Martha Stewart

Martha Stewart
File:Marthachair.jpg
Born	August 3, 1941 Jersey City, New Jersey
Occupation(s)	television and magazine personality
Website	marthastewart.com

Martha Stewart (born August 3, 1941) is an American business magnate, author, editor, commercial spokesperson, and homemaking advocate. Over more than two decades as a prominent editor of homemaking magazines, host of homemaking television shows, and prominent commercial spokesperson (notably for K-Mart), Stewart rose to international fame. In 2002, she was accused of insider trading and other crimes relating to statements that she made to investigators, and in 2004 she was convicted of a felony, sentenced to prison, fined, and barred from serving on a public company Board of Directors and from serving in certain executive capacities for five years.

Since her release from prison in March 2005, Stewart has been focused on reviving the fortunes of her businesses, which had suffered due to the very public accusations, her conviction and incarceration, and the extremely volatile price of her company's stock beginning with Stewart's legal troubles. Stewart rapidly regained her former prominence as a homemaking expert, and she currently hosts Martha, as well as appearing on other television shows. She is once again involved with her magazine, Martha Stewart Living, she published a new book on starting a business, her merchandising activities are expanding, and the price of her company's stock recovered significantly.

Biography

Stewart was born Martha Helen Kostyra in Jersey City, New Jersey, the first daughter of Polish American parents Edward Rudolf Kostyra and Martha Ruszkowski. Stewart, along with her five siblings, was raised in Nutley, New Jersey.

Instilled with a strong work ethic promoted by her parents, Stewart mastered traits that many would consider common household chores. These traits proved to be the keystone of her success later in life. Stewart's mother taught her how to cook and sew. Later, she learned the processes of canning and preserving when she visited her grandparents' home in Buffalo, New York. Her father, Eddie, had a passion for gardening, and passed on much of his knowledge and expertise to his daughter .

Stewart also excelled in school, and was active in many extra-curricular activities, such as the school newspaper and the Art Club. During this time, Stewart began a modeling career. She was hired and appeared in several television commercials and magazines, including one of Tareyton's famous "Rather fight than switch" cigarette advertisements. Finishing with straight "A"s, she was awarded a partial scholarship to Barnard College in New York City.

Initially she intended to major in Chemistry, but switched to Art and European History, and later Architectural History. It was around this time that she met and later married her husband, Andy Stewart. After marrying him, Stewart temporarily left Barnard for one year, and continued her moderately-successful modeling career, while her husband finished his law degree at Yale Law School. She returned to Barnard a year later, to graduate with a double major in History and Architectural History. In 1965 her daughter, Alexis Stewart was born.

At this time, Stewart began to hone and develop her business skills. In 1967, she became a stockbroker. She was very successful until she left the profession in 1973, in order to focus more time on her daughter, and to restore her new home in Connecticut. It has been suggested that a scandal involving the furniture company Levitz may have contributed to her decision to leave the firm of Monness, Horstman, Williams, and Sidel. Several Principals at the firm allegedly received kick-backs from Levitz for selling stock in the financially-troubled company. Stewart and her husband decided to move to Westport, Connecticut. They purchased and undertook a massive restoration of the 1805 farmhouse on Turkey Hill Rd. that would later become the model for the set of the Martha Stewart Living television program. Stewart and her husband undertook the entire venture by themselves. During the project, Stewart’s panache for restoring and decorating became apparent. Stewart's mother previously occupied Turkey Hill, while Stewart currently lives at her new home in Bedford, New York. Stewart is currently entertaining offers for the home.

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Cover of 1992 reissue of Entertaining

In 1976 Stewart started a catering business in her basement with a friend, and later business partner, from college. The venture quickly became very successful, and when her partner soured on working with Stewart, who was becoming increasingly perfectionist, Stewart bought her portion of the business. Stewart was also hired as the manager of a gourmet food store, The Market Basket at the Common Market which she transformed into a booming success.

Meanwhile, Stewart's husband Andy had become the president of prominent New York publisher Harry N. Abrams, Inc. In 1977, Andy Stewart was responsible for releasing the English-language edition of the Gnomes book series, by Dutch authors Wil Huygen and Rien Poortvliet which quickly became a blockbuster success and New York Times Best Seller. Andy Stewart contracted Stewart's company to cater the book release party, where she was introduced to Alan Mirken, the head of Crown Publishing Group. Mirken was impressed by Stewart's talent and later contacted her to develop a cookbook featuring recipes and photos from the parties that Stewart hosted. The result was Entertaining, co-authored by Stewart with long-time fashion maven Elizabeth Hawes. From there, word of her skills and business grew rapidly. Entertaining became a New York Times Best Seller, and the best selling cookbook since Julia Child and Simone Beck's Mastering the Art of French Cooking, released two decades earlier.

Rise to fame and career

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Martha Stewart with mother Martha Kostyra and niece Sophie Herbert on the set of Martha Stewart Living

Following Entertaining's success Stewart released several more books under the Clarkson Potter publishing imprint, beginning with a book on hors d'oeuvres in 1984. During this time she also authored dozens of newspaper columns, magazine articles and other pieces on homemaking, and made several television appearances on programs such as The Oprah Winfrey Show.

In 1987 Stewart gained national prominence as spokesperson for the housewares department at K-Mart, leading to the launch of her own line, Martha Stewart Everyday, later that year. By this time Stewart's professional success had begun to take a toll on her relationship with her husband. In 1990 Andy Stewart filed for divorce from Stewart, on the same day that Stewart's successful book, Weddings, was released.

Insider Trading Charges

Main article: Martha Stewart Insider Trading Charges

Beginning in 2002, Stewarts career was shaken by charges brought against her regarding the sale of her shares in pharmaceutical company ImClone, days before its application for a new drug was denied. Stewart's reputation suffered heavily during the course of events that occurred over the next 3 years, which included a significant drop in advertising in Living and to a lesser extent Weddings and Kids. Also, shortly after her conviction on four counts of lying to investigators and obstruction of Justice, her syndicated television show was cancelled and she was forced to step down from

Current projects

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Publicity Shot for Martha

Following her release from prison March 2005, Stewart launched a highly publicized comeback, and was once again involved in Martha Stewart Living. Offerings of her company's Martha Stewart Everyday line at Kmart were expanded to include a new line of ready-made home furnishings, and its mass market interior paint line became available at larger Sears stores. However, the most heavily promoted aspect of her attempted comeback is television. Stewart returned to daytime television with Martha and appeared in an adapted version of The Apprentice (called The Apprentice: Martha Stewart). Both shows premiered in September 2005, and both were produced by Mark Burnett.

Her prime time Apprentice spin-off received poor ratings, which some attribute to popular dislike for the opportunistic tone of the network's massive promotional campaign and to NBC's slotting the show up against the hit drama Lost. The Apprentice: Martha Stewart was not renewed for a second season.

In October 2005, Stewart also released a new book called The Martha Rules on starting and managing a new business, and a month later her company released Martha Stewart Baking Handbook. She also is a regular contributor of cooking, gardening, and crafts segments on NBC's The Today Show. Stewart's daily talk show was nominated in 6 categories for the 33rd Annual Daytime Emmy Awards in 2006, including Best Host and Best Show.

In October 2005, Martha Stewart Living Omnimedia launched a line of houses that carry her name to be built by KB Home initially in Cary, North Carolina and various other locations nationwide. The first homes, which were inspired by Stewart's homes in New York and Maine, were completed in early 2006. Ultimately 650 homes are planned with prices from low $200,000 to mid-$400,000s. Stewart's company is currently developing an upscale line of homewares for Federated Department Stores, owner of Macy's. A line of paper-based crafts for EK Success is also in development.

In addition to television and merchandising, Martha Stewart Living Omnimedia launched a 24-hour satellite radio network with Sirius in November 2005, on which Stewart currently hosts a weekly call-in show.

In October 2006, Stewart launched a new line of products on Kodakgallery.com. Martha Stewart Designs

References

Interviews

• Exclusive interview with online video from Achievement.org

News stories

• BBC News Online - Commentary of her jailing
• BBC News Online - Martha Stewart lambasts jail food
• Sellers, Patricia (Nov. 14, 2005). "Remodeling Martha". Fortune, p. 49–62.

See also

• Martha
• Martha Stewart Living
• Martha Stewart Living Omnimedia

Quotes

• "I have set a standard, and I'm going to stick to the standard. I may have been able to grow faster and maybe my business could have been bigger, but because I really feel very serious about my subject, I really want to be hands-on."
• "I'm always on the lookout for those good, simple solutions to everyday problems."
• "It's a good thing."
• "All the things I love is what my business is all about."

External links

• MarthaStewart.com
• Academy of Achievement Profile http://www.achievement.org/autodoc/page/ste0pro-1
• Academy of Achievement Biography http://www.achievement.org/autodoc/page/ste0bio-1
• Academy of Achievement Interview http://www.achievement.org/autodoc/page/ste0int-1
• Academy of Achievement Photo Gallery http://www.achievement.org/autodoc/page/ste0gal-1
• Stewart joins PETA's anti-fur campaign
• Martha Stewart's political donations
• Martha Stewart Comeback A Stewart fan site
• SaveMartha.com — Fan site run by supporters of Martha Stewart
• Exclusive Martha Stewart Card Designs - Partnership with Kodakgallery.com