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= Number Lab =
= Number Lab =
'''Number Lab''' (originally launched as ''429 Life'' in 2005) was an early [[athleisure]] fashion brand<ref name=":18">{{Cite web|url=http://www.esquire.com/style/a46597/craft-atlantic-luis-fernandez-interview/|title=From Skyscrapers to Structured Sweats: How an Architect Transitioned to Fashion|last=Aschim|first=Hans|date=19 July 2016|website=Esquire|archive-url=|archive-date=|dead-url=|access-date=}}</ref> co-founded by fashion designer/[[Council of Fashion Designers of America|CFDA]] member Luis Fernandez and American fashion and media entrepreneur Greg Lawrance.<ref name=":2">{{Cite web|url=http://www.gq.com/story/coming-soon-numberlab-to-open-showroom-retail-space-in-new-york-city|title=Coming Soon: Number Lab to Open Showroom/Retail Space in New York City|last=Lin|first=Lance|date=6 Oct 2011|website=GQ.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":3">{{Cite web|url=http://www.gq.com/story/exclusive-first-look-number-lab-spring-2013|title=Exclusive First Look: Number:Lab Spring 2013|last=Sebra|first=Matt|date=20 Sep 2012|website=GQ.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":4">{{Cite web|url=http://www.starwoodpromos.com/whotelsfashion_m/designer/&artist_id=28|title=Designer Feature - Number Lab|last=|first=|date=2013|website=Starwood Hotels Editorials|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":5">{{Cite web|url=http://www.wsj.com/articles/SB10001424052702304070304577393922774079202|title=The Wall Street Journal|last=Smith|first=Ray|date=9 May 2012|website=The Wall Street Journal|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":1">{{Cite journal|last=Lipke|first=David|date=15 July 2010|year=|title=New York Market: New & Noteworthy (Number:Lab)|url=|journal=Women's Wear Daily (WWD)|volume=|pages=|via=}}</ref><ref name=":17">{{Cite web|url=https://www.timeout.com/newyork/shopping/the-lab-closed|title=The Lab|last=|first=|date=21 Oct 2011|website=timeout.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":0">{{Cite web|url=http://www.thegloss.com/fashion/numberlab-springsummer-09-lookbook/|title=Number Lab Spring/Summer '09 Lookbok|last=|first=|date=15 Nov 2008|website=thegloss.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":16">{{Cite web|url=https://cfda.com/members/profile/luis-fernandez-2|title=CFDA Members Website|last=|first=|date=20 Jan 2017|website=CFDA.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":10">{{Cite web|url=https://www.forbes.com/sites/hannahelliott/2012/07/18/the-cfda-fashion-incubator-is-a-hotbed-of-style/#3e12ff74f63b|title=The CFDA Fashion Incubator Is A Hotbed Of Style|last=Elliott|first=Hannah|date=18 Jul 2012|website=Forbes|archive-url=|archive-date=|dead-url=|access-date=}}</ref> In 2012, Number Lab was selected for the prestigious [[Council of Fashion Designers of America|Council of Fashion Designers of America (CFDA)]] [https://cfda.com/news/the-cfda-fashion-incubator-digital-showcase Fashion Incubator Program,]<ref name=":4" /><ref name=":5" /><ref name=":16" /><ref name=":10" /><ref name=":6">{{Cite web|url=https://cfda.com/news/the-cfda-fashion-incubator-digital-showcase|title=CFDA Fashion Incubator Digital Showcase|last=|first=|date=2014|website=Council of Fashion Designers of America (CFDA)|archive-url=|archive-date=|dead-url=|access-date=}}</ref> and, with Fernandez as designer and creative director, was chosen as a finalist in the [https://www.woolmarkprize.com/news/final-10-usa-nominee-announcement/ International Woolmark Prize competition].<ref>{{Cite web|url=http://www.gq.com/story/fashion-news-numberlabs-luis-fernandez-goes-for-the-international-woolmark-prize|title=Fashion News: NUMBER Lab's Luis Fernandez Goes for the International Woolmark Prize|last=Sebra|first=Matt|date=5 Jul 2012|website=GQ|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref>{{Cite web|url=https://www.woolmarkprize.com/news/final-10-usa-nominee-announcement/|title=Final 10 USA Nominee Announcement|last=|first=|date=|website=Woolmark|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Number Lab was recognized in 2011 by [[GQ|GQ Magazine]] for opening its first brick-and-mortar location in New York City.<ref name=":2" /><ref name=":17" /><ref name=":15" />
'''Number Lab''' was one of the first [[athleisure]] fashion brands. Number Lab was nominated for and chosen as a finalist for the [[Ecco Domani]] Fashion Foundation<ref name=":3">{{Cite web|url=http://www.nbcnewyork.com/blogs/threadny/THREAD-Fashion-Guild-International-Names-Wes-Gordon-Nahm-More-as-Rising-Star-Finalists-136620033.html|title=Fashion Group International Names Wes Gordon, Nahm, More as Rising Star Finalists|last=Pinson|first=Laurel|date=3 Jan 2012|website=nbcnewyork.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref> award for the menswear category and the [https://www.woolmarkprize.com/news/final-10-usa-nominee-announcement/ International Woolmark Prize competition.]<ref name=":14">{{Cite web|url=http://www.gq.com/story/fashion-news-numberlabs-luis-fernandez-goes-for-the-international-woolmark-prize|title=Fashion News: NUMBER Lab's Luis Fernandez Goes for the International Woolmark Prize|last=Sebra|first=Matt|date=5 Jul 2012|website=GQ|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":17">{{Cite web|url=https://www.woolmarkprize.com/news/final-10-usa-nominee-announcement/|title=Final 10 USA Nominee Announcement|last=|first=|date=|website=Woolmark|archive-url=|archive-date=|dead-url=|access-date=}}</ref> and was selected to sit on the [[Council of Fashion Designers of America|Council of Fashion Designer's of America (CFDA)]] fashion incubator program in 2012 alongside [http://www.vogue.com/article/cfda-vogue-fashion-fund-winners-shopping-favorite-looks CFDA/Vogue Fashion Fund] winner Johnathan Simikhai, Ecco Domani Fashion Foundation Award Winner [[Tim Weiland|Timo Weiland]] and [[Project Runway (season 2)|Project Runway's]] [[Daniel Vosovic]].<ref name=":16">{{Cite web|url=https://cfda.com/members/profile/luis-fernandez-2|title=CFDA Members Website|last=|first=|date=20 Jan 2017|website=CFDA.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":10">{{Cite web|url=https://www.forbes.com/sites/hannahelliott/2012/07/18/the-cfda-fashion-incubator-is-a-hotbed-of-style/#3e12ff74f63b|title=The CFDA Fashion Incubator Is A Hotbed Of Style|last=Elliott|first=Hannah|date=18 Jul 2012|website=Forbes|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":6">{{Cite web|url=https://cfda.com/news/the-cfda-fashion-incubator-digital-showcase|title=CFDA Fashion Incubator Digital Showcase|last=|first=|date=2014|website=Council of Fashion Designers of America (CFDA)|archive-url=|archive-date=|dead-url=|access-date=}}</ref>


== Athleisure pioneer ==
== Athleisure pioneer ==
Number Lab originally launched under the trade name ''429 Life'' in 2004,<ref name=":0" /><ref name=":8">{{Cite web|url=http://www.hindustantimes.com/entertainment/why-is-ford-shopping-for-gay-tees/story-qA9T2xlCJxwJTJ6OZ4mKkO.html|title=Why is Ford shopping for gay Tees?|last=|first=|date=16 Jan 2006|website=Hindu Stan Times|archive-url=|archive-date=|dead-url=|access-date=}}</ref> and changed its brand name to Number Lab in 2008.<ref name=":0" /> At that time, only ''RLX, Zegna Sport, Prada Sport'' and ''429/Number Lab'' existed in the athleisure sector. This history—along with 429/Number Lab's early widespread international distribution and press coverage—has arguably has earned Number Lab a place as one of the early athleisure pioneers.<ref name=":18" /><ref name=":0" />
Number Lab originally launched under the trade name ''429 Life'' in 2004,<ref name=":0">{{Cite web|url=http://www.thegloss.com/fashion/numberlab-springsummer-09-lookbook/|title=Number Lab Spring/Summer '09 Lookbok|last=|first=|date=15 Nov 2008|website=thegloss.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":8">{{Cite web|url=http://www.hindustantimes.com/entertainment/why-is-ford-shopping-for-gay-tees/story-qA9T2xlCJxwJTJ6OZ4mKkO.html|title=Why is Ford shopping for gay Tees?|last=|first=|date=16 Jan 2006|website=Hindu Stan Times|archive-url=|archive-date=|dead-url=|access-date=}}</ref> and changed its brand name to Number Lab in 2008.<ref name=":0" /> At that time, only ''RLX, Zegna Sport, Prada Sport'' and ''429-Number Lab'' existed in the nascent "athleisure" sector -- arguably has earning Number Lab a place as a pioneering athleisure brand.<ref name=":18">{{Cite web|url=http://www.esquire.com/style/a46597/craft-atlantic-luis-fernandez-interview/|title=From Skyscrapers to Structured Sweats: How an Architect Transitioned to Fashion|last=Aschim|first=Hans|date=19 July 2016|website=Esquire|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":0" /> The brand was first picked-up by Bloomingdale's in 2005 before expanding to retailers such as Saks Fifth Avenue, Nordstrom and others internationally. This has In 2012, Number Lab competed for and was chosen to join the [[Council of Fashion Designers of America|Council of Fashion Designers of America (CFDA)]] [https://cfda.com/news/the-cfda-fashion-incubator-digital-showcase Fashion Incubator]<ref name=":4">{{Cite web|url=http://www.starwoodpromos.com/whotelsfashion_m/designer/&artist_id=28|title=Designer Feature - Number Lab|last=|first=|date=2013|website=Starwood Hotels Editorials|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":5">{{Cite web|url=http://www.wsj.com/articles/SB10001424052702304070304577393922774079202|title=The Wall Street Journal|last=Smith|first=Ray|date=9 May 2012|website=The Wall Street Journal|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":16" /><ref name=":10" /><ref name=":6" /> in company with [http://www.vogue.com/article/cfda-vogue-fashion-fund-winners-shopping-favorite-looks CFDA/Vogue Fashion Fund] winner Johnathan Simikhai, [[Ecco Domani]] Fashion Foundation Award Winner [[Tim Weiland|Timo Weiland]], Burkman Bros and [[Project Runway (season 2)|Project Runway's]] [[Daniel Vosovic]].<ref name=":10" /><ref name=":6" /> Other notable CFDA program members include [[Prabal Gurung]], [[Bibhu Mohapatra]] and [[Waris Ahluwalia]]-House of Waris.<ref>{{Cite web|url=http://fashionista.com/2010/02/cfda-fashion-incubator-designers-announced|title=CFDA Fashion Incubator Designers Announced|last=Sherman|first=Lauren|date=1 Feb 2010|website=Council of Fashion Designers of America (CFDA)|archive-url=|archive-date=|dead-url=|access-date=}}</ref>


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Number Lab was nominated for and chosen as a finalist for the [[Ecco Domani]] Fashion Foundation<ref name=":3" /> award for the menswear category and the [https://www.woolmarkprize.com/news/final-10-usa-nominee-announcement/ International Woolmark Prize competition.]<ref name=":14" /><ref name=":17" /> The brand was regularly editorialized in [[GQ]];<ref>{{Cite web|url=http://www.gq.com/story/exclusive-capturing-the-numberlab-man|title=Exclusive: Capturing the Number Lab Man|last=Sebra|first=Matt|date=25 Apr 2013|website=GQ.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Esquire (magazine)|Esquire]];<ref>{{Cite web|url=http://www.esquire.com/style/mens-fashion/a12723/ny-fashion-week-day-2-6653882/|title=NY Fashion Week Best Looks: Days 1, 2 + Counting|last=|first=|date=9 Feb 2012|website=Esquire|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[The New York Times]];<ref>{{Cite web|url=http://query.nytimes.com/gst/fullpage.html?res=9F01E7D6173FF933A25752C1A9679D8B63|title=Browsing: Scouting Report|last=Nikas|first=Joanna|date=10 Nov 2011|website=New York Times|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Vogue (magazine)|Vogue]];<ref>{{Cite web|url=http://www.vogue.co.uk/shows/autumn-winter-2013-menswear/number-lab/|title=Autumn/Winter 2013 Menswear: Number Lab|last=|first=|date=February 2013|website=Vogue (UK)|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[New York (magazine)|New York Magazine]];<ref>{{Cite web|url=http://nymag.com/thecut/2015/07/mens-designers-pushing-hard-on-performancewear.html|title=Men’s Designers Pushing Hard on Performancewear|last=Hyland|first=Véronique|date=17 Jul 2015|website=New York Magazine|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[The Wall Street Journal]];<ref>{{Cite journal|last=Smith|first=Ray|year=10 May 2012|title=Pairing Fashion Sense with Business Sense|url=|journal=The Wall Street Journal|volume=|pages=D6|via=}}</ref> [[Forbes]];<ref name=":10" /><ref>{{Cite web|url=http://www.forbes.com/sites/bluecarreon/2013/04/19/how-not-to-look-like-a-slob-at-the-gym/#40da0fc953ee|title=How Not To Look Like A Slob At The Gym|last=Carreron|first=Blue|date=19 Apr 2013|website=Forbes|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Style.com]]; [[Women's Wear Daily|Women's and Wear Daily]] (WWD).<ref name=":1">{{Cite journal|last=Lipke|first=David|date=15 July 2010|year=|title=New York Market: New & Noteworthy (Number:Lab)|url=|journal=Women's Wear Daily (WWD)|volume=|pages=|via=}}</ref><ref name=":7" /> Number Lab was featured on athletes and celebrities including [[Neil Patrick Harris]],<ref>{{Cite journal|last=|first=|year=2010|title=Product Feature - Celebrity Fave (Neil Patrick Harris)|url=|journal=In Style|volume=|pages=|via=}}</ref> [[Josh Duhamel]],<ref>{{Cite web|url=https://za.pinterest.com/pin/576390452281399885/|title=Celebrity Editorial - Josh Duhamel|last=|first=|date=March 2009|website=|publisher=Men's Health|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Evan Longoria]],<ref>{{Cite journal|last=|first=|year=2010|title=Celebrity Editorial|url=|journal=Men's Journal|volume=|pages=|via=}}</ref> [[Harrison Ford]],<ref name=":8" /> [[Chris Pine]]<ref>{{Cite journal|last=|first=|year=May 2009|title=Cover Image|url=|journal=Men's Health|volume=|pages=|via=}}</ref> and [[Matt Bomer|Matt Bohmer]].<ref name=":11">{{Cite journal|last=|first=|year=2012|title="White Collar" Feature|url=|journal=Entertainment Weekly|volume=|pages=|via=}}</ref> In 2012, [[Annie Leibovitz|Annie Leibowitz]] photographed Number Lab designs on actor [[Jonathan Groff]] for a two-page feature in the July issue of [[Vanity Fair (magazine)|Vanity Fair]].<ref name=":9">{{Cite journal|last=Kushner|first=Tony|last2=Leibowitz (photographer)|first2=Annie|year=July 2012|title=Splendor in the Park (Spotlight)|url=|journal=Vanity Fair|volume=|pages=|via=}}</ref> Number Lab was recognized by [[GQ|GQ Magazine]] for opening its first brick-and-mortar location in New York City.<ref name=":2">{{Cite web|url=http://www.gq.com/story/coming-soon-numberlab-to-open-showroom-retail-space-in-new-york-city|title=Coming Soon: Number Lab to Open Showroom/Retail Space in New York City|last=Lin|first=Lance|date=6 Oct 2011|website=GQ.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref name=":15" />
== Membership in CFDA Fashion Incubator Program ==
In 2012, Number Lab competed for and was chosen to join the prestigious [[Council of Fashion Designers of America|Council of Fashion Designers of America (CFDA)]] [https://cfda.com/news/the-cfda-fashion-incubator-digital-showcase Fashion Incubator Program]<ref name=":4" /><ref name=":5" /><ref name=":16" /><ref name=":10" /><ref name=":6" /> in company with fellow brands/designers [http://www.vogue.com/article/cfda-vogue-fashion-fund-winners-shopping-favorite-looks CFDA/Vogue Fashion Fund] winner Johnathan Simikhai, Ecco Domani Fashion Foundation Award Winner [[Tim Weiland|Timo Weiland]], Burkman Bros and [[Project Runway (season 2)|Project Runway's]] [[Daniel Vosovic]].<ref name=":10" /><ref name=":6" /> Other notable CFDA Fashion Incubator program members include [[Prabal Gurung]], [[Bibhu Mohapatra]] and [[Waris Ahluwalia]]-House of Waris.<ref>{{Cite web|url=http://fashionista.com/2010/02/cfda-fashion-incubator-designers-announced|title=CFDA Fashion Incubator Designers Announced|last=Sherman|first=Lauren|date=1 Feb 2010|website=Council of Fashion Designers of America (CFDA)|archive-url=|archive-date=|dead-url=|access-date=}}</ref>


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Number Lab hosted presentations and runway shows during [[New York Fashion Week|Mercedes-Benz New York Fashion Week]].<ref name=":7">{{Cite web|url=http://wwd.com/business-news/media/made-fashion-week-launches-digital-platform-5619060/|title=Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold.|last=Lipke|first=David|date=5 Feb 2012|website=Women's Wear Daily (WWD)|archive-url=|archive-date=|dead-url=|access-date=}}</ref> The events were held at venues in New York City including Milk Studios<ref name=":7" /><ref>{{Cite web|url=http://www.downtownmagazinenyc.com/numberlab-fall-2012-at-milk-studios/|title=Number Lab Fall 2012 at Milk Studios|last=Copobianco|first=Grace|date=14 Feb 2012|website=Downtown Magazine|archive-url=|archive-date=|dead-url=|access-date=}}</ref> and [[The Standard, High Line|The Standard Hotel]].<ref name=":12">{{Cite web|url=http://www.papermag.com/numberlabs-dapper-sportswear-1425815871.html|title=Number Lab's Dapper Sportswear|last=Marks|first=Martin|date=8 Sep 2011|website=Paper Magazine|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref>{{Cite web|url=http://www.gettyimages.com/event/lab-runway-spring-2012-mercedes-benz-fashion-week-123307231?#model-walks-the-runway-at-the-numberlab-spring-2012-fashion-show-picture-id124000283|title=Number Lab - Runway - Spring 2012 Mercedes-Benz Fashion Week|last=|first=|date=7 Sep 2011|website=Getty Images|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Number Lab also secured sponsorships with corporate partners like [[Gillette]],<ref name=":13">{{Cite web|url=http://wwd.com/business-news/media/made-fashion-week-launches-digital-platform-5619060/|title=Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold.|last=Lipke|first=David|date=5 Feb 2012|website=Women's Wear Daily (WWD)|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref>{{Cite web|url=http://news.gillette.com/press-release/product-news/gillette-partners-made-celebrate-mens-fashion-new-york-fashion-week-fallw|title=Gillette Partners with MADE to Celebrate Men’s Fashion at New York Fashion Week Fall/Winter 2012|last=|first=|date=9 Feb 2012|website=Gillette official website|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref>{{Cite web|url=http://www.menshealth.com/style/fashion-for-your-face|title=Fashion for Your Face|last=Stanczak|first=Diana|date=5 Apr 2012|website=Men's Health|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[W Hotels]]<ref>{{Cite web|url=http://www.esquire.com/style/a15627/cfda-w-hotels-2012/|title=The CFDA & W Hotels Link Up for International Style|last=|first=|date=12 Sep 2012|website=Esquire|archive-url=|archive-date=|dead-url=|access-date=}}</ref> and [[MAC Cosmetics|M·A·C Cosmetics]] to co-finance its runway shows.<ref name=":13" /> In 2011, Number Lab was invited to show at Aspen Fashion Week.<ref>{{Cite news|url=https://www.youtube.com/watch?v=W4OAjB-L7OI|title=Aspen Fashion Week - Number Lab video|last=Lo|first=Danica|date=15 Mar 2011|work=|access-date=|archive-url=|archive-date=|dead-url=}}</ref><ref>{{Cite journal|last=Hartman|first=Daryl|year=1 Apr 2011|title=Skiwear Roundup|url=http://www.wsj.com/articles/SB10001424052748703712504576235084129755082|journal=The Wall Street Journal|volume=|pages=|via=}}</ref> In 2012, [[E!|E! Entertainment Network]] covered the company's Fall-Winter 2012 runway show at Milk Studios.<ref>{{Cite news|url=|title=E! News - Fashion Week|last=Burtka|first=David|date=9 Feb 2012|work=|access-date=|archive-url=|archive-date=|dead-url=}}</ref> In 2011, Number Lab was recognized by [[GQ|GQ Magazine]] for opening its first brick-and-mortar location in New York City.<ref name=":2" /><ref name=":15">{{Cite web|url=http://query.nytimes.com/gst/fullpage.html?res=9F01E7D6173FF933A25752C1A9679D8B63|title=Openings|last=Nikas|first=Joanna|date=10 Nov 2011|website=The New York Times|archive-url=|archive-date=|dead-url=|access-date=}}</ref>
== Press and accolades ==
⚫
The brand regularly garnered praise from top fashion editors and key industry insiders, and was consistently featured in esteemed publications such as: [[GQ]];<ref>{{Cite web|url=http://www.gq.com/story/exclusive-capturing-the-numberlab-man|title=Exclusive: Capturing the Number Lab Man|last=Sebra|first=Matt|date=25 Apr 2013|website=GQ.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Esquire (magazine)|Esquire]];<ref>{{Cite web|url=http://www.esquire.com/style/mens-fashion/a12723/ny-fashion-week-day-2-6653882/|title=NY Fashion Week Best Looks: Days 1, 2 + Counting|last=|first=|date=9 Feb 2012|website=Esquire|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[The New York Times]];<ref>{{Cite web|url=http://query.nytimes.com/gst/fullpage.html?res=9F01E7D6173FF933A25752C1A9679D8B63|title=Browsing: Scouting Report|last=Nikas|first=Joanna|date=10 Nov 2011|website=New York Times|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Hypebeast;<ref>{{Cite web|url=http://hypebeast.com/2012/9/numberlab-2013-spring-collection|title=Number Lab 2013 Spring Collection|last=Poh|first=Jonathan|date=21 Sep 2012|website=Hypebeast.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Men's Health]];<ref>{{Cite web|url=http://www.menshealth.com/style/jan-must-haves/slide/3|title=January Must-Haves|last=Loh|first=Natalie|date=2 Jan 2013|website=Men's Health|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref>{{Cite web|url=http://www.menshealth.com/style/new-york-fashion-week-days-1-2|title=STYLE NEWS - New York Fashion Week: Days 1 & 2|last=Kierra|first=Aaron|date=10 Feb 2012|website=Men's Health|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Vogue (magazine)|Vogue]];<ref>{{Cite web|url=http://www.vogue.co.uk/shows/autumn-winter-2013-menswear/number-lab/|title=Autumn/Winter 2013 Menswear: Number Lab|last=|first=|date=February 2013|website=Vogue (UK)|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[New York (magazine)|New York Magazine]];<ref>{{Cite web|url=http://nymag.com/thecut/2015/07/mens-designers-pushing-hard-on-performancewear.html|title=Men’s Designers Pushing Hard on Performancewear|last=Hyland|first=Véronique|date=17 Jul 2015|website=New York Magazine|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Vanity Fair (magazine)|Vanity Fair]];<ref name=":9">{{Cite journal|last=Kushner|first=Tony|last2=Leibowitz (photographer)|first2=Annie|year=July 2012|title=Splendor in the Park (Spotlight)|url=|journal=Vanity Fair|volume=|pages=|via=}}</ref> [[The Wall Street Journal]];<ref>{{Cite journal|last=Smith|first=Ray|year=10 May 2012|title=Pairing Fashion Sense with Business Sense|url=|journal=The Wall Street Journal|volume=|pages=D6|via=}}</ref> [[Paper (magazine)|Paper Magazine]];<ref name=":12">{{Cite web|url=http://www.papermag.com/numberlabs-dapper-sportswear-1425815871.html|title=Number Lab's Dapper Sportswear|last=Marks|first=Martin|date=8 Sep 2011|website=Paper Magazine|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Forbes]];<ref name=":10" /><ref>{{Cite web|url=http://www.forbes.com/sites/bluecarreon/2013/04/19/how-not-to-look-like-a-slob-at-the-gym/#40da0fc953ee|title=How Not To Look Like A Slob At The Gym|last=Carreron|first=Blue|date=19 Apr 2013|website=Forbes|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Style.com]]; [[Women's Wear Daily]] (WWD);<ref name=":1" /><ref name=":7" /> [[Entertainment Weekly]];<ref name=":11">{{Cite journal|last=|first=|year=2012|title="White Collar" Feature|url=|journal=Entertainment Weekly|volume=|pages=|via=}}</ref> and [[Racked.com]].<ref>{{Cite web|url=http://www.racked.com/2011/5/3/7765953/number-lab-brightens-up-menswear-for-fall-2011|title=Number Lab Fall '11: Activewear Meets Tailoring, It's All in the Details|last=|first=|date=3 May 2011|website=Racked.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Number Lab was featured on athletes and celebrities including [[Neil Patrick Harris]],<ref>{{Cite journal|last=|first=|year=2010|title=Product Feature - Celebrity Fave (Neil Patrick Harris)|url=|journal=In Style|volume=|pages=|via=}}</ref> [[Josh Duhamel]],<ref>{{Cite web|url=https://za.pinterest.com/pin/576390452281399885/|title=Celebrity Editorial - Josh Duhamel|last=|first=|date=March 2009|website=|publisher=Men's Health|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Evan Longoria]],<ref>{{Cite journal|last=|first=|year=2010|title=Celebrity Editorial|url=|journal=Men's Journal|volume=|pages=|via=}}</ref> [[Harrison Ford]],<ref name=":8" /> [[Chris Pine]]<ref>{{Cite journal|last=|first=|year=May 2009|title=Cover Image|url=|journal=Men's Health|volume=|pages=|via=}}</ref> and [[Matt Bomer|Matt Bohmer]].<ref name=":11" /> In 2012, [[Annie Leibovitz|Annie Leibowitz]] photographed Number Lab designs on actor [[Jonathan Groff]] for a two-page feature in the July issue of [[Vanity Fair (magazine)|Vanity Fair]].<ref name=":9" />

== Presentations and runway ==
⚫
Number Lab hosted high-profile presentations and runway shows during [[New York Fashion Week|Mercedes-Benz New York Fashion Week]].<ref name=":7">{{Cite web|url=http://wwd.com/business-news/media/made-fashion-week-launches-digital-platform-5619060/|title=Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold.|last=Lipke|first=David|date=5 Feb 2012|website=Women's Wear Daily (WWD)|archive-url=|archive-date=|dead-url=|access-date=}}</ref> The events were held at A-list venues in New York City including Milk Studios<ref name=":7" /><ref>{{Cite web|url=http://www.downtownmagazinenyc.com/numberlab-fall-2012-at-milk-studios/|title=Number Lab Fall 2012 at Milk Studios|last=Copobianco|first=Grace|date=14 Feb 2012|website=Downtown Magazine|archive-url=|archive-date=|dead-url=|access-date=}}</ref> and [[The Standard, High Line|The Standard Hotel]].<ref name=":12" /><ref>{{Cite web|url=http://www.gettyimages.com/event/lab-runway-spring-2012-mercedes-benz-fashion-week-123307231?#model-walks-the-runway-at-the-numberlab-spring-2012-fashion-show-picture-id124000283|title=Number Lab - Runway - Spring 2012 Mercedes-Benz Fashion Week|last=|first=|date=7 Sep 2011|website=Getty Images|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Number Lab also secured sponsorships with major corporate partners like [[Gillette]],<ref name=":13">{{Cite web|url=http://wwd.com/business-news/media/made-fashion-week-launches-digital-platform-5619060/|title=Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold.|last=Lipke|first=David|date=5 Feb 2012|website=Women's Wear Daily (WWD)|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref>{{Cite web|url=http://news.gillette.com/press-release/product-news/gillette-partners-made-celebrate-mens-fashion-new-york-fashion-week-fallw|title=Gillette Partners with MADE to Celebrate Men’s Fashion at New York Fashion Week Fall/Winter 2012|last=|first=|date=9 Feb 2012|website=Gillette official website|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref>{{Cite web|url=http://www.menshealth.com/style/fashion-for-your-face|title=Fashion for Your Face|last=Stanczak|first=Diana|date=5 Apr 2012|website=Men's Health|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[W Hotels]]<ref>{{Cite web|url=http://www.esquire.com/style/a15627/cfda-w-hotels-2012/|title=The CFDA & W Hotels Link Up for International Style|last=|first=|date=12 Sep 2012|website=Esquire|archive-url=|archive-date=|dead-url=|access-date=}}</ref> and [[MAC Cosmetics|M·A·C Cosmetics]] to co-finance its runway shows.<ref name=":13" /> In 2011, Number Lab was invited to show at Aspen Fashion Week.<ref>{{Cite news|url=https://www.youtube.com/watch?v=W4OAjB-L7OI|title=Aspen Fashion Week - Number Lab video|last=Lo|first=Danica|date=15 Mar 2011|work=|access-date=|archive-url=|archive-date=|dead-url=}}</ref><ref>{{Cite journal|last=Hartman|first=Daryl|year=1 Apr 2011|title=Skiwear Roundup|url=http://www.wsj.com/articles/SB10001424052748703712504576235084129755082|journal=The Wall Street Journal|volume=|pages=|via=}}</ref> In 2012, [[E!|E! Entertainment Network]] covered the company's Fall-Winter 2012 runway show at Milk Studios.<ref>{{Cite news|url=|title=E! News - Fashion Week|last=Burtka|first=David|date=9 Feb 2012|work=|access-date=|archive-url=|archive-date=|dead-url=}}</ref>

== Retail and distribution ==
Number Lab was carried by top major and boutique retailers, including: [[Nordstrom]];<ref>{{Cite web|url=http://shop.nordstrom.com/s/numberlab-jersey-shorts/3442108|title=Number Lab Jersey Shorts|last=|first=|date=|website=Nordstrom.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Bloomingdale's]];<ref name=":1" /><ref>{{Cite web|url=http://www1.bloomingdales.com/shop/product/numberlab-reversible-hoodie?ID=639507|title=Number Lab Reversible Hoodie|last=|first=|date=|website=Bloomingdales.com|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Odin;<ref name=":0" /> [[Saks Fifth Avenue]];<ref name=":1" /><ref>{{Cite web|url=http://www.saksfifthavenue.com/main/ProductDetail.jsp?PRODUCT%3C%3Eprd_id=845524446575454|title=Number Lab Jersey Shorts|last=|first=|date=|website=Saks Fifth Avenue|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Fred Segal]]; Ron Herman;<ref name=":14">{{Cite web|url=http://www.vincent-ko.com/2013/10/numberlab-ss14-lookbook/|title=NUMBER Lab S/S14 Lookbook|last=Ko|first=Vincent|date=1 Oct 2013|website=Vincent Ko|archive-url=|archive-date=|dead-url=|access-date=}}</ref> [[Equinox Fitness|Equinox Fitness Clubs]];<ref>{{Cite web|url=http://www.thegloss.com/fashion/numberlab-springsummer-09-lookbook/|title=NUMBER Lab Spring/Summer ’09 Lookbook|last=|first=Dexie|date=15 Nov 2008|website=The Gloss|archive-url=|archive-date=|dead-url=|access-date=}}</ref> Scoop;<ref name=":14" /> Louis of Boston;<ref name=":14" /> [[Gilt Groupe|Gilt Group]];<ref>{{Cite web|url=https://www.gilt.com/brand/number-lab|title=Number Lab on Sale at Gilt|last=|first=|date=25 Jan 2017|website=Gilt Group|archive-url=|archive-date=|dead-url=|access-date=}}</ref> United Arrows (Japan); TNT (Canada); and Gotstyle (Canada). In 2011, Number Lab was recognized by [[GQ|GQ Magazine]] for opening its first brick-and-mortar location in New York City.<ref name=":2" /><ref name=":15">{{Cite web|url=http://query.nytimes.com/gst/fullpage.html?res=9F01E7D6173FF933A25752C1A9679D8B63|title=Openings|last=Nikas|first=Joanna|date=10 Nov 2011|website=The New York Times|archive-url=|archive-date=|dead-url=|access-date=}}</ref>


== References ==
== References ==

Revision as of 13:55, 6 June 2017

Number Lab

Number Lab was one of the first athleisure fashion brands. Number Lab was nominated for and chosen as a finalist for the Ecco Domani Fashion Foundation[1] award for the menswear category and the International Woolmark Prize competition.[2][3] and was selected to sit on the Council of Fashion Designer's of America (CFDA) fashion incubator program in 2012 alongside CFDA/Vogue Fashion Fund winner Johnathan Simikhai, Ecco Domani Fashion Foundation Award Winner Timo Weiland and Project Runway's Daniel Vosovic.[4][5][6]

Athleisure pioneer

Number Lab originally launched under the trade name 429 Life in 2004,[7][8] and changed its brand name to Number Lab in 2008.[7] At that time, only RLX, Zegna Sport, Prada Sport and 429-Number Lab existed in the nascent "athleisure" sector -- arguably has earning Number Lab a place as a pioneering athleisure brand.[9][7] The brand was first picked-up by Bloomingdale's in 2005 before expanding to retailers such as Saks Fifth Avenue, Nordstrom and others internationally. This has In 2012, Number Lab competed for and was chosen to join the Council of Fashion Designers of America (CFDA) Fashion Incubator[10][11][4][5][6] in company with CFDA/Vogue Fashion Fund winner Johnathan Simikhai, Ecco Domani Fashion Foundation Award Winner Timo Weiland, Burkman Bros and Project Runway's Daniel Vosovic.[5][6] Other notable CFDA program members include Prabal Gurung, Bibhu Mohapatra and Waris Ahluwalia-House of Waris.[12]

Number Lab was nominated for and chosen as a finalist for the Ecco Domani Fashion Foundation[1] award for the menswear category and the International Woolmark Prize competition.[2][3] The brand was regularly editorialized in GQ;[13] Esquire;[14] The New York Times;[15] Vogue;[16] New York Magazine;[17] The Wall Street Journal;[18] Forbes;[5][19] Style.com; Women's and Wear Daily (WWD).[20][21] Number Lab was featured on athletes and celebrities including Neil Patrick Harris,[22] Josh Duhamel,[23] Evan Longoria,[24] Harrison Ford,[8] Chris Pine[25] and Matt Bohmer.[26] In 2012, Annie Leibowitz photographed Number Lab designs on actor Jonathan Groff for a two-page feature in the July issue of Vanity Fair.[27] Number Lab was recognized by GQ Magazine for opening its first brick-and-mortar location in New York City.[28][29]

Number Lab hosted presentations and runway shows during Mercedes-Benz New York Fashion Week.[21] The events were held at venues in New York City including Milk Studios[21][30] and The Standard Hotel.[31][32] Number Lab also secured sponsorships with corporate partners like Gillette,[33][34][35] W Hotels[36] and M·A·C Cosmetics to co-finance its runway shows.[33] In 2011, Number Lab was invited to show at Aspen Fashion Week.[37][38] In 2012, E! Entertainment Network covered the company's Fall-Winter 2012 runway show at Milk Studios.[39] In 2011, Number Lab was recognized by GQ Magazine for opening its first brick-and-mortar location in New York City.[28][29]

References

  1. ^ a b Pinson, Laurel (3 Jan 2012). "Fashion Group International Names Wes Gordon, Nahm, More as Rising Star Finalists". nbcnewyork.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  2. ^ a b Sebra, Matt (5 Jul 2012). "Fashion News: NUMBER Lab's Luis Fernandez Goes for the International Woolmark Prize". GQ. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  3. ^ a b "Final 10 USA Nominee Announcement". Woolmark. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  4. ^ a b "CFDA Members Website". CFDA.com. 20 Jan 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  5. ^ a b c d Elliott, Hannah (18 Jul 2012). "The CFDA Fashion Incubator Is A Hotbed Of Style". Forbes. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  6. ^ a b c "CFDA Fashion Incubator Digital Showcase". Council of Fashion Designers of America (CFDA). 2014. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  7. ^ a b c "Number Lab Spring/Summer '09 Lookbok". thegloss.com. 15 Nov 2008. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  8. ^ a b "Why is Ford shopping for gay Tees?". Hindu Stan Times. 16 Jan 2006. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  9. ^ Aschim, Hans (19 July 2016). "From Skyscrapers to Structured Sweats: How an Architect Transitioned to Fashion". Esquire. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  10. ^ "Designer Feature - Number Lab". Starwood Hotels Editorials. 2013. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  11. ^ Smith, Ray (9 May 2012). "The Wall Street Journal". The Wall Street Journal. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  12. ^ Sherman, Lauren (1 Feb 2010). "CFDA Fashion Incubator Designers Announced". Council of Fashion Designers of America (CFDA). {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  13. ^ Sebra, Matt (25 Apr 2013). "Exclusive: Capturing the Number Lab Man". GQ.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  14. ^ "NY Fashion Week Best Looks: Days 1, 2 + Counting". Esquire. 9 Feb 2012. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  15. ^ Nikas, Joanna (10 Nov 2011). "Browsing: Scouting Report". New York Times. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  16. ^ "Autumn/Winter 2013 Menswear: Number Lab". Vogue (UK). February 2013. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  17. ^ Hyland, Véronique (17 Jul 2015). "Men's Designers Pushing Hard on Performancewear". New York Magazine. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  18. ^ Smith, Ray (10 May 2012). "Pairing Fashion Sense with Business Sense". The Wall Street Journal: D6.{{cite journal}}: CS1 maint: year (link)
  19. ^ Carreron, Blue (19 Apr 2013). "How Not To Look Like A Slob At The Gym". Forbes. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  20. ^ Lipke, David (15 July 2010). "New York Market: New & Noteworthy (Number:Lab)". Women's Wear Daily (WWD).
  21. ^ a b c Lipke, David (5 Feb 2012). "Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold". Women's Wear Daily (WWD). {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  22. ^ "Product Feature - Celebrity Fave (Neil Patrick Harris)". In Style. 2010.
  23. ^ "Celebrity Editorial - Josh Duhamel". Men's Health. March 2009. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  24. ^ "Celebrity Editorial". Men's Journal. 2010.
  25. ^ "Cover Image". Men's Health. May 2009.{{cite journal}}: CS1 maint: year (link)
  26. ^ ""White Collar" Feature". Entertainment Weekly. 2012.
  27. ^ Kushner, Tony; Leibowitz (photographer), Annie (July 2012). "Splendor in the Park (Spotlight)". Vanity Fair.{{cite journal}}: CS1 maint: year (link)
  28. ^ a b Lin, Lance (6 Oct 2011). "Coming Soon: Number Lab to Open Showroom/Retail Space in New York City". GQ.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  29. ^ a b Nikas, Joanna (10 Nov 2011). "Openings". The New York Times. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  30. ^ Copobianco, Grace (14 Feb 2012). "Number Lab Fall 2012 at Milk Studios". Downtown Magazine. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  31. ^ Marks, Martin (8 Sep 2011). "Number Lab's Dapper Sportswear". Paper Magazine. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  32. ^ "Number Lab - Runway - Spring 2012 Mercedes-Benz Fashion Week". Getty Images. 7 Sep 2011. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  33. ^ a b Lipke, David (5 Feb 2012). "Made Fashion Week Launches Interactive App New digital platform to showcase participating designers, including live images of runway shows and presentations as they unfold". Women's Wear Daily (WWD). {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  34. ^ "Gillette Partners with MADE to Celebrate Men's Fashion at New York Fashion Week Fall/Winter 2012". Gillette official website. 9 Feb 2012. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  35. ^ Stanczak, Diana (5 Apr 2012). "Fashion for Your Face". Men's Health. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  36. ^ "The CFDA & W Hotels Link Up for International Style". Esquire. 12 Sep 2012. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  37. ^ Lo, Danica (15 Mar 2011). "Aspen Fashion Week - Number Lab video". {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  38. ^ Hartman, Daryl (1 Apr 2011). "Skiwear Roundup". The Wall Street Journal.{{cite journal}}: CS1 maint: year (link)
  39. ^ Burtka, David (9 Feb 2012). "E! News - Fashion Week". {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
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