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5USA

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Five USA
CountryUnited Kingdom
Ownership
OwnerChannel 5 Broadcasting

Five USA is a free-to-view entertainment television channel in the United Kingdom owned by Five, launched on 16 October 2006 as Five US and was the second digital channel to be launched by Five as part of their multi-channel strategy, the first being Fiver.[1] Five USA concentrates on showing imported movies and programmes from the United States, originally broadcast from 4:00 pm to 1:00 am, extending its hours starting at 12 noon in June 2007. The channel changes its programme slots and shows from time to time. Five USA is shown on Freeview, IPTV, digital cable and Sky. It is not currently available on Freesat, but Five state on their website that they are "working on it".[2]

The channel's highest ratings to date were on 12 February 2008 for the second part of the CSI/Without a Trace crossover. The show averaged 2.58m viewers between 10:00 pm and 11:00 pm, equating to a multichannel share of 13.9%.

Those numbers made the show the most-watched multichannel programme in its slot - beating every other channel (digital and analogue) aside from BBC One, and is currently one of the highest ratings for a multichannel in the United Kingdom.

British comedian Russell Kane was the 'face of the channel', presenting short clips between some programmes which acted as space fillers to comply with advertising regulations in the UK (UK regulation allows fewer minutes of advertising than in the US) until 16 February 2009. The music used during the idents until February 2009 was "The Dress Looks Nice On You" and "Jacksonville" by Sufjan Stevens. On 28 August 2007, Five USA launched a timeshift channel named Five USA +1 available on Sky Digital.[3] On 22 January 2009 it was announced that Five US would be rebranded to Five USA on 16 February.[4][5] This comes after Five and Fiver which rebranded in October 2008.

Programming

Current shows

Former shows

Coming soon

References

  1. ^ "five launches five US and five Life". five. 25 August 2006.
  2. ^ "Freesat / freesat / five.tv". Retrieved 2008-12-02.
  3. ^ Joanne Oatts (05 July 2007). "Five launches +1 services". Digital Spy. {{cite web}}: Check date values in: |date= (help)
  4. ^ Dietrich Jeffreys (11 December 2008). "Five US to be Rebranded". The Three Rs. {{cite web}}: Check date values in: |date= (help)
  5. ^ "New brand identity for Five US". Digital Spy. 2009-01-22.
  6. ^ Robin Parker (22 May 2009). "Five bags Breaking Bad". Broadcast Now.
  7. ^ Neil Wilkes (22 May 2009). "Five gets 'Breaking Bad'". Digital Spy.
  8. ^ Neil Wilkes (16 April 2007). "Five hangs on to key acquisitions". Digital Spy.
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