Super RTL

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Super RTL
Super RTL logo 2013.svg
Launched April 28, 1995
Owned by
Picture format 4:3, 16:9
Audience share 1,9 % (2013, [1])
Slogan Schön dich zu sehen (Nice to see you); Weil's Spaß macht (Because it's fun)
Country Germany
Broadcast area National
Also distributed in:
Austria
Switzerland
Headquarters Cologne, Germany
Sister channel(s) RTL II
Timeshift service Toggo Plus
Website superrtl.de
Availability
Terrestrial
different
Satellite
Astra different
Cable
Cablecom, Kabel Deutschland, Kabel BW, Unity Media different
NOS (Portugal) 49

Super RTL is a Cologne-based German television network operated by RTL Disney Television Limited Partnership. It was the first German television channel aimed mostly at children. RTL Disney Television Limited Partnership (RTL Disney Fernsehen GmbH & Co. KG) is 50/50% joint venture between RTL Group's CLT-UFA and The Walt Disney Company's Buena Vista International Television Investments.[2]

History[edit]

RTL Disney Television Limited Partnership was formed in 1995.[3] Super RTL was launched on April 28, 1995.[4]

On August 24, 1994 with Jeffrey Katzenberg's resignation a reorganization of Disney Company took place in which Richard Frank became head of newly formed Disney Television and Telecommunications (DTT), which included Walt Disney Television International,[5] which held Disney's Super RTL stake. With the Disney-CC/ABC merger led to DTT being split up in April 1996, Walt Disney Television International was transferred to Capital Cities/ABC in April 1996.[6] CC/ABC combined the international units, Walt Disney Television International and ACIBG, into Disney–ABC International Television (DAIT) in July 1996.[7]

The Fun & Action Tour, a for children Germany-wide roadshow event, was started in 1997 with TV program characters. The tour is later renamed the Toggo Tour. The following year, the channel became the top view channel by the 3- to 13-year-old target age group.[8]

In 1999, the joint venture saw its channel make a profit of net profit of DM 4.5 million, launched its website and started the Super RTL Licensing Agency to make more revenues from TV licensing. A new managing director, Claude Schmit, took charge of the venture in 2000.[8]

Also in 2000, the preschool programming is labeled "Toggolino". Toggolino Club is started in 2002 and offers paid pre-school children education content.[8]

The Toggo umbrella brand 2001 for all 6- to 13-year-old children activities. In 2002, Sony BMG label, Berlin Records, released the first Toggo Music CD. SuperRTL began using the ‘Family Cartoon’ rating label in 2006 for family viewing suitable animated films shown on Friday and Saturday night.[8]

In 2005, Super RTL was granted a broadcast license for the pre-school pay-TV channel, Toggolino TV, by the government media regulators. Toggolino TV was never launched.[9] Bertelsmann turned over the learning platform Scoyo to Super RTL in 2009.[8]

With the announcement of Disney Channel (Germany) launching causing a loss of Disney programming, Super RTL signed volume deals in October 2013 with Warner Bros. International Television and Sony Pictures Television for a slate of animated features and DreamWorks Animation (DWA) for 1,200 hours of programming until 2020.[10] The DWA deal included shows from the Classic Media library.[11] The channel also acquired programming to expand its views in the evenings with more adult TV shows to debut in its fall 2014 schedule: ABC Family's Pretty Little Liars, ABC's Once Upon a Time and Scandal and Syfy's Lost Girl supernatural series. As of January 1, 2014, Disney programming left the channel, because the broadcast version of Disney Channel (Germany) launched on January 17. However, Disney will continue holding its stake in the station.[10]

RTL Disney TV LP launched its Kividoo subscription video-on-demand (SVOD) services on April 28, 2015.[4] In February 2016, RTL Disney Television LP received approval for a second channel from the anti-media concentration commission KEK.[2] granted the 10 year license to the company. On March 15, TRL Disney TV announced that the second channel's name as "Toggo plus" after receiving the broadcast license from media authorities’ licensing and supervision commission ZAK. Toggo Plus was planned to launch on June 4, 2016.[9]

Programming[edit]

Blocks[edit]

  • Toggo (2001–present) is the network's children programming block and umbrella brand for ages 6- to 13-year-old.[8][9] In 2016, its brand and programming was added to a new network, Toggo Plus, while adding another hour in the morning. Toggo with this change, the block will be on 15 hours a day.[9]
  • Toggolino is the preschool programming on SuperRTL. The brand was first used in 2000.[8]

Current[edit]

  • Angry Birds Toons (March 16, 2013)[12]
  • Camp Lakebottom (2013-) 9 Story Entertainment[13]
  • Daniel Tiger's Neighborhood (2013-) 9 Story Entertainment[13]
  • DreamWorks Dragons[14]
  • Lost Girl (October 2014)[10]
  • Pirates, Adventures in Art (2012-) DHX Media[13]
  • Once Upon a Time (September 12, 2012)[15]
  • Pretty Little Liars (October 2014)[10]
  • Scandal (October 14, 2014)[10]
  • Sindbad (September 2012) BBC [15]
  • Star Wars: The Clone Wars[15]
  • Tron: Uprising (September 2012)[15]
  • Turbo: F.A.S.T.[14]
  • Wild Kratts (May 2012-)[13]

Future programming[edit]

  • My Knight and Me (2016) TeamTO and Thuristar[16]

Former programming[edit]

Related services[edit]

  • Kividoo: is a subscription video-on-demand (SVOD) services launched on April 28, 2015 with children's shows from Hollywood studio DreamWorks, Studio Hamburg, ZDF Enterprises, Hit Entertainment, BBC Worldwide and German publishing house Tessloff Verlag.[4]
  • Toggo Plus: The Toggo Plus network would time shift Super RTL's Toggo programming block by an hour delay with the Toggo block added another hour in the morning. This network would add an another hour after the block's schedule is completed. Infomericals would fill out the remaining time.[9]

References[edit]

  1. ^ "Share". Kommission zur Ermittlung der Konzentration im Medienbereich. 2013. Retrieved July 22, 2014. 
  2. ^ a b Krieger, Jörn (February 10, 2016). "Super RTL plans new TV channel". Broadband TV News. Retrieved April 12, 2016. 
  3. ^ "Company Overview of RTL DISNEY Fernsehen GmbH & Co. KG". BloombergBusiness. Bloomberg L.P. Retrieved September 17, 2015. 
  4. ^ a b c Krieger, Jörn (April 27, 2015). "Super RTL to launch SVOD service for kids". Broadband TV News. Retrieved April 12, 2016. 
  5. ^ Weinraub, Bernard (August 25, 1994). "Chairman of Disney Studios Resigns". Los Angeles Times. Retrieved April 28, 2014. 
  6. ^ "Roth, Iger Assume Expanded Responsibilities at the Walt Disney Company". PRNewswire. April 16, 1996. Retrieved 11 March 2013. 
  7. ^ Johnson, Debra (July 1, 1996). "Granath takes top slot at Disney–ABC International". Broadcasting & Cable. Retrieved June 2, 2014. 
  8. ^ a b c d e f g "SUPER RTL: 20 YEARS – 20 FACTS" (PDF). Backstage. No. Week 18. RTL Group. April 30, 2015. p. 8. Retrieved April 12, 2016. 
  9. ^ a b c d e Krieger, Jörn (March 15, 2016). "Super RTL to launch second channel". Broadband TV News. 
  10. ^ a b c d e f Roxborough, Scott (October 8, 2013). "MIPCOM: With 'Scandal' and 'Scooby-Doo' Germany's Super RTL Takes on Disney Channel". The Hollywood Reporter. Retrieved February 18, 2014. 
  11. ^ Verrier, Richard (June 18, 2013). "DreamWorks Animation signs TV deal with Germany's Super RTL". Los Angeles Times. Retrieved September 17, 2015. 
  12. ^ Graser, Marc (March 11, 2013). "How Rovio Just Played Hollywood With 'Angry Birds'". Variety. Retrieved September 17, 2015. 
  13. ^ a b c d e Vlessing, Etan (January 31, 2013). "Canada's 9 Story Sells 'Daniel Tiger's Neighborhood' to Super RTL". Hollywood Reporter. Retrieved September 17, 2015. 
  14. ^ a b Verrier, Richard (June 18, 2013). "DreamWorks Dragons". Los Angeles Times. Retrieved September 17, 2015. 
  15. ^ a b c d e Meza, Ed (August 2, 2012). "'Once Upon a Time,' 'Sinbad' land at Super RTL". Variety. Retrieved September 17, 2015. 
  16. ^ Getzler, Wendy Goldman (September 2015). "TeamTO & Thuristar series brings light to the Dark Ages". Kidscreen. Brunico Communications Ltd. Retrieved September 17, 2015. 

External links[edit]