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Yota

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WIMAX Holding Ltd.
Company typeLtd
IndustryTelecommunications, Consumer electronics,
Digital distribution
Founded2007 (SLL Scartel)[1]
2008 (ИОО «Yota Бел»)[2]
Area served
Russia Moscow, St. Petersburg, Ufa, Sochi, Krasnodar
Belarus Grodno (planned)
Nicaragua Managua (in test operations [3])
Peru (planned)
Ryazan, Naberezhnye Chelny, Samara, Tolyatti, Novosibirsk, Volgograd, Rostov-on-Don, Ekaterinburg, Perm, Chelyabinsk, Nizhny Novgorod (planned in 2010) [4]
Key people
Denis Sverdlov
(Russia SLL Scartel), Serguei Adoniev
OwnerTelconet Capital Limited Partnership (74,9 %)
Russian Technologies State Corporation (25,1 %, since 2008 [5])
Number of employees
12,000
SubsidiariesRussia SLL Scartel (Синамакс and Макмис owned by Scartel [6])
Scartel Starlab [7]
More [8]
Belarus ИОО «Yota Бел» (100%[9])
Nicaragua Yota de Nicaragua (75%[10])
Websiteyota.ru


Yota (Russian: Йота) is the trademark of a Russian multinational telecommunications services provider (high speed mobile broadband, video, phone, TV, music, apps) [11]. Yota currently operates in Russia, Belarus and Nicaragua [12] and will launch in Peru very soon [13].


Business Focus

Yota Egg (pictured) looks like Wibro Egg

Since launch, Yota has promised unlimited, high-speed, [mobile internet] access to its customers [14]. The business is focused not on technology, but on the demands of its customers. This ensures that Yota provides the devices, applications, and [bandwidth] that they require while striving to deliver a more tailored and flexible service [15].

Network

Yota was the first Russian internet service provider to launch a high-speed wireless network based on mobile WiMAX [16]. It now has the largest WiMAX network in the world [17]. The network operates under the standard IEEE 802.16e-2005 with very high frequency 2.5-2.7 GHz [18].

As of Autumn 2009 there were operational networks in Moscow (WiMAX 2.3 GHz, 2.5 GHz and 3.5 GHz. Outdoor UMTS-2100 is not allowed in Moscow), parts of the Moscow Oblast, St. Petersburg, parts of the Leningrad Oblast, Ufa, Sochi and [Krasnodar]. The network is currently being constructed in [Samara] and [Kazan]. It is planned that by Autumn 2012 the network will cover 180 Russian cities with a population of over 100 000 people[19]. Yota began expanding beyond Russia in Spring 2010 with operational networks launching in Managua (Nicaragua)[20], Minsk and Grodno (Belarus) with Lima (Peru) also in development.

As of 2010, average traffic per Yota customer had reached 10GB/month. Video is a main driver of the demand for Yota's service [21].

Yota works with Samsung as its single vendor in all markets. Samsung provides WiMAX base stations in Nicaragua and Belarus. Yota also has strategic partnerships with Intel, HTC, Cisco, Sequans and ASUS [22].

Service plan and subscriptions

As part of a drive for simplicity, Yota only offers one service plan, an unlimited service offered on the same terms to all customers. As of 2010, Yota had 350,000 subscribers, increasing by 3,000 customers per day [23].

Devices, content and applications

Various types of devices provide connection to the Yota network. Among them are laptops (over 50 laptops with a built-in WiMAX module from Acer, ASUS, E-machines, Lenovo, MSI, Samsung, Toshiba [24]), USB modem dongles, desktop modems and a smartphone, the HTC MAX 4G, the world’s first combined GSM+Mobile WiMAX phone.

Yota’s unique mobile services include: mobile IPTV, video-on-demand (Yota is the exclusive provider of digital content from Universal and Disney Studios in Russia), an online music store (with a catalogue of over 700,000 tracks by world leading labels including EMI, Warner Music, Universal Music and Sony Music), a photoblogging portal and many others [25].

Awards

Yota was awarded the "Most searched for brand in Russia" award at the annual Google Russia Awards 2009.

Sponsorships and celebrity endorsements

Yota works with Russian TV presenter Tina Kandelaki to promote its products and services.

Employment

Yota has established a unique reputation as an employer and was recently voted the fourth ‘most wanted employer’ in Russia by Headhunter.ru [26].

Yota has offices in Moscow, St. Petersburg, Managua (Nicaragua) and London (UK). Yota employs 1,200 staff [27].

Brand

The Yota logo is known informally as ‘Nuf’, the English word for fun upside-down. Nuf symbolizes the breakthrough that Yota brings to communication and entertainment [28]. The Yota brand was designed by London based agency 300million.


See also

Wikimedia Commons has media related to Scartel.

References

  1. ^ http://yota.ru/en/news/details/?ID=310
  2. ^ http://www.yota.ru/ru/news/details/?ID=88522
  3. ^ http://cnews.ru/news/top/index.shtml?2009/12/15/373484
  4. ^ http://cnews.ru/news/top/index.shtml?2009/12/15/373484
  5. ^ http://yota.ru/en/news/details/?ID=855
  6. ^ http://www.kommersant.ru/doc-rss.aspx?DocsID=1023945
  7. ^ http://www.yota.ru/en/news/details/?ID=310
  8. ^ http://www.yota.ru/en/news/details/?ID=310
  9. ^ http://www.wimax.com/commentary/blog/blog-2009/october-2009/multiplying-yotas-1023
  10. ^ http://www.yota.ru/ru/news/details/?ID=125262
  11. ^ http://www.yota.ru/en/services/main/
  12. ^ http://www.yota.ru/en/news/details/?ID=152337
  13. ^ http://www.yota.ru/en/news/details/?ID=177309
  14. ^ http://www.senzafiliconsulting.com/downloads/SenzaFili_YotaWP.pdf
  15. ^ http://www.senzafiliconsulting.com/downloads/SenzaFili_YotaWP.pdf
  16. ^ http://www.yota.ru/en/info/main/
  17. ^ http://www.unova.ru/article/2631
  18. ^ http://www.yota.ru/en/info/main/
  19. ^ http://echo.msk.ru/programs/tochka/621263-echo
  20. ^ http://yotani.wordpress.com/
  21. ^ http://www.senzafiliconsulting.com/downloads/SenzaFili_YotaWP.pdf
  22. ^ http://www.yota.ru/en/info/main/
  23. ^ http://www.senzafiliconsulting.com/downloads/SenzaFili_YotaWP.pdf
  24. ^ http://www.senzafiliconsulting.com/downloads/SenzaFili_YotaWP.pdf
  25. ^ http://news.c4it.tw/archives/7180
  26. ^ http://bearsandvodka.com/2010/01/stats-employers/
  27. ^ http://www.senzafiliconsulting.com/downloads/SenzaFili_YotaWP.pdf
  28. ^ http://www.yota.ru/en/info/main/
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