Mintel

Not to be confused with Minitel.

Mintel Group Ltd

Company type	Privately held company
Industry	Market Research
Founded	1972 (1972)
Founder	Nicholas Berry
Headquarters	London , United Kingdom
Areas served	Global
Key people	John Weeks (Chairman) Peter Haigh (Group CEO)
Website	www.mintel.com

Mintel Group Ltd is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, Sao Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.

History

Year	Event
1972	Mintel is established in London
1984	The first edition of Mintel’s flagship report, British Lifestyles, is launched
1997	Mintel becomes the first market research supplier to provide access online
1998	Mintel acquires New Product News magazine Chicago office is opened Mintel Global New Products Database (GNPD) is launched in the United States
1999	Mintel acquires American Mailbox Monitor and rebrands the company as Comperemedia Mintel Comperemedia is launched in the United States
2000	Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2008 Mintel opens Australian office in Sydney
2001	Mintel acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research reports
2003	Mintel Comperemedia begins tracking mail sent to United States insurance brokers and stockbrokers
2004	Mintel Menu Insights is launched Mintel receives British American Chamber of Commerce Award: Customer Focus and Innovation Mintel Premier is launched, providing market research data in an expanded online interface
2005	Mintel partners with US credit bureaus to track credit card offers according to credit score Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database
2006	Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing
2007	Mintel launches Mintel Oxygen and Mintel Inspire pairing market research with editorial on major market trends and future developments Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products Mintel opens Chinese office in Shanghai
2008	Mintel Beauty Innovation is launched. Mintel acquires Snapshots. Mintel opens Tokyo office
2009	Mintel Global Market Navigator (GMN) is launched
2010	Mintel Food & Drink is launched
2011	Mintel Beauty & Personal Care is launched.
2012	Mintel opens offices in Mumbai Singapore and Kuala Lumpur, Mintel Household & Personal Care launches and Mintel begins researching French, German, Spanish and Italian consumers
2013	Mintel launches a set of reports looking at the Brazilian consumer
2014	Mintel opens office in Germany and Canada and launches the Ingredients Zone
2015	Mintel extends GNPD coverage to 12 new countries and launched Nutrition Insights
2016	Mintel launches Purchase Intelligence in the US
2018	Mintel launches a set of reports looking at the Indian consumer Mintel Purchase Intelligence introduced in Australia Mintel partners with the e-commerce solution Early Data.
2019	Mintel includes a set of reports with a focus on the German consumer Mintel partners with the patent analysis system Cipher
2020	Mintel launches the Global Consumer looking at 35 markets. Mintel develops a Lead Qualifier that is used as a lead generator.
2021	Mintel starts publishing reports around the Japanese consumer

Products

Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes. Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.

Mintel Global Market Sizes shares and forecasts data for thousands of consumer goods markets worldwide.

Mintel Global New Products Database (GNPD) is an online database of new fast-moving consumer goods, also known as consumer packaged goods. Over five million records from more than 80 countries provide product ingredients, nutrition facts, packaging, distribution and pricing information.

Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.

Mintel Menu Insights tracks items on US restaurant menus, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation.

Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts and is a delivery platform focusing on opinions from Mintel analysts.

Mintel Trends tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success.

Mintel Research Consultancy creates bespoke and confidential research for individual clients, including worldwide product retrieval, quality assurance, retail audits, mystery shopping, category assessment and custom consumer research.

Mintel Beauty & Personal Care - With industry trends and insights, Mintel Beauty & Personal Care offers expert-led solutions, helping you create unique product launches to be the brand of tomorrow.

Mintel Consulting- From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.

Mintel eCommerce Intelligence-AI-powered, interactive, fast and accurate, Mintel eCommerce Intelligence is the smartest way to understand Beauty and Personal Care digital commerce.

Mintel ePerformance- Mintel ePerformance tracks and assesses email marketing campaigns and their performance to provide competitive and industry benchmarks.

Mintel Field Services -With access to a network of more than 35,000 local field evaluators, Mintel Field Services delivers the on-the-ground intelligence you need to inform your sales strategies and monitor those of your competitors.

Mintel Food & Drink- Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.

Mintel Global Consumer-Mintel Global Consumer is built on a bi-annual survey of 35,000 people across 36 markets to help you better understand your own consumers and identify the markets you can target next.

Mintel GNPD (Global New Products Database)- With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product and packaging innovation.

Mintel Household & Personal Care- Led by world-class analysts and expert research, Mintel Household & Personal Care delivers verified data about trends, markets and consumers impacting your decisions for the future.

Mintel Market Sizes- Mintel Market Sizes is a fast, reliable database of global market information, including sizes, segmentation, market shares and forecast.

Mintel Menu Insights- Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

Mintel Purchase Intelligence- With rapid, reliable consumer opinions on new food and drink products, Mintel Purchase Intelligence supplies benchmarks to unlock the attributes driving purchase decisions.

Mintel Reports- Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends- By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel Academic- The expert-led, all-encompassing research resource for higher learning.

Comperemedia-Provides marketing intelligence, customer engagement metrics and expert analysis to give you valuable insight into your competitors’ marketing strategy.

External links

• Official company website