street Journal Blogs:Venture Capital Dispatch.
  12. ^ Anthony Schoettle (2010-02-09). "ExactTarget reports record annual results". Indianapolis Business Journal.
  13. ^ David Goetzl (2009-05-07). "IPO Interrupted: ExactTarget Hits Capital Target". MediaPost News.
  14. ^ Leena Rao (2009-12-03). "ExactTarget Raises $75 Million More, Up To $145 Million In Venture Capital". TechCrunch.
  15. ^ David Barry (2010-02-10). "The $100 Million Revenue Club: ExactTarget". Wall Street Journal Blogs:Venture Capital Dispatch.
  16. ^ "Conference Recap: ExactTarget Connections '09". SEOMoz. 2009-10-20.
  17. ^ Douglas Karr (2009-10-13). "ExactTarget Connections 09: Success By Design". Marketing Tech Blog.
  18. ^ Stephanie Clifford (2009-05-15). "Texting at a Symphony? Yes, but Only to Select an Encore". The New York Times.
  19. ^ http://www.exacttarget.com/products/interactive-marketing-hub.aspx
  20. ^ Anthony Schoettle (2010-02-09). "ExactTarget reports record annual results". Indianapolis Business Journal.
  21. ^ Phil Wainewright (2009-05-19). "Getting the Best Out of Digital Marketing". ebizQ.
  22. ^ Tom Dressler (2008-09-23). "ExactTarget 08 Email Marketing Conference – Subscribers Rule!". Marketer Insight.
  23. ^ "ExactTarget Enters Europe". ChiefMarketer Direct. 2009-09-08.
  24. ^ Robin Wauters (2010-03-02). "ExactTarget Buys CoTweet, Sets Up "Social Media Lab" In San Francisco". TechCrunch.
  25. ^ Jesse Engle (2011-09-02). "Introducing the ExactTargetSocial Media Lab". ExactTarget.
  26. ^ "SkyMall Boosts Online Sales with Shopper Re-engagement Campaign from ExactTarget". Econsultancy. 2009-12-16.
  27. ^ "Software allows users to outsource email messaging needs". ThomasNet News. 2007-12-28.
  28. ^ David Sims (2009-04-15). "Microsoft in Three-Way Partnership for Real Estate Giant". TMCnet.
  29. ^ "ExactTarget, Salesforce.com Provide Benefits Firm Integrated Solution for Customer Service". MarketWatch. 2010-01-13.
  30. ^ "Room & Board Increases Revenue And Reduces Ad Spend Through Omniture Genesis Integration". Omniture. 2009-05-21.
  31. ^ "Motorcycle Superstore drives up sales with segmented e-mail campaigns". Internet Retailer. 2005-12-29.
  32. ^ "E-mail program brings the voice of bands to social networks". Internet Retailer. 2009-06-04.
  33. ^ "Taco John's Goes Viral". QSR. 2009-07-17.
  34. ^ "ExactTarget Unveils Twitter Tool". ChiefMarketer Direct. 2009-10-13.
  35. ^ "Forty under 40". AllBusiness. 2004-02-09.
  36. ^ "ExactTarget Adds 250 New Customers in First Quarter…". Internet Retailer. 2005-04-14.
  37. ^ David Goetzl (2009-12-27). "Forrester: Best Of The ESPs". MediaPost News.
  38. ^ Sam Stall. "Private Company CFO of the Year". Indianapolis Business Journal.
  39. ^ "ClickZ Marketing Excellence Awards". ClickZ.
  40. ^ David Goetzl (2009-12-27). "Forrester: Best Of The ESPs". MediaPost News.
  41. ^ Marketing Categories - 2010 Honorees
  42. ^ Third Annual "Best Places to Work in Indiana" Rankings Announced at Indiana Chamber Awards Dinner
  43. ^ Lead411 launches "Hottest Companies in the Midwest" awards
Retrieved from "https://en.wikipedia.org/w/index.php?title=Salesforce_Marketing_Cloud&oldid=517251178"