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Halo Top Creamery

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Eden Creamery LLC
IndustryIce cream company and brand
FoundedJune 12, 2012; 12 years ago (2012-06-12)
Headquarters
Los Angeles, California
,
United States
Area served
United States, Australia, Mexico, Canada, Ireland, New Zealand and the United Kingdom
ProductsIce Cream
Websitewww.halotop.com

Halo Top Creamery is an ice cream company and brand[1] sold in the United States,[2] Australia, Mexico, Canada, Ireland, New Zealand, and the United Kingdom.[3]

History

The ice cream brand was founded in 2011 by former attorney Justin Woolverton. Woolverton, who had hypoglycemic diet restrictions, began making ice cream in his own kitchen. The company is currently run by Woolverton and Doug Bouton, President and COO. Woolverton met Bouton, another former attorney, in a Los Angeles lawyers’ basketball league.[4]

Halo Top launched in Los Angeles on June 15, 2012, and is currently sold throughout the United States, Australia, New Zealand, Mexico, Canada, Ireland, and the United Kingdom. In July 2017, Halo Top became the best-selling ice cream pint at grocery stores in the United States, surpassing in popularity the Ben & Jerry's and Haagen-Dazs brands, which previously held that distinction for years.[5] The company describes its product as the first ever "lifestyle" ice cream that can be eaten daily without overwhelming a typical caloric intake diet,[6] but nutritionists have expressed that "'just because it’s a slightly better choice does not mean that it is a good choice.'" [7] Halo Top now offers several vegan/dairy-free flavors and has opened three physical locations, which serve scoop-based ice cream and soft serve.

See also

References

  1. ^ Snow, Shane (2016-01-28). "What It's Like to Eat Nothing but This Magical, Healthy Ice Cream for 10 Days". GQ. Retrieved 2017-03-02.
  2. ^ "The Delightful "Ice Cream" That Helps You Slim Down or Bulk Up". Bloomberg.com. 2016-11-03. Retrieved 2017-03-02.
  3. ^ Williams-Grut, Oscar (November 5, 2017). "Hugely popular 'healthy' US ice cream brand Halo Top is coming to Britain". London Evening Standard. Retrieved November 5, 2017.
  4. ^ "Lawyers create ice cream for carb counters". Retrieved 2017-03-06.
  5. ^ http://brandchannel.com/2017/04/04/ice-cream-5-questions-halo-top-040417/
  6. ^ http://brandchannel.com/2017/04/04/ice-cream-5-questions-halo-top-040417/
  7. ^ Entis, Laura (August 3, 2017). "Halo Top Says Its Ice Cream Is Healthy — Nutritionists Aren't Buying It". Fortune. Retrieved November 5, 2017.

Further reading