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Novelis

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Novelis
Company typeSubsidiary
IndustryMetals, manufacturing, recycling
Founded2005
HeadquartersAtlanta, GA
Area served
Worldwide
Key people
Phil Martens, (President and CEO)
ProductsAluminium
RevenueIncrease $11.1 billion
Increase $63 million
Number of employees
Nearly 11,000
ParentHindalco Industries
Websitewww.novelis.com

Novelis Inc. is a global aluminum company headquartered in Atlanta, Georgia,[1] Novelis is a leading producer of rolled aluminum and the global leader in beverage can recycling.[2] The company serves customers in sectors including beverage cans, automotive, consumer electronics, construction, foil and packaging.[3] On December 16 2013 it was announced that Reynolds Consumer Products Inc., subsidiary of Rank Group Ltd. of New Zealand, planned to purchase the consumer products division of Novelis, for CAD$35mn.[4]

Company history

The Novelis company was spun-off from Canadian mining and aluminum manufacturer, Alcan Inc. and incorporated in 2005.[5] The company was acquired by India's Hindalco Industries for $6 billion in 2007.[6] The acquisition made Hindalco one of the world's top integrated aluminum players.[7] This makes Novelis a member of the Aditya Birla Group.[8]

Operations

Novelis is the world’s largest producer of rolled aluminum sheet, with operations spanning 11 countries and nearly 11,000 employees.[9] The company divides its operations into four regions: North America, Europe, Asia, and South America. The regional headquarters are Atlanta, Zurich, Seoul, and Sao Paulo. Novelis also has operations in UK, Germany, Italy, and Canada.[10] Demand for aluminum is increasing with the continued development of emerging nations, urbanization, and the increasing substitution of aluminum for other materials, making expansion a key consideration.[11] The company is investing $100 million in its first manufacturing facility in China set to open in 2014.[12] In response to global demand for aluminum sheet for automotive, electronics and beverage cans, the company has announced capital investments including a $400 million expansion in Asia,[13] a $300 million expansion in Brazil [14] and $200 million expansion in North America.

Novelis recycles approximately 40 billion cans each year.[15] The company wants to achieve 80% recycled content by 2020.[16]

Production

Packaging

Automotive & Transportation

Aluminum structures and components for transportation products in automotive, automotive heat exchanger and mass transportation. [18] Auto sheet customers include:

Specialty

  • Architecture & Building
    • Facade
    • Roofing
    • Insulation
    • Shutters
  • Lithography & Printing
  • Consumer Goods
    • Smartphones, laptops, TV
  • Industrial Applications

Sustainability

In 2012, Novelis released its second annual sustainability report. The report stated:

  • 19% reduction in energy intensity – halfway to Novelis' 2020 goal of 39 percent
  • 11% reduction in water intensity, almost halfway to its goal of 25 percent
  • 7% reduction in greenhouse gas emissions, representing significant progress towards reaching its total goal of halving Novelis' absolute GHGs
  • 18% improvement towards the company's goal of reducing waste to landfill to zero.[21]

The Novelis report received an A rating from the Global Reporting Initiative (GRI), the world's most widely used framework for sustainability reporting.[22]

Awards and Accomplishments

  • 2013, Novelis was named metals company of the year, and Novelis CEO Phil Martens was named CEO of the year on the Platts Global Metals Awards in London [23]
  • 2012, Novelis CEO Phil Martens was named one of the top 25 CEOs in the world by Best Practice Institute [24]
  • 2012 Aluminium Awards for Innovation Leadership [25]
  • 2012 American Metal Market Award for Aluminum Excellence in Environmental Responsibility in 2012:[26]
  • 2012 Georgia Governor’s International Award for establishing its Global Research & Technology Center in Kennesaw, GA.[27]
  • 2011 Innovation Award from BMW[28]
  • 2009 Vision Award from Keep America Beautiful[29]

Notes

  1. ^ "Novelis expanding in Brazil". Atlanta Business Chronicle. Retrieved 2012-11-13.
  2. ^ "Novelis to Invest 50 Million for New Coating Line in Brazil". CanTech Online. Retrieved 2012-11-13.
  3. ^ "Novelis LinkedIn". LinkedIn. Retrieved 2012-11-13.
  4. ^ "Novelis sale to Reynolds could lead to job cuts" G+M 16 Dec 2013
  5. ^ "Novelis - Our History". Novelis. Retrieved 2012-11-13.
  6. ^ "Hindalco of India Buys Aluminum Rival". New York Times. Retrieved 2012-11-13.
  7. ^ "News and Statistics Novelis - Hindalco's Best Growth Bet". Aluminum India. Retrieved 2012-11-13.
  8. ^ "Aditya Birla Group: Novelis". Aditya Birla. Retrieved 2012-11-13.
  9. ^ "Novelis President Charts Sustainable Future for Rolled Aluminum Products Industry". PR Newswire. Retrieved 2012-11-13.
  10. ^ "Novelis - Geographic Locations". Novelis. Retrieved 2012-11-13.
  11. ^ "Industry Statistics Reveal Increasing Domestic Demand, Production, and Consumption for Aluminum". The Aluminum Association. Retrieved 2012-11-13.
  12. ^ "Novelis to Build 100 MN Plant in China". Business-Standard. Retrieved 2012-11-13.
  13. ^ "Novelis to open Shanghai office". Aluminium Today. Retrieved 2012-11-13.
  14. ^ "Novelis builds on its footprint". Atlanta Journal Constitution. Retrieved 2012-11-13.
  15. ^ "Novelis Recycling". Novelis Recycling. Retrieved 2012-11-13.
  16. ^ "Novelis Moves Closer to 80 Percent Recycled Content". Aluminum Today. Retrieved 2012-11-13.
  17. ^ "Novelis builds on its footprint". Atlanta Journal Constitution. Retrieved 2012-11-13.
  18. ^ "Novelis - Automotive & Transportation". Novelis. Retrieved 2012-11-13.
  19. ^ "Novelis to Build First Manufacturing Plant in China". PR Newswire. Retrieved 2012-11-13.
  20. ^ "2012 Range Rover Evoque Features Novelis' Ac-600 PX Aluminum Sheet". The Aluminum Association. Retrieved 2012-11-13.
  21. ^ "Novelis Emerging Sustainability Leader In the Aluminum Industry". Reuters. Retrieved 2012-11-13.
  22. ^ "Novelis Emerging Sustainability Leader Aluminum". Yahoo Finance. Retrieved 2012-11-13.
  23. ^ "Platts 2013 Global Metals Awards winners". Platts. Retrieved 2013-05-25.
  24. ^ "Novelis' Phil Martens Named One of the Top 25 CEOs in the World by Best Practice Institute". New York Times. Retrieved 2012-11-13.
  25. ^ "Novelis Recognized for Innovation Leadership with Three European Aluminium Awards". Yahoo Finance. Retrieved 2012-11-13.
  26. ^ "American Metal Market Award for Aluminum Exellence 2012". American Metal Market. Retrieved 2012-11-13.
  27. ^ "2012 Atlanta World Showcase & International Awards". Atlanta Business Journal. Retrieved 2012-11-13.
  28. ^ "BMW Innovation Award for lightweight vehicle construction". ASM International. Retrieved 2012-11-13.
  29. ^ "Novelis to Receive Award for Green, Volunteering Efforts". Reliable Plant. Retrieved 2012-11-13.
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