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Perfumer Jérôme Epinette has created scents for the brand.<ref name="Byredo celebrates">Christopher Stocks, [http://www.wallpaper.com/lifestyle/name-game-byredo-celebrates-its-tenth-anniversary-with-a-nameless-fragrance Name game: Byredo celebrates its tenth anniversary with a nameless fragrance] wallpaper.com 6 Sep 2016 </ref> Byredo collaborated with photographers [[Inez and Vinoodh]] on its 1996 Inez & Vinoodh fragrance.<ref>Maria Ward, [http://www.vogue.com/article/byredo-ben-gorham-inez-and-vinoodh-fragrance-collaboration-1996 Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration] ''Vogue'', December 9, 2016 </ref><ref>[https://www.fragrantica.com/perfume/Byredo/1996-Inez-Vinoodh-19247.html 1996 Inez & Vinoodh] fragrantica.com</ref>
Perfumer Jérôme Epinette has created scents for the brand.<ref name="Byredo celebrates">Christopher Stocks, [http://www.wallpaper.com/lifestyle/name-game-byredo-celebrates-its-tenth-anniversary-with-a-nameless-fragrance Name game: Byredo celebrates its tenth anniversary with a nameless fragrance] wallpaper.com 6 Sep 2016 </ref> Byredo collaborated with photographers [[Inez and Vinoodh]] on its 1996 Inez & Vinoodh fragrance.<ref>Maria Ward, [http://www.vogue.com/article/byredo-ben-gorham-inez-and-vinoodh-fragrance-collaboration-1996 Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration] ''Vogue'', December 9, 2016 </ref><ref>[https://www.fragrantica.com/perfume/Byredo/1996-Inez-Vinoodh-19247.html 1996 Inez & Vinoodh] fragrantica.com</ref>


Byredo is collaborating with [[Ikea]] on a home fragrance expected to launch in 2019.<ref> Dena Silver, [http://observer.com/2017/06/the-fashionization-of-ikea-includes-virgil-abloh-byredo-and-stampd/ The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set] ''[[Observer.com]]'' 6/14/2017 </ref><ref>[http://ikea.today/sweet-scent-ikea-byredo/ The sweet scent of IKEA and Byredo] [[Ikea]], 09.06.2017 </ref>
Byredo is collaborating with [[IKEA]] on a home fragrance expected to launch in 2019.<ref> Dena Silver, [http://observer.com/2017/06/the-fashionization-of-ikea-includes-virgil-abloh-byredo-and-stampd/ The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set] ''[[Observer.com]]'' 6/14/2017 </ref><ref>[http://ikea.today/sweet-scent-ikea-byredo/ The sweet scent of IKEA and Byredo] [[IKEA]], 09.06.2017 </ref> This materialised as the OSYNLIG candle collection, released 1 November 2020. <ref> Madge Maril, [https://www.harpersbazaar.com/beauty/health/a34553096/ikea-candle-collection-byredo-ben-gorham/ Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy] ''[[Harpersbazaar.com]]'' 9 November 2020</ref>


==Recognition==
==Recognition==

Revision as of 05:30, 10 November 2020

Byredo is a Swedish company, producing fragrances, leather goods and accessories.

It was founded in Stockholm in 2006 by Ben Gorham.[1]

Its products are made in Sweden.[2] Byredo is a portmanteau of "By Redolence".[3]

The brand is expanding into leather goods and accessories,[4][5] and the first collection of handbags and small leather goods debuted at Paris Fashion Week in September 2017.[6]

Byredo is available in Sweden, France, Germany, Hungary, Russia, Hong Kong, the UK, the US, Canada and on it website.[7]

History

In 2013 Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,[3][8] which has invested in Diptyque and Malin + Goetz,[9] and owns Space NK.[3]

Collaborations

Perfumer Jérôme Epinette has created scents for the brand.[9] Byredo collaborated with photographers Inez and Vinoodh on its 1996 Inez & Vinoodh fragrance.[10][11]

Byredo is collaborating with IKEA on a home fragrance expected to launch in 2019.[12][13] This materialised as the OSYNLIG candle collection, released 1 November 2020. [14]

Recognition

Forbes magazine named Byredo Super Cedar among the best scents launched in 2016.[15]

References

  1. ^ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  2. ^ "Byredo Perfumes And Colognes". www.fragrantica.com.
  3. ^ a b c Manzanita buys majority stake in Byredo 1 May 2013
  4. ^ Sunhee Grinnell, Byredo Celebrates 10 Years with No Name: Ben Gorham on his biggest collaboration yet Vanity Fair, September 13, 2016
  5. ^ "Luxury leather handbag collection • Made in Italy | BYREDO". www.byredo.com.
  6. ^ Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  7. ^ "Byredo store ⋅ Find your store | BYREDO". www.byredo.com.
  8. ^ Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  9. ^ a b Christopher Stocks, Name game: Byredo celebrates its tenth anniversary with a nameless fragrance wallpaper.com 6 Sep 2016
  10. ^ Maria Ward, Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration Vogue, December 9, 2016
  11. ^ 1996 Inez & Vinoodh fragrantica.com
  12. ^ Dena Silver, The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set Observer.com 6/14/2017
  13. ^ The sweet scent of IKEA and Byredo IKEA, 09.06.2017
  14. ^ Madge Maril, Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy Harpersbazaar.com 9 November 2020
  15. ^ Katie Chang, From Byredo To Tom Ford, The Best Men's Fragrances of 2016 Forbes, December 16, 2016
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