Sami Yusuf

Sami Yusuf
Sami Yusuf Live in Concert 2011
Background information
Born	July 1980 (age 44)
Origin	British
Occupation(s)	Musician composer record producer singer songwriter
Instruments	Vocals piano keyboard violin tar santur tonbak oud daf saz
Years active	2003–present
Labels	ETM International Sony Music Warner Music Group Andante Records Fairwood Music (Publisher)
Website	www.samiyusufofficial.com

Sami Yusuf (born 1980) is a British singer, songwriter, multi-instrumentalist, composer, record producer, and humanitarian who grew up in London. Yusuf gained international attention with the release of his debut album, Al-Mu’allim, in 2003. Now with over 34 million albums sold, he performs at packed venues around the world. The BBC, CNN, ARTE, FRANCE 24, Reuters, Time, Rolling Stone, and Music Week are among the media outlets that have covered him and his work. His seventh studio album, Barakah, was released in 2016.

In recognition of his humanitarian work, in 2014 Yusuf was appointed United Nations Global Ambassador for the World Food Programme.

Early life

From an early age, Yusuf showed great interest in music. He was influenced by the wide range of musical genres available to him in his home town of London, immersing himself especially in Western classical music and Middle Eastern music. He learned piano and violin as well as traditional instruments including oud, setar, and tonbak. In 2003, although considering pursuing a career in law, he produced and released his first album. It quickly became an international success and launched Yusuf's professional music career.

Music Career

'Spiritique' is the name Yusuf has given to his unique musical style that blends elements of Western and Eastern sounds. The overarching theme of Yusuf's lyrics is one of an inclusive spirituality. His first album, Al-Mu’allim, in English with some Arabic lyrics, became a huge success especially across North Africa and the Middle East. It was followed by My Ummah, and together album sales quickly reached 10 million. Yusuf has performed across five continents. His concerts— including ones at the Shrine Auditorium in Los Angeles, the Wembley Arena in London, and the Velodrome in Cape Town, South Africa— are sold out. 250,000 people came to hear him perform in Taksim Square in Istanbul. Time Magazine called Yusuf "Islam's Biggest Rock Star"; The Guardian wrote of him, "The Biggest Star in the Middle East is a Brit"; Al-Jazeera said, "He packs stadiums in Los Angeles, Paris and Damascus, and causes traffic jams in Turkey"; MBC described his songs, "Sami Yusuf sings of love, tolerance, and peace"; and from BBC Newsnight: ‘Sami Yusuf is a mega star’.

Professional career

(2003–2004) – Al-Mu'allim

On 10 July 2003, shortly before traveling to Egypt to study Arabic, Sami Yusuf released his debut album Al-Mu`allim, a primarily percussive album comprising eight tracks. The radiant cube and purple background of the album cover symbolized "the light of the Prophetic message illuminating the darkness of the night". Its feature song, "Al-Mu'allim", became an instant hit in the Middle East, North Africa, and South-East Asia topping the charts in Egypt and Turkey for twelve consecutive weeks, selling over seven million copies worldwide. Believing that music can be a "powerful medium to promote ideas and establish dialogue within society", he coalesced Eastern percussive instrumentation and Western melodies in "Al-Mu'allim" with a focus on the English and Arabic languages. The last track, "Supplication", was used in the Golden-Globe award-nominated film, "The Kite Runner". Though the album was described as a "project to define British Muslim identity" in a post 9-11 period — with explicitly religious themes praising the Prophet Mohammad and Allah in songs like "The Creator" and "Ya Mustafa" — it reached the ears of unexpectedly diverse range of listeners, constituting various nationalities, ages, and races. Redirecting the current of Muslim music through his songs and professionally produced music videos ("Al-Mu'allim" and "Supplication"), Yusuf had "unintentionally" cultivated grounds for a fresh genre of music coined "Spiritique"as Yusuf is uncomfortable with the labels that were being applied to his music, like “Islamic pop,” and he didn't feel his songs fit existing categories, like nasheed. “Spiritique is a celebration of ‘sophia perennesis,' or timeless wisdom,” he said, “You can find this wisdom or truth in all the great traditions; it is in Bulleh Shah and Maulana Rumi as well as in the teachings of Aristotle and other Greek philosophers. All that wisdom has a thread of truth in it, it has the sacred in it, and that's what I'm concerned with. It's celebrating that truth, bringing people closer to that timeless wisdom.” More simply put, he said, his music is a way to bring people closer together. by setting a new benchmark in the religious music industry. The journal Transnational Broadcasting Studies analyzed the main causes of his success by attributing it to Yusuf's ability to blend "a religious worldview with a mainstream form of entertainment, and in doing so, [communicating] a personable, accessible expression of the Islamic faith that is in harmony with the modern world and incorporated into the mundane activities of daily life. When asked if he was Sunni or Shia, Yusuf replied "I'm Muslim."

(2005–2009) – My Ummah

Performing at Royal Concert Hall Glasgow, April 2006

Yusuf gained worldwide recognition following the release of his second album, My Ummah, on 6 July 2005. This album appeared in both musical and percussive versions and includes fourteen tracks. The album's thematic elements include empowerment of women in "Free", raising awareness of the plight of victims of conflict-laden regions like Palestine and Darfur in the respective tracks of "Try Not to Cry" (featuring Outlandish) and "Make A Prayer"; "Muhammad" was dedicated to the victims of the Beslan school siege, whereas "We Will Never Submit" protested against acquiescence to oppression. The album, both Eastern and Western in sound, utilized wide-ranging musical instrumentation from classical instruments like the piano, violin, flute and drums to ethnic instruments like the oud, santour, tar, drums, tombak and more. "My Ummah" was an embodiment of Yusuf's "utopia for the Muslim World or humanity at large". Considered a breakthrough album By Sami Yusuf, it sold over four million copies globally and was received enthusiastically by a diverse range of listeners, particularly young people, who identified closely with the topics included therein. Transnational Broadcasting Studies discussed the exposure of Muslim youth to a new dawn of Islamic "art with purpose", accrediting this opening to Yusuf's music that had the power "to both preserve core cultural identity and promote spiritual and material progress". Yusuf's music video featuring the Afghan folklore "Hasbi Rabbi" became a regional hit in Egypt, and was used to launch Vodafone Egypt's value-added-service (VAS) platform Vodafone Live. The video portrays Yusuf in multiple characters and locations: as a practicing Muslim businessman in London, a teacher playing soccer and tutoring in Taj Mahal, then a professional Volinist jubilantly laughing and chatting with his bandmates in Turkey, and finally as a jovial carpenter in the lively bazaar's of Egypt. Recognized by The Independent as the "Voice of Islam", Yusuf emphasized that he was not a "preacher", rather a musician with a message who believes in the urgent need for "a wave of people to come along and bridge the gaps, because we have so much in common, so much to learn from each other". A major addition to his artistic repertoire was Oscar-winning director Marc Forster's proposal to Yusuf to compose a credit-piece for the Golden Globe award-nominated film, The Kite Runner. Due to time constraints on both sides however, the credit piece was never realised but "Supplication", a track from Yusuf's debut album, was used to voice one of the film's climactic scenes. Reluctant to be dubbed as "Islam's Biggest Rock Star" by Time, Yusuf later explained that he does not "want to be a rock star ... a popstar. ... I just want to make good music, and do what I feel I'm confident in doing ... and that's music".

(2005–2009) Dispute with Former Label

In a contractual dispute lasting from 2008 to 2009, Yusuf legally separated from his former record label Awakening. He claimed the "third" album, Without You, released by Awakening in January 2009, was released without his prior "blessings nor consent". He stated: "I therefore wish to make it perfectly clear that an album comprised of any such recordings could only be put on to the market against my wishes and without my approval". Yusuf subsequently stated on his official website that this album was released without his knowledge or consent, and is a compilation of demos and sketches with a quality inferior to his normally high standards. He has called for fans to boycott it. However, as of April 2009 Awakening Records continues to feature the album prominently on the Sami Yusuf part of its website, saying that the album is "a complete and high quality album" consisting of "11 professionally recorded tracks", and that " Sami Yusuf is signed exclusively to Awakening Records for five albums." In mid-2009, he signed a five-album contract with the UK-based record label ETM International.

(2009 – 2012) – Wherever You Are Pre-Release

In July 2009, Yusuf was awarded an honorary Doctor of Letters degree in recognition of his "extraordinary contributions to the field of music" by Roehampton University in southwest London. Earlier in the year, he was selected to serve as the first Global Ambassador of HH Sheikha Moza Bint Nasser's (Qatar's First Lady) initiative, Silatech, which seeks to engage "the public, private and civil society sectors to promote large-scale job creation, entrepreneurship and access to capital and markets for young people". Ranked in the "Top 500 Influential Muslims of 2009 (and 2010) ", a publication edited by Georgetown University's John Esposito and Ibrahim Kalın, Yusuf was described as an "internationally popular British singer-songwriter whose music has revolutionized the nasheed industry. ... He is also known for his extensive involvement in charity work". Yusuf released his video single, "You Came To Me," in four languages (English, Arabic, Turkish, and Persian) in the summer of 2009. Rolling Stone magazine called the style by which Yusuf sung the track's lyrics "touching", listing it as one of the key tracks of the Wherever You Are album. SamiYusufOfficial.com announced the release of Wherever You Are, Yusuf's third official album, in March 2010, introducing it as "A renaissance. A Rebirth. A New Beginning". Meanwhile, in the following summer, Yusuf shared his music video "Healing" sung in English and Arabic that was created in cooperation with the KSA-based International Medical Center. It was also listed as another key track by Rolling Stone magazine. In reference to the song's underlying philosophy of generosity in lines like "Heal and you will be healed/…Give and you will receive/It's nature's order", Yusuf's wrote on his blog: "I hope it helps, albeit in some small way, in showing that every single one of us can be a healer". Amidst the 2010 Pakistan floods that wreaked havoc in the country and affected 20 million lives in the summer of 2010, he promptly released a charity single entitled "Hear Your Call", performed in English and Urdu, to raise funds for the displaced Pakistanis in a joint-effort with the UN-sponsored charity organization Save the Children. The song was featured on a short film by the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) appealing for renewed donations towards the relief effort. Prompted by the Egyptian Revolution of 2011, Yusuf released a free track entitled "I'm Your Hope", dedicating it to the "Shabaab" or youth. The lyrics are in English and Arabic. Sami Yusuf has expressed keen interest in initiating his own "record company to help artists and talents that are not supported" in the near future.

(2009–2012) Wherever You Are: "New Chapter" and"Spiritique"

Performing live in the Maida Vale Studios, Yusuf explained that "It's 2009, I have different challenges, I've got different issues and I will not sing religious-themed music just for the sake of business – it's got to be what I feel". Yusuf released his third, official studio album named Wherever You Are in March 2010, welcoming what he termed a "New Chapter" in his professional career and music. "Spiritique" is Yusuf's self-coined musical and philosophical classification of his music. Spiritique, according to Yusuf, is a blend of both the "oriental and occidental" sounds, underpinned by spirituality that "will utilize music as a facilitator for spiritual appreciation, regardless of race and religion". Yusuf considers it his new sound and "something [he] wants to stand for from now". With the exceptions of songs like "No Word is Worthy", "You Came To Me" and "Salaam" (though the latter is more of a 'humanitarian ode' than religiously themed) the 12 track-set album purposely draws less upon religious content leaving room for interpretation for listeners of all backgrounds. Yusuf maintains, however, that it follows the "same principles and ingredients [of] honesty, [and] sincerity". Introducing the album in its official trailer as a "mini diary of events" that occurred from 2007 to 2010, Yusuf emphasized that the content is essentially a reflection of his worldview: "This third album is about who I am and the reality of the day and age we are living in. It talks about the hypocrisy. ... it's quite dark". Songs like "Give the Young A Chance", featuring lyrics by Ian Brown, incorporate heavy usage of metaphors, likening the youth to "jewels" and allusions to "gardens where birds will sing lullabies" and "sweet scents fill the air". British singer-songwriter Conner Reeves and Turkish singer Sezen Aksu also collaborated with Yusuf in the track "Without You". "In Every Tear, He Is There" song, another track collaboration with Conner Reeves, concludes with an African choir singing "In Every Tear/ That is where/He is There" repeatedly in Zulu. "Fragile World", Yusuf's own favorite track, is reflective of the "dark" experiences he underwent throughout the years. Though predominantly performed in English, several tracks include verses in Arabic, Malaysian, Persian and Urdu. It has been given 3.5 stars out of 4 by Rolling Stone magazine, and commended as a "beautifully produced album". Sami Yusuf has visited Turkey, UAE, and Qatar to promote "Wherever You Are" and is due to travel to Egypt, Singapore, Malaysia, and Jordan in the near future, plus an upcoming European tour scheduled for spring 2011. In Late 2011, ETM began distributing with Sony Music Malaysia with Sami Yusuf's album Wherever you are. The video for "In Every Tear He Is There" has been released and that for "Make Me Strong" was released on 6 April 2012.

(2012-2014) Release of "Salaam"

Yusuf's fourth album was released in December 2012. The physical version was released on 22 December, while the digital version was released later, on 24 December. In June 2013 it was announced through the media that Sami Yusuf had signed an exclusive worldwide publishing deal with independent music publishers Fairwood Music (UK) Ltd. Within 4 months of its launch, it achieved "platinum status" in Southeast Asia and was the best-selling album in the Middle East and North Africa. The album includes the song Hear Your Call, composed by Yusuf to call attention to the situation of people who are affected by natural disasters.

(2014-2015) The Centre

The Centre was released in 2014 and is a collection of thirteen songs in which Yusuf hopes his listeners will find inspiration to seek their individual spiritual centres. It’s a new sound that has multicultural influences, employing traditional as well as contemporary Middle Eastern, North African, and European poetry, instrumentation, and melodies.

(2015) Songs of the Way Vol. 1 (With Seyyed Hossein Nasr)

Yusuf's sixth album Songs of the Way was released on January 1, 2015. It features 12 audio tracks with a traditional Iranian and Islamic theme. All lyrics were written by Seyyed Hossein Nasr, an Iranian University Professor of Islamic studies at George Washington University. Except for two tracks which are in Persian and Arabic, the rest of the songs are in English. Yusuf himself plays most of the instruments, and has benefited from assistance from his father Babak Radmanesh and a number of other Iranian musicians in playing traditional Iranian instruments.

(2016) Barakah

Barakah, Yusuf’s seventh album, was released in February 2016 by Andante Records. Yusuf said it is his musical response to the increasing chaos and noise of today’s world, and his wish is that these music and lyrics offer a window onto an inner oasis of peace and harmony. It is the result of extensive research into the traditional music and poetry contained in the album. The song Mast Qalandar from Barakah reached #1 on World Music charts on iTunes and BBC Music.

Notable tours and concert performances

Playing in Faruma Arena, Denmark, Grugahalle in Germany, and De Doelen in Netherlands, Yusuf introduced his forthcoming album, Wherever You Are. He performed in Azerbaijan for the firs time in 2006 ,for the second time in 2015 (14-15 march) , and 22 march 2017 in Heydar Aliyev sarayi in Baku, 250,000 people attended his performance in Taksim Square in Istanbul to see Yusuf perform in 2013. Yusuf has played across four continents, packing venues such as Wembley Arena in London, Shrine Auditorium in Los Angeles and The Velodrome in Cape Town, South Africa. He sings in English, Arabic, Turkish, Persian, Azeri, Malay and Urdu and is backed by a range of both classical and ethnic instruments. Yusuf also performed in Washington DC.

Yusuf performed in Dubai for the first time in December 2016. Sami premiered the song Glorification, inspired by the poetry of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

Humanitarian work

Since early in his professional career, Yusuf has participated in humanitarian initiatives through performing benefit concerts, releasing charity singles, and acting on behalf of organizations working to relieve suffering and poverty. In response to the 2010 Pakistan floods that wreaked havoc in the country and affected 20 million lives in the summer of 2010, he promptly released a charity single entitled "Hear Your Call", performed in English and Urdu, to raise funds for the displaced Pakistanis in a joint-effort with the UN-sponsored charity organization Save the Children.

In 2014, he was appointed "UN Global Ambassador" for the World Food Programme.

Honors and awards

In 2009, Yusuf was awarded an honorary Doctor of Letters in recognition of his "extraordinary contributions to the field of music" by Roehampton University, London.

Widely regarded as the highest profile Muslim musician in the UK, Yusuf has appeared each year on the list of the "World’s 500 Most Influential Muslims" since 2010. In 2014, the United Nations appointed him Global Ambassador Against Hunger, and in 2015 the UN appointed him as an "Elite Ambassador" for the UN World Interfaith Harmony Week. In 2016, Yusuf received a Recognition Award for his contributions to promoting the message of peace and tolerance as part of the Mohammed Bin Rashid World Peace Initiative.

Acclaim and recognition

• "Islam's Biggest Rock Star" – Time Magazine (2006)
• "Biggest Star in the Middle East" – The Guardian (2006)
• "King of Islamic Pop" – Al Jazeera (2007)
• IOL Star of 2009 (2009)
• 500 Most Influential Muslims in 2009 (2009)
• BBC's 30 More Famous Britons (2009)
• First Global Ambassador of Silatech (2009 – Present)
• Doctor of Letters Award – University of Roehampton (2009)
• 500 Most Influential Muslims in 2010 (2010)
• Guest of Honour at Soka Gakkai International's "Poetic Heart" celebration, Dubai (2013)

Collaborations

• Outlandish – Try Not to Cry, I've Seen (2005)
• Hamza Robertson - Your Beauty (2007)
• Erkan Mutlu – Wherever You Are (2010)
• Sezen Aksu – Wherever You Are (2010)
• Ian Brown – Wherever You Are (2010)
• Conner Reeves – Wherever You Are (2010)
• Siti Nurhaliza – Salaam (2012)
• Babak Radmanesh – Salaam (2012)
• Hossein Nasr – Songs of the Way (2015)
• Rahat Fateh Ali Khan – Mast Qalandar (2016)

Charity work and humanitarian initiatives

• Charity Event for Disabled Children – Cairo, Egypt (2005)
• Evening of Inspiration – Islamic Relief/UK Tour (2006)
• Evening of Inspiration – Islamic Relief/US Tour (2006)
• Evening of Inspiration – Islamic Relief/US Tour (2007)
• Wembley Arena – UK (2007)
• Agape Children's Orphanage concert – South Africa (2008)
• Telethon Fundraiser for Gaza (2009)
• Gaza Rally – Istanbul, Turkey (2009)
• First global ambassador of Silatech (2009)
• "Hear Your Call" – Save the Children, Pakistan (2010)
• "I'm Your Hope" (2011)
• "In Every Tear, He Is There" – Haiti, South Africa (2011)
• Sami Yusuf joins the World Food Programme as Global Ambassador Against Hunger (2014)
• Sami Yusuf Tour 2015 in aid of orphans worldwide – Penny Appeal/UK Tour (2015).

Discography

Albums

• Al-Mu`allim (2003)
• My Ummah (2005)
• Wherever You Are (2010)
• Salaam (2012)
• The Centre (2014)
• Songs of the Way, Vol. 1 (With Seyyed Hossein Nasr) (2015)
• 1001 Inventions and the World of Ibn Al-Haytham (Original Motion Picture Soundtrack) (2015)
• Barakah (2016)

Soundtracks & compilations (singles)

• Supplication – Adapted in The Kite Runner (2007)
• Asma Allah (2007)
• Palestine Forever (2009)
• Hear Your Call (2010)
• I'm Your Hope (2011)
• The Source (2011)
• Forgotten Promises (2011)
• The Rough Guide to Arabic Revolution (2013)
• The Centre (2014)
• Sari Gelin (2014)
• The Gift of Love (2015)
• Shine (2015)
• Inna Fil Jannati (2015)
• Glorification (Live at the Dubai Opera) (2017)

Music videos

• Al-Mu'allim – Dir. Hani Osama
• Supplication – Dir. Hani Osama
• Hasbi Rabbi – Dir. Hani Osama
• Mother – Dir. Hani Osama
• Munajat – Dir. Hani Osama
• Asma Allah – Dir. Hani Osama
• Healing – Dir. Jacob Viit Kusk
• You Came to Me – Dir. Jacob Viit Kusk
• In Every Tear, He Is There – Dir. Jacob Viit Kusk
• Hear Your Call – Dir. Daniyal Noorani
• I'm Your Hope – Dir. Kareem Shaaban
• Forgotten Promises - Dir. Siros Kerdouni
• Make Me Strong – Dir. Jacob Viit Kusk
• It's A Game – Dir. Jorge Bompart
• All I need − Dir. Siros Kerdouni
• Wherever You Are | Acoustic - Arabic − Dir. Siros Kerdouni
• Wherever You Are | Acoustic - Farsi − Dir. Siros Kerdouni
• Wherever You Are | Acoustic - English − Dir. Siros Kerdouni
• Sari Gelin − Dir. Omar Habib
• The Gift of Love (2015)
• Lament − Dir. Omar Habib
• Autumn − Dir. Saleh Nass
• Barakah- Mast Qalander (2016)

External links

• Sami Yusuf's Official Website
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