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Till the World Ends

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"Till the World Ends"
Song

"Till the World Ends" is a song by American recording artist Britney Spears. It was released as the second single from her seventh studio album, Femme Fatale. "Till the World Ends" was written by Dr. Luke, Alexander Kronlund, Max Martin and Kesha, while being produced by Dr. Luke, Max Martin and Billboard. The main inspiration of the song for Kesha was imagining Spears and any other female musician touring the world. "Till the World Ends" was leaked on March 3, 2011, and was released for digital download the following day. The song is composed as an uptempo dance-pop and electropop song with a chant-like chorus, where Spears sings about dancing until the end of the world.

"Till the World Ends" received predominantly positive reviews from critics, with most calling it a catchy dance track and complimenting its hook. The song has charted in many countries worldwide, while peaking inside the top ten in nations such as Canada, Finland, Ireland, New Zealand and the United States. A music video for the song was directed by Ray Kay. Spears has performed "Till the World Ends" at Rain Nightclub, Good Morning America and Jimmy Kimmel Live!.

Background

In an interview with Spin on February 11, 2011, Kesha announced she had co-written a song with Dr. Luke and Max Martin titled "Till the World Ends" for Femme Fatale. She explained that the song was inspired by "me imagining [Spears] and any female musician touring the world", adding that "when you got [sic] out, and you're having an amazing, magical night and you don't want to go to sleep and you want it to last until the world ends."[1] On March 2, 2011, the single's cover art, in which Spears appears sitting on a couch in a sweater and heels, was posted at Deezer.com. This was followed by a 30-second snippet of the song, which appeared at Amazon.de.[2] "Till the World Ends" leaked online on March 3, 2011, which prompted Spears to post hours later on her Twitter account, "Looks like the cat's out of the bag..."[3][4] She formally premiered the single at On Air with Ryan Seacrest, on March 4, 2011, at 10:00 EST (15:00 UTC).[5] "Till the World Ends" was made available on iTunes the same day, several days earlier than originally planned.[6] Following the announcement, Kesha spoke to MTV News stating that "I consider myself a songwriter before and above everything else, so it's an honor to write for one of pop music's biggest icons."[7] During an interview with Seacrest, Spears described "Till the World Ends" as "fun. I like it. It's good energy. [...] I'm a vibe person, and I think I love good-mood songs, and if it puts me in a good mood, it clicks for me."[8]

Composition

"Till the World Ends"
A 22-second sample of Britney Spears' "Till the World Ends", features Spears singing over a dance-electropop sound.
Problems playing this file? See media help.

"Till the World Ends" is an uptempo dance-pop and electropop song, which opens with sirens and a "sizzling" bassline.[9][3][10][11] Spears delivers confident and breathy vocals, in lyrics such as "If you want this good shit / Sicker than the remix / Baby let me blow your mind tonight."[3][12] In the chorus, the song slows down while Spears sings "I can't take it take it take no more / Never felt like felt like this before / Come on get me get me on the floor / DJ what you what you waiting for?". The beat is then sped up for a chant-like segment, in which "whoa-oh-oh-oh" is repeated.[11][12] The bit was compared by Scott Shettler of AOL to the "rapid word repetition" of Kesha.[12][3] Gerrick Kennedy of the Los Angeles Times stated that like her previous single "Hold It Against Me", "Spears's main intention with her new single seems to be keeping the dance floor pulsating with sweaty bodies".[13] Jason Lipshutz of Billboard said the song recalls past hits by Taio Cruz, Robyn and Enrique Iglesias.[4] Allison Stewart of The Washington Post felt the song was comparable to Iglesias' "Tonight (I'm Lovin' You)" (2010).[14] Lyrically, the song talks about dancing until the end of the world.[9]

Critical reception

The song received initial positive reviews from critics.[9] Ryan Brockington of the New York Post called it "amazing".[15] Jon Dolan of Rolling Stone gave the song three and half out of five stars, stating, "You want a party song, call a partier" and describing it as "sky-sucking synth streaks, a beat that sounds like blimps fucking and a thousand shirtless drunken sailors chanting along on the chorus."[16] Gerrick Kennedy of the Los Angeles Times called the song "catchy [...] [it] make you want to grab some glow sticks and hit the clubs" and added that the Femme Fatale era "already shows an undeniably more confident Spears."[13] Mike Collett-White of Reuters deemed it as a dance anthem.[9] Robert Copsey of Digital Spy said that the song has unquestionably Dr. Luke written all over it, but "somehow it's Brit that manages to come out on top." Copsey went on to call it her most uplifting number since "Stronger" (2000), and added that "for longtime Britney fans, is the comeback we've all been waiting for.[11] Bill Lamb of About.com commented that the song would "sound solid on the radio and bring crowds to the dance floor," but when compared to "Hold It Against Me", it was much more safe and not as innovative.[17]

Jed Gottlieb of the Boston Herald gave the song a B+, saying that "pop fans always need a huge hook, catchy chorus and break-it-down-build-it-up bridge. This song’s got all three".[18] Edna Gundersen of USA Today called it "a sleek and impossibly catchy slab", and said that although the song is unmistakable Luke, Spears "holds her own with confident, kittenish vocals."[19] Allison Stewart of The Washington Post stated the track "is Spears's most joyously danceable track in a long time."[14] Sal Cinquemani of Slant Magazine compared to Kesha's "Blow" (2011), saying that the tracks "[are] so similar [...] that I can't decide which one I like more—or if I even like them at all."[20] Popjustice also compared it to "Blow", but said "Till the World Ends" was not as good.[21] Caryn Ganz of Spin named it "her first truly synapse-sizzling single since 'Toxic.'"[22]

Chart performance

On March 9, 2011, "Till The World Ends" debuted at number twenty on the U.S. Billboard Hot 100 and at number ten on Billboard's Hot Digital Songs, selling 117,00 copies in its first three days.[23][24] On the Hot 100, Spears logged the fifth highest debut of her twenty-five entries.[25] The following week, the song sold 158,000 copies, climbing to number nine and becoming her tenth top ten hit.[26][27] On March 10, 2011, "Till the World Ends" debuted at number seven on the Irish Singles Chart.[28] The single also debuted at number sixteen on the Canadian Hot 100, and climbed to number seven the next week.[29] In the United Kingdom, "Till the World Ends" debuted at number fifty-five on March 7, 2011, and moved to number twenty-one the following week.[30] Across Europe, the song has charted on the main charts of Belgium (Flanders and Wallonia), Denmark, Finland, Norway, Spain and the Netherlands.[31]

Music video

The music video for "Till the World Ends" was directed by Ray Kay and filmed in Los Angeles, California.[32] On March 17, 2011, Spears posted on her Twitter account, "Day 1 of the #TTWE Videoshoot. Just wrapped my first big dance number. Taking a well deserved break people!" She also tweeted a picture of her on set, wearing ripped tights, a Burberry Prorsum studded leather jacket and matching fingerless leather gloves.[33][34]

Live performance

Spears first performed "Till the World Ends" at Rain Nightclub in the Palms Casino Resort on March 25, 2011. After performances of "Hold It Against Me" and "Big Fat Bass", Spears appeared wearing a black latex bodysuit covered in red lights and surrounded by her dancers, while the stage was filled with ladders and LED lighting. At the end, she ascended the ladders and ended up on a platform, gyrating from above the room. As fireworks lit the stage, Spears danced and tossed her hair as the song closed.[35] She also taped performances of "Hold It Against Me", "Big Fat Bass" and "Till the World Ends" at the Bill Graham Civic Auditorium on March 27, 2011, that aired on Good Morning America on March 29, 2011.[36] The same day, Spears performed the set at Jimmy Kimmel Live![37]

Track listing

  • Digital download[38]
  1. "Till the World Ends" – 3:58

Personnel

Credits adapted from Femme Fatale booklet liner notes.[39]

Charts

Chart (2011) Peak
position
Australia (ARIA)[40] 19
Belgium (Ultratop 50 Flanders)[41] 33
Belgium (Ultratop 50 Wallonia)[42] 28
Canada (Canadian Hot 100)[29] 7
Denmark (Tracklisten)[43] 21
Finland (Suomen virallinen lista)[44] 6
France (SNEP)[45] 29
Ireland (IRMA)[28] 7
Netherlands (Single Top 100)[46] 29
New Zealand (RIANZ)[47] 10
Norway (VG-lista)[48] 2
Slovakia (Rádio Top 100)[49] 41
South Korea (GAON)[50] 1
Spain (PROMUSICAE)[51] 23
Sweden (Sverigetopplistan)[52] 23
Switzerland (Schweizer Hitparade)[53] 24
UK Singles (OCC)[54] 21
US Billboard Hot 100[23] 9
US Pop Songs[55] 17

Radio premiere and release history

Region Date Format Label
United States March 4, 2011 Radio premiere[5] Jive Records
Digital download[38]
Digital download
United Kingdom[56]
Germany[57][58] March 11, 2011
April 15, 2011 CD single

References

  1. ^ O'Donnell, Kevin (February 11, 2011). "Ke$ha talks US Tour: 'It's an Epic Dance Party'". Spin. Spin Media LLC. Retrieved March 3, 2011.
  2. ^ Vena, Jocelyn (March 3, 2011). "Britney Spears May Release Ke$ha-Penned Track As Next Single". MTV. MTV Networks. Retrieved March 3, 2011.
  3. ^ a b c d Vena, Jocelyn (March 3, 2011). "Britney Spears' 'Till The World Ends' Hits Web". MTV. MTV Networks. Retrieved March 3, 2011.
  4. ^ a b Lipshutz, Jason (March 3, 2011). "Britney Spears' 'Till the World Ends' Leaks Online: Listen". Billboard. Prometheus Global Media. Retrieved March 3, 2011.
  5. ^ a b Staff, Cassie (March 3, 2011). "Press Release: New Song Titled "Till the World Ends" & Femme Fatale Tracklisting". BritneySpears.com. Retrieved March 3, 2011.
  6. ^ Collett-White, Mike; Casciato, Paul (March 4, 2011). "Britney single 'leaks'". Toronto Sun. Sun Media. Retrieved March 4, 2011.
  7. ^ Carter, Kelley L.; Vena, Jocelyn (March 3, 2011). "Exclusive: Ke$ha Talks Writing Britney Spears' 'Till The World Ends'". MTV. MTV Networks. Retrieved March 3, 2011.
  8. ^ Vena, Jocelyn (March 3, 2011). "Britney Spears Says 'Till The World Ends' Has 'Good Energy'". MTV. MTV Networks. Retrieved March 3, 2011.
  9. ^ a b c d Collett-White, Mike; Casciato, Paul (March 4, 2011). "Britney's single "leaks", some predict a club hit". Reuters. Retrieved March 4, 2011.
  10. ^ Benitez-Eves, Tina (March 4, 2011). "Britney Spears Leaks Kesha-Penned Single 'Till The World Ends' and 'Femme Fatale' Tracklist". AOL. Retrieved March 4, 2011.
  11. ^ a b c Copsey, Robert (March 4, 2011). "Britney Spears: 'Till The World Ends'". Digital Spy. Hachette Filipacchi (UK) Ltd. Retrieved March4, 2011. {{cite web}}: Check date values in: |accessdate= (help)
  12. ^ a b c Shettler, Scott (March 4, 2011). "Britney Spears, 'Till the World Ends' - New Song". AOL. Retrieved March 4, 2011.
  13. ^ a b Kennedy, Gerrick (March 3, 2011). "Britney Spears continues comeback with leak of second single, 'Till the World Ends'". Los Angeles Times. Tribune Company. Retrieved March 3, 2011.
  14. ^ a b Stewart, Allison (March 8, 2011). "Singles file: Britney Spears, Rico Love, Gayngs". The Washington Post. The Washington Post Company. Retrieved March 8, 2011.
  15. ^ Brockington, Ryan (March 4, 2011). "Britney Spears 'Till The World Ends' : Listen- PopWrap". New York Post. News Corporation. Retrieved March 4, 2011.
  16. ^ Dolan, Jon (March 4, 2011). "'Till The World Ends' By Britney Spears". Rolling Stone. Jann Wenner. Retrieved March 3, 2011.
  17. ^ Lamb, Bill. "Britney Spears – Till the World Ends – Review". About.com. The New York Times Company. Retrieved March 5, 2011.
  18. ^ Gottlieb, Jed (March 5, 2011). "Britney Spears a 'World'-beater on new club jam". Boston Herald. Herald Media Inc. Retrieved March 5, 2011.
  19. ^ Gundersen, Edna (March 7, 2011). "Britney's comeback is moving up in the 'World'". USA Today. Gannett Company. Retrieved March 8, 2011.
  20. ^ Cinquemani, Sal (March 11, 2011). "Britney Spears: Femme Fatale". Slant Magazine. Keith Uhlich. Retrieved March 14, 2011.
  21. ^ Staff, Popjustice (March 3, 2011). "'Till The World Ends' By Britney Spears". Popjustice. Peter Robinson. Retrieved March 3, 2011.
  22. ^ Ganz, Caryn (March 23, 2011). "Britney Spears, 'Femme Fatale'". Spin. Spin Media LLC. Retrieved March 23, 2011.
  23. ^ a b Grein, Paul (March 9, 2011). "Week Ending March 6, 2011: Songs: Rated PG". Yahoo! Music. Yahoo!. Retrieved March 9, 2011.
  24. ^ Caulfied, Keith (March 9, 2011). "Adele Holds Atop Billboard 200, Marsha Ambrosius Bows at No. 2". Billboard. Prometheus Global Media. Retrieved March 9, 2011.
  25. ^ Trust, Gary (March 16, 2011). "Britney Spears' 'World' Spins Onto Hot 100". Billboard. Prometheus Global Media. Retrieved March 16, 2011.
  26. ^ Caufield, Keith (March 16, 2011). "Lupe Fiasco's 'Lasers' Lands at No. 1 on Billboard 200". Billboard. Prometheus Global Media. Retrieved March 16, 2011.
  27. ^ Trust, Gary (March 17, 2011). "Katy Perry Dominates Digital Songs, Heats Up Hot 100". Billboard. Prometheus Global Media. Retrieved March 17, 2011.
  28. ^ a b "Chart Track: Week 10, 2011". Irish Singles Chart. Retrieved March 11, 2011.
  29. ^ a b "Britney Spears Chart History (Canadian Hot 100)". Billboard.
  30. ^ "Official UK Singles Top 100 – 19th March 2011". The Official Charts Company. Retrieved March 13, 2011.
  31. ^ "ultratop.be - Britney Spears - Hold It Against Me". Ultratop. Hung Medien. Retrieved March 13, 2011.
  32. ^ Staff, Cassie (March 17, 2011). "Britney Gears Up For 'Till the World Ends' Video and 'Femme Fatale' Performances". BritneySpears.com. Retrieved March 17, 2011.
  33. ^ Vena, Jocelyn (March 18, 2011). "Britney Spears Begins Filming 'Till The World Ends' Video". MTV. MTV Networks. Retrieved March 23, 2011.
  34. ^ Jones, Anthony (March 18, 2011). "Britney Spears rocks Burberry Prorsum in upcoming new music video". All Headline News. Retrieved March 23, 2011.
  35. ^ Vena, Jocelyn (February 25, 2011). "Britney Spears Electrifies Las Vegas With Nightclub Performance". MTV. MTV Networks. Retrieved February 26, 2011.
  36. ^ Vena, Jocelyn (February 27, 2011). "Britney Spears Steals Hearts At San Francisco Show". MTV. MTV Networks. Retrieved February 28, 2011.
  37. ^ Roberts, Soraya (January 30, 2011). "Britney Spears on 'Jimmy Kimmel Live!': Does 'Jackass' Porta-Potty bungee stunt for Johnny Knoxville". Daily News. Mortimer Zuckerman. Retrieved January 30, 2011.
  38. ^ a b "Till the World Ends - Single by Britney Spears". Apple Inc. March 3, 2011. Retrieved March 3, 2011.
  39. ^ (Media notes). {{cite AV media notes}}: Missing or empty |title= (help); Unknown parameter |Format= ignored (|format= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Type= ignored (|type= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
  40. ^ "ARIA Top 50 Singles Chart: 21/03/2011". Australian Recording Industry Association. Retrieved March 20, 2011.
  41. ^ "Britney Spears – Till the World Ends" (in Dutch). Ultratop 50. Retrieved March 18, 2011.
  42. ^ "Britney Spears – Till the World Ends" (in French). Ultratop 50. Retrieved March 18, 2011.
  43. ^ "Britney Spears – Till the World Ends". Tracklisten. Retrieved March 21, 2011.
  44. ^ "Britney Spears: Till the World Ends" (in Finnish). Musiikkituottajat. Retrieved March 21, 2011.
  45. ^ "Britney Spears – Till the World Ends" (in French). Les classement single. Retrieved March 14, 2011.
  46. ^ "Britney Spears – Till the World Ends" (in Dutch). Single Top 100. Retrieved March 11, 2011.
  47. ^ "Chart #1746 – Monday 14 March 2011: Top 40 Singles Chart". Recording Industry Association of New Zealand. March 14, 2011. Retrieved March 15, 2011.
  48. ^ "Britney Spears – Till the World Ends". VG-lista. Retrieved March 18, 2011.
  49. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201111 into search. Retrieved March 23, 2011.
  50. ^ http://gaonchart.co.kr/main/section/search/list.gaon?Search_str=till+the+world+ends&x=0&y=0
  51. ^ "Britney Spears – Till the World Ends" Canciones Top 50.
  52. ^ "Veckolista Singlar - Vecka 11, 18 mars 2011". Sverigetopplistan (in Swedish). GLF. Retrieved March 20, 2011. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  53. ^ "Britney Spears – Till the World Ends". Swiss Singles Chart. Retrieved March 16, 2011.
  54. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved March 11, 2011.
  55. ^ http://www.billboard.com/charts/pop-songs#/charts/pop-songs?begin=11&order=position
  56. ^ "Till the World Ends – Single by Britney Spears". iTunes. Apple Inc. Retrieved March 5, 2011.
  57. ^ "Till The World Ends: Britney Spears: Amazon.de: MP3-Downloads". Jive. March 3, 2011. Retrieved March 5, 2011.
  58. ^ http://www.amazon.de/Till-World-Ends-Britney-Spears/dp/B004TNZVQ2/ref=sr_1_15?s=music&ie=UTF8&qid=1301502658&sr=1-15
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