Mix 106.3
Broadcast area | Canberra, Australian Capital Territory |
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Frequency | 106.3 MHz FM and 107.1 MHz FM in Tuggeranong Valley |
Programming | |
Format | Hot AC |
Ownership | |
Owner | Canberra FM Pty Ltd 50% Australian Radio Network 50% Austereo |
MIX 106.3 (official callsign 1CBR) is a commercial radio station in Canberra, Australia and is owned by the Australian Radio Network (ARN) and Austereo.
Mix 106.3 plays current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Canberra's Mix 106.3 is part of the Mix Network with sister stations in other major Australian cities - Mix 106.5 Sydney, Mix 101.1 Melbourne, 97.3 FM Brisbane, and Mix 102.3 Adelaide.
History
On the 27th of February 1988, Mix 106.3, then known as Kix 106, together with FM104 (now known as simply 104.7), went to air as Australia's first supplementary FM licences (also the first commercial FM licences in Australia since 1980). Kix 106 was a supplementary licence of Canberra AM station 2CC, and FM104 a supplementary licence of AM station 2CA. In the mid-1990s, due to the AM stations dwindling audience and the increasing popularity of the music based FM stations, ARN - owner of Mix 106.3 & 2CC, and Austereo - owner of 104.7 & 2CA, merged to form a joint venture ownership of both FM stations - Canberra FM Pty Ltd. The low rating AM stations were sold off and moved to other premises.
Studios
Both Mix 106.3 & 104.7 broadcast out of the original 2CC studio complex in Bellenden Street, Gungahlin.
External links
- Website: http://www.mix106.com.au
- Webcast: http://www.velocity.net.au/radio/listenMIX1063.asx