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This is an old revision of this page, as edited by NJ0220 (talk | contribs) at 23:09, 28 December 2021 (→‎Request Edit December 2021: new section). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

WikiProject Food and drink Tagging

This article talk page was automatically added with {{WikiProject Food and drink}} banner as it falls under Category:Food or one of its subcategories. If you find this addition an error, Kindly undo the changes and update the inappropriate categories if needed. The bot was instructed to tagg these articles upon consenus from WikiProject Food and drink. You can find the related request for tagging here . Maximum and careful attention was done to avoid any wrongly tagging any categories , but mistakes may happen... If you have concerns , please inform on the project talk page -- TinucherianBot (talk) 21:10, 3 July 2008 (UTC)[reply]

Pet food is not within the scope of WikiProject Food and drink. --GentlemanGhost (séance) 15:55, 5 April 2020 (UTC)[reply]

C Class

Article needs more inline citations. For example, the minimal processing section has no citations at all and contains a few statements which are likely to be challenged. Puffin Let's talk! 08:23, 4 April 2012 (UTC)[reply]

Puffin,

Can I please get a response to my updates on Minimal Processing? I reached out to you on 12/2 but heard nothing back, and since have included citations on the entire section.

Re22lax (talk) 13:56, 16 December 2013 (UTC)re22lax[reply]

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Request Edits February 12 2021

I have some suggestions for an independent editor to evaluate. The Wikipedia's Contact Us [1] page says this is how I should handle these requests since I have a conflict of interest as an employee of Freshpet.

1. Please delete the sections “Marketing Approach” and “Viral Video History.”

Marketing approach

At the end of 2018, advertising analytics firm Ace Metrix named Freshpet's “The Story of Princess” TV spot as the #1 best storytelling ad of the year.[1] “Princess” tells the story of Princess the pitbull, who was rescued from a fighting house by her owner, Kandi.

In October 2018, Freshpet launched their Tattoo Pawlor event in partnership with First Class Tattoos in New York City. 10 pet owners were selected to have their pet's face tattooed on themselves, courtesy of Freshpet.[2]

In September 2018, Freshpet released “Pet Parents, Oversharing,” a podcast hosted by improv comediennes and pet owners Kaity Reagle and Andrea Shapiro. The 7-episode season explored the relationships people have with their pets.[3]

In September 2017, Freshpet released its “Picky Eater Approved” TV spot, which featured the story of Rudy the pug who went on a hunger strike until his owner, Mary Ann, fed him Freshpet.[4]


Viral Video History

In December 2014, Freshpet released its “Freshpet Holiday Feast” video, which quickly became popular with over 13M views. The video began the brand's holiday tradition of a releasing an entertaining video for animal lovers every December.

On December 7, 2015, Freshpet uploaded the Santa Elves video on their YouTube page, garnering 1.7M views.[5] The video was made in collaboration with the Salt Lake County Animal Services[6] and Freshpet donated one meal of Freshpet food for every share the video generated. Other viral video releases from the brand include “Cats Vs. Dogs,” “People Eating Dog Food Without Knowing It,” and “Santa’s Elves,” a 2015 holiday video featuring social media celebrity Marnie the dog.[7]

In 2018, Freshpet released dual videos for the holiday season, with “Pet Parents Go Overboard for the Holidays” and “The Pup Who Stole Christmas,” which together amassed over 6M views.[8]

  • Explanation: Both sections and their content are generally promotional and don’t fit well with WP:NPOV.


2. In the “Products” section, please replace the second paragraph: “Freshpet also claims its food does not contain any processed meat meals or by-products, and is made in small batches at lower temperatures to preserve the natural goodness of the ingredients.”

WITH: Freshpet ingredients are cooked in small batches in low temperatures, and have no preservatives.[9][10]

  • Explanation: Rewrites the sentence in a WP:NPOV and adds reliable sourcing to support the facts stated. The current sentence has no sourcing.
**Done. --SilverTiger12 (talk) 18:39, 12 February 2021 (UTC)[reply]

3. Please delete the “Minimal Processing” section:

Minimal processing

Unlike traditional shelf-stable pet foods, Freshpet ingredients are cooked once at lower temperatures. Thus, similar to less-processed foods such as milk, natural cooked meats and yogurt, the meals have a shorter shelf life.

  • Explanation: Removes an unnecessary section - the information is better addressed in the Products section.
**Deleted. --SilverTiger12 (talk) 18:39, 12 February 2021 (UTC)[reply]

4. Before the “Manufacturing Facility” section, please add a new “History” section.

5. In the new “History” section, please add the following as the first paragraph::

Freshpet was founded in Secaucus, New Jersey in 2006 by Scott Morris, Cathal Walsh and John Phelps, former pet food executives who wanted to create pet food with fresh ingredients and no preservatives.[11][12] In August 2006, the company opened its first factory in Quakertown, Pennsylvania.[13][14] Freshpet ingredients are locally sourced meats, fruits and vegetables.[15][16]

  • Explanation: Updates article to include historical background of the company’s founding, early days and product-types. Includes reliable sourcing to support the statements.

6. Please move the following two paragraphs in the “Manufacturing Facility” section to be the last two paragraphs in the new “History” section:

“In 2013, Freshpet opened a new manufacturing facility, the Freshpet Kitchens, located in Bethlehem, Pennsylvania. This new $25 million facility was built to resemble human-grade manufacturing standards.[17] Freshpet stock is traded on Nasdaq under the ticker symbol "FRPT".[18]

In 2015, the company opened a new research and development center in the township. In 2018, it announced an investment of $100+ million to expand its pet food production operations at its current location.[19][20] In February 2020, Freshpet announced that a new pet food manufacturing facility will be built in Ennis, Texas, which is expected to create 427 jobs. The state awarded Freshpet with a $2.0 million grant from its Texas Enterprise Fund.[21]”

  • Explanation: Organizes the article to reflect Wikipedia best practices (consolidating too many narrow sections) and adds more context to the history section.

7. Please delete the section “Manufacturing Facilities.”

  • Explanation: Removes overly narrow section and better organizes the article to reflect Wikipedia best practices.

8. In the “Products” section, please replace the first sentence: “Freshpet food makes refrigerated dog and cat foods and dog treats under the brands Freshpet select, Dog Joy, Vital, Nature's Fresh and Dognation.”

WITH:

Freshpet makes refrigerated dog food, dog treats and cat food under the brands Freshpet select, Dog Joy, Vital, Nature's Fresh, Dognation and Homestyle Creations.[22][23][24]

  • Explanation: Rewrites sentence for clarity and adds missing reliable sources. There are currently no sources.


9. Please update the section “Philanthropic Efforts”

TO:

“Environment and Philanthropic Efforts”

  • Explanation: Updates header to better reflect the content of the subsection, which will include information about the company’s environmental practices.


10. In the new “Environment and Philanthropic Efforts section, please replace the two paragraphs:

“Freshpet operates its business, from wind-powered, landfill-free kitchens, to donate over 3 million meals to rescues and shelters across the US. In 2018, the company started its Fresh Start campaign, a charitable effort to raise awareness for over-looked shelter animals that face stigmas to adoption, such as breed types, disabilities or past abuse. As part of the campaign, Freshpet funded a new intensive care unit for the Animal Alliance of New Jersey, a shelter that specializes in rescuing high-risk cats and dogs that often need serious medical intervention.[25]

The 2014 "Holiday Feast" video was a joint venture between Freshpet and the Humane Society of Utah[26] to help animals find permanent homes. This collaborative effort was able to collect supplies and donations for many animal shelters. Freshpet also paid the adoption fees and provided the families with a supply of pet food to get them started.[27]

WITH:

Freshpet’s facilities run on renewable energy and uses wind-power, landfill-free kitchens and a rainwater irrigation system.[28]

The company has collaborated with the Humane Society to help animals find permanent homes, and collect supplies and donations for animal shelters.[29][30]

In 2018 Freshpet launched Fresh Start, a charitable program to raise awareness for overlooked shelter animals.[31] The program gives grants to no-kill shelter and rescue organizations in the U.S.[32]

  • Explanation: Rewrites section to remove promotional language and unsourced statements. Adds missing reliable sources.

Thank you for your consideration. NJ0220 (talk) 17:42, 12 February 2021 (UTC)[reply]

I went through and did two of the requested edits, but am cautious about doing most given as I do not normally edit these types of articles. Commendations for sticking close to Wikipedia policies, though. --SilverTiger12 (talk) 18:39, 12 February 2021 (UTC)[reply]
I did a few more, but I'm not sure about all of it. It looks like the Environment & Philanthropic section you propose would only be three single-sentence paragraphs, which isn't very good. And I am also wary of completely deleting the Marketing & Viral Video sections, because those do seem to be notable facts about the company. --SilverTiger12 (talk) 18:50, 12 February 2021 (UTC)[reply]

References

  1. ^ "Freshpet, Gillette Tell Best Stories Of 2018". Mediapost. Retrieved December 19, 2018.
  2. ^ "Freshpet Creates Pop-Up Tattoo 'Pawlor'". MediaPost. Retrieved October 24, 2018.
  3. ^ "8 Totally Shameless Things You Do If You Love Your Pet More Than Your Friends". Bustle. Retrieved September 18, 2018.
  4. ^ "FRESHPET COMMERCIAL: RUDY THE PUG". All TV Spots.
  5. ^ "Freshpet Videos". YouTube. Retrieved 15 December 2015.
  6. ^ Green, Mark. "Utah shelter pets play Santa's furry helpers in holiday video with charitable cause". Fox13Now. Retrieved 15 December 2015.
  7. ^ Stanley, T. L. "Freshpet reveals Marnie as lead elf in Santa's doggie workshop, wrapping gifts for good viral pets". Mashable. Retrieved 2015-12-21.
  8. ^ "Pet Parents Go Overboard Impressing their Dog for Christmas". Bark Bark Place. Retrieved December 14, 2018.
  9. ^ Byron, Ellen (27 May 2014). "More Pet Brands Target Owners Who Like to Cook Their Own Dog Food". Wall Street Journal. Retrieved 19 January 2021.
  10. ^ Newsweek Staff (6 May 2007). "Capitalizing on Pet-Food Panic". Newsweek. Retrieved 19 January 2021.
  11. ^ Collings, Richard (16 September 2014). "Freshpet Files for IPO as Spending on Natural Food for Pets Rises". The Street. Retrieved 19 January 2021.
  12. ^ Harris, Jon (25 June 2019). "Freshpet breaks ground on $100 million Lehigh Valley expansion that could add 200 jobs". The Morning Call. Retrieved 19 January 2021.
  13. ^ Staff (15 August 2018). "Freshpet Expanding In Pennsylvania, Creating 100 Jobs". Business Facilities. Retrieved 8 February 2021.
  14. ^ Morley, Hugh (12 June 2007). "Barking up the right tree; Freshpet sales soar after tainted-food scandal". The Record.
  15. ^ Newman, Andrew Adam (13 June 2013). "Freshpet Dog Food Promotes Products Sourced in the U.S." The New York Times. Retrieved 18 January 2021.
  16. ^ Morley, Hugh (12 June 2007). "Barking up the right tree; Freshpet sales soar after tainted-food scandal". The Record.
  17. ^ "The New York Times, "Freshpet Dog Food Promotes Products Sources in the U.S."". 13 June 2013.
  18. ^ "Freshpet on NASDAQ". NASDAQ.
  19. ^ "Freshpet Expanding In Pennsylvania, Creating 100 Jobs". Businessfacilities.com. Retrieved August 15, 2018.
  20. ^ "Pet food feeds growth at Freshpet". LVB.com. Retrieved October 1, 2018.
  21. ^ "Freshpet to create 427 jobs in Ennis with new pet food manufacturing plant". Dallas News. 2020-02-26. Retrieved 2020-02-28.
  22. ^ Narayanan, Aparna (8 December 2020). "Freshpet, IBD Stock Of The Day, Breaks Out Into Buy Zone". Investor's Business Daily. Retrieved 20 January 2021.
  23. ^ Loo, Jolyon (8 February 2016). "Freshpet: Stop Pussyfooting And Start Buying". Seeking Alpha. Retrieved 20 January 2021.
  24. ^ Tyler, Jordan (2 February 2019). "Freshpet finishes strong in 2018, prepares for sustained growth in 2019". Sosland Publishing. Retrieved 12 February 2021.
  25. ^ "Adoption Event in NYC Brings the fresh pet food, the adoptable shelter dogs and much more". The Jersey Tomato Press. Retrieved June 22, 2017.
  26. ^ "Polite Shelter Pets Show Us The Right Way To Do Christmas Dinner". The Huffington Post. Retrieved 2016-03-28.
  27. ^ UTC, T. L. Stanley2014-12-18 05:50:47. "Freshpet's doggie Christmas tribute will give you paws". Mashable. Retrieved 2016-03-28.{{cite web}}: CS1 maint: numeric names: authors list (link)
  28. ^ Harris, Jon (29 October 2020). "Freshpet opens $100 million Lehigh Valley expansion. Now it needs 125 more workers". The Morning Call. Retrieved 19 January 2021.
  29. ^ "Polite Shelter Pets Show Us The Right Way To Do Christmas Dinner". The Huffington Post. Retrieved 2016-03-28.
  30. ^ UTC, T. L. Stanley2014-12-18 05:50:47. "Freshpet's doggie Christmas tribute will give you paws". Mashable. Retrieved 2016-03-28.{{cite web}}: CS1 maint: numeric names: authors list (link)
  31. ^ Scripps News Service (20 May 2020). "Hearts Alive Village named Freshpet Fresh Start grand prize winner". KTNV-Las Vegas. Retrieved 25 January 2021.
  32. ^ Staff (1 May 2020). "Freshpet Reveals Rescue Shelter Funding Program Earl". Pet Business Magazine. Retrieved 25 January 2021.
@SilverTiger12: Thank you for your thorough review’ I know there were a lot of requests! Do you happen to have time to finish up? #8, #9, #10 remain unreviewed. Also, could you consider the following:
Please delete the flag on top of the article, above the infobo - Advert|date=February 2021
'Explanation: promotional content has been removed as a result of these Request Edits. The article is now significantly shorter and neutral.

Thank you! NJ0220 (talk) 19:01, 3 March 2021 (UTC)[reply]

NJ0220, some of the changes you requested were too promotional in their nature. I've gone through and pruned some of the language, and taken out some material which isn't relevant to an encyclopaedia article. I believe the language is now sufficiently neutral, and have removed the 'advert' tag.

Request Edit December 2021

Request Edit December 2021

Hi, I would like to propose some changes to the Freshpet article. I am an employee of the company so I can’t directly edit the page myself since that would violate the conflict of interest rules. This article, about a publicly-traded NASDAQ company with a $4.36 billion marketing cap (December 13, 2021) [2] is currently a stub. The company, which was founded in 2006, has had substantial press attention and there’s no reason it should not be brought up to the standards of Good Articles for public companies, such as Hershey Creamery Company, large private companies, such as Chuck E. Cheese, or a directly analogous company, such as Nestlé Purina PetCare. As these Good Articles demonstrate, this can be accomplished without a page becoming promotional. Some previous cuts to this article seem overzealous in light of these GA models. Plus I found reliable sourcing for all the proposals below.

Could an independent editor please review these proposed changes? Thank you very much.

1.

The second sentence in the lead includes some jargony language about being “refrigerated at the point of sale” that is actually inaccurate and not supported by the source cited in that sentence (which does not use the words “point of sale”). Here is a proposed update to that sentence which fixes the issue:

Its cat food and dog food products are marketed as fresh, and need to be kept refrigerated.[1]

2.

The third sentence in the current version of the lead has been tagged as needing citations. Here is a proposed replacement for the present version of the sentence; this new version contains only those pet food brands for which there is appropriate sourcing:

The company’s pet food brands include Freshpet, Dog Joy, DogNation,[2] Vital, Homestyle Creations, Nature’s Fresh and Spring and Sprout.[3]

3.

One noteworthy fact about Freshpet is that it was the first company to distribute fresh, refrigerated pet food in North America. To reflect this, I propose adding the following new sentence to the lead after the third sentence in the current version:

The company was the first to distribute pet food in the fresh and refrigerated category across North America.[4]

4.

The existing History section is very short and omits numerous noteworthy events in Freshpet’s history. I propose breaking up the second sentence and expanding on it with the following language, which incorporate the existing text but provide additional details about the company’s early history with appropriate sources:

The company opened its first factory in Quakertown, Pennsylvania in 2006.[5][6] Freshpet’s early success was bolstered by the 2007 mass recalls of pet food products, which saw many pet owners turn to alternative brands that had not been connected with the tainted pet food.[4][7] In 2009, Freshpet entered into an agreement with Tyson Foods. Under the terms of the agreement, Tyson acquired a minority stake in Freshpet, while providing the company access to its distribution network for refrigerated foods.[8]

The company opened a new factory in Bethlehem, Pennsylvania in 2013.[1] In 2014, the company began collaborating with the Humane Society to help animals find permanent homes, to collect supplies and donations for animal shelters.[9][10] In November 2014, Freshpet went public, raising $164 million in its IPO,[11][12] with a market capitalization of $447 million.[12]

Since these are not available for free online, here are relevant excerpts from the two cited articles in The Record:

2009 article: 

 Tyson, the largest U.S.-based meat producer, said it will take a minority investment in Freshpet; the company wouldn't disclose any other details. Freshpet will use Tyson's distribution network for refrigerated products to expand its national footprint.

2014 article: 

 Freshpet, which had raised $164 million last month in an initial public offering, with shares initially priced at $15, said its adjusted third-quarter loss totaled 14 cents a share, excluding interest expense and $6.8 million in debt guarantee fees.

5.

The final sentence in the History section paragraph is missing a number of pertinent details about the company’s recent history. I propose incorporating that sentence as part of a new second paragraph for the section, which would also include additional details from the company’s recent history. Here is some suggested language:

Freshpet began to distribute its pet food products in the United Kingdom in March 2017, through the British supermarket chain, Tesco.[13][14] The business announced an investment of more than $100 million to expand its pet food production operations at its Pennsylvania location in 2018.[15][16] In 2018, Freshpet launched Fresh Start, a charitable program to raise awareness about shelter animals and to raise funds for animal rescue organizations.[17] In February 2020, the company was offered a grant of $2.1 million from the Texas Enterprise Fund to build a plant in Ennis, Texas.[18] In September 2021, Freshpet released its first meat-free refrigerated dog food brand, Spring and Sprout.[3] As of December 2021, the company’s market capitalization was $4.4 billion.[19]

6.

Please add a new “Products” section below the History section. An editor previously removed this section, but since it is in keeping with Good Articles for companies such as Nestlé Purina PetCare, Hershey Creamery Company, and Pearson's Candy Company to have a section about a company’s products or services, I propose that a new one be added. Removing it brought the article back to stub format instead of moving it toward a Good Article. The GA company format of having an extensive Products section is routinely followed for tech companies, for example. Lenovo Fitbit LG Electronics Canon Inc.. From a Wikipedia article best practices standpoint, the nature of the products should not matter. Here is suggested language for a Products section, which I have tried to write in a more neutral and less promotional way than the previous version that was removed:

Products

Freshpet provides several different pet food brands, including Freshpet, Dog Joy, DogNation,[20] Vital, Homestyle Creations, Nature’s Fresh and Spring and Sprout.[3] The Spring and Sprout brand’s pet food is meat-free and is based primarily on plant-based protein sources.[3]

Rather than shelved dried or canned foods, the company’s products are similar to refrigerated food for human consumption.[1] The company requires its production facilities to operate at standards required for producing human foods.[7] Freshpet main ingredients are meats, fruits and vegetables sourced from local farms.[1][21] The company’s products have no preservatives[22] and must be sold within 90 days of production.[7]

Freshpet’s facilities employ several systems to improve environmental sustainability, including renewable energy sources to power the facility, landfill-free kitchens, and rainwater irrigation.[23]

7.

The revenue information in the Infobox is now out-of-date. Here is an updated version (with better sourcing):

| revenue =Increase $318,790,000 (2020)[24]

8.

Please add a new Marketing and Advertising section to the article. I believe this section is in keeping with similar sections about noteworthy advertising in model Good Articles, such as Nestlé Purina PetCare#Marketing and advertising, Noodles & Company#Advertising, and Proactiv#Sales and marketing. Here, the source is The New York Times, adding to the credibility of the argument that this is significant.

Marketing and Advertising

In the early 2010s, Freshpet ran a multiyear marketing campaign advertising the company’s products lacked preservatives based on puns involving the names of dog breeds, such as a photo of a pug with a placard around its neck that read “Pug off, preservatives”.[25] In 2013, Freshpet ran a marketing campaign in the United States to emphasize its use of locally sourced ingredients, which employed patriotic themes, music, and imagery.[25]

Thanks very much for your consideration. NJ0220 (talk) 23:09, 28 December 2021 (UTC)[reply]

  1. ^ a b c d "Freshpet Dog Food Promotes Products Sources in the U.S." The New York Times. 13 June 2013.
  2. ^ "Freshpet, Inc. Profile". Yahoo!Finance. Retrieved 8 December 2021.
  3. ^ a b c d Saulsbery, Gabrielle (8 September 2021). "Freshpet launches refrigerated, vegetarian dog food brand Spring & Sprout". NJBIZ. Retrieved 8 December 2021.
  4. ^ a b "Capitalizing on Pet-Food Panic". Newsweek. 6 May 2007. Retrieved 9 December 2021.
  5. ^ Staff (15 August 2018). "Freshpet Expanding In Pennsylvania, Creating 100 Jobs". Business Facilities. Retrieved 8 February 2021.
  6. ^ Morley, Hugh (12 June 2007). "Barking up the right tree; Freshpet sales soar after tainted-food scandal". The Record.
  7. ^ a b c Galante, Joseph. "From Quakertown: All-natural dog food: An industry recall has helped Freshpet's products catch on". Philadelphia Inquirer. No. 16 June 2007. Retrieved 13 December 2021.
  8. ^ Fletcher, Carol. "Local pet food maker teams up with Tyson". The Record (Bergen County, N.J.). No. 18 March 2009.
  9. ^ "Polite Shelter Pets Show Us The Right Way To Do Christmas Dinner". The Huffington Post. Retrieved 2016-03-28.
  10. ^ UTC, T. L. Stanley2014-12-18 05:50:47. "Freshpet's doggie Christmas tribute will give you paws". Mashable. Retrieved 2016-03-28.{{cite web}}: CS1 maint: numeric names: authors list (link)
  11. ^ Newman, Richard. "PET FOOD SHARES HAVE WILD RIDE". The Record (Bergen County, N.J.). No. 11 December 2014.
  12. ^ a b Harris, Jon. "5 years after going public, Freshpet rings Nasdaq opening bell as market cap crosses $2 billion". The Morning Call (Allentown, PA). No. 7 November 2019.
  13. ^ Best, Chloe (7 March 2017). "Tesco launches new premium roast dinner for dogs". Hello Magazine. Retrieved 9 December 2021.
  14. ^ Wynne-Jones, Stephen (8 March 2017). "Tesco Goes Upmarket with Fresh Pet-Food Range". European Supermarket Magazine. Retrieved 9 December 2021.
  15. ^ "Freshpet Expanding In Pennsylvania, Creating 100 Jobs". Businessfacilities.com. Retrieved August 15, 2018.
  16. ^ "Pet food feeds growth at Freshpet". LVB.com. Retrieved October 1, 2018.
  17. ^ Scripps News Service (20 May 2020). "Hearts Alive Village named Freshpet Fresh Start grand prize winner". KTNV-Las Vegas. Retrieved 25 January 2021.
  18. ^ "Freshpet to create 427 jobs in Ennis with new pet food manufacturing plant". Dallas News. 2020-02-26. Retrieved 2020-02-28.
  19. ^ "Freshpet Yahoo!Finance Company Profile". Retrieved 14 December 2021.
  20. ^ "Freshpet, Inc. Profile". Yahoo!Finance. Retrieved 8 December 2021.
  21. ^ Morley, Hugh (12 June 2007). "Barking up the right tree; Freshpet sales soar after tainted-food scandal". The Record.
  22. ^ Byron, Ellen (27 May 2014). "More Pet Brands Target Owners Who Like to Cook Their Own Dog Food". Wall Street Journal. Retrieved 19 January 2021.
  23. ^ Harris, Jon (29 October 2020). "Freshpet opens $100 million Lehigh Valley expansion. Now it needs 125 more workers". The Morning Call. Retrieved 19 January 2021.
  24. ^ "Freshpet Yahoo!Finance Company Profile: Financials". Yahoo!Finance. Retrieved 9 December 2021.
  25. ^ a b Newman, Andrew Adam (13 June 2013). "Freshpet Dog Food Promotes Products Sourced in the U.S." New York Times. Retrieved 13 December 2021.
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