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"View"
Single by Shinee
from the album Odd
LanguageKorean
ReleasedMay 18, 2015 (2015-05-18)
Genre
Length3:10
LabelSM Entertainment
Songwriter(s)Jonghyun
Producer(s)
Shinee singles chronology
"Your Number"
(2015) 		"View"
(2015) 		"Married to the Music"
(2015)
Music video
"View" on YouTube

"View" is a song recorded by South Korean boy band Shinee for their fourth Korean-language studio album Odd (2015). Band member Jonghyun wrote the song, while LDN Noise, Ryan S. Jhun, and Adrian McKinnon handled the production. The song was released on May 18, 2015, as the album's lead single by SM Entertainment. The song incorporates deep house and pop, featuring stripped-down instrumentation. The lyrics are about how people's senses are intensified by love.

"View" received generally positive reviews from music critics, who regarded it as K-pop's first foray into deep house. In 2019, Billboard placed the song on its decade-end list of the greatest K-pop songs of the 2010s. It was nominated for Song of the Year at the 2015 Mnet Asian Music Awards. The song reached number one on the Gaon Digital Chart, and has sold over 724,000 digital copies in South Korea as of December 2015.

An accompanying music video was released to YouTube on May 19, 2015, and features Shinee going on an adventure with female fans and performing choreography to the song. To promote the song, the band performed "View" on several South Korean music programs, including Music Bank, Show! Music Core and Inkigayo.

Music and lyrics

"View" was written by Shinee's lead vocalist Jonghyun. For the production, the band's label SM Entertainment enlisted British production duo LDN Noise, including Greg Bonnick and Hayden Chapman, who had previously written and produced songs for K-pop groups Red Velvet, Got7, and Shinhwa.[1][2] South Korean composer Ryan S. Jhun and Adrian McKinnon are also credited as producers of the song.[3]

"View"
18-second sample of the pre-chorus and chorus
Problems playing this file? See media help.

"View" is an uptempo 1990s-inspired deep house and pop song,[1][4][5] a departure from the group's signature R&B sound.[6][7][8] Some music critics have also characterized its sound as Italo house and UK garage.[7][9] Regarding the choice of the genre, Jonghyun told Dazed, "On the musical side, deep house is a genre that's been developing internationally for a long time, but I think our song 'View' is the first song within K-pop to weave in that sound, and bring it to the masses. We wanted it to feel new and sophisticated."[5] Ahead of its release, member Minho stated that he was worried how the new sound would be received by the audience.[10]

"View" incorporates a light synth production and relies on stripped-down instrumentation.[4][6] The chorus has a repetitive, saccharine structure and employs bass over Disclosure-esque beats, similar to the band's 2013 single, "Everybody".[6][11] Having a sensual sound, the song portrays the beauty of love as a "mixture of diverse senses".[1] In the lyrics, the group discuss how people's senses are intensified by love.[4]

Critical reception

"View" received generally positive reviews from music critics who praised the group for experimenting with deep house and considered the song K-pop's first foray into the genre.[7][12][13] Scott Interrante of PopMatters praised the song's production, writing that the house beat was "as infectious as any big pop hook despite its simplicity".[4] Interante further wrote that "'View' floats along unpretentiously in a way that seems boring on first listen but which is increasingly appealing the more time you spend with it."[4] Alexis Hodoyan-Gastelum of MTV described it as "a great, laid back summer jam" even though "the song fools us into thinking it's an uptempo ballad before reaching its techno peak at the chorus".[14] IZM's Lee Ki-seon said that the song's production blended with the group's vocal performance and deemed "View" as an album highlight.[11]

Billboard writer Jeff Benjamin lauded the track, saying, "By going against what's expected, Shinee actually ends up taking more of a risk by doing less and it pays off handsomely".[6] In another review for the same magazine, Jessica Oak and Benjamin hailed it as "another ambitious release to add to the boy band's discography".[12] Idolator listed "View" at number three on its list of "Best K-Pop Songs of 2015". On behalf of the publication, Peterson wrote: "'View' sounds like it was lifted straight out of a gay New York nightclub in the early nineties, which is about the highest possible praise one can give a record like this."[9] Billboard also ranked it on the magazine's year-end list and as one of the greatest K-Pop songs of the 2010s.[7][12]

Accolades

"View" achieved the top spot on various South Korean weekly music programs, winning nine music show awards.[15]At the 2015 Mnet Asian Music Awards, the song received nominations for Song of the Year and Best Dance Performance – Male Group, winning the latter.[16][17]

Weekly music program awards
Program Network Date Ref.
Show Champion MBC Music May 27, 2015 [18]
M! Countdown Mnet May 28, 2015 [19]
June 4, 2015 [20]
Music Bank KBS May 29, 2015 [21]
June 5, 2015 [22]
Show! Music Core MBC June 6, 2015 [23]
Inkigayo SBS May 31, 2015 [24]
June 7, 2015 [25]
The Show SBS MTV June 9, 2015 [15]

Release and commercial performance

In May 2015, Shinee announced the release of their fourth Korean-language studio album, Odd. It marked their first Korean release in two years since Everybody (2013).[26][27] The band released the full track list on May 10, which revealed "View" as the third track on the album.[28] In the lead-up to the release of "View", the group released photo and video teasers for the track, which served as a promotional tool for their return. Shinee premiered the song at their three-day concerts held at Seoul Olympic Park Gymnastics Gymnasium between May 15 and 17.[1][29] It was released for digital download and streaming by SM Entertainment on May 18, 2015, the same day as the release of the album.[3][26]

Upon release, the song debuted at number two on the Gaon Digital Chart on the chart issue dated May 23, 2015, and sold 180,319 digital units within its first week of release.[30][31] The following week, it climbed to the number one spot, selling another 77,304 digital units.[32][33] It was the fourth best-performing song on the Gaon Monthly Chart for May 2015, selling 267,582 downloads.[34][35] As of December 2015, the song has sold over 724,659 digital units in South Korea, becoming the 78th best-selling single of 2015.[36] Additionally, it became the 41st best-performing single on the Gaon Digital Chart of 2015, based on digital sales, streaming, and instrumental track downloads.[37] "View" peaked at number two on the Billboard World Digital Song Sales chart.[38][39]

Promotion

Five men standing in a straight line holding microphones.
Shinee (pictured) at a promotional event for Odd in May 2015.

The music video for "View" was released to YouTube on May 19, 2015.[40] It was directed by Min Hee-jin and was filmed in Thailand.[41] For the video, choreography by American choreographer Ian Eastwood was commissioned.[5] The visual utilizes a light, Instagram-like filter and shows the group performing before being kidnapped by a legion of female fans. The video is interspersed with scenes showing the members lifting beers from stores, using strangers' pools, and breaking into deserted warehouses to party with their fans.[4] There are also a few scenes where they perform choreography to the song.[6] According to Shinee, the fashion styles featured in the video were inspired by various retro trends.[5]

Benjamin praised the video's fashion styles, writing that "the guys very well may boast the best fashion they've ever rocked in their K-pop videos too with fit muscle shirts and sportswear."[6] Meanwhile, Taylor Glasby from Dazed interpreted the video as "creepy, fanfic-style".[42] It was the most viewed music video on YouTube by a South Korean music act in May 2015.[43] To promote the song and Odd, Shinee performed "View" on several South-Korean music programs, including KBS's Music Bank, MBC's Show! Music Core, and SBS' Inkigayo.[44]

References

  1. ^ a b c d Lee, Jeong-Hyun (May 12, 2015). 컴백 샤이니, 타이틀곡은 'View’! [SHINee Comeback, the title track is 'View'!]. Sports Hankooki. Archived from the original on May 13, 2015. Retrieved May 12, 2021. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; May 13, 2021 suggested (help)
  2. ^ Herman, Tamar (August 8, 2017). "LDN Noise Talk 'Monster,' '4 Walls' & Creating Hits for K-Pop's Biggest Acts". Billboard. Archived from the original on August 21, 2017. Retrieved May 23, 2021.
  3. ^ a b "View − Shinee" (in Korean). Melon. May 18, 2015. Archived from the original on May 8, 2021. Retrieved May 13, 2021.
  4. ^ a b c d e f Interrante, Scotte (June 11, 2015). "K-Pop Round-up: May 2015 – From Spice Girl s Allusion to Seventeen". PopMatters. Archived from the original on November 25, 2020. Retrieved May 12, 2021.
  5. ^ a b c d Dorof, Jacob (July 2, 2015). "SHINee: The princes of the K-pop scene". Dazed. Archived from the original on April 26, 2021. Retrieved May 12, 2021.
  6. ^ a b c d e f Benjamin, Jeff (May 21, 2015). "SHINee Embrace Old & New Sounds on 'Odd': Track-by-Track Review". Billboard. Archived from the original on May 23, 2015. Retrieved May 12, 2021.
  7. ^ a b c d "The 100 Greatest K-Pop Songs of the 2010s: Staff List". Billboard. November 25, 2019. Archived from the original on April 4, 2021. Retrieved May 12, 2021.
  8. ^ Kim, Hyeong Woo (May 19, 2008). "SM's new 5-member group – SHINee". Newsen (in Korean). Archived from the original on September 2, 2016. Retrieved May 21, 2008.
  9. ^ a b Peterson, Jacques (December 29, 2015). "The 25 Best K-Pop Songs Of 2015". Idolator. Archived from the original on May 13, 2021. Retrieved May 12, 2015.
  10. ^ Yoon, Sarah (June 2, 2015). "SHINee goes 'camping' with local magazine, reflects on 7 years of K-pop". The Korea Herald. Archived from the original on February 22, 2021. Retrieved June 2, 2015.
  11. ^ a b Ki-seon, Lee (May 2015). "View". IZM. Archived from the original on May 30, 2015. Retrieved May 23, 2021.
  12. ^ a b c Benjamin, Jeff; Oak, Jessica (December 30, 2015). "The 20 Best K-Pop Songs of 2015". Billboard. Archived from the original on January 1, 2016. Retrieved May 12, 2021.
  13. ^ Daly, Rhian (February 22, 2021). "SHINee's back: Why the Princes of K-pop's return is essential for 2021". NME. Archived from the original on February 22, 2021. Retrieved May 12, 2021.
  14. ^ Hodoyan-Gastelum, Alexis. "Mid-Year Review: 25 Best Albums of 2015". MTV. Archived from the original on July 5, 2015. Retrieved July 2, 2015.
  15. ^ a b Pyo, Jae-min (June 9, 2015). 샤이니, ‘더쇼’ 1위..트로피 9개째 ‘역시’ [SHINee, 1st place on 'The Show'... 9th trophy 'As expected']. The Chosun Ilbo (in Korean). Archived from the original on June 10, 2015. Retrieved June 9, 2015.
  16. ^ Sung, So-young (December 4, 2015). "Big Bang and Exo win the day at MAMA". Korea JoongAng Daily. Archived from the original on August 7, 2016. Retrieved May 12, 2021.
  17. ^ "Big Bang, Exo collect 4 trophies each at MAMA". The Korea Herald. December 3, 2015. Archived from the original on December 14, 2015. Retrieved December 5, 2015.
  18. ^ Kim, Sara (May 27, 2015). 샤이니, ‘쇼챔’ 1위 '생각도 못 했다' 감동 소감 [SHINee, 1st place on 'Show Champion' 'We couldn't even think of it.']. Osen (in Korean). Archived from the original on March 3, 2016. Retrieved May 12, 2021 – via Naver.
  19. ^ Pyo, Jae-min (May 28, 2021). 샤이니, ‘엠카’ 1위..음악방송 올킬하나 [SHINee, No. 1 on 'M-Countdown'... Music Broadcasting All-Kill]. Osen (in Korean). Archived from the original on May 13, 2021. Retrieved May 12, 2021 – via Naver.
  20. ^ '엠카운트다운' 샤이니, 1위 했나View? 2주 연속 정상 차지 ['M Countdown' SHINee earns 1st place for 2 weeks in a row]. Hankyung (in Korean). June 4, 2021. Archived from the original on May 13, 2021. Retrieved May 12, 2021.
  21. ^ 샤이니, '쇼챔·엠카' 이어 '뮤직뱅크' 1위 '올킬 진행 중' [SHINee wins #1 on 'Music Bank']. News1 (in Korean). May 29, 2015. Archived from the original on July 3, 2015. Retrieved May 30, 2015.
  22. ^ Hong, Se-young (June 5, 2015). 샤이니 키, ‘뮤직뱅크’ 2주 연속 1위 기념샷… '축하한다요' [SHINee Key, 'Music Bank' commemorative wins for 2 weeks in a row... 'Congratulations']. Sports Donga (in Korean). Archived from the original on July 3, 2015. Retrieved June 8, 2015.
  23. ^ '음악중심' 샤이니, 컴백 후 첫 '음악중심' 1위, 7관왕 달성 [SHINee's 'View' wins #1 on 'Show! Music Core']. Ten Asia (in Korean). June 6, 2015. Archived from the original on June 6, 2015. Retrieved June 8, 2015.
  24. ^ 인기가요 샤이니 1위로 4관왕, “늘 도와주는 보아누나 감사” 훈훈 [Inkigayo SHINee won 4 awards, 'Thank you for helping us']. Hankyung (in Korean). May 31, 2015. Archived from the original on May 13, 2021. Retrieved May 12, 2021 – via Naver. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; June 10, 2015 suggested (help)
  25. ^ '인기가요' 샤이니, 카라-자이언티 제치고 1위.. 8번째 트로피 차지 ['Inkigayo' SHINee defeats Kara-Gianty, 8th first-place trophy]. Ten Asia (in Korean). June 8, 2015. Archived from the original on June 7, 2015. Retrieved June 7, 2015.
  26. ^ a b Ahn, Sung-mi (May 11, 2015). "SHINee to drop new album next week". The Korea Herald. Archived from the original on July 12, 2015. Retrieved May 11, 2015.
  27. ^ Kim, Ji-min (May 11, 2015). title =컴백 앞둔 샤이니, 매니저 교체 이뤄졌나? 과거 팬 폭행 사건 재조명 [SHINee to come back with new Korean album 'Odd' on May 18th, teaser trailer released]. News Town (in Korean). Archived from the original on July 3, 2015. Retrieved May 11, 2015.
  28. ^ Lim, Jeong-yeo. "SHINee's new album tracklist unveiled". The Korea Herald. Archived from the original on July 12, 2015. Retrieved May 10, 2015.
  29. ^ Lim, Jeong-yeo (May 13, 2015). "SHINee to unveil 'View' at concert". The Korea Herald. Archived from the original on July 12, 2015. Retrieved May 15, 2015.
  30. ^ "Gaon Digital Chart: 2015.05.17 – 2015.05.23" (in Korean). Gaon Music Chart. Archived from the original on May 28, 2015. Retrieved May 12, 2021.
  31. ^ "Gaon Download Chart: 2015.05.17 – 2015.05.23" (in Korean). Gaon Music Chart. Archived from the original on May 28, 2015.
  32. ^ "Gaon Digital Chart: 2015.05.24 – 2015.05.30" (in Korean). Gaon Music Chart. Archived from the original on May 8, 2021.
  33. ^ "Gaon Download Chart: 2015.05.24 – 2015.05.30" (in Korean). Gaon Music Chart. Archived from the original on June 4, 2015.
  34. ^ "Gaon Digital Chart – May 2015" (in Korean). Gaon Music Chart. Archived from the original on June 2, 2015. Retrieved May 12, 2021. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; June 12, 2015 suggested (help)
  35. ^ "Gaon Download Chart – May 2015" (in Korean). Gaon Music Chart. Archived from the original on June 11, 2015. Retrieved May 12, 2021.
  36. ^ "Gaon Download Chart of 2015 (Year-End)" (in Korean). Gaon Music Chart. Archived from the original on January 11, 2016. Retrieved May 12, 2021.
  37. ^ "Gaon Digital Chart: 2015" (in Korean). Gaon Music Chart. Archived from the original on March 30, 2016. Retrieved May 12, 2021.
  38. ^ Benjamin, Jeff. "SHINee Earn Second No. 1 on World Albums With 'Odd'". Billboard. Archived from the original on May 31, 2015. Retrieved May 28, 2015.
  39. ^ "Shinee Chart History (World Digital Song Sales)". Billboard. Archived from the original on January 11, 2021. Retrieved March 4, 2021.
  40. ^ Kim, Sara (May 19, 2015). 샤이니, ‘View’ 뮤직비디오 공개..차별화된 세련미 [Shinee releases music video for 'View' with distinctive flair]. The Chosun Ilbo (in Korean). Archived from the original on July 23, 2016. Retrieved June 23, 2015.
  41. ^ "어떤 트렌드 제조할까"…샤이니, 미리보는 '뷰' 포인트 [Which style to create... SHINee,'View' points to look forward to]. Korea Dispatch (in Korean). May 13, 2015. Archived from the original on July 3, 2016. Retrieved May 13, 2021. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; July 3, 2015 suggested (help)
  42. ^ Glasby, Taylor (November 30, 2015). "The top 20 K-Pop tracks of 2015". Dazed. Archived from the original on December 2, 2015. Retrieved May 13, 2021.
  43. ^ Hwang, Hye Jin (June 18, 2015). "SHINee to Wrap Promotions for ′View′ and Focus on Repackaged Album". MWave. Archived from the original on June 20, 2015. Retrieved June 18, 2015.
  44. ^ 샤이니 트랙리스트 공개, 정규 4집 'Odd' 살펴보니..."종현이 작업한 곡 있다?" [SHINee's 'Odd' album comeback stage dates announced]. The Chosun Ilbo. May 14, 2015. Archived from the original on July 3, 2015. Retrieved May 16, 2015.
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