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E3 2009

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Electronic Entertainment Expo 2009
Official Logo of the E3 Expo
StatusActive
GenreMulti-genre
VenueLos Angeles Convention Center
Location(s)Los Angeles
CountryUnited States
InauguratedJune 2, 2009
Most recentJune 4, 2009
Organized byEntertainment Software Association
Filing statusNon-profit
Websitehttp://e3expo.com/

The Electronic Entertainment Expo 2009, commonly known as E3 2009, is the 15th Electronic Entertainment Expo held. E3 2009 is scheduled for June 2-4 at the Los Angeles Convention Center. E3 is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to show off their upcoming games and game-related hardware.

History

E3 2009 will be greatly expanded in terms of size from previous years, it has been reopened to all qualified computer and gaming audience. In 2007, the E3 was restructured and downsized and renamed to E3 Media and Business Summit. This caused E3 to lose much of its hype and popularity and attendees were by 'invitation-only' and not open to the public like previous years before it. The move was widely criticized by those both within and outside the gaming industry, and E3 2007 was extremely quiet with little attendees which is in stark contrast to previous years.

E3 2009 aims to return E3 to its 'pre-E3 2007' state, by reopening it to a larger audience allowing more attendees. As well as having a larger venue and allowing more exhibitors. E3 2009 has also reverted its name to Electronic Entertainment Expo.

Notable Exhibitors List

Atari was originally due to exhibit at E3 2009 but pulled out at the last minute. The reasons for this sudden withdrawal are still currently unclear. [1]

[2]

Notable Games Showcases

Notable Games to be showcased at E3, arranged alphabetically.

Multi-Platforms:

(PS3, Xbox 360, PSP, PC Win, Mobile & iPhone)

DS and/or Wii Exclusive:

Playstation 3 Exclusive

PSP exvlusive

-

[3]

Major Press Conferences

E3 consists of many press conferences most of which will usually contain new game announcements, new console announcements, new portable announcements or important gaming news.

Media Coverage

G4 is the official broadcaster of E3 2009. G4 will offer 22 hours of live event coverage, coverage of all 5 major press conferences and exclusive gaming interviews with gaming executives. G4's coverage of E3 2009 will begin on June 1, Monday to June 4, Thursday. G4’s comprehensive coverage kicks off on-air and online at G4TV.com Monday, June 1 and continues through Thursday, June 4. G4 will also cover many exclusive game demos at E3 2009 as well as Steve Wiebe world record Donkey Kong high score attempt.[5]

Pre-E3 2009 Hype

All 3 major game companies are promising major exhibitions at E3 2009.

SCEA marketing director John Koller stated that in terms of software and the direction of the PlayStation platforms and brand, E3 2009 will be one of Sony's larger E3s in his 11 years with the company.[6]
A tautology laden quote from Jack Tretton: "Sony Computer Entertainment America is looking forward to another great showing at this year's E3 Expo. The audience of North American-based and foreign media and key industry partners makes E3 Expo an ideal place for us to unveil the latest PlayStation news and products at our press event on June 2."
Nintendo also promises that it will bring a much bigger E3 showcase in E3 2009 in comparison to E3 2008. [7]
A quote from Reggie Fils-Aime: "Nintendo has been a long time attendee of E3 and it has our full support. E3 brings a wide variety of key audiences into contact with products from many companies, including Nintendo. It's the place where creativity is on display, and as a 'sneak peak' for our entire industry it helps generate excitement for gamers around the world."
A quote from Don Mattrick: "Microsoft is gearing up for a big presence at E3 which will completely transform how people think about home entertainment. We're excited about the momentum that is building in the industry in anticipation of our June 1st media briefing, which will kick off E3 in blockbuster style."

Both Capcom and High Voltage Software have stated that they will be revealing 2 new games each at E3 2009. [8][9]

References

  1. ^ http://kotaku.com/5251025/atari-nixes-official-e3-presence
  2. ^ http://www.e3expo.com/content/1146/exhibitor-list/
  3. ^ http://games.ign.com/articles/975/975698p1.html
  4. ^ http://www.vg247.com/2009/03/27/sony-confirms-timing-for-e3-press-conference-all-three-now-set-in-stone/
  5. ^ http://www.e3expo.com/press/post/441/g4-named-official-broadcaster-of-2009-electronic-entertainment-expo-securing-unprecedented-television-rights-to-gaming-industrys-biggest-event
  6. ^ http://www.vg247.com/2009/04/17/scea-e3-2009-to-be-one-of-the-biggest-in-the-past-11-years/
  7. ^ http://www.gametrailers.com/gametrailerstv_player.php?ep=55&ch=1&sd=0
  8. ^ http://www.gamespot.com/news/6208894.html?tag=latestheadlines;title;6
  9. ^ "High Voltage Software to announce 2 Games at E3".