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Did It Again (Shakira song)

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"Did It Again"
Song

"Did It Again" is a song recorded by Colombian singer-songwriter Shakira for her sixth studio album, She Wolf (2009). It was released on October 16, 2009, by Epic Records, as the second single from the album. The song was written and produced by Shakira, with additional songwriting and production from Pharrell Williams and The Neptunes, respectively. Its Spanish-language version "Lo Hecho Está Hecho" (English: "What Is Done Is Done") includes additional lyrical contributions from Jorge Drexler. "Did It Again" is a dance song with elements of electropop and samba. Lyrically, it details Shakira's involvement in a man's extramarital affair, which leads to her feeling guilty and hurt about it.

Upon its release, "Did It Again" received favourable reviews from music critics, many of whom complimented its lyrical content. The song peaked at number one on the US Billboard Hot Dance Club Songs chart and Latin Pop Airplay chart, and at numbers six and 11 on the US Billboard Hot Latin Songs chart and Tropical Songs chart, respectively. Internationally, the track attained moderate success, peaking within the top twenty in nations including Spain and Italy. In the former territory, it was certified gold by Productores de Música de España for shipments of 20,000 copies. An accompanying music video for "Did It Again" was directed by Sophie Muller, and features Shakira fighting a man in a bedroom. It generated a favorable response from critics and was complimented for its dance scenes. For additional promotion, Shakira performed "Did It Again" on a number of television shows.

Background and composition

Shakira "Did It Again" (2009)
A 19 second sample of the song containing the chorus and part of the hook, which some music critics compared to Rihanna's song "Umbrella".[1][2]
Problems playing this file? See media help.

After the release of "She Wolf", "Did It Again" was serviced as the next single from the album She Wolf, (2009), and is the second single overall.[3] "Did It Again" was written by Shakira and Pharrell Williams, and is one of the four tracks on the album Shakira co-produced with The Neptunes, the others being "Long Time", "Why Wait", and "Good Stuff".[4][5] About her collaboration with Williams, Shakira commented, "he comes up with ideas, and he executes them immediately. It's really cool, because I'm a little bit slower, and he's the man with the big strokes, and he really comes with great ideas. It was a great synergy".[6] A Spanish version of the song, titled "Lo Hecho Está Hecho" was also released and features additional songwriting by Jorge Drexler.[7] Musically, "Did It Again" is an up-tempo dance song that contains elements of electropop and samba.[3][8] The lyrics of the song are confessional in nature and express Shakira's growing guilt over the fact that she is in a sexual affair with a married man, and her inability to end it, hence the title "Did It Again".[9]

Both the English and Spanish versions of the song were internationally released on October 16, 2009.[10][11] The single was not officially released in the US market, where it was substituted by "Give It Up To Me", the third single off the album.[3][12] A remix of the English version of the song, featuring additional vocals from Kid Cudi, was later released on December 11, 2009.[13]

Critical reception

"Did It Again" received generally positive reviews from music critics. Fraser McAlpine from BBC, praised the lyrics of the song, and complimented Shakira's unpredictability and expressivity.[14] Mike from Pop Trash Addicts, gave the song a very positive review and praised its production and lyrics. He also compared it to Nelly Furtado's song "Say It Right", which he noted was a "huge compliment".[5] Evan Sawdey from PopMatters also commended the song's production and labelled Shakira' songwriting skills as her "strongest suit".[15] The Popjustice review of the album described the song as being "brilliant", and noted it to be a good choice for a single.[16] Lahmeik Stacy from Yahoo! Voices commented on the fast-paced musical arrangement of the song, saying that it "immediately demands the attention of the listener".[8] Anthony Balderrama from Consequence of Sound, singled out "Did It Again" as one of the strongest tracks on the album, along with "She Wolf" and "Why Wait", and also as a good choice for creating a Spanish version.[17] Stephen Erlewine from Allmusic picked the song as an album highlight.[18]

At the 19th Annual Latin Music Awards hosted by the American Society of Composers, Authors and Publishers, Drexler and Williams won an award in the "Pop/Ballad" category for their composition of the song.[19] The Spanish version "Lo Hecho Está Hecho" was acknowledged as an award winning song at the 2011 BMI Latin Awards.[20] The Spanish version also received a nomination for "Canción del Año" ("Song of the Year") in the Pop Category at the Premio Lo Nuestro 2011 awards ceremony.[21]

Commercial performance

Despite not being released in the United States, "Did It Again" peaked at number one on the Billboard Hot Dance Club Songs[22] and Latin Pop Airplay[23] component charts, and stayed on the charts for 13 and 22 weeks respectively.[24] The song peaked at number six on the Billboard Hot Latin Songs chart and stayed on the chart for 22 weeks.[24][25] It peaked at number 11 on the Billboard Tropical Songs chart and stayed on the chart for 17 weeks.[24][26]

Internationally, "Did It Again" achieved moderate success. The song entered the Spain Singles Top 50 chart at number 50 and reached its peak position at number 12, staying on the chart for a total of 23 weeks.[27][28] In Austria, the song debuted and peaked at number 34 on the Ö3 Austria Top 40 chart, staying on the chart for four weeks.[28][29] In Belgium, the song peaked at number three on the Ultratop 50 Singles chart and stayed on the chart for six weeks.[30] In Germany, the song peaked at number 34 on the Media Control Charts and remained at the position for one week.[28][31] In Ireland, the song peaked at number 17 on the Irish Singles Chart and stayed on the chart for three weeks.[32] In Italy, the song entered and peaked at number 15, inside the Top 20 of the FIMI Singles Chart, staying on the chart for one week.[33] In Mexico, the Spanish version of the song peaked at number three on the Monitor Latino chart.[34] In Sweden, the song entered at number 50 on the Sverigetopplistan chart and peaked at number 36, staying on the chart for a total of three weeks.[35] In Switzerland, the song entered and peaked at number 29 on the Swiss Hitparade chart, staying on the chart for six weeks.[36] In the United Kingdom, the song peaked at number 26 on the UK Singles Chart and stayed on the chart for a total of seven weeks.[37]

Music video

Shakira laying in a bedroom in the music video, where she engages in combat with her partner.

The music video for "Did It Again" was filmed in September 2009 and was directed by Sophie Muller, who had previously worked with Shakira on the music video for "Hips Don't Lie".[38][39] Shakira cited the paintings of British painter Lawrence Alma-Tadema, which detailed scenes of women in Turkish bathrooms, as an inspiration behind the video.[39] After Shakira was shown a "Icelandic contemporary dance piece" by a friend, she and Muller enlisted Icelandic choreographer Katrin Hall to choreograph the dance sequences in the video.[39][40] When asked of the inspiration behind the music video for "Did It Again", Shakira said that she and Muller "brought all these pieces — Moroccan women twirling and turning their heads, and the poetry from Alma-Tadema's paintings, plus this Icelandic contemporary dance piece — and we mixed all these pieces together for the video."[39] The videos for both the original English version and the Spanish translation were released on October 30, 2009.[41] A video for the remix version of the song, featuring American rapper Kid Cudi, debuted later in December 2009.[42] The video starts with Shakira sitting in a steam filled bath house surrounded by other women facing her, all clad in white.[43] The next scene shows a group of female Korean drummers performing the Korean "Three Drum Dance".[44] Shakira appears in a bedroom wearing black lingerie and begins fighting her partner (played by dancer Daniel "Cloud" Campos[39] ) in a martial arts inspired dance routine and ultimately manages to defeat him.[43][45] Scenes of Shakira dancing wearing a black and golden outfit follow. Near the end of the video, all the previous scenes are rapidly interspersed. The version featuring Kid Cudi, features additional scenes of the rapper.[46]

The music video received generally positive reviews from critics. Tanner Stransky from Entertainment Weekly reviewed the video positively, and said that the video was a "fun feat to watch her (Shakira) pull off".[40] Story Gilmore from Neon Limelight called the fight between Shakira and her partner an "angry yet passion filled tussle" and the video a "smoking hot winner".[47] Elena Gorgan from Softpedia, praised Shakira's dance moves and noted that Shakira "comes very close to perfection in terms of artistic dancing".[45]

Live performances

Shakira made an appearance on the September 18 episode of Jimmy Kimmel Live! and performed "Did It Again", along with "She Wolf".[45][48] Shakira performed the song on the US version of Dancing with the Stars on October 13,[49] and on Saturday Night Live on October 18.[44] In both the performances, Shakira was backed by female Korean drummers, who were also present in the music video of the song.[44] The song was also performed by Shakira at the 2009 MTV Europe Music Awards.[50] On November 15, she performed the song on the UK version of The X Factor.[51]

Track listings

Charts

Certifications

Region Certification Certified units/sales
Spain (PROMUSICAE)[68]
Spanish-language version: "Lo Hecho Está Hecho" 		Gold 20,000*

^ Shipments figures based on certification alone.

Release history

Region Date Format Label(s)
France[69] October 16, 2009 Digital download Jive Epic / Sony Music Ent.
Europe
United Kingdom[70] RCA Records
Germany[71] November 27, 2009 CD single Sony Music Entertainment
Mexico[72]
  • "Lo Hecho Está Hecho"
 November 20, 2009 Digital EP
France December 11, 2009 Jive Epic / Sony Music Ent.
United Kingdom December 13, 2009 RCA Records
December 14, 2009 CD single

See also

References

  1. ^ Cinquemani, Sal (November 9, 2009). "Shakira: She Wolf". Slant Magazine. Retrieved June 12, 2013.
  2. ^ Diver, Mike (August 19, 2009). "Shakira She Wolf Review". BBC Music. BBC. Retrieved June 12, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  3. ^ a b c "Did it Again by Shakira". SongFacts. Retrieved June 5, 2013.
  4. ^ "Did It Again". Allmusic. Rovi Corporation. Retrieved June 5, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  5. ^ a b Mike (October 17, 2009). "Shakira's She Wolf – Album Review". Pop Trash Addicts. Retrieved June 5, 2013.
  6. ^ Anderson, Kyle (July 21, 2009). "Shakira Digs A Guy With Stroke: Quote Of The Day". MTV. Viacom Media Networks. Retrieved June 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  7. ^ "Lo Hecho Está Hecho". Allmusic. Rovi Corporation. Retrieved June 5, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  8. ^ a b Stacey, Lahmeik (October 13, 2009). "Shakira: She Wolf review". Yahoo! Voices. Yahoo!. Retrieved June 5, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  9. ^ Levine, Nick (November 12, 2009). "Shakira: 'Did It Again'". Digital Spy. Hearst Corporation. Retrieved June 5, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  10. ^ a b "Did It Again – Single". iTunes Store. Apple Inc. Retrieved June 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  11. ^ a b "Lo Hecho Está Hecho – Single". iTunes Store (ES). Apple Inc. Retrieved June 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  12. ^ Trent (October 30, 2009). "New Video: Shakira – 'Did It Again'". That Grape Juice. Retrieved June 23, 2013.
  13. ^ "Did It Again (feat. Kid Cudi) – EP". iTunes Store (GB). Apple Inc. Retrieved June 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  14. ^ McAlpine, Fraser (December 12, 2009). "Shakira- Did It Again". BBC Chart Blog. BBC. Retrieved June 12, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  15. ^ Sawdey, Evan (November 24, 2009). "Shakira: She Wolf". PopMatters. Retrieved June 12. 2013. {{cite web}}: Check date values in: |accessdate= (help)
  16. ^ "Shakira's new album: there are at least five brilliant songs on it". Popjustice. July 13, 2009. Retrieved June 12, 2013.
  17. ^ Anthony, Balderrama (November 19, 2009). "Album Review: Shakira – She Wolf". Consequence of Sound. Retrieved June 12, 2013.
  18. ^ Erlewine, Stephen Thomas. "She Wolf". Allmusic. Rovi Corporation. Retrieved June 12, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  19. ^ "Pop/Ballad". American Society of Composers, Authors and Publishers. Retrieved June 27, 2013.
  20. ^ "2011 BMI Latin Awards". Broadcast Music, Inc. March 11, 2011. Retrieved June 27, 2013.
  21. ^ "Univision Kicks-Off Countdown to Highly-Anticipated 23rd Edition of "Premio Lo Nuestro" Latin Music Awards; Announces Full List of Nominated Artists". Business Wire. Berkshire Hathaway. December 2, 2010. Retrieved June 27, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  22. ^ "Dance/Club Play Songs". Billboard. Prometheus Global Media. Retrieved June 23, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  23. ^ "Shakira- Chart History". Billboard. Prometheus Global Media. Retrieved June 23, 2013.
  24. ^ a b c "She Wolf". Allmusic. Rovi Corporation. Retrieved June 23, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  25. ^ "Shakira- Chart History". Billboard. Prometheus Global Media. Retrieved June 23, 2013.
  26. ^ "Shakira- Chart History". Billboard. Prometheus Global Media. Retrieved June 23, 2013.
  27. ^ "Shakira – Lo Hecho Está Hecho (Song)". Spanish Charts. Hung Medien. Retrieved June 19, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  28. ^ a b c "Shakira – Did It Again / Lo Hecho Está Hecho". aCharts. Retrieved June 12, 2013.
  29. ^ "Shakira- Did It Again (Song)". Austrian Charts (in German). Hung Medien. Retrieved June 19, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  30. ^ a b "Shakira- Did It Again" (in Dutch). Ultratop. Retrieved June 19, 2013.
  31. ^ "Shakira Did It Again". Media Control Charts (in German). Media Control GfK International. Retrieved June 19, 2013.
  32. ^ "Search the Charts". The Irish Charts. Irish Recorded Music Association. Retrieved June 19, 2013.
  33. ^ "Shakira- Did It Again (Song)". Italian Charts. Hung Medien. Retrieved June 19, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  34. ^ a b "Chart Archive" (in Spanish). RadioNotas. Retrieved June 23, 2013.
  35. ^ "Shakira- Did It Again (Song)". Swedish Charts. Hung Medien. Retrieved June 23, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  36. ^ "Shakira- Did It Again". Swiss Charts (in German). Hung Medien. Retrieved June 23, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  37. ^ "Shakira". UK Singles Chart. Official Charts Company. Retrieved June 23, 2013.
  38. ^ Books Llc (2010). Music Videos Directed by Sophie Muller: Smile, Hips Don't Lie, Déjà Vu, Ring the Alarm, This Love, Cool, Tell Me Where It Hurts, Fix You. General Books. p. 546. ISBN 1155911849. Retrieved June 23, 2013.
  39. ^ a b c d e Montgomery, James (November 25, 2009). "Shakira Explains Her 'Did It Again' Video, Frame By Frame". MTV News. Viacom Media Networks. Retrieved June 23, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  40. ^ a b Stransky, Tanner (November 2, 2009). "Shakira's new 'Did It Again' video: Those are quite the bedroom acrobatics". Entertainment Weekly. Time Inc. Retrieved June 23, 2013.
  41. ^ [1]
  42. ^ [2]
  43. ^ a b Smith, Olivia (November 2, 2009). "Shakira takes bad boy for a bedroom tumble in new video for 'Did It Again'". Daily News. Retrieved June 23, 2013.
  44. ^ a b c "Shakira Backed by Traditional Korean Dancers". The Chosun Ilbo. Chosun Ilbo Co. October 29, 2009. Retrieved June 23, 2013.
  45. ^ a b c Gorgan, Elena (October 31, 2009). "Shakira Goes Wild in 'Did It Again' Video". Softpedia. SoftNews NET SRL. Retrieved June 23, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  46. ^ Daw, Robbie (December 7, 2009). "'Did It Again' 2.0: Kid Cudi Pops Up In Shakira's New/Old Video". Idolator. Buzz Media. Retrieved June 23, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  47. ^ Gilmore, Story (October 31, 2009). "New Video: Shakira – Did It Again". Neon Limelight. Retrieved June 23, 2013.
  48. ^ Random J (October 20, 2009). "Shakira performs "She Wolf" and "Did It Again" on Jimmy Kimmel live". Random J Pop. Retrieved June 24, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  49. ^ "'She-Wolf' Shakira Performs On 'Dancing'". On The Red Carpet. Live Well Network. October 14, 2009. Retrieved June 24, 2013.
  50. ^ Croteau, Lauren (November 6, 2009). "Shakira Performs "Did It Again" at the 2009 EMAs". Crushable. Alloy Digital. Retrieved July 15, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  51. ^ "Soundtracks". Internet Movie Database. Amazon.com. Retrieved July 15, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  52. ^ "Shakira – Did It Again". Discogs. Zink Media, Inc. Retrieved June 23, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  53. ^ "Did It Again – EP". iTunes Store (KE). Apple Inc. Retrieved June 23, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  54. ^ "Shakira – Did It Again" (in German). Ö3 Austria Top 40.
  55. ^ "Chart Track: Week 48, 2009". Irish Singles Chart.
  56. ^ "Shakira – Did It Again". Top Digital Download.
  57. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201013 into search.
  58. ^ "Shakira – Lo Hecho Está Hecho" Canciones Top 50.
  59. ^ "Shakira – Did It Again". Singles Top 100.
  60. ^ "Shakira – Did It Again". Swiss Singles Chart.
  61. ^ "Shakira: Artist Chart History". Official Charts Company.
  62. ^ "Shakira Chart History (Dance Club Songs)". Billboard.
  63. ^ "Shakira Chart History (Hot Latin Songs)". Billboard.
  64. ^ "Shakira Chart History (Tropical Airplay)". Billboard.
  65. ^ "Irish Music Charts Archive". Chart Track. Irish Singles Chart. Retrieved June 27, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  66. ^ "Shakira- Chart History". Billboard. Prometheus Global Media. Retrieved June 27, 2013.
  67. ^ "Shakira- Chart History". Billboard. Prometheus Global Media. Retrieved June 27, 2013.
  68. ^ "Spanish single certifications – Shakira – Did It Again". El portal de Música. Productores de Música de España. Retrieved June 23, 2013.
  69. ^ "Did it Again" (in French). France: Amazon.com. Retrieved July 11, 2013.
  70. ^ "Did it Again". United Kingdom: Amazon.com. Retrieved July 11, 2013.
  71. ^ "Did it Again (Single)" (in German). Germany: Amazon.com. Retrieved July 11, 2013.
  72. ^ "Did It Again- EP". iTunes (in Spanish). Mexico: Apple Inc. Retrieved July 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)

External links

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