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|screenshot = [[File:Bumble dating app company logo.jpeg|250px]]
|screenshot = [[File:Bumble dating app company logo.jpeg|250px]]
|title = Bumble
|title = Bumble
|developer = Bumble Trading Inc
|developer = Bumble Trading Inc</br>{{USA}}
|released = {{Start date|2014|12}}
|released = {{Start date|2014|12}}
|status = Active
|status = Active

Revision as of 15:33, 3 February 2018

Bumble
Developer(s)Bumble Trading Inc
 United States
Initial releaseDecember 2014 (2014-12)
Operating systemApple iOS (iOS 10.0 or later), Android
TypeSocial Networking
Websitebumble.com

Bumble is a location-based social and dating application which facilitates communication between interested users. In heterosexual matches, the app permits only women to start a chat with their male matches, while in same-sex matches either party can message first, though all free users must reply to messages within 24 hours or the match disappears.

According to Forbes, the company is valued at more than $1 billion.[1]

History

The co-founder of Tinder, Whitney Wolfe Herd, founded Bumble. Wolfe Herd created the app after leaving Tinder.[2] Wolfe Herd sued Tinder for sexual discrimination and harassment and settled for just over $1 million in September 2014.[2] Amidst the media attention surrounding the lawsuit, acquaintance and Badoo founder and CEO Andrey Andreev reached out to Wolfe Herd via email, and the two met up.[3] Andreev suggested she get back into the dating space, and the pair eventually formed a partnership in which Andreev would receive 79% ownership in the company following an initial investment of $10 million along with additional investments and Wolfe Herd would serve as founder, CEO and 20% owner. As part of the agreement, the new company would also utilize Badoo's infrastructure and Andreev's consulting.[1] After the partnership was established the pair recruited fellow Tinder departees Chris Gulczynski and Sarah Mick to design the interface and help launch Bumble.[3] Bumble was launched three months later in December 2014.[4]

The app is headquartered in Austin, Texas and has 70 employees globally.[5][6] In March 2016, Bumble released BFF mode as a way for users to find platonic friends. After switching into the mode the app replaces potential dates with people of the users same sex who are also looking for friends.[7] In June 2016, Bumble announced a partnership with Spotify that would allow users to connect their Spotify account to their profile to show their music interests.[8] In March 2017, the company announced it planned to launch a career networking app, Bumble Bizz.[9] In August 2017, Bumble partnered with the Anti-Defamation League in an effort to remove users who display hate symbols in their profiles.[10][11] In October 2017, the company launched Bumble Bizz which also uses a woman-first interface as an attempt to remove "the soliciting nature and sexism that exists in networking".[1]

Operation

How it works

Users are required to log in to Bumble via Facebook.[12] Information from the user's Facebook account is used to build a profile with photos and basic information, including the user's college and job. Women must initiate the conversation of their matches or the matches disappear within 24 hours; either person in a same-sex match can reach out.[13]

Features

Features include the ability to favorite conversations, to sort conversations, to send photo messages, and to swipe, which allows users to "like" potential matches by swiping right and to swipe left to continue on their search.[14][15] Bumble released a "backtrack" feature in 2015 that allows users to undo accidental left swipes by shaking their phones. Three free "backtracks" are provided initially, which are replenished every three hours. Users have the option to immediately receive a new set of three backtracks by sharing Bumble on Facebook, Instagram, or Twitter, although they are limited to one of these refills per day.[16][17] There is a 24 hour time frame on matches in which a conversation must be started or else the match disappears.

BFF mode uses the same swipe right or left platform as the apps dating mode and requires that a conversation is started within 24 hours of matching with a potential friend. Conversations started with potential friends are color coded as green as opposed to yellow for dates. As the feature was rolled out, Bumble also announced that it would eventually release a dual-profile feature allowing users to curate a profile for dating or friendship.[18][19] In April 2016, the Bumble app was updated to combat ghosting. As part of the update, if a user is messaged after matching with a potential partner and doesn't respond within 24 hours the match disappears.[20] Before the update, men were allowed unlimited time to respond to a message from women which the company viewed as an uneven playing field. The update was also launched for same-sex matches, with either party allowed to initiate and the other having to respond within 24 hours.[21]

Bumble launched a photo verification tool in September 2016 to ensure that users of the app were the same people in their profile pictures. To be verified, users are asked to submit a selfie of them performing a specific pose, the picture is reviewed by a real person who ensures the user is the person in the profile pictures.[22] Bumble was the first dating app to include photo verification in the U.S.[23]

In August 2016, Bumble announced the release of its paid service, Bumble Boost, which includes three premium features.[24] Bumble Boost costs £3.99/$9.99 USD a month and adds Beeline, a list of users who have liked the user, Rematch, which keeps expired matches in a users queue for 24 additional hours, and Busy Bee, which allows users unlimited 24-hour extensions for matches.[25][26]

Users

Bumble had a reported 22 million users as of November 2017.[1][27] Wolfe Herd has stated that within the app's first eight months it saw 5 million unique conversations initiated, all by women.[28] Women make up about 55% of all users, with 60% in the 18-25 year old range and the majority of others in the 25-35 range.[28] Bumble has also reported that its users spend an average of 62 minutes on the app daily.[29] In October 2016, the app launched new photo moderation rules that banned mirror selfies, obscured faces, and photos of users in underwear among others.[30] According to the New York Times, as of March 2017, Bumble had more than 800 million matches and 10 billion swipes per month and is the second most popular Lifestyle app in the App Store.[9]

Reception

Feminist label

Bumble has been publicly hailed as a "feminist Tinder."[31][32] Its founder has confirmed this identity, calling the app "100 percent feminist," although she has attempted to distance the app from Tinder in interviews.[29][33] Wolfe Herd shared in an interview with Vanity Fair the concept behind the app: "If you look at where we are in the current heteronormative rules surrounding dating, the unwritten rule puts the woman a peg under the man—the man feels the pressure to go first in a conversation, and the woman feels pressure to sit on her hands... If we can take some of the pressure off the man and put some of that encouragement in the woman’s lap, I think we are taking a step in the right direction, especially in terms of really being true to feminism. I think we are the first feminist, or first attempt at a feminist dating app."[29]

In June 2016, Bumble posted an open letter to its blog and blocked a user for sexist behavior after he had an outburst at a female user who asked him what he did for a living.[34][35]

Reviews

Bumble has faced a mostly positive reception. However, some reviewers have complained of the "off-putting" time restriction and its lack of LGBT-friendly interface. [36][37]

See also

References

  1. ^ a b c d O'Connor, Clare. "Billion-Dollar Bumble: How Whitney Wolfe Herd Built America's Fastest-Growing Dating App".
  2. ^ a b "Report: Ousted Tinder Cofounder Settled Her Sexual Harassment Lawsuit Against The Company For 'Just Over $1 Million'". Business Insider. Retrieved February 21, 2016.
  3. ^ a b "What It's Like To Found A $750 Million Startup, Go Through A Sexual-Harassment Lawsuit, And Start All Over By Age 25". Business Insider. Retrieved February 22, 2016.
  4. ^ "Bumble is a dating app where women take lead". Thestar. Retrieved June 3, 2015.
  5. ^ "Here's How Bumble Plans on Winning the Dating App Wars (And Why They Just Passed on $450M)".
  6. ^ "Whitney Wolfe, founder of dating app Bumble, has had quite the year. She just can't discuss parts of it". Washington Post. Retrieved February 22, 2016.
  7. ^ "Bumble Now Lets You Switch to BFF Mode to Find Real Friends, Not Just Friends With Benefits". March 6, 2016.
  8. ^ Farber, Madeline (June 16, 2016). "Spotify and Bumble Are Eliminating This Awkward Dating Question". Fortune. Retrieved December 20, 2016.
  9. ^ a b Jessica Bennett (March 18, 2017). "With Her Dating App, Women Are in Control". NYTimes.com. Retrieved April 23, 2017.
  10. ^ "Bumble Dating App Joins Forces With ADL to 'Ban All Forms of Hate'".
  11. ^ "Bumble Joins ADL to Ban Hate on Date Site".
  12. ^ "Bumble Review & 3 Other Female-Friendly Dating Apps". DatingAdvice.com. August 3, 2017. Retrieved August 18, 2017.
  13. ^ "Bumble Is Exactly Like Tinder Except Girls Are In Charge". techcrunch. Retrieved June 3, 2015.
  14. ^ "Bumble: The Feminist Tinder? Women Reach Out First Within 24 Hours". Ibi Times. Retrieved June 3, 2015.
  15. ^ "Bumble, The Sadie Hawkins Of Dating Apps, Introduces Direct Photo Messaging". Tech Crunch. Retrieved June 3, 2015.
  16. ^ "Bumble's New Backtrack Feature Lets You Take Back Accidental Left Swipes". techcrunch. Retrieved February 22, 2016.
  17. ^ "I spent a week using five of the most popular dating apps — here's the one I unexpectedly liked the most". Business Insider. Retrieved February 22, 2016.
  18. ^ "I Tried to Find a New BFF on Bumble and Found Something Better". March 17, 2016.
  19. ^ "Bumble Launches BFF, A Feature to Find New Friends". March 4, 2016.
  20. ^ "Tinder Rival Bumble Blocks Despicable 'Ghosting' By Making Users Reply Within 24 Hours". April 13, 2016.
  21. ^ "Dating App Bumble Just Changed for Men in a Major Way". April 25, 2016.
  22. ^ "Bumble Will Soon Let Users Get Verified in an Effort to Squash Impersonators". September 22, 2016.
  23. ^ "Bumble Wants to Keep You From Being Catfished, Launches New Selfie Verification Tool". September 23, 2016.
  24. ^ "Bumble Boost, Bumble's New Paid Features, Lets You Match With People Without Swiping". August 24, 2016.
  25. ^ "Bumble is Adding Paid Features to Help Find Your Perfect Match". August 15, 2016.
  26. ^ "Bumble is Finally Monetizing With Paid Features to Better Help You Find a Match". August 15, 2016.
  27. ^ "Bumble's Whitney Wolfe: 'I'm Worried We're Alienating the Good Guys'".
  28. ^ a b "How apps like Bumble and Hinge are making dating better for women". Market Watch. Retrieved February 22, 2016.
  29. ^ a b c "Meet the Tinder Co-Founder Trying to Change Online Dating Forever". Vanity Fair. Retrieved February 22, 2016.
  30. ^ Scott, Ellen (October 8, 2016). "Bumble Has Officially Banned Mirror Selfies and Underwear Photos". Metro. Retrieved December 20, 2016.
  31. ^ "'Bumble' Dating App Is Essentially Feminist Tinder, And Here's Why You Should Download It". Bustle. Retrieved February 22, 2016.
  32. ^ "Meet the 25-year-old woman who made a 'feminist Tinder'". Hello Giggles. Retrieved February 22, 2016.
  33. ^ "Whitney Wolfe Wants to Beat Tinder at Its Own Game". Time. Retrieved February 22, 2016.
  34. ^ Hatch, Jenavieve (June 9, 2016). "Dating App Defends Woman Who Dared Ask Man About His Career". The Huffington Post. Retrieved January 1, 2017.
  35. ^ Belanger, Lydia (June 10, 2016). "Why Bumble's Anti-Bullying Open Letter to a Male User is Totally on Brand". Entrepreneur. Retrieved January 1, 2017.
  36. ^ "I tried 'feminist Tinder' and all I got was a bunch of weird push alerts". Fusion. Retrieved February 22, 2016.
  37. ^ "Bumble Dating App Lets Women Make the First Move". iPhone Life. Retrieved February 22, 2016.
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