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The '''Heart Attack Grill''' is an [[United States|American]] [[hamburger]] restaurant in Downtown [[Las Vegas, Nevada|Las Vegas]], [[Nevada]] (formerly located in [[Tempe, Arizona]]). It has courted controversy by serving high-calorie menu items with deliberately provocative names coupled with waitresses in sexually provocative clothing.
The '''Heart Attack Grill''' is an [[United States|American]] [[hamburger]] restaurant in Downtown [[Las Vegas, Nevada|Las Vegas]], [[Nevada]] (formerly located in [[Tempe, Arizona]]). It has courted controversy by serving high-calorie menu items with deliberately provocative names coupled with waitresses in sexually provocative clothing.


The establishment is a [[hospital]] [[theme restaurant]]: waitresses ("nurses") take orders ("prescriptions") from the customers ("patients"). Each patient dons a hospital gown and wrist band before ordering and those who do not finish their meal receive a paddling by one of the "nurses" with the option to buy the tainted paddle afterwards. The menu includes "Single", "Double", "Triple", "Quadruple", all the way up to "Octuple" "[[Coronary artery bypass surgery|Bypass]]" hamburgers,<ref>{{cite web|last=Lee|first=Robyn|url=http://aht.seriouseats.com/archives/2008/09/heart-attack-grill-burgers-cheeseburgers-chandler-arizona.html|title=Heart Attack Grill Is Up Front About Slowly Killing You &#124; A Hamburger Today|publisher=Aht.seriouseats.com|accessdate=2008-12-26}}</ref> ranging from {{convert|8|to|32|oz}} of beef (up to about {{convert|8000|Cal|kJ}}), all-you-can-eat "[[Flatline]]r Fries" (cooked in pure [[lard]]), [[beer]] and [[tequila]], and soft drinks such as [[Jolt cola|Jolt]] and [[Mexican Coke|Mexican-bottled Coca-Cola]] made with cane sugar.<ref name="entre"/> Customers over {{Convert|350|lb|kg|abbr=on}} in weight eat for free if they weigh in with nurse waitress before eating. Beverages and to-go orders are excluded and sharing food is also not allowed for the free food deal.<ref>{{cite web|url=https://web.archive.org/web/20110707234056/http://www.heartattackgrill.com/diet.html|title=Heart Attack Grill|accessdate=2017-09-05}}</ref>
The establishment is a [[hospital]] [[theme restaurant]]: waitresses ("nurses") take orders ("prescriptions") from the customers ("patients"). Each patient dons a hospital gown and wrist band before ordering and those who do not finish their meal receive a paddling by one of the "nurses" with the option to buy the tainted paddle afterwards. The menu includes "Single", "Double", "Triple", "Quadruple", all the way up to "Octuple" "[[Coronary artery bypass surgery|Bypass]]" hamburgers,<ref>{{cite web|last=Lee|first=Robyn|url=http://aht.seriouseats.com/archives/2008/09/heart-attack-grill-burgers-cheeseburgers-chandler-arizona.html|title=Heart Attack Grill Is Up Front About Slowly Killing You &#124; A Hamburger Today|publisher=Aht.seriouseats.com|accessdate=2008-12-26}}</ref> ranging from {{convert|8|to|32|oz}} of beef (up to about {{convert|8000|Cal|kJ}}), all-you-can-eat "[[Flatline]]r Fries" (cooked in pure [[lard]]), [[beer]] and [[tequila]], and soft drinks such as [[Jolt cola|Jolt]] and [[Mexican Coke|Mexican-bottled Coca-Cola]] made with cane sugar.<ref name="entre"/> Customers over {{Convert|350|lb|kg|abbr=on}} in weight eat for free if they weigh in with nurse waitress before eating. Beverages and to-go orders are excluded and sharing food is also not allowed for the free food deal.<ref>{{cite web|url=http://www.heartattackgrill.com/diet.html|title=Heart Attack Grill|accessdate=2017-09-05|deadurl=yes|archiveurl=https://web.archive.org/web/20110707234056/http://www.heartattackgrill.com/diet.html|archivedate=2011-07-07|df=}}</ref>


==History==
==History==
[[File:Quadruple Bypass Burger®.jpg|Quadruple Bypass Burger offered by Heart Attack Grill|thumb]]
[[File:Quadruple Bypass Burger®.jpg|Quadruple Bypass Burger offered by Heart Attack Grill|thumb]]
The Heart Attack Grill was founded in 2005 in [[Tempe, Arizona]], by Jon Basso, with the declared intent of serving "nutritional pornography",<ref>{{cite web|url=http://www.wallstreetfighter.com/2008/08/heart-attack-grill-turns-bad-press-big-business_03.html|title=Heart Attack Grill Turns Bad Press Into Big Business &#124; Wall Street Fighter|publisher=Wallstreetfighter.com|accessdate=December 26, 2008}}</ref> food "so bad for you it's shocking".<ref>{{cite web|url=http://www.popgive.com/2008/10/heart-attack-grill.html|title=Heart Attack Grill|publisher=Popgive.com|accessdate=December 26, 2008}}</ref> The idea came when writing a [[marketing]] thesis about [[fitness training]] studios, as he became inspired by stories about his clients cheating on their diets. A second Heart Attack Grill opened in [[Dallas, Texas]] in May 2011, but closed in October 2011.<ref>{{citation|last=Wolke|first=Alice|date=May 13, 2011|title=Protest Greets 'Heart Attack Grill' Opening in Dallas|publisher=myfoxdfw.com|url=http://www.myfoxdfw.com/dpp/news/051311-Protest-Greets-Heart-Attack-Grill-Opening-in-Dallas}}</ref>
The Heart Attack Grill was founded in 2005 in [[Tempe, Arizona]], by Jon Basso, with the declared intent of serving "nutritional pornography",<ref>{{cite web|url=http://www.wallstreetfighter.com/2008/08/heart-attack-grill-turns-bad-press-big-business_03.html|title=Heart Attack Grill Turns Bad Press Into Big Business &#124; Wall Street Fighter|publisher=Wallstreetfighter.com|accessdate=December 26, 2008|deadurl=yes|archiveurl=https://web.archive.org/web/20081216084820/http://www.wallstreetfighter.com/2008/08/heart-attack-grill-turns-bad-press-big-business_03.html|archivedate=December 16, 2008|df=}}</ref> food "so bad for you it's shocking".<ref>{{cite web|url=http://www.popgive.com/2008/10/heart-attack-grill.html|title=Heart Attack Grill|publisher=Popgive.com|accessdate=December 26, 2008|deadurl=yes|archiveurl=https://web.archive.org/web/20090108165748/http://www.popgive.com/2008/10/heart-attack-grill.html|archivedate=January 8, 2009|df=}}</ref> The idea came when writing a [[marketing]] thesis about [[fitness training]] studios, as he became inspired by stories about his clients cheating on their diets. A second Heart Attack Grill opened in [[Dallas, Texas]] in May 2011, but closed in October 2011.<ref>{{citation|last=Wolke|first=Alice|date=May 13, 2011|title=Protest Greets 'Heart Attack Grill' Opening in Dallas|publisher=myfoxdfw.com|url=http://www.myfoxdfw.com/dpp/news/051311-Protest-Greets-Heart-Attack-Grill-Opening-in-Dallas|deadurl=yes|archiveurl=https://web.archive.org/web/20110821060007/http://www.myfoxdfw.com/dpp/news/051311-Protest-Greets-Heart-Attack-Grill-Opening-in-Dallas|archivedate=August 21, 2011|df=}}</ref>


One of the restaurant's promotions is a reward for customers who finish a Triple or Quadruple Bypass Burger, after which they are placed on a wheelchair and wheeled out to their vehicle by their "personal nurse".<ref name="MSNBC">{{cite news|url=http://today.msnbc.msn.com/id/40093046/ns/today-today_health/|title=Heart Attack Grill serves bypass burgers, flatliner fries|first=Bill|last=Briggs|date=|work=msn.com}}</ref>
One of the restaurant's promotions is a reward for customers who finish a Triple or Quadruple Bypass Burger, after which they are placed on a wheelchair and wheeled out to their vehicle by their "personal nurse".<ref name="MSNBC">{{cite news|url=http://today.msnbc.msn.com/id/40093046/ns/today-today_health/|title=Heart Attack Grill serves bypass burgers, flatliner fries|first=Bill|last=Briggs|date=|work=msn.com}}</ref>

Revision as of 22:52, 31 October 2017

Heart Attack Grill
Company typeLimited liability company
IndustryFull service cafe
Founded2005 (2005)
HeadquartersLas Vegas, Nevada, U.S.
OwnerDiet Center LLC
Websitewww.heartattackgrill.com

The Heart Attack Grill is an American hamburger restaurant in Downtown Las Vegas, Nevada (formerly located in Tempe, Arizona). It has courted controversy by serving high-calorie menu items with deliberately provocative names coupled with waitresses in sexually provocative clothing.

The establishment is a hospital theme restaurant: waitresses ("nurses") take orders ("prescriptions") from the customers ("patients"). Each patient dons a hospital gown and wrist band before ordering and those who do not finish their meal receive a paddling by one of the "nurses" with the option to buy the tainted paddle afterwards. The menu includes "Single", "Double", "Triple", "Quadruple", all the way up to "Octuple" "Bypass" hamburgers,[1] ranging from 8 to 32 ounces (230 to 910 g) of beef (up to about 8,000 calories (33,000 kJ)), all-you-can-eat "Flatliner Fries" (cooked in pure lard), beer and tequila, and soft drinks such as Jolt and Mexican-bottled Coca-Cola made with cane sugar.[2] Customers over 350 lb (160 kg) in weight eat for free if they weigh in with nurse waitress before eating. Beverages and to-go orders are excluded and sharing food is also not allowed for the free food deal.[3]

History

File:Quadruple Bypass Burger®.jpg
Quadruple Bypass Burger offered by Heart Attack Grill

The Heart Attack Grill was founded in 2005 in Tempe, Arizona, by Jon Basso, with the declared intent of serving "nutritional pornography",[4] food "so bad for you it's shocking".[5] The idea came when writing a marketing thesis about fitness training studios, as he became inspired by stories about his clients cheating on their diets. A second Heart Attack Grill opened in Dallas, Texas in May 2011, but closed in October 2011.[6]

One of the restaurant's promotions is a reward for customers who finish a Triple or Quadruple Bypass Burger, after which they are placed on a wheelchair and wheeled out to their vehicle by their "personal nurse".[7]

Deaths

The restaurant's spokesman, 575-pound (261 kg) Blair River, died on March 1, 2011, aged 29, from complications of pneumonia.[8] The Arizona location closed shortly thereafter, on May 31, 2011.[9]

The Dallas location suffered a similar fate within a few months after that. According to a blog entry in the Dallas Morning News,[10] as of October 12, 2011, the locks at the West End location were changed due to nonpayment of rent. Additionally, food critic Scott Reitz of the Dallas Observer reported being unable to reach the manager by phone and that the restaurant's official website had been "scrubbed of any Dallas location information".[11]

On February 11, 2012, a customer suffered what was reported to be an apparent heart attack while eating a "Triple Bypass Burger" at the grill.[12] Restaurant owner Jon Basso called 9-1-1 and the customer was taken to the hospital.[13][14] Reportedly patrons thought it was a stunt and started taking photos. Basso later said, "I actually felt horrible for the gentleman because the tourists were taking photos of him as if it were some type of stunt. Even with our own morbid sense of humor, we would never pull a stunt like that."[12]

In February 2013, an unofficial spokesman and daily patron, 52-year-old John Alleman, died of an apparent heart attack while waiting at a bus stop in front of the Las Vegas restaurant.[15] Other similar incidents include on April 21, 2012, when a woman fell unconscious while eating a Double Bypass Burger, drinking alcohol and smoking.[15][16]

Double Bypass Burger & Flatliner Fries with a bottle of Mexican Coke

The Heart Attack Grill menu consists of eight burger varieties based on number of half-pound patties: the "Single Bypass Burger", "Double Bypass Burger", "Triple Bypass Burger", "Quadruple Bypass Burger", "Quintuple Bypass Burger", "Sextuple Bypass Burger", "Septuple Bypass Burger", and finally, the "Octuple Bypass Burger". Each of the burgers can be augmented with "unadulterated" (not drained of the grease from cooking) bacon slices in quantities of five slices per patty, thus five slices of bacon on the Single Bypass, ten slices on the Double Bypass, 15 slices on the Triple Bypass, and 20 slices of bacon on the Quadruple Bypass Burger and so-on. All burgers are served, per patty, with a slice of American cheese, onions sauteed in lard, sliced tomato, and Heart Attack Grill's own unique special sauce. Heart Attack Grill also offers the Half Pound Coronary Dog, consisting of a half pound hot dog on a bun, which can come with American cheese, chili, and onions. Bacon can also be added for an extra 92 cents.

The only available side item is "Flatliner Fries", fresh French-cut potatoes deep fried in pure lard. The "Flatliner Fries" can also be ordered with cheese or chili. Heart Attack Grill also offers "Butter-fat Shakes" in vanilla, chocolate and strawberry flavors. This high calorie shake is so named because it is made from butter fat cream, and is served with a pat of butter on top. Various packaged candies are also available as dessert items, most notably the controversial candy cigarette.

For refreshment, high sugar content sodas are available as well as bottled water and several brands of malt liquor and beers served in the can. There is also a full bar which, in keeping with the theme, serves an array of alcoholic beverages, FAT bastard wines, and liquor shots served in four ounce novelty syringes, prescription bottles, and the wine can even be brought to ones' table in a bag hung up on a pole.

Reception

Heart Attack Grill has deliberately courted controversy as a marketing strategy.[2] The restaurant has been criticized and drawn complaints for its breastaurant style portrayal of nurses.[17]

The Quadruple Bypass Burger with 9,982 calories (41,760 kJ) has been identified as one of the "world's worst junk foods".[18] It consists of four half-pound beef patties, twenty strips of bacon, eight slices of American cheese, a whole tomato and half an onion served in a bun coated with lard.[19][20]

The restaurant was featured on an episode of Extreme Pig-outs on the Travel Channel, All You Can Eat on The History Channel,[2] World's Weirdest Restaurants on Food Network Canada, ABC News,[21] on a CBS report with Bill Geist,[22] on Khawatir 10 on MBC,[23] on 7 Deadly Sins on Showtime,[24] on the pilot episode on Fluffy Breaks Even and The Kyle Files.[25]

See also

Wikimedia Commons has media related to Heart Attack Grill.

References

  1. ^ Lee, Robyn. "Heart Attack Grill Is Up Front About Slowly Killing You | A Hamburger Today". Aht.seriouseats.com. Retrieved 2008-12-26.
  2. ^ a b c Edelhauser, Kristin. "Heart Attack Grill-an anti-marketing strategy that works". Entrepreneur.com. Retrieved 2008-12-26.
  3. ^ "Heart Attack Grill". Archived from the original on 2011-07-07. Retrieved 2017-09-05. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ "Heart Attack Grill Turns Bad Press Into Big Business | Wall Street Fighter". Wallstreetfighter.com. Archived from the original on December 16, 2008. Retrieved December 26, 2008. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  5. ^ "Heart Attack Grill". Popgive.com. Archived from the original on January 8, 2009. Retrieved December 26, 2008. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  6. ^ Wolke, Alice (May 13, 2011), Protest Greets 'Heart Attack Grill' Opening in Dallas, myfoxdfw.com, archived from the original on August 21, 2011 {{citation}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  7. ^ Briggs, Bill. "Heart Attack Grill serves bypass burgers, flatliner fries". msn.com.
  8. ^ Johnson, Weldon B. (March 3, 2011), "575-pound Heart Attack Grill spokesman dies", The Arizona Republic, Gannett, OCLC 61312426, retrieved March 4, 2011
  9. ^ Jensen, Edythe (June 1, 2011), "Chandler Heart Attack Grill Closes", The Arizona Republic
  10. ^ "Is Heart Attack Grill in cardiac arrest?". Dallasnews.com. October 13, 2011. Retrieved October 14, 2011.
  11. ^ "Heart Attack Grill Continues Death Spasms". Dallasobserver.com. October 14, 2011. Retrieved October 14, 2011.
  12. ^ a b DeLucia, Matt (February 15, 2012). "Man suffers heart attack while dining at Heart Attack Grill in Las Vegas". Fox 5 Vegas. Retrieved February 15, 2012.
  13. ^ Jaslow, Ryan (February 15, 2012). "Man suffers heart attack at Heart Attack Grill in Las Vegas: Report". CBS News. Retrieved February 15, 2012.
  14. ^ "Man suffers heart attack at Heart Attack Grill - FOX5 Vegas - KVVU". FOX5 Vegas. 2011-07-27. Retrieved 2012-02-19.
  15. ^ a b Paul Takahashi (February 11, 2013). "Heart Attack Grill spokesman dies from heart attack". Las Vegas Sun. Retrieved February 12, 2013.
  16. ^ AP (April 23, 2012). "2nd patron falls ill at hospital-themed restaurant". Associated Press. Retrieved February 23, 2012.
  17. ^ "Waitresses Dressed as Nurses Rile Real RNs". FoxNews.com. December 9, 2006. Retrieved December 26, 2008.
  18. ^ "World's best jumbo junk food | The Sun |Features". The Sun. 2010-05-27. Retrieved 2012-02-19.
  19. ^ Fowle, Zach (31 August 2010). "Heart Attack Grill's Quadruple Bypass Burger Challenge". phoenixnewtimes.com.
  20. ^ "Heart Attack Grill, Where a Burger is 8,000 Calories and the Fries are Cooked in Lard". friendseat.com.
  21. ^ Nightline from ABC News: The Heart Attack Grill https://www.youtube.com/watch?v=hqf_SIQ3JAk
  22. ^ CBS. November 25, 2008. A Meal To Die For on YouTube.
  23. ^ "خواطر 10 - الحلقة 7 - الأكل المزيف - YouTube". Retrieved 2014-07-07.
  24. ^ Maharana, Kabita (14 August 2014). "Heart Attack Grill on Showtime's 7 Deadly Sins: Restaurant Owner 'Not Guilty' of Employee Deaths, Says Sacrifices Have to be Made". ibtimes.co.uk.
  25. ^ "The Kyle Files Episode 1". "ITV Press Centre". Retrieved 2017-02-28.

33°18′19″N 111°56′53″W / 33.305183°N 111.947991°W / 33.305183; -111.947991

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