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{{Tone|date=February 2015}}

[[File:Cleavage of a woman.jpg|thumb|250px|A woman's cleavage]]
[[File:Cleavage of a woman.jpg|thumb|250px|A woman's cleavage]]
{{About|the part of a woman's anatomy revealed by a wide neckline|the neckline itself|Décolletage}}
{{About|the part of a woman's anatomy revealed by a wide neckline|the neckline itself|Décolletage}}
'''Cleavage''' is the space between a [[woman]]'s [[breasts]], lying over the [[Human sternum|sternum]]. Display of cleavage is often considered [[aesthetic]] or [[erotic]], and is often associated with garments with low necklines that expose or highlight cleavage, such as [[ball gown]]s, [[evening gown]]s, [[lingerie]], and [[swimwear]].
'''Cleavage''' ('''intermammary cleft''', '''intermammary sulcus''' or '''sulcus intermammarius''') is the space between a [[woman]]'s [[breasts]], lying over the [[Human sternum|sternum]]. Display of cleavage is often considered [[aesthetic]] or [[erotic]], and is often associated with garments with low necklines that expose or highlight cleavage, such as [[ball gown]]s, [[evening gown]]s, [[lingerie]], and [[swimwear]].


== Definition ==
== Anatomy ==
{{Infobox Anatomy
The medical terms for space between the breasts is called '''intermammary cleft''' or '''intermammary sulcus''' and is delineated by where the fatty portions of each breast sits in relationship to the breastbone ([[sternum]]).<ref name =" scoop">Dr. Ted Eisenberg and Joyce K. Eisenberg, ‘’ The Scoop on Breasts: A Plastic Surgeon Busts the Myths’’, eBooks2go, 2012, ISBN 9780985724931</ref> It divides the two mammary complexes that consist of two bodies of fatty pads, glandular tissues of [[mammary gland]]s, connective tissues, and skin, as well as two duct systems ([[lactiferous duct]] of [[lymphatic vessel]]) and [[lobule]] [[alveoli]] emanating from two [[nipple]]s.<ref>Heide Schatten and Gheorghe M. Constantinescu, ''Comparative Reproductive Biology'', page 17, John Wiley & Sons, 2008, ISBN 9780470390252</ref><ref>Genaro Andres Contreras, ''The Use of Tylosin to Treat Intramammary Infections '', page 22, ProQuest, 2008, ISBN 9780549607625</ref> [[Lymph vessel]]s can [[ventral]]ly extend as far as the intermammary sulcus.<ref>Charles Wesley Turner, ''The mammary gland'' (vol. 1), page 80, Lucas Bros., 1952</ref>
|Name = Cleavage
|Latin = sulcus intermammarius
|Image =
|Caption =
}}
{{Annotated image
| image = Superficial anatomy (unnoted).png
| image-width = 440
| annot-font-size = 8
| float = left
| annotations =
{{Annotation|21|7|[[Deltoid muscle]]}}
{{Annotation|16|24|[[Pectoralis major]]}}
{{Annotation|0|42|Anterior auxiliary fold}}
{{Annotation|49|74|[[Areola]]}}
{{Annotation|49|82|[[Nipple]]}}
{{Annotation|24|91|[[Areolar glands]]}}
{{Annotation|8|102|[[Inframammary fold]]}}
{{Annotation|15|117|[[Serratus anterior]]}}
{{Annotation|360|7|[[Manubrium]]}}
{{Annotation|360|36|[[Sternum]]}}
{{Annotation|360|52|[[Intermammary cleft]]}}
{{Annotation|360|78|[[Xyphoid process]]}}
{{Annotation|360|93|[[Costal margin]]}}
{{Annotation|360|109|[[Polythelia]]}}
| caption = [[Superficial anatomy]] of human female breast
}}


Intermammary cleft or intermammary sulcus is delineated by where the fatty portions of each breast sits in relationship to the sternum, or breastbone.<ref name =" scoop">Dr. Ted Eisenberg and Joyce K. Eisenberg, ‘’ The Scoop on Breasts: A Plastic Surgeon Busts the Myths’’, eBooks2go, 2012, ISBN 9780985724931</ref> It divides the two mammary complexes that consist of two bodies of fatty pads, glandular tissues of [[mammary gland]]s, connective tissues, and skin, as well as two duct systems ([[lactiferous duct]] of [[lymphatic vessel]]) and [[lobule]] [[alveoli]] emanating from two [[nipple]]s.<ref>Heide Schatten and Gheorghe M. Constantinescu, ''Comparative Reproductive Biology'', page 17, John Wiley & Sons, 2008, ISBN 9780470390252</ref><ref>Genaro Andres Contreras, ''The Use of Tylosin to Treat Intramammary Infections '', page 22, ProQuest, 2008, ISBN 9780549607625</ref> [[Lymph vessel]]s can [[ventral]]ly extend as far as the intermammary sulcus.<ref>Charles Wesley Turner, ''The mammary gland'' (vol. 1), page 80, Lucas Bros., 1952</ref>
The [[International Federation of Associations of Anatomists]] (IFAA) uses the terms "'''intermammary sulcus'''" or "intermammary cleft" when referring to the area of cleavage between the breasts not including the breasts. For legal purposes it was noted by the [[United States federal courts]] that "[[Buttock cleavage|anal cleft or cleavage]]" and "cleavage of the female breast" are so imprecise as to provide no guidance in defining them.<ref>West's federal supplement (First Series), p. 994, West Publishing Co, 1990</ref> Medically, the "width" of a woman's cleavage is determined by the attachment points of her breast tissue to the [[Periosteum|periosteal]] tissue covering her [[Human sternum|breast bone]]. and is also defined somewhat by the medial attachments of the [[pectoralis major]] muscle when implants are in the sub-muscular position.<ref name=bust>{{cite web|last=Oliver|first=Rob|title=I'll boost your boobs or go bust!|url=http://plasticsurgery101.blogspot.com/2007_08_01_archive.html | date=August 29, 2007 | accessdate=13 April 2013}}</ref>

The [[International Federation of Associations of Anatomists]] (IFAA) uses the terms "intermammary sulcus" or "intermammary cleft" when referring to the area of cleavage between the breasts not including the breasts. For legal purposes it was noted by the [[United States federal courts]] that "[[Buttock cleavage|anal cleft or cleavage]]" and "cleavage of the female breast" are so imprecise as to provide no guidance in defining them.<ref>West's federal supplement (First Series), p. 994, West Publishing Co, 1990</ref> Medically, the "width" of a woman's cleavage is determined by the attachment points of her breast tissue to the [[Periosteum|periosteal]] tissue covering her [[Human sternum|breast bone]]. and is also defined somewhat by the medial attachments of the [[pectoralis major]] muscle when implants are in the sub-muscular position.<ref name=bust>{{cite web|last=Oliver|first=Rob|title=I'll boost your boobs or go bust!|url=http://plasticsurgery101.blogspot.com/2007_08_01_archive.html | date=August 29, 2007 | accessdate=13 April 2013}}</ref>


Plastic surgeon Alan Matarasso said, "Ergonomically speaking, cleavage equals the position of the breasts on the chest wall."<ref name=divide>Daphne Merkin, "[http://www.nytimes.com/2005/08/28/style/tmagazine/TW1792179.html?pagewanted=print&_r=0 The Great Divide]", ''New York Times'', August 28, 2005</ref> The skin of the cleavage area is frailer than the skin of the face as it has fewer oil glands, and may show loss of elasticity sooner.<ref name=divide/> Rabbi [[Aha b. Raba]] (circa 5th century) and [[Nathan the Babylonian]] (circa 2nd century) measured the appropriate size of the cleavage as "of one [[hand-breadth]] between a woman's breasts".<ref>Leonard J. Swidler, ''Women in Judaism: The Status of Women in Formative Judaism'', page 160, Scarecrow Press, 1976, ISBN 9780810809048</ref>
Plastic surgeon Alan Matarasso said, "Ergonomically speaking, cleavage equals the position of the breasts on the chest wall."<ref name=divide>Daphne Merkin, "[http://www.nytimes.com/2005/08/28/style/tmagazine/TW1792179.html?pagewanted=print&_r=0 The Great Divide]", ''New York Times'', August 28, 2005</ref> The skin of the cleavage area is frailer than the skin of the face as it has fewer oil glands, and may show loss of elasticity sooner.<ref name=divide/> Rabbi [[Aha b. Raba]] (circa 5th century) and [[Nathan the Babylonian]] (circa 2nd century) measured the appropriate size of the cleavage as "of one [[hand-breadth]] between a woman's breasts".<ref>Leonard J. Swidler, ''Women in Judaism: The Status of Women in Formative Judaism'', page 160, Scarecrow Press, 1976, ISBN 9780810809048</ref>
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==Culture==
==Culture==
{{see also|Dress code|Breast fetishism}}
{{see also|Dress code|Breast fetishism}}
Many people in [[Western culture]], both male and female, consider breasts an important female [[secondary sex characteristic]]<ref>[http://www2.hu-berlin.de/sexology/ATLAS_EN/html/secondary_characteristics.html secondary sex characteristics]</ref> and an important aspect of [[femininity]] and many women use [[décolletage]] that exposes cleavage as part of their [[physical attractiveness|physical]] and [[sexual attractiveness]] and to improve their sense of femininity. Display of cleavage with a low neckline is often regarded as a form of feminine [[flirting]] or [[seduction]], as much as for its [[aesthetic]] or [[erotic]] effect. According to the [[Kinsey Reports]], men experience sexual arousal by seeing woman's cleavage.<ref>[[Alfred Kinsey|Kinsey, Alfred C.]] et al. ''[[Sexual Behavior in the Human Male]]''. Saunders, 1948.</ref> When cleavage is enhanced with a push-up bra or exposed by a low neckline it draws considerable attention.<ref name=" scoop" /><ref>Dr. Ted Eisenberg and Joyce K. Eisenberg, ''The Scoop on Breasts: A Plastic Surgeon Busts the Myths'', eBooks2go, 2012, ISBN 9780985724931</ref> In [[South Africa]], [[Wonderbra]] sponsors a [[National Cleavage Day]] during which women are encouraged to display their cleavage.<ref name=WONDERBRA>[http://www.wonderbra.co.za/nationalcleavageday.aspx "National Cleavage Day"] on Wonderbra.co.za</ref>
Many people in [[Western culture]], both male and female, consider breasts an important female [[secondary sex characteristic]]<ref>[http://www2.hu-berlin.de/sexology/ATLAS_EN/html/secondary_characteristics.html secondary sex characteristics]</ref> and an important aspect of [[femininity]] and many women use [[décolletage]] that exposes cleavage as part of their [[physical attractiveness|physical]] and [[sexual attractiveness]] and to improve their sense of femininity. Display of cleavage with a low neckline is often regarded as a form of feminine [[flirting]] or [[seduction]], as much as for its [[aesthetic]] or [[erotic]] effect. Most men derive [[erotic pleasure]] from seeing a woman's cleavage,<ref>[[Alfred Kinsey|Kinsey, Alfred C.]] et al. ''[[Sexual Behavior in the Human Male]]''. Saunders, 1948.</ref> and some people derive pleasure in their female partner exposing cleavage. When cleavage is enhanced with a push-up bra or exposed by a low neckline it draws considerable attention.<ref name=" scoop" /><ref>Dr. Ted Eisenberg and Joyce K. Eisenberg, ''The Scoop on Breasts: A Plastic Surgeon Busts the Myths'', eBooks2go, 2012, ISBN 9780985724931</ref> During adolescence, some girls become obsessed with breast shape and cleavage.<ref name=Ashlea>Ashlea Worrel, ''An Examination of Women's Body Image and Sexual Satisfaction'', page 15, ProQuest, 2008, ISBN 9780549651444</ref> In [[South Africa]], [[Wonderbra]] sponsors a [[National Cleavage Day]] during which women are encouraged to display their cleavage.<ref name=WONDERBRA>[http://www.wonderbra.co.za/nationalcleavageday.aspx "National Cleavage Day"] on Wonderbra.co.za</ref> The use of tight clothing and the display of cleavage has been attributed as causes of an increase in [[breast fetishism]], and atypical [[paraphilia]].<ref name="ggf2003">{{harvnb|Glazier|Flowerday|2003|p=58}}</ref>


In Western and some other societies, there are differences of opinion as to how much cleavage exposure is acceptable in public.<ref>{{cite web |last=Salmansohn |first=Karen |title=The Power of Cleavage |url=http://www.huffingtonpost.com/karen-salmansohn/the_power_of_cleavage_b_70260.html |publisher=The Huffington Post |date=October 29, 2007}}</ref> In contemporary Western society, the extent to which a woman may expose her breasts depends on social and cultural context. Displaying cleavage or any part of female breast may be considered inappropriate or even prohibited by [[dress code]]s in some settings, such as workplaces, churches, and schools, while in some spaces showing as much cleavage as possible can be permissible or even encouraged. The exposure of [[nipple]]s or [[areolae]] is almost always considered [[modesty|immodest]] and in some instances is viewed as [[lewd]] or [[indecent]] behavior.<ref>D. Leder, ''The Body in Medical Thought and Practice'', page 223, Springer Science & Business Media, 1992, ISBN 9780792316572</ref> Art historian [[James Laver]] argued that the changing standards of revealing cleavage is more prominent in evening wear than in day wear in the Western world.<ref>Carter, Michael ''Fashion classics from Carlyle to Barthes'', page 732, Berg Publishers, 2003, ISBN 1-85973-606-8</ref>
In Western and some other societies, there are differences of opinion as to how much cleavage exposure is acceptable in public.<ref>{{cite web |last=Salmansohn |first=Karen |title=The Power of Cleavage |url=http://www.huffingtonpost.com/karen-salmansohn/the_power_of_cleavage_b_70260.html |publisher=The Huffington Post |date=October 29, 2007}}</ref> In contemporary Western society, the extent to which a woman may expose her breasts depends on social and cultural context. Displaying cleavage or any part of female breast may be considered inappropriate or even prohibited by [[dress code]]s in some settings, such as workplaces, churches, and schools, while in some spaces showing as much cleavage as possible can be permissible or even encouraged. The exposure of [[nipple]]s or [[areolae]] is almost always considered [[modesty|immodest]] and in some instances is viewed as [[lewd]] or [[indecent]] behavior.<ref>D. Leder, ''The Body in Medical Thought and Practice'', page 223, Springer Science & Business Media, 1992, ISBN 9780792316572</ref> Art historian [[James Laver]] argued that the changing standards of revealing cleavage is more prominent in evening wear than in day wear in the Western world.<ref>Carter, Michael ''Fashion classics from Carlyle to Barthes'', page 732, Berg Publishers, 2003, ISBN 1-85973-606-8</ref>
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! Term !! Image !! Description
! Term !! Image !! Description
|-
|-
| '''Décolletage''' || [[File:Paris Hilton 3.jpg|noborder|center|90px]] ||[[Décolletage]] is the upper part of a woman's [[torso]], between her waist and neck, comprising her neck, shoulders, back and chest, that is exposed by the neckline of her clothing. However, the term is most commonly applied to a [[neckline]] that reveals or emphasizes cleavage.<ref>{{cite book|last=Barnhart|first=edited by Robert K.|title=Barnhart Concise Dictionary of Etymology|year=1994|publisher=HarperCollins|location=New York|isbn=978-0-06-270084-1|edition=1st ed.}}</ref>
| '''Décolletage''' || [[File:Paris Hilton 3.jpg|noborder|center|90px]] ||[[Décolletage]] is the upper part of a woman's [[torso]], between her waist and neck, comprising her neck, shoulders, back and chest, that is exposed by the neckline of her clothing. However, the term is most commonly applied to a [[neckline]] that reveals or emphasizes cleavage.<ref>{{cite book|last=Barnhart|first=edited by Robert K.|title=Barnhart Concise Dictionary of Etymology|year=1994|publisher=HarperCollins|location=New York|isbn=978-0-06-270084-1|edition=1st ed.}}</ref> In strict usage, décolletage is the neckline extending about two handbreadths from the base of the neck down, front and back.<ref>{{cite book|last=Rudofsky|first=Bernard|title=The Unfashionable Human Body|year=1984|publisher=Van Nostrand Reinhold Co.|location=New York|isbn=978-0-442-27636-2|edition=Repr. d. Ausg. |authorlink=Bernard Rudofsky}}</ref>
|-
| '''Side cleavage''' || [[File:Amanda Bach, a sexy fashion model icon crop.jpg|noborder|center|90px]] ||When the lateral aspects of the breasts are uncovered, it is known as ''side cleavage'', ''sidewinders'' or ''sideboob''.<ref name=Dun>Dunlap, Elizabeth. [http://www.accessmylibrary.com/coms2/summary_0286-33410288_ITM "The glossary: can't pronounce the ingredient, the makeup artist's name, or even the product? Read our guide!"], ''[[Marie Claire]]'', 2007-10-01</ref><ref name=lot>Lott, Tim. [http://www.guardian.co.uk/lifeandstyle/2006/aug/06/features.woman4 "A boob too far"], ''[[The Guardian]]'', 2006-08-06</ref> In early 2010s side cleavage was identified as a fashion trend. Gabriele Hackworthy, fashion director at ''[[Harper's Bazaar]]'', said, "The look is unlikely to fade fast, with [[Yves Saint Laurent (brand)|Yves Saint Laurent]] and [[Roberto Cavalli]] both pushing the silhouette next season."<ref>Imogen Fox, ''[http://www.theguardian.com/fashion/shortcuts/2012/may/29/side-cleavage-new-trend-born The side cleavage: a new trend is born]", ''The Guardian'', 29 May 2012</ref><ref>Staff writer, "[http://www.usmagazine.com/celebrity-style/news/trend-watch-the-side-cleavage-2011276 Trend Watch: The Side Cleavage]", ''US Weekly'', June 27, 2011</ref>
|-
| '''Bottom cleavage''' || [[File:Brooke Haven on set Taboo 22 8.jpg|noborder|center|90px]] ||Exposure of the underside of the breast, such as below an extremely short [[crop top]], is known as ''neathage'' (a blend of under''neath'' and cleav''age''), ''Australian cleavage'', ''bottom cleavage'' (also used to mean "[[buttock cleavage]]"), ''reverse cleavage'' or ''underboob''.<ref name=Dun/><ref name=lot/> Armand Limnander wrote in ''[[The New York Times]]'' (2008) that it was "a newly fetishized anatomical zone where the lower part of the breast meets the torso, popularized by 80s rock chicks in cutoff tank tops; recently rediscovered by [[Girls Gone Wild (franchise)|girls-gone-wild]] devotees".<ref>Armand Limnander, "[http://www.nytimes.com/2008/04/13/style/tmagazine/13words.html The Talk]", ''New York Times'', April 13, 2008</ref>
|-
|-
| '''Downblouse''' || [[File:Cleavage (1).jpg|no border|noborder|center|90px]] || [[Downblouse]] is a form of [[voyeurism]] or [[fetishism]] involving looking down a woman's dress or top to observe her cleavage or breasts.<ref>Tom Dalzell and Terry Victor, ''Sex Slang'', page 51, Routledge, 2007, ISBN 9781134194926</ref> With the advent of [[camera phone]]s, covert photography of cleavage became popular with some websites becoming dedicated to such photos.<ref>Lisa Guerin, ''Smart Policies for Workplace Technologies'', page 215, Nolo, 2013, ISBN 9781413318432</ref><ref>Anil Aggrawal, ''Forensic and Medico-legal Aspects of Sexual Crimes and Unusual Sexual Practices'', page 134, CRC Press, 2008, ISBN 9781420043099</ref>
| '''Side cleavage''' || [[File:Amanda Bach, a sexy fashion model icon crop.jpg|noborder|center|90px]] ||When the lateral aspects of the breasts are uncovered, it is known as ''side cleavage'', ''sidewinders'' or ''sideboob''.<ref name=Dun>Dunlap, Elizabeth. [http://www.accessmylibrary.com/coms2/summary_0286-33410288_ITM "The glossary: can't pronounce the ingredient, the makeup artist's name, or even the product? Read our guide!"], ''[[Marie Claire]]'', 2007-10-01 {{dead link|date=February 2014}}</ref><ref name=lot>Lott, Tim. [http://www.guardian.co.uk/lifeandstyle/2006/aug/06/features.woman4 "A boob too far"], ''[[The Guardian]]'', 2006-08-06</ref> In early 2010s side cleavage was identified as a fashion trend. Gabriele Hackworthy, fashion director at ''[[Harper's Bazaar]]'', said, "The look is unlikely to fade fast, with [[Yves Saint Laurent (brand)|Yves Saint Laurent]] and [[Roberto Cavalli]] both pushing the silhouette next season."<ref>Imogen Fox, ''[http://www.theguardian.com/fashion/shortcuts/2012/may/29/side-cleavage-new-trend-born The side cleavage: a new trend is born]", ''The Guardian'', 29 May 2012</ref><ref>Staff writer, "[http://www.usmagazine.com/celebrity-style/news/trend-watch-the-side-cleavage-2011276 Trend Watch: The Side Cleavage]", ''US Weekly'', June 27, 2011</ref>
|}
|}


===Theories===
===Theories===
{{see also|Evolutionary psychology}}
{{see also|Evolutionary psychology}}
The cleavage area between the breasts is perhaps the epicentre and stimulation of interest. Breast and buttock cleavages, sharing a similarity between their appearances, are considered to be very sexual.<ref>Arthur Asa Berger, ''Media and Society: A Critical Perspective'', page 194, Rowman & Littlefield, 2012, ISBN 9781442217805</ref> [[United Kingdom|British]] [[zoologist]] and [[ethologist]] [[Desmond Morris]] theorizes that cleavage is a sexual signal that imitates the image of the [[Buttock cleavage|cleft between the buttocks]].<ref>Morris (1977)</ref> Swelling of the anterior is a sign of mating-readiness in ape species. Among humans the female genitalia is regressed and the upright posture reduces visibility of the buttocks, but the breasts are significantly enlarged. Theorists hypothesize that with these evolutionary change measure of mating-readiness and attractiveness in females has shifted from swagging buttocks to the pendulous shape of breasts and cleavage.<ref>Sean Curtis, ''Steal This Book Too!'', page 287, Authorhouse, May 2004, ISBN 9781418418755</ref> The same evolutionary trait explains the attractiveness of other pendulous shapes (i.e. [[ear lobe]]s) and other cleavages (i.e. [[toe cleavage]]).<ref>Michael Shermer (editor), ''The Skeptic Encyclopedia of Pseudoscience'' (vol. 1), page 629, ABC-CLIO, November 14, 2002, ISBN 978-1576076538</ref>
[[United Kingdom|British]] [[zoologist]] and [[ethologist]] [[Desmond Morris]] has suggested that cleavage is a sexual signal that imitates the image of [[buttock cleavage]].<ref>Morris (1977)</ref> The same evolutionary trait explains the attractiveness of other pendulous shapes (i.e. [[ear lobe]]s) and other cleavages (i.e. [[toe cleavage]]).<ref>Michael Shermer (editor), ''The Skeptic Encyclopedia of Pseudoscience'' (vol. 1), page 629, ABC-CLIO, November 14, 2002, ISBN 978-1576076538</ref> [[Evolutionary psychology|Evolutionary psychologists]] have theorized that permanently enlarged breasts of humans, in contrast to other primates, which only enlarge during [[ovulation]], allowed females to "solicit male attention and investment even when they are not really fertile".<ref>Crawford, Charles B. and Krebs, Dennis (eds.) "How Mate Choice Shaped Human Nature", ''Handbook of Evolutionary Psychology: Ideas, Issues, and Applications'', Lawrence Erlbaum Associates (1998)</ref> According to social historian David Kunzle, waist confinement and [[décolletage]] are the primary [[sexualization]] devices of Western costume.<ref>Craik, Jennifer. ''The Face of Fashion'', page 122, Routledge, 1993, ISBN 0-203-40942-6</ref>


[[Evolutionary psychology|Evolutionary psychologists]] theorize that humans' permanently enlarged breasts, in contrast to other primates' breasts, which only enlarge during [[ovulation]], allowed females to "solicit male attention and investment even when they are not really fertile",<ref>Crawford, Charles B. and Krebs, Dennis (eds.) "How Mate Choice Shaped Human Nature", ''Handbook of Evolutionary Psychology: Ideas, Issues, and Applications'', Lawrence Erlbaum Associates (1998)</ref> though Morris notes that in recent years there has been a trend toward reversing breast augmentations.<ref>Morris (1997) pp. 236,240</ref><ref>Morris (2004), pp. 156-159</ref> According to social historian David Kunzle, waist confinement and décolletage are the primary [[sexualization]] devices of Western costume.<ref>Craik, Jennifer. ''The Face of Fashion'', page 122, Routledge, 1993, ISBN 0-203-40942-6</ref> By the turn of the 21st century, some of the attention given to cleavage and breasts started to shift to buttocks, especially in the media.<ref>Boye De Mente, ''The Origins of Human Violence'', page 61, Cultural-Insight Books, 2010, ISBN 9781452858463</ref><ref>DNA: Daily News & Analysis, "[http://www.highbeam.com/doc/1P3-3216649891.html Flesh Flashing Fashion]", February 13, 2014</ref>
===Modesty ideals===

There is historical evidence that some cultures strongly discouraged cleavage or any hint of it.<ref name=harari>Herbert Harari and Robert Malcolm Kaplan, ''Social Psychology: Basic and Applied'', page 271, Brooks/Cole Publishing Company, 1982, ISBN 9780818504815</ref> [[History of the Puritans under James I|Early English Puritans]] used a tight bodice to flatten breasts completely, while 17th century [[Spaniard]]s put lead plates across the chests of young girls to prevent their bosoms from developing.<ref name=harari/> In the [[Quran]], the holy book of [[Islam]], it is explicitly stated, "Let them draw their [[Khimar]] (shawl/head veil) over their ''juyub'' (breast-line/cleavage)".<ref>[[An-Nur]]:<span class="plainlinks">[http://www.usc.edu/org/cmje/religious-texts/quran/verses/024-qmt.php Ayat 31]</span></ref> The ''ayat'' refers to the women's clothes worn, parted in the front to expose the breasts, at the time when it was cited.<ref> L.S. Cahill and M.A. Farley, ''Embodiment, Morality, and Medicine'', page 47, Springer Science & Business Media, 1995, ISBN 9780792333425</ref><ref name=Haideh>Haideh Moghissi, ''Women and Islam: Social conditions, obstacles and prospects'', page 77, Taylor & Francis, 2005, ISBN 9780415324205</ref><ref>Reina Lewis and Sara Mills, ''Feminist Postcolonial Theory: A Reader'', page 589, Routledge, 2003, ISBN 9780415942744</ref><ref>Ziauddin Sardar, ''Reading the Qur'an: The Contemporary Relevance of the Sacred Text of Islam'', page 332, Oxford University Press, 2011, ISBN 9780199911493</ref> It was later interpreted as total covering of a woman's body.<ref name=Haideh/><ref>Reina Lewis and Sara Mills, ''Feminist Postcolonial Theory: A Reader'', page 590, Routledge, 2003, ISBN 9780415942744</ref><ref>Ziauddin Sardar, ''Reading the Qur'an: The Contemporary Relevance of the Sacred Text of Islam'', page 333, Oxford University Press, 2011, ISBN 9780199911493</ref> In early 21st century [[Muslim world]] there are differences in legal implementation. In [[Saudi Arabia]] and [[Afghanistan]], women are required to cover their body and face completely,<ref>Mary Zeiss Stange, Carol K. Oyster and Jane E. Sloan, ''Encyclopedia of Women in Today's World'' (Volume 1), page 235, SAGE, 2011, ISBN 9781412976855</ref> [[Iran]]ian law requires a [[chador]] (over-cloak) or a [[hijab]] (head scarf).<ref>Lynne Hume, ''The Religious Life of Dress: Global Fashion and Faith'', page 71, A&C Black, 2013, ISBN 9781472567475</ref> In [[Egypt]], the exposure cleavage in the media is considered to be nudity.<ref>Sylvia Tamale, ''African Sexualities: A Reader'', page 229, Fahamu/Pambazuka, 2011, ISBN 9780857490162</ref>
===Detractors===
{{multiple image
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| image2 = AtousaPourkashian.jpg
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| footer = Many cultures do not regard display of cleavage to be a noteworthy practice, with [[Toplessness#Traditional societies|toplessness]] being the norm in some culture, while in others [[Modesty|total coverage]] is expected
}}
{{see also|Modesty}}
The fascination with female breasts and cleavage is widespread but not universal to all people. When breasts begin to grow, some girls try to resist the change by binding down their breasts or wearing loose clothes that disguise them.<ref name=Ashlea/> [[Gymnophobia|Gymnophobics]], may feel uncomfortable with the sight of a woman's cleavage or object to low-cut clothing for modesty or other reasons. Journalist Carolyn Latteier commented in Berman & Berman's TV program ''All about breasts'', "I interviewed a young anthropologist working with women in Mali, a country in Africa where women go around with bare breasts. They're always feeding their babies. And when she told them that in our culture men are fascinated with breasts there was an instant of shock. The women burst out laughing. They laughed so hard, they fell on the floor. They said, 'You mean, men act like babies?'"<ref>[http://www.007b.com/breast_taboo.php "Breast taboo in North American society"]. Retrieved 2009-5-6.</ref>

There is also historical evidence that some cultures strongly discouraged cleavage or any hint of it.<ref name=harari>Herbert Harari and Robert Malcolm Kaplan, ''Social Psychology: Basic and Applied'', page 271, Brooks/Cole Publishing Company, 1982, ISBN 9780818504815</ref> [[History of the Puritans under James I|Early English Puritans]] used a tight bodice to flatten breasts completely, while 17th century [[Spaniard]]s put lead plates across the chests of young girls to prevent their bosoms from developing.<ref name=harari/> In the [[Quran]], the holy book of [[Islam]], it is explicitly stated, "Let them draw their [[Khimar]] (shawl/head veil) over their ''juyub'' (breast-line/cleavage)".<ref>[[An-Nur]]:<span class="plainlinks">[http://www.usc.edu/org/cmje/religious-texts/quran/verses/024-qmt.php Ayat 31]</span></ref> The ''ayat'' refers to the women's clothes worn, parted in the front to expose the breasts, at the time when it was cited.<ref> L.S. Cahill and M.A. Farley, ''Embodiment, Morality, and Medicine'', page 47, Springer Science & Business Media, 1995, ISBN 9780792333425</ref><ref name=Haideh>Haideh Moghissi, ''Women and Islam: Social conditions, obstacles and prospects'', page 77, Taylor & Francis, 2005, ISBN 9780415324205</ref><ref>Reina Lewis and Sara Mills, ''Feminist Postcolonial Theory: A Reader'', page 589, Routledge, 2003, ISBN 9780415942744</ref><ref>Ziauddin Sardar, ''Reading the Qur'an: The Contemporary Relevance of the Sacred Text of Islam'', page 332, Oxford University Press, 2011, ISBN 9780199911493</ref> It was later interpreted as total covering of a woman's body.<ref name=Haideh/><ref>Reina Lewis and Sara Mills, ''Feminist Postcolonial Theory: A Reader'', page 590, Routledge, 2003, ISBN 9780415942744</ref><ref>Ziauddin Sardar, ''Reading the Qur'an: The Contemporary Relevance of the Sacred Text of Islam'', page 333, Oxford University Press, 2011, ISBN 9780199911493</ref> In early 21st century [[Muslim world]] there are differences in legal implementation. In [[Saudi Arabia]] and [[Afghanistan]], women are required to cover their body and face completely,<ref>Mary Zeiss Stange, Carol K. Oyster and Jane E. Sloan, ''Encyclopedia of Women in Today's World'' (Volume 1), page 235, SAGE, 2011, ISBN 9781412976855</ref> [[Iran]]ian law requires a [[chador]] (over-cloak) or a [[hijab]] (head scarf).<ref>Lynne Hume, ''The Religious Life of Dress: Global Fashion and Faith'', page 71, A&C Black, 2013, ISBN 9781472567475</ref> In [[Egypt]], the exposure cleavage in the media is considered to be nudity.<ref>Sylvia Tamale, ''African Sexualities: A Reader'', page 229, Fahamu/Pambazuka, 2011, ISBN 9780857490162</ref>


== History ==
== History ==


===Antiquity===
===Antiquity===
In 2600 BCE, princess [[Nofret]] of the [[Fourth Dynasty of Egypt]] was depicted in a V-neck grown with a plunging neckline that exposed ample cleavage.<ref name=olson>James S. Olson, ''Bathsheba's Breast: Women, Cancer, and History'', page 324, JHU Press, 2005, ISBN 9780801880643</ref> Ancient Greek goddess [[Hera]] wore an early version of a push-up bra, described in the ''[[Iliad]]'' as festooned with "brooches of gold" and "a hundred tassels", to increase her cleavage to divert [[Zeus]] from the [[Trojan War]].<ref name=divide/>
In 2600 BCE, princess [[Nofret]] of the [[Fourth Dynasty of Egypt]] was depicted in a V-neck grown with a plunging neckline that exposed ample cleavage. In 1600 BCE, [[Snake Goddess]] figurines were sculpted in [[Minos]] with open dress-fronts, revealing entire breasts.<ref name=olson>James S. Olson, ''Bathsheba's Breast: Women, Cancer, and History'', page 324, JHU Press, 2005, ISBN 9780801880643</ref> In the earliest times there was no consideration for supporting the breasts to enhance cleavage. A bra prototype started emerging in [[Ancient Greece]] in around 2500 BCE.<ref name = fors>Carl Fors, ''Hens: Why Women Are Different'', page 312, Infinity Publishing, 2006, ISBN 9780741429544</ref> Ancient Greek goddess [[Hera]] wore an early version of a push-up bra, described in the ''[[Iliad]]'' as festooned with "brooches of gold" and "a hundred tassels", to increase her cleavage to divert [[Zeus]] from the [[Trojan War]].<ref name=divide/>


===Age of acceptability===
===Middle Ages and early modern period===
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[[Décolletage]] was often a feature of the dress of the late Middle Ages. This continued through the [[Victorian period]]. Gowns that exposed a woman's neck and top of her chest were very common and uncontroversial in Europe from at least the 11th century until the Victorian period in the 19th century. Ball or evening gowns especially featured low square décolletage designed to display and emphasize cleavage.<ref name="Gernsheimpp">Gernsheim, Alison. ''Victorian and Edwardian Fashion. A Photographic Survey''. pp. 25-26, 43, 53, 63, Dover Publications, Mineola, N.Y., 1981 (Reprint of 1963 edition). ISBN 0-486-24205-6</ref><ref name="DesmondMorris">Desmond Morris. ''The Naked Woman. A Study of the Female Body'', p. 156. New York: Thomas Dunne Books, 2004. ISBN 0-312-33853-8.</ref>
In Europe during the [[Middle Ages]], when women wore shapeless clothing, art frequently portrayed women with one or more of their breasts exposed to signify fertility rather than sexuality.<ref name=ava>[[Ava Cadell|Dr. Ava Cadell]], "[https://www.avacadell.com/assets/index.php?option=com_content&view=category&id=96&Itemid=709 Why Men Are Fascinated with Big Breasts]", Loveology University</ref> [[Décolletage]] was often a feature of the dress of the late Middle Ages. This continued through the [[Victorian period]]. Gowns that exposed a woman's neck and top of her chest were very common and uncontroversial in Europe from at least the 11th century until the Victorian period in the 19th century. Ball or evening gowns especially featured low square décolletage designed to display and emphasize cleavage.<ref name="Gernsheimpp">Gernsheim, Alison. ''Victorian and Edwardian Fashion. A Photographic Survey''. pp. 25-26, 43, 53, 63, Dover Publications, Mineola, N.Y., 1981 (Reprint of 1963 edition). ISBN 0-486-24205-6</ref><ref name="DesmondMorris">Desmond Morris. ''The Naked Woman. A Study of the Female Body'', p. 156. New York: Thomas Dunne Books, 2004. ISBN 0-312-33853-8.</ref>


In the 14th century, necklines were lowered, clothes were tightened and breasts were once again flaunted. It was during the [[Renaissance]] period that the corset was born. Breasts were pushed up, pushed together and molded into firm protruding decorations that emphasized breasts to the maximum.<ref name=ava>[[Ava Cadell|Dr. Ava Cadell]], "[https://www.avacadell.com/assets/index.php?option=com_content&view=category&id=96&Itemid=709 Why Men Are Fascinated with Big Breasts]", Loveology University</ref> In 1450, [[Agnès Sorel]], mistress to [[Charles VII of France]], is credited with starting a fashion when she wore deep low square décolleté gowns with [[toplessness|fully bared breasts]] in the French court.<ref name="histoire_mode">Monique Canellas-Zimmer, ''Histoires de mode'', Les Dossiers d'Aquitaine - 2005, ISBN 9782846221191.</ref>
In the 14th century, necklines were lowered, clothes were tightened and breasts were once again flaunted. It was during the [[Renaissance]] period that the corset was born. Breasts were pushed up, pushed together and molded into firm protruding decorations that emphasized breasts to the maximum.<ref name=ava/> In 1450, [[Agnès Sorel]], mistress to [[Charles VII of France]], is credited with starting a fashion when she wore deep low square décolleté gowns with [[toplessness|fully bared breasts]] in the French court.<ref name="histoire_mode">Monique Canellas-Zimmer, ''Histoires de mode'', Les Dossiers d'Aquitaine - 2005, ISBN 9782846221191.</ref> Other aristocratic women of the time who were painted with breasts exposed included [[Simonetta Vespucci]], whose [[Portrait of Simonetta Vespucci (Piero di Cosimo)|portrait with exposed breasts]] was painted by [[Piero di Cosimo]] in c.1480. The [[Ottoman Empire]] decreed that "all gowns should open at the neck to allow robing and disrobing", and a trype of fashion police was engaged to apprehend and fine designers and tailors who failed to make such gowns.<ref name = fors/>


In many European societies between the [[Renaissance]] and the 19th century, wearing low-cut dresses that exposed breasts was more acceptable than today; with a woman's bared legs, ankles, or shoulders being considered to be more risqué than exposed breasts.<ref>Cunnington, C. Willett and Cunnington, Phillis E. ''The History of Underclothes''. London: Faber & Faber, 1981. ISBN 978-0-486-27124-8</ref> In [[aristocracy (class)|aristocratic]] and upper-class circles the display of breasts was at times regarded as a [[status symbol]], as a sign of beauty, wealth or social position.<ref>{{cite web|url=http://www.hsl.virginia.edu/historical/artifacts/caricatures/fr6-wetnursing.cfm|title=French Caricature|accessdate=2010-01-13|publisher=University of Virginia Health System}}</ref> The bared breast even invoked associations with nude sculptures of [[Ancient Greece|classical Greece]] that were exerting an influence on art, sculpture, and architecture of the period.<ref name="Nigel Llewellyn 1660">Gent, Lucy and Llewellyn, Nigel (eds.) ''Renaissance Bodies: The Human Figure in English Culture c. 1540–1660''. London: Reaktion Books, 1990</ref>
In many European societies between the [[Renaissance]] and the 19th century, wearing low-cut dresses that exposed breasts was more acceptable than today; with a woman's bared legs, ankles, or shoulders being considered to be more risqué than exposed breasts.<ref>Cunnington, C. Willett and Cunnington, Phillis E. ''The History of Underclothes''. London: Faber & Faber, 1981. ISBN 978-0-486-27124-8</ref> In [[aristocracy (class)|aristocratic]] and upper-class circles the display of breasts was at times regarded as a [[status symbol]], as a sign of beauty, wealth or social position.<ref>{{cite web|url=http://www.hsl.virginia.edu/historical/artifacts/caricatures/fr6-wetnursing.cfm|title=French Caricature|accessdate=2010-01-13|publisher=University of Virginia Health System}}</ref> The bared breast even invoked associations with nude sculptures of [[Ancient Greece|classical Greece]] that were exerting an influence on art, sculpture, and architecture of the period.<ref name="Nigel Llewellyn 1660">Gent, Lucy and Llewellyn, Nigel (eds.) ''Renaissance Bodies: The Human Figure in English Culture c. 1540–1660''. London: Reaktion Books, 1990</ref> After the [[French Revolution]] décolletage become larger in the front and less in the back.<ref>S. Devadas Pillai. ''Indian sociology through Ghurye, a dictionary'', p. 68, Popular Prakashan, 1997, ISBN 81-7154-807-5.</ref>


During the 16th century, women's fashions with exposed breasts were common in society, from queens to common prostitutes, and emulated by all classes.<ref name=Jackson>{{cite web|url=http://www.newsandevents.warwick.ac.uk/index.cfm?page=pressrelease&id=1858 |title=Historian Reveals Janet Jackson's 'Accidental' Exposing of Her Breast was the Height of Fashion in the 1600s|date=5 May 2004|publisher=University of Warwick |archiveurl = http://web.archive.org/web/20040803155530/http://www.newsandevents.warwick.ac.uk/index.cfm?page=pressrelease&id=1858 |archivedate = 3 August 2004}}</ref> [[Anne of Brittany]] has also been painted wearing a dress with a square neckline. Low square décolleté styles were popular in England in the 17th century and even [[Mary II of England|Queen Mary II]] and [[Henrietta Maria of France|Henrietta Maria]], wife of [[Charles I of England]], were depicted with fully bared breasts; and architect [[Inigo Jones]] designed a [[masque]] costume for Henrietta Maria that fully revealed both of her breasts.<ref name="Nigel Llewellyn 1660"/><ref name=Jackson /> During the [[1795–1820 in fashion|fashions of the period 1795–1820]], many women wore dresses that bared necks, bosoms and shoulders. [[Anne of Austria]] was known for wearing, along with female members of her court, very tight [[bodice]] and [[corset]]s that forced breasts together to make deeper cleavages, very low necklines that exposed breasts visible almost in entirety above the [[aereola]] and pendants lying on the cleavage to highlight it.<ref name=olson/>
During the 16th century, women's fashions with exposed breasts were common in society, from queens to common prostitutes, and emulated by all classes.<ref name=Jackson>{{cite web|url=http://www.newsandevents.warwick.ac.uk/index.cfm?page=pressrelease&id=1858 |title=Historian Reveals Janet Jackson's 'Accidental' Exposing of Her Breast was the Height of Fashion in the 1600s|date=5 May 2004|publisher=University of Warwick |archiveurl = http://web.archive.org/web/20040803155530/http://www.newsandevents.warwick.ac.uk/index.cfm?page=pressrelease&id=1858 |archivedate = 3 August 2004}}</ref> [[Anne of Brittany]] has also been painted wearing a dress with a square neckline. Low square décolleté styles were popular in England in the 17th century and even [[Mary II of England|Queen Mary II]] and [[Henrietta Maria of France|Henrietta Maria]], wife of [[Charles I of England]], were depicted with fully bared breasts; and architect [[Inigo Jones]] designed a [[masque]] costume for Henrietta Maria that fully revealed both of her breasts.<ref name="Nigel Llewellyn 1660"/><ref name=Jackson /> During the [[1795–1820 in fashion|fashions of the period 1795–1820]], many women wore dresses that bared necks, bosoms and shoulders. [[Anne of Austria]] was known for wearing, along with female members of her court, very tight [[bodice]] and [[corset]]s that forced breasts together to make deeper cleavages, very low necklines that exposed breasts visible almost in entirety above the [[aereola]] and pendants lying on the cleavage to highlight it.<ref name=olson/>
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The wearing of low-cut dresses that exposed breasts was considered more acceptable than it is today—with a woman's bared legs, ankles, or shoulders being considered to be more risqué than exposed breasts.<ref>{{cite book|isbn=978-0-486-27124-8 |authors=C. Willett and Phillis Cunnington |title=The History of Underclothes |location=London |publisher=Faber & Faber |year=1981}}</ref> Low cut dresses that exposed a woman’s neck and top of her chest were very common across Europe until the [[Victorian period]], though a woman’s bared legs, ankles and shoulders were considered more risqué.<ref>Terry Breverton, ''Everything You Ever Wanted to know about the tudors but were afraid to ask'', page 186, Amberley Publishing Limited, 2014, ISBN 9781445638454</ref>
The wearing of low-cut dresses that exposed breasts was considered more acceptable than it is today—with a woman's bared legs, ankles, or shoulders being considered to be more risqué than exposed breasts.<ref>{{cite book|isbn=978-0-486-27124-8 |authors=C. Willett and Phillis Cunnington |title=The History of Underclothes |location=London |publisher=Faber & Faber |year=1981}}</ref> Low cut dresses that exposed a woman’s neck and top of her chest were very common across Europe until the [[Victorian period]], though a woman’s bared legs, ankles and shoulders were considered more risqué.<ref>Terry Breverton, ''Everything You Ever Wanted to know about the tudors but were afraid to ask'', page 186, Amberley Publishing Limited, 2014, ISBN 9781445638454</ref>


===19th century===
===Age of controversy===
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| caption1 = [[Carl Gustaf Pilo]]. ''Portrait of Sophie Hedvig Raben''. 1760/61. Oil on canvass, 77 × 60.5 cm. [[Frederiksborg Palace]], Hillerød
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During the [[Victorian morality|Victorian]] period, social attitudes required women to cover their bosom in public. For ordinary wear, high collars were the norm. Towards the end of the Victorian period (end 19th century) the full collar was the fashion, though some décolleté dresses were worn on formal occasions (see [[1880s in fashion]]).
During the [[Victorian morality|Victorian]] period, social attitudes required women to cover their bosom in public. For ordinary wear, high collars were the norm. Towards the end of the Victorian period (end 19th century) the full collar was the fashion, though some décolleté dresses were worn on formal occasions (see [[1880s in fashion]]). The [[Gallican Church]] mandated that the cleavage and the opening of a woman's bodice must be laced and declared the cleavage as "the gate of hell".<ref>Carl Fors, ''Hens: Why Women Are Different'', page 308, Infinity Publishing, 2006, ISBN 9780741429544</ref>


During the French [[Age of Enlightenment|Enlightenment]], there was a debate as to whether a woman's breasts were merely a sensual enticement or rather a natural gift to be offered from mother to child. In [[Alexandre Guillaume Mouslier de Moissy]]'s 1771 play ''The True Mother'' (''La Vraie Mère''), the title character rebukes her husband for treating her as merely an object for his sexual gratification: "Are your senses so gross as to look on these breasts – the respectable treasures of nature – as merely an embellishment, destined to ornament the chest of women?"<ref>[[Schama, Simon]]. ''[[Citizens: A Chronicle of the French Revolution]]'', p. 147. New York: Alfred A. Knopf, Inc., 1989. ISBN 0-394-55948-7</ref> Nearly a century later, also in France, a man from the provinces who attended a Court ball at the [[Tuilleries]] in [[Paris]] in 1855 was deeply shocked by the décolleté dresses and is said to have exclaimed in disgust: "I haven't seen anything like that since I was weaned!"<ref>Gernsheim, p. 43</ref>
During the French [[Age of Enlightenment|Enlightenment]], there was a debate as to whether a woman's breasts were merely a sensual enticement or rather a natural gift to be offered from mother to child. In [[Alexandre Guillaume Mouslier de Moissy]]'s 1771 play ''The True Mother'' (''La Vraie Mère''), the title character rebukes her husband for treating her as merely an object for his sexual gratification: "Are your senses so gross as to look on these breasts – the respectable treasures of nature – as merely an embellishment, destined to ornament the chest of women?"<ref>[[Schama, Simon]]. ''[[Citizens: A Chronicle of the French Revolution]]'', p. 147. New York: Alfred A. Knopf, Inc., 1989. ISBN 0-394-55948-7</ref> Nearly a century later, also in France, a man from the provinces who attended a Court ball at the [[Tuilleries]] in [[Paris]] in 1855 was deeply shocked by the décolleté dresses and is said to have exclaimed in disgust: "I haven't seen anything like that since I was weaned!"<ref>Gernsheim, p. 43</ref>
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[[Clergymen]] all over the world became shocked when dresses to be worn with modest round or V-shaped necklines became fashionable around 1913. In the [[German Empire]], for example, all [[Roman Catholic]] bishops joined in issuing a pastoral letter attacking the new fashions.<ref>Gernsheim, p. 94</ref> Fashions became more restrained in terms of décolletage, while exposure of the leg became more accepted in Western societies, during [[World War I]] and remained so for nearly half a century.<ref>Johnson, Kim K. P.; Torntore, Susan J. and Eicher, Joanne Bubolz. ''Fashion foundations'', p. 716, Berg Publishers, 2003, ISBN 1-85973-619-X</ref>
[[Clergymen]] all over the world became shocked when dresses to be worn with modest round or V-shaped necklines became fashionable around 1913. In the [[German Empire]], for example, all [[Roman Catholic]] bishops joined in issuing a pastoral letter attacking the new fashions.<ref>Gernsheim, p. 94</ref> Fashions became more restrained in terms of décolletage, while exposure of the leg became more accepted in Western societies, during [[World War I]] and remained so for nearly half a century.<ref>Johnson, Kim K. P.; Torntore, Susan J. and Eicher, Joanne Bubolz. ''Fashion foundations'', p. 716, Berg Publishers, 2003, ISBN 1-85973-619-X</ref>


===20th century===
===Age of reintroduction===
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The ideal of breasts and cleavage has also evolved in the later half of 20th century, with shapes enhanced by use of a variety of [[#Cleavage enhancement|methods and techniques]]. In the 1950s the preferred shape was pointy, echoing the [[sci-fi]] look of the times; in 1960s it was elegantly sloped in alignment with [[Hippie chic]] of the times; and from 1990s buffed, pumped and engorged look has become the preference.<ref>A.A. Gill, ''To America with Love'', page 113, Simon and Schuster, 2013, ISBN 9781416596219</ref>
The ideal of breasts and cleavage has also evolved in the later half of 20th century, with shapes enhanced by use of a variety of [[#Cleavage enhancement|methods and techniques]]. In the 1950s the preferred shape was pointy, echoing the [[sci-fi]] look of the times; in 1960s it was elegantly sloped in alignment with [[Hippie chic]] of the times; and from 1990s buffed, pumped and engorged look has become the preference.<ref>A.A. Gill, ''To America with Love'', page 113, Simon and Schuster, 2013, ISBN 9781416596219</ref>


===Contemporary views===
===Continued controversy===
Display of cleavage can still be controversial. In the United States, in two separate incidents in 2007, [[Southwest Airlines]] crews asked travelers to modify their clothing, to wear sweaters, or to leave the plane because the crew did not consider the amount of cleavage displayed acceptable.<ref name="Woman told she was too Hot to Fly">NBC News. [http://origin.11alive.com/news/local/story.aspx?provider=top&storyid=102968 "Woman told she was too Hot to Fly"]</ref> In Langley, British Columbia, a young woman was sent home from her high school for wearing a top that her principal deemed inappropriate because “it showed too much cleavage”.<ref>Bell, S., & Austin, I. "Student’s challenge of dress code not over yet: Too much cleavage: 15-year-old allowed back after sent home in ''revealing'' top". ''National Post'', page A4, June 1, 1999</ref><ref>Austin, I. "Cleavage gets girls busted by high-school principal", page A2, ''Vancouver Province'', May 31, 1999</ref><ref>[http://ajer.synergiesprairies.ca/ajer/index.php/ajer/article/download/710/688 Cleavage in a Tank Top: Bodily Prohibition and the Discourses of School Dress Codes, Shauna Pomerantz, Brock University, The Alberta Journal of Educational Research, Vol. 53, No. 4, Winter 2007, 373-386]</ref> German Chancellor [[Angela Merkel]] created controversy when she wore a low-cut [[evening gown]] to the opening of the [[Oslo Opera House]] in 2008,<ref name=spiegel>{{cite web |url=http://www.spiegel.de/international/germany/0,1518,547512,00.html |title=Merkel 'Surprised' by Attention to Low-cut Dress |publisher=Spiegel Online |date=15 April 2008}}</ref><ref name="Deutsche Welle">{{cite web |url=http://www.dw-world.de/dw/article/0,2144,3269347,00.html |title=Angela Merkel Raises Eyebrows with Cleavage Display |publisher=Deutsche Welle |date=15 April 2008}}</ref> U.S. Senator [[Hillary Clinton]] and British Home Secretary [[Jacqui Smith]] drew attention for wearing low-cut blouses that revealed a small amount of cleavage, resulting in comments in the ''Washington Post'' and the ''New York Times''.<ref name=spiegel /><ref>{{cite news|title=Plunging Neckline: Merkel 'Surprised' by Attention to Low-Cut Dress|url=http://www.spiegel.de/international/germany/plunging-neckline-merkel-surprised-by-attention-to-low-cut-dress-a-547512.html|accessdate=11 April 2013|newspaper=Spiegel Online|date=April 15, 2008}}</ref> [[Vera Lengsfeld]], the Conservative Christian Democratic Union candidate for Berlin's Friedrichshain-Kreuzberg district, used pictures of herself and German Chancellor [[Angela Merkel]] in low-cut dresses during her political campaign. Facing a tough campaign, she posted 750 provocative campaign posters, accompanied by the slogan "We Have More to Offer", to draw attention to "serious election issues." The posters had a positive impact.<ref name=moore>{{cite news|last=Moore|first=Tristana|title=Busting Out: German Pol Plays the Cleavage Card|url=http://www.time.com/time/world/article/0,8599,1916476,00.html|accessdate=11 April 2013|newspaper=Time|date=Aug 17, 2009}}</ref>
Display of cleavage can still be controversial. In the United States, in two separate incidents in 2007, [[Southwest Airlines]] crews asked travelers to modify their clothing, to wear sweaters, or to leave the plane because the crew did not consider the amount of cleavage displayed acceptable.<ref name="Woman told she was too Hot to Fly">NBC News. [http://origin.11alive.com/news/local/story.aspx?provider=top&storyid=102968 "Woman told she was too Hot to Fly"]</ref> In Langley, British Columbia, a young woman was sent home from her high school for wearing a top that her principal deemed inappropriate because “it showed too much cleavage”.<ref>Bell, S., & Austin, I. "Student’s challenge of dress code not over yet: Too much cleavage: 15-year-old allowed back after sent home in ''revealing'' top". ''National Post'', page A4, June 1, 1999</ref><ref>Austin, I. "Cleavage gets girls busted by high-school principal", page A2, ''Vancouver Province'', May 31, 1999</ref><ref>[http://ajer.synergiesprairies.ca/ajer/index.php/ajer/article/download/710/688 Cleavage in a Tank Top: Bodily Prohibition and the Discourses of School Dress Codes, Shauna Pomerantz, Brock University, The Alberta Journal of Educational Research, Vol. 53, No. 4, Winter 2007, 373-386]</ref> German Chancellor [[Angela Merkel]] created controversy when she wore a low-cut [[evening gown]] to the opening of the [[Oslo Opera House]] in 2008,<ref name=spiegel>{{cite web |url=http://www.spiegel.de/international/germany/0,1518,547512,00.html |title=Merkel 'Surprised' by Attention to Low-cut Dress |publisher=Spiegel Online |date=15 April 2008}}</ref><ref name="Deutsche Welle">{{cite web |url=http://www.dw-world.de/dw/article/0,2144,3269347,00.html |title=Angela Merkel Raises Eyebrows with Cleavage Display |publisher=Deutsche Welle |date=15 April 2008}}</ref> U.S. Senator [[Hillary Clinton]] and British Home Secretary [[Jacqui Smith]] drew attention for wearing low-cut blouses that revealed a small amount of cleavage, resulting in comments in the ''Washington Post'' and the ''New York Times''.<ref name=spiegel /><ref>{{cite news|title=Plunging Neckline: Merkel 'Surprised' by Attention to Low-Cut Dress|url=http://www.spiegel.de/international/germany/plunging-neckline-merkel-surprised-by-attention-to-low-cut-dress-a-547512.html|accessdate=11 April 2013|newspaper=Spiegel Online|date=April 15, 2008}}</ref> [[Vera Lengsfeld]], the Conservative Christian Democratic Union candidate for Berlin's Friedrichshain-Kreuzberg district, used pictures of herself and German Chancellor [[Angela Merkel]] in low-cut dresses during her political campaign. Facing a tough campaign, she posted 750 provocative campaign posters, accompanied by the slogan "We Have More to Offer", to draw attention to "serious election issues." The posters had a positive impact.<ref name=moore>{{cite news|last=Moore|first=Tristana|title=Busting Out: German Pol Plays the Cleavage Card|url=http://www.time.com/time/world/article/0,8599,1916476,00.html|accessdate=11 April 2013|newspaper=Time|date=Aug 17, 2009}}</ref>


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When corsets became unfashionable, [[brassiere]]s and padding helped to project, display and emphasize the breasts. In 1893, [[New York City|New Yorker]] Marie Tucek was granted a patent for a "breast supporter", described as a modification of the [[corset]], and was very similar to a modern [[push-up bra]] designed to support the breasts. It consisted of a plate made of metal, cardboard, or other stiff material, shaped to fit against the torso under the breasts, following the contour of the breasts. It was covered with silk, canvas, or other cloth, which extended above the plate to form a pocket for each breast. The plate curved around the torso and ended near the armpits.<ref name="Tucek">{{cite news | last = Riordan | first = Teresa | title = Patents; In bra technology, an incremental improvement can translate into comfort | url = http://www.nytimes.com/2002/10/28/business/patents-in-bra-technology-an-incremental-improvement-can-translate-into-comfort.html?sec=technology&spon=&pagewanted=all | accessdate = 2009-04-21 | date = 2002-10-28 | publisher = The New York Times | archiveurl = http://www.webcitation.org/5gHMwNkFs | archivedate = 2009-04-24}}</ref><ref>{{US patent reference | number = 494397 | y = 1893 | m = 03 | d = 28 | inventor = Marie Tucek | title = Breast Supporter}}</ref>
When corsets became unfashionable, [[brassiere]]s and padding helped to project, display and emphasize the breasts. In 1893, [[New York City|New Yorker]] Marie Tucek was granted a patent for a "breast supporter", described as a modification of the [[corset]], and was very similar to a modern [[push-up bra]] designed to support the breasts. It consisted of a plate made of metal, cardboard, or other stiff material, shaped to fit against the torso under the breasts, following the contour of the breasts. It was covered with silk, canvas, or other cloth, which extended above the plate to form a pocket for each breast. The plate curved around the torso and ended near the armpits.<ref name="Tucek">{{cite news | last = Riordan | first = Teresa | title = Patents; In bra technology, an incremental improvement can translate into comfort | url = http://www.nytimes.com/2002/10/28/business/patents-in-bra-technology-an-incremental-improvement-can-translate-into-comfort.html?sec=technology&spon=&pagewanted=all | accessdate = 2009-04-21 | date = 2002-10-28 | publisher = The New York Times | archiveurl = http://www.webcitation.org/5gHMwNkFs | archivedate = 2009-04-24}}</ref><ref>{{US patent reference | number = 494397 | y = 1893 | m = 03 | d = 28 | inventor = Marie Tucek | title = Breast Supporter}}</ref>


Development of the underwire bra started in the 1930s,<ref name="Napoleon">{{cite book | last = Napoleon | first = Anthony | title = Awakening Beauty: An Illustrated Look at Mankind's Love and Hatred of Beauty | url = http://books.google.com/?id=AyJLqNcfM3IC&pg=PA130&dq=history+underwire+bra | accessdate = 2009-04-21 | edition = Illustrated | year = 2003 | publisher = Virtual Bookworm Publishing | isbn = 1-58939-378-3 | pages = 31, 130–131 | chapter = Wardrobe}}</ref> though it did not gain widespread popularity until the 1950s, when the end of [[World War II]] freed metal for domestic use.<ref name="Kanner">{{cite journal | last = Kanner | first = Bernice | title = The Bra's not for Burning | journal = [[New York (magazine)|New York Magazine]] | url = http://books.google.com/?id=KdgBAAAAMBAJ&pg=RA1-PA29&dq=history+underwire+bra+1938 | accessdate = 2009-04-21 | volume = 16 | issue = 49 | date = 1983-12-12 | publisher = New York Media | issn = 0028-7369 | pages = 26–30}}</ref><ref name="Seigel">{{cite news | last = Seigel | first = Jessica | title = The Cups Runneth Over | url = http://www.nytimes.com/2004/02/13/opinion/the-cups-runneth-over.html?pagewanted=all | accessdate = 2013-05-09 | date = 2004-02-13 | publisher = ''[[The New York Times]]''}}</ref> Aviator and Film Maker [[Howard Hughes]] designed a prototype for an aerodynamic underwire bra for [[Jane Russell]] when filming ''[[The Outlaw]]'' in 1941. According to Hughes the resultant amount of cleavage was "the length of the actual cleavage is five inches and one-quarter".<ref name=divide/> Several brassiere manufacturers, among them [[Wonderbra]] and [[Victoria's Secret]], produce push-up and other types of bras that enhance cleavage. [[Frederick's of Hollywood]] introduced a design called Hollywood Extreme Cleavage Bra that helped give the impression of a spherical cleavage like augmented breasts that was popularized by stars like [[Pamela Anderson]].<ref>Jene Luciani, ''The Bra Book'', pp=103, 140, BenBella Books Inc., 2013, ISBN 9781935251927</ref>
Development of the underwire bra started in the 1930s,<ref name="Napoleon">{{cite book | last = Napoleon | first = Anthony | title = Awakening Beauty: An Illustrated Look at Mankind's Love and Hatred of Beauty | url = http://books.google.com/?id=AyJLqNcfM3IC&pg=PA130&dq=history+underwire+bra | accessdate = 2009-04-21 | edition = Illustrated | year = 2003 | publisher = Virtual Bookworm Publishing | isbn = 1-58939-378-3 | pages = 31, 130–131 | chapter = Wardrobe}}</ref> though it did not gain widespread popularity until the 1950s, when the end of [[World War II]] freed metal for domestic use.<ref name="Kanner">{{cite journal | last = Kanner | first = Bernice | title = The Bra's not for Burning | journal = [[New York (magazine)|New York Magazine]] | url = http://books.google.com/?id=KdgBAAAAMBAJ&pg=RA1-PA29&dq=history+underwire+bra+1938 | accessdate = 2009-04-21 | volume = 16 | issue = 49 | date = 1983-12-12 | publisher = New York Media | issn = 0028-7369 | pages = 26–30}}</ref><ref name="Seigel">{{cite news | last = Seigel | first = Jessica | title = The Cups Runneth Over | url = http://www.nytimes.com/2004/02/13/opinion/the-cups-runneth-over.html?pagewanted=all | accessdate = 2013-05-09 | date = 2004-02-13 | publisher = ''[[The New York Times]]''}}</ref> Aviator and Film Maker [[Howard Hughes]] designed a prototype for an aerodynamic underwire bra for [[Jane Russell]] when filming ''[[The Outlaw]]'' in 1941. According to Hughes the resultant amount of cleavage was "the length of the actual cleavage is five inches and one-quarter".<ref name=divide/> Several brassiere manufacturers, among them [[Wonderbra]] and [[Victoria's Secret]], produce push-up and other types of bras that enhance cleavage. [[Frederick's of Hollywood]] introduced a design called Hollywood Extreme Cleavage Bra that helped give the impression of a spherical cleavage like augmented breasts that was popularized by stars like [[Pamela Anderson]].<ref>Jene Luciani, ''The Bra Book'', pp=103, 140, BenBella Books Inc., 2013, ISBN 9781935251927</ref>

{| class="wikitable"
|- style="background:#ccc; text-align:center;"
! Variant !! Image !! Description
|-
| '''Push-up bra''' || [[File:AN Hillary Scott 2.jpg|noborder|center|90px]] || A push-up bra is usually a demi-cup bra.<ref name=bareglossary>{{cite web|title=Bra Glossery|url=http://www.barenecessities.com/article.aspx?articlename=BraGlossary|publisher=Bare Necessities|accessdate=13 November 2011}}</ref> [[Wonderbra]] was the first push-up bra made. A [[push-up bra]] creates the appearance of increased cleavage using padded cups that are angled to push the breasts inwards and upwards, towards the center of the chest. Most push-up bras have wide-set straps, which can directing the breasts further towards the center toward when the straps are set the outside edge of the cups.<ref name=glosapparel>{{cite web|title=Bra Glossary by Apparel Search|url=http://www.apparelsearch.com/Glossary/Bras/BRA_glossary_bras.html|publisher=Apparel Search Company|accessdate=14 November 2011 |archiveurl=https://web.archive.org/web/20120403032438/http://www.apparelsearch.com/Glossary/Bras/BRA_glossary_bras.html |archivedate=2012-04-03}}</ref> Re-positioning of the bust is partly achieved through built-in foam padding, and removable inserts such as liquid and air bags.<ref name=confglos>{{cite web|title=Bra Photo Glossary... and "Bra Mysteries" Revealed!|url=http://www.lingerie-confidant.com/bra.html|publisher=ingerie-confidant.com|accessdate=14 November 2011|archiveurl=https://web.archive.org/web/20130304190017/http://www.lingerie-confidant.com/bra.html |archivedate=2013-03-04}}</ref> The bra cups are often under-wired.<ref name=bareglossary/>
|-
| '''Plunge bra''' || [[File:Gemma - SOOC @ ISO3200 (11422939306).jpg|noborder|center|90px]] || Plunge bras create the appearance of increased cleavage because of their deep (plunging) front silhouette, angled cups and narrow center gore.<ref name=bareglossary/> These allow a very low cut neck line, and still remain out of view, by using a very narrow center [[Gore (segment)|gore]]. Open neckline is further achieved by cutting the cups away from the middle, and setting the shoulder straps wide apart.<ref name=confglos/> The center of the plunge bra, where the two bra cups meet, drops down below the level of the nipple.<ref name=glosapparel/> Plunge bras differ from push-up bras in that they are not generally as heavily padded.<ref name=bareglossary/>
|-
| '''Padded bra''' || [[File:Amber St Claire in 2009.jpg|noborder|center|110px]] || The cup of a padded bra has foam, silicone, air pockets or liquid padding in the cups to add extra thickness that provides definition and size.<ref name=glosapparel/> A padded bra lifts, supports and shapes the bust, which creates a fuller look, and also pushes the breasts upward, increasing cleavage.<ref name=confglos/> Graduated padding is thicker at the base of the cups and tapers gently to create a natural looking [[silhouette]] and an enhanced cleavage.<ref name=bareglossary/> Actress [[Julia Roberts]] was required to wear a custom made silcone gel filled bra for the movie ''[[Erin Brockovich (film)|Erin Brockovich]]'' in order to increase her cleavage.<ref>Dennis Bingham, ''Whose Lives Are They Anyway?'', page 341, Rutgers University Press, 2010, ISBN 9780813549309</ref><ref>"[http://www.express.co.uk/news/showbiz/472335/Julia-Roberts-Erin-Brockovich-lingerie-up-for-sale Julia Roberts' Erin Brockovich lingerie up for sale]", ''Daily Express'', April 25, 2014</ref><ref>"[http://www.dailymail.co.uk/femail/article-1295415/Kelly-Brooks-curves-spark-rush-Ultimo-gel-bras.html The Kelly effect: Ms Brook's curves spark a rush for Ultimo gel bras]", ''Daily Mail'', 17 July 2010</ref>
|-
| '''[[Underwire bra]]''' || [[File:Bruna Ferraz by Paulo Ebling.jpg|noborder|center|90px]] || An underwire bra utilizes a thin, semi-circular strip of rigid wire fitted inside the brassiere fabric.<ref name=glosapparel/> The wire sewn into the bra fabric and under each cup, from the center gore to under the wearer's armpit. It helps to lift, separate, shape, and support the breasts. These bras use a thin strip of metal, plastic or resin, usually with a nylon coating at both ends.<ref name="Goo">{{cite news |last=Kehaulani | first = Sara | title = Functional Fashion Helps Some Through Airport Checkpoints | url = http://www.washingtonpost.com/wp-dyn/content/article/2004/12/10/AR2005033112495_pf.html | accessdate = 2009-04-24 | date = 2004-12-10 | publisher = Washington Post | page = 2 }}</ref><ref name="madaras">{{cite book | last = Madaras | first = Lynda | title = The "what's happening to my body?" book for girls | url = http://books.google.com/?id=qdybSBoC4_0C&pg=PA49&dq=underwire#PPA48,M1 | accessdate = 2009-04-21 | pages = 48–50 | year = 2007 | isbn = 1-55704-764-2 | publisher = [[Newmarket Press]] | edition = Third}}</ref> Underwire bras accounted for 60% of the United Kingdom bra market in 2000<ref>{{cite web | title = Charnos takes the plunge with a brand new bra | url = http://www.just-style.com/article.aspx?id=92918 | accessdate = 2009-04-22 | date = 2000-10-25 | publisher = Aroq Ltd | location = UK}}</ref> and 70% in 2005.<ref>{{cite news | title = Boom in Bras as Women Go Busty | url = http://www.dailyrecord.co.uk/news/tm_objectid=16236813&method=full&siteid=66633&headline=boom-in-bras-as-women-go-busty-name_page.html | accessdate = 2009-04-22 | date = 2005-10-12 | publisher = [[Daily Record (Scotland)|Daily Record]]}}</ref> About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York.<ref name="Goo"/> In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.<ref name="Tucek"/><ref name="Goo"/> As of 2005, underwire bras were the fastest growing segment of the market.<ref name="Mintel">{{cite web
| title = Lingerie – UK – September 2005 – Market Research Report | url = http://reports.mintel.com/sinatra/reports/display/id=125741 | accessdate = 2009-04-21 |date=September 2005 | publisher = [[Mintel]])}}</ref>
|-
| '''Modern corset''' || [[File:Ellie-Rose - EXPLORE 221.jpg|noborder|center|90px]] || In 1985, designer [[Vivienne Westwood]] influenced the re-emergence of the [[corset]] as a trendy way to enhance cleavage.<ref>Domna C. Stanton, ''Discourses of Sexuality: From Aristotle to AIDS'', page 40, University of Michigan Press, 1992, ISBN 9780472065134</ref>
|}

{{see also|List of brassiere designs}}


===Taping===
===Taping===
Many women, including [[beauty pageant]] participants and [[cross-gender]]s, enhance their cleavage by using [[duct tape]] painfully underneath and across their breast, bending forward, tightly pulling them together and up.<ref>Sarah Banet-Weiser, ''[http://books.google.com.bd/books?id=BsZHUu3gmV0C&pg=PA24&dq=breast+cleavage+taping&hl=en&sa=X&ei=9Ys9VLOkI4KVuASCvICYAQ&ved=0CDQQ6AEwBA#v=onepage&q=breast%20cleavage%20taping&f=false The Most Beautiful Girl in the World: Beauty Pageants and National Identity]'', page 73, University of California Press, (1999) ISBN 9780520217898</ref><ref name=apaige>Andy Paige, ''Style on a Shoestring'', page 24, McGraw Hill Professional, 2009, ISBN 9780071595063</ref><ref name=A&IV2>JoAnn Roberts, ''Art and Illusion: A Guide to Crossdressing'' (Vol. 2), Creative Design Services, 1994, ISBN 1-880715-08-2</ref> Types of tape used include surgical micropore tape and athletic tape. Some also use a strip of [[moleskin]] under the breasts with tape at the ends to hold it in place. Use of the wrong techniques or tape with too strong an adhesive can cause injuries such as rashes, blisters, and torn off skin.<ref name=apaige/><ref name=A&IV2/>
Many women, including [[beauty pageant]] participants and [[cross-gender]]s, create glamorous cleavage by using [[duct tape]] painfully underneath and across their breast, bending forward, tightly pulling them together and up.<ref>Sarah Banet-Weiser, ''[http://books.google.com.bd/books?id=BsZHUu3gmV0C&pg=PA24&dq=breast+cleavage+taping&hl=en&sa=X&ei=9Ys9VLOkI4KVuASCvICYAQ&ved=0CDQQ6AEwBA#v=onepage&q=breast%20cleavage%20taping&f=false The Most Beautiful Girl in the World: Beauty Pageants and National Identity]'', page 73, University of California Press, (1999) ISBN 9780520217898</ref><ref name=apaige>Andy Paige, ''Style on a Shoestring'', page 24, McGraw Hill Professional, 2009, ISBN 9780071595063</ref><ref name=A&IV2>JoAnn Roberts, ''Art and Illusion: A Guide to Crossdressing'' (Vol. 2), Creative Design Services, 1994, ISBN 1-880715-08-2</ref> Types of tape used include surgical micropore tape and athletic tape. Some also use a strip of [[moleskin]] across under the breasts with tape at the ends to hold it in place. Use of the wrong techniques or tape with too strong an adhesive can cause injuries such as rashes, blisters, and skin being torn off.<ref name=apaige/><ref name=A&IV2/>


===Surgery===
===Surgery===
{{main|Breast augmentation}}
{{main|Breast augmentation}}
{{multiple image
Larger breasts are easier to push together to accent the cleft between them. Surgical [[breast augmentation]] is therefore one way of enhancing the cleavage. Plastic surgeon Gerard H. Pitman says, "you can't have cleavage with an A cup. You have to be at least a B or a C."<ref name=divide/> The average breast size has grown from a 34B to a 36C since the 1970s and clothing styles are smaller and snugger.<ref>Shanna Thompson, "[http://www.lifescript.com/well-being/articles/t/the_6_rules_of_cleavage.aspx The 6 Rules of Cleavage]", [http://www.lifescript.com/aboutlifescript.aspx LifeScript.com], March 07, 2014</ref> Similar statements was made for non-surgical cleavage enhancement as well (i.e. lingerie manufacturers [[Frederick's of Hollywood]] promises "hi-rise cleavage to small busts" and Curvees in Etam claims to give girls with B cup and "exciting C cup cleavage").<ref name=anxiety>Kristina Roberts Ellis, ''Bodies of Thought, Sites of Anxiety'', pages 82-83, ProQuest, 2008, ISBN 9780549983828</ref>
| align = right
| direction = horizontal
| image1 = Leya Falcon - 2013 AVN Expo Photos Las Vegas (8412405485).jpg
| width1 = 160
| caption1 =
| image2 = Becci (8373196471).jpg
| width2 = 160
| caption2 =
| footer = The size and shape of cleavage enhanced by [[breast augmentation|surgery]] (left) over natural cleavage (right)
}}

Bigger breasts are easier to push together to accent the hollow between them.<ref name=" scoop" /> Some flat-chested women feel self-conscious about their small breasts and want to improve their sexual attractiveness by seeking [[breast augmentation]].<ref name=brett>{{cite news|last=Brett|first=Samantha|title=The Great Cleavage Conundrum: should men look if it's on display?|url=http://www.northernargus.com.au/blogs/national-comment/the-great-cleavage-conundrum-should-men-look-if-its-on-display/2459026.aspx?storypage=0|accessdate=17 February 2012|newspaper=Northern Argus|date=February 17, 2012}}</ref> Plastic surgeon Gerard H. Pitman says, "you can't have cleavage with an A cup. You have to be at least a B or a C."<ref name=divide/> The average breast size has grown from a 34B to a 36C since the 1970s and clothing styles are smaller and snugger.<ref>Shanna Thompson, "[http://www.lifescript.com/well-being/articles/t/the_6_rules_of_cleavage.aspx The 6 Rules of Cleavage]", [http://www.lifescript.com/aboutlifescript.aspx LifeScript.com], March 07, 2014</ref> Similar statement was made for non-surgical cleavage enhancement as well (i.e. lingerie manufacturers [[Frederick's of Hollywood]] promises "hi-rise cleavage to small busts" and Curvees in Etam claims to give girls with B cup and "exciting C cup cleavage").<ref name=anxiety>Kristina Roberts Ellis, ''Bodies of Thought, Sites of Anxiety'', pages 82-83, ProQuest, 2008, ISBN 9780549983828</ref>

An augmenation mammoplasty for emplacing [[breast implant]]s has three therapeutic purposes:

# primary reconstruction: to replace breast tissues damaged by [[Trauma (medicine)|trauma]] ([[blunt trauma|blunt]], [[penetrating trauma|penetrating]], [[blast injury|blast]]), disease ([[breast cancer]]), and failed anatomic development ([[tuberous breast|tuberous breast deformity]]).
# revision and reconstruction: to revise (correct) the outcome of a previous breast reconstruction surgery.
# primary augmentation: to aesthetically augment the size, form, and feel of the [[breast]]s.

For [[breast reconstruction]], and for the augmentation and enhancement of the aesthetics — size, shape, and texture — of a woman’s [[breast]]s, there are two types of [[breast implant|breast implant devices]] in practice: saline implants filled with sterile [[saline (medicine)|saline solution]] and silicone implants filled with viscous [[silicone|silicone gel]].


Implants do not by themselves make a woman's cleavage wider unless the physician overextended or stretched the lateral dissection from the contraction of the pectoralis major muscle.<ref name=bust/> If a surgeon tries to increase cleavage by loosening the inside borders of the breast, it could end up with [[symmastia]], a confluence of the breast tissue of both [[breasts]] across the midline anterior to the [[Human sternum|sternum]].<ref>{{cite web |url=http://www.justbreastimplants.com/risks/symmastia.htm |title=Symmastia}}</ref><ref>Iliana E. Sweis, ''Outsmarting Mother Nature'', page 163, ABC-CLIO, 2010, ISBN 9780313386145</ref> Procedures are generally followed, during [[breast reconstruction]], to preserve a natural cleavage of breasts.<ref>Jay R. Harris, Marc E. Lippman, C. Kent Osborne and Monica Morrow, ''[http://books.google.com.bd/books?id=GLc8xYe239kC&pg=PT1448&lpg=PT1448&dq=intermammary+succulus+pathology&source=bl&ots=zb2PvcRnK1&sig=AkGgy-yKvAl3pgJSsUB4nENhuXg&hl=en&sa=X&ei=iLhVVKfFA8TguQT7s4CYAg&ved=0CD4Q6AEwBTgK#v=onepage&q&f=false Diseases of the Breast]'', Lippincott Williams & Wilkins, 2012, ISBN 9781451148701</ref><ref>Kendall R. Roehl, "[http://benthamopen.com/tobcanj/articles/V002/25TOBCANJ.pdf Breast Reconstruction]" (PDF), page 34, ''The Open Breast Cancer Journal'', Volume 2, 2010</ref>
Implants do not by themselves make a woman's cleavage wider unless the physician overextended or stretched the lateral dissection from the contraction of the pectoralis major muscle.<ref name=bust/> If a surgeon tries to increase cleavage by loosening the inside borders of the breast, it could end up with [[symmastia]], a confluence of the breast tissue of both [[breasts]] across the midline anterior to the [[Human sternum|sternum]].<ref>{{cite web |url=http://www.justbreastimplants.com/risks/symmastia.htm |title=Symmastia}}</ref><ref>Iliana E. Sweis, ''Outsmarting Mother Nature'', page 163, ABC-CLIO, 2010, ISBN 9780313386145</ref> Procedures are generally followed, during [[breast reconstruction]], to preserve a natural cleavage of breasts.<ref>Jay R. Harris, Marc E. Lippman, C. Kent Osborne and Monica Morrow, ''[http://books.google.com.bd/books?id=GLc8xYe239kC&pg=PT1448&lpg=PT1448&dq=intermammary+succulus+pathology&source=bl&ots=zb2PvcRnK1&sig=AkGgy-yKvAl3pgJSsUB4nENhuXg&hl=en&sa=X&ei=iLhVVKfFA8TguQT7s4CYAg&ved=0CD4Q6AEwBTgK#v=onepage&q&f=false Diseases of the Breast]'', Lippincott Williams & Wilkins, 2012, ISBN 9781451148701</ref><ref>Kendall R. Roehl, "[http://benthamopen.com/tobcanj/articles/V002/25TOBCANJ.pdf Breast Reconstruction]" (PDF), page 34, ''The Open Breast Cancer Journal'', Volume 2, 2010</ref>
Line 135: Line 220:
===Exercise===
===Exercise===
{{main|Upper body exercise}}
{{main|Upper body exercise}}
{{multiple image
| align = left
| direction = horizontal
| image1 = Push up in the park.jpg
| width1 = 170
| caption1 =
| image2 = Amanda Françozo At The Runner Sports-6.jpg
| width2 = 170
| caption2 =
| footer = [[Push-up]] (left) and [[machine fly]] (right) are two of the best [[work-out]]s that help create a robust bust-line
}}

Regular exercise of the muscles and fibres of the pectoral complex, which lies just under the fatty tissues of the breast, helps prevent droopiness, creates the illusion of larger and firmer breasts, and enhances cleavage.<ref name=bmars>Brigitte Mars, ''Beauty by Nature'', page 136, Book Publishing Company, 2006, ISBN 9781570671937</ref><ref>Christine Lydon, ''Look Hot, Live Long'', page 198, Basic Health Publications, Inc., 2003, ISBN 9781591200246</ref><ref>Joyce L. Vedral, ''Bone Building Body Shaping Workout'', page 131, Simon and Schuster, 1998, ISBN 9780684847313</ref> Exercises like incline [[Press (exercise)|chest press]] and [[Fly (exercise)|chest fly]] are the most effective in developing breasts and getting a better cleavage.<ref>Shirley Archer, Andrea Mattei, ''The Everything Wedding Workout Book'', page 131, Everything Books, 2006, ISBN 9781605503035</ref><ref>Cynthia Targosz, ''Your Best Bust'', page 33, Sourcebooks, Inc., 2005, ISBN 9781402202629</ref> [[Weight training]], [[Nautilus, Inc.|nautilus machines]], [[push up]]s and [[chest press]]es are particularly helpful, as well as a number of other exercises, including [[rowing]] and [[basketball]].<ref name=bmars/>
Regular exercise of the muscles and fibres of the pectoral complex, which lies just under the fatty tissues of the breast, helps prevent droopiness, creates the illusion of larger and firmer breasts, and enhances cleavage.<ref name=bmars>Brigitte Mars, ''Beauty by Nature'', page 136, Book Publishing Company, 2006, ISBN 9781570671937</ref><ref>Christine Lydon, ''Look Hot, Live Long'', page 198, Basic Health Publications, Inc., 2003, ISBN 9781591200246</ref><ref>Joyce L. Vedral, ''Bone Building Body Shaping Workout'', page 131, Simon and Schuster, 1998, ISBN 9780684847313</ref> Exercises like incline [[Press (exercise)|chest press]] and [[Fly (exercise)|chest fly]] are the most effective in developing breasts and getting a better cleavage.<ref>Shirley Archer, Andrea Mattei, ''The Everything Wedding Workout Book'', page 131, Everything Books, 2006, ISBN 9781605503035</ref><ref>Cynthia Targosz, ''Your Best Bust'', page 33, Sourcebooks, Inc., 2005, ISBN 9781402202629</ref> [[Weight training]], [[Nautilus, Inc.|nautilus machines]], [[push up]]s and [[chest press]]es are particularly helpful, as well as a number of other exercises, including [[rowing]] and [[basketball]].<ref name=bmars/>


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===Photo retouching===
===Photo retouching===
In 2006, British actress [[Keira Knightley]] wore a revealing [[Gucci]] dress at the European premiere of ''[[Pirates of the Caribbean: Dead Man's Chest]]'' that displayed her skinny body and flat chest.<ref name=chinadaily>{{Cite web|url=http://www.chinadaily.com.cn/entertainment/2006-07/14/content_641171.htm |title=Keira Knightley is furious about her "bigger breast" |date=2006-07-14}}</ref> Her breasts were digitally enlarged on the U.S. theatrical version of the poster for both that movie and for the movie ''[[King Arthur (film)|King Arthur]]''. This practice angered Knightley, who said that it "comes from market research that clearly shows that other women refuse to look at famous actresses and stars with small breasts." Later in 2006, Knightley claimed she is "not allowed to be on a magazine cover in the US without at least a C cup because it 'turns people off'."<ref>{{Cite web|url=http://posterwire.com/keiras-breasts/ |title=Enlarging Keira Knightley’s Breasts |publisher=Posterwire.com |date=July 18, 2006 |accessdate=2012-05-29}}</ref>
In 2006, British actress [[Keira Knightley]] wore a revealing [[Gucci]] dress at the European premiere of ''[[Pirates of the Caribbean: Dead Man's Chest]]'' that displayed her skinny body and flat chest.<ref name=chinadaily>{{Cite web|url=http://www.chinadaily.com.cn/entertainment/2006-07/14/content_641171.htm |title=Keira Knightley is furious about her "bigger breast" |date=2006-07-14}}</ref> Her breasts were digitally enlarged on the U.S. theatrical version of the poster for both that movie and for the movie ''[[King Arthur (film)|King Arthur]]''. This practice angered Knightley, who said that it "comes from market research that clearly shows that other women refuse to look at famous actresses and stars with small breasts." Later in 2006, Knightley claimed she is "not allowed to be on a magazine cover in the US without at least a C cup because it 'turns people off'."<ref>{{Cite web|url=http://posterwire.com/keiras-breasts/ |title=Enlarging Keira Knightley’s Breasts |publisher=Posterwire.com |date=July 18, 2006 |accessdate=2012-05-29}}</ref>

===Wrinkles===
Cleavage wrinkles are deep, vertical creases caused by hours spent sleeping on one’s side, where gravity forces the top breast to bend farther past the body's midline than it should. The lines can also be caused by [[sports bra]]s and [[push-up bra]]s, which smash the breasts together and are often worn for hours. Once the collagen in skin breaks down from age and sun exposure, those wrinkles tend to linger. The generously endowed, naturally or surgically, tend to be more afflicted.<ref name=taffy>Taffy Brodesser-Akner, "[http://www.nytimes.com/2011/08/11/fashion/skin-deep-fighting-cleavage-wrinkles.html?_r=0 Fighting Cleavage Wrinkles]", ''New York Times'', August 9, 2011</ref> Cleavage wrinkles can be treated by [[botox]].<ref name=divide/><ref name=taffy/>


==Pathology==
==Pathology==

Cleavage wrinkles are deep, vertical creases caused by hours spent sleeping on one’s side, where gravity forces the top breast to bend farther past the body's midline than it should. The lines can also be caused by [[sports bra]]s and [[push-up bra]]s, which smash the breasts together and are often worn for hours. Once the collagen in skin breaks down from age and sun exposure, those wrinkles tend to linger. The generously endowed, naturally or surgically, tend to be more afflicted.<ref name=taffy>Taffy Brodesser-Akner, "[http://www.nytimes.com/2011/08/11/fashion/skin-deep-fighting-cleavage-wrinkles.html?_r=0 Fighting Cleavage Wrinkles]", ''New York Times'', August 9, 2011</ref>

[[Dermatoheliosis]] (photo aging) is a problem common to the cleavage exposed for prolonged periods to [[UV radiation]] (sunlight). It is characterized by [[hyperpigmentation]], leathery texture, roughness, wrinkles, [[Lentigo|lentigines]] (age spots), [[actinic elastosis]], and [[telangiectasia]]s (spider veins), is a common problem for the skin of the breast cleavage. <ref>Milady, ''Milady's Standard Esthetics: Advanced'', page 244, Cengage Learning, 2012, ISBN 9781111139094</ref>
[[Dermatoheliosis]] (photo aging) is a problem common to the cleavage exposed for prolonged periods to [[UV radiation]] (sunlight). It is characterized by [[hyperpigmentation]], leathery texture, roughness, wrinkles, [[Lentigo|lentigines]] (age spots), [[actinic elastosis]], and [[telangiectasia]]s (spider veins), is a common problem for the skin of the breast cleavage. <ref>Milady, ''Milady's Standard Esthetics: Advanced'', page 244, Cengage Learning, 2012, ISBN 9781111139094</ref>


Line 166: Line 263:
[[Prurigo pigmentosa]] is a rare skin condition of unknown cause that affects depressed places on chest and back like the intermammary area. It is characterized by the sudden onset of [[erythematous]] [[papule]]s that leave a reticulated hyperpigmentation when they heal.<ref name="Andrews">James, William; Berger, Timothy; Elston, Dirk (2005). ''Andrews' Diseases of the Skin: Clinical Dermatology''. (10th ed.). page 57, Saunders. ISBN 0-7216-2921-0.</ref><ref>Q Ashton Acton, ''Issues in Dermatology and Cosmetic Medicine'' (2013 Edition), page 432, Scholarly Editions, 2013, ISBN 9781490109114</ref>
[[Prurigo pigmentosa]] is a rare skin condition of unknown cause that affects depressed places on chest and back like the intermammary area. It is characterized by the sudden onset of [[erythematous]] [[papule]]s that leave a reticulated hyperpigmentation when they heal.<ref name="Andrews">James, William; Berger, Timothy; Elston, Dirk (2005). ''Andrews' Diseases of the Skin: Clinical Dermatology''. (10th ed.). page 57, Saunders. ISBN 0-7216-2921-0.</ref><ref>Q Ashton Acton, ''Issues in Dermatology and Cosmetic Medicine'' (2013 Edition), page 432, Scholarly Editions, 2013, ISBN 9781490109114</ref>


===Treatments===
===Treatment===
Use of strong [[sunscreen]] on the cleavage area is also recommended.<ref name=divide/> [[Poikiloderma]] and [[Dermatoheliosis]] are treated by [[desquamation]] (skin peeling).<ref name=divide/><ref name=murad/> There is no single effective treatment for HS. The recommended treatments include [[antibiotic]]s, [[antiandrogen]]s, [[corticosteroid]]s, [[ciclosporin]]s, and [[TNF inhibitor]]s.<ref name=Lyons/>
Cleavage wrinkles are treated by [[botox]].<ref name=divide/><ref name=taffy/> Use of strong [[sunscreen]] on the cleavage area is also recommended.<ref name=divide/> [[Poikiloderma]] and [[Dermatoheliosis]] are treated by [[desquamation]] (skin peeling).<ref name=divide/><ref name=murad/> There is no single effective treatment for HS. The recommended treatments include [[antibiotic]]s, [[antiandrogen]]s, [[corticosteroid]]s, [[ciclosporin]]s, and [[TNF inhibitor]]s.<ref name=Lyons/>


== See also ==
== See also ==
{{Spoken Wikipedia|Cleavage_(breasts).ogg|JAN-06-2010}}

* [[National Cleavage Day]]
* [[National Cleavage Day]]


==Notes==
== Sources==
{{reflist|2}}


==References==
===References===
* Gernsheim, Alison. ''Victorian and Edwardian Fashion. A Photographic Survey''. Mineola, N.Y.: Dover Publications, 1981. Reprint of 1963 edition. ISBN 0-486-24205-6
* Gernsheim, Alison. ''Victorian and Edwardian Fashion. A Photographic Survey''. Mineola, N.Y.: Dover Publications, 1981. Reprint of 1963 edition. ISBN 0-486-24205-6
* [[Desmond Morris|Morris, Desmond]]. ''Manwatching. A Field Guide to Human Behavior''. New York: Harry N. Abrams, 1977. ISBN 0-8109-1310-0
* [[Desmond Morris|Morris, Desmond]]. ''Manwatching. A Field Guide to Human Behavior''. New York: Harry N. Abrams, 1977. ISBN 0-8109-1310-0
* Morris, Desmond ''The Naked Woman. A Study of the Female Body''. New York: Thomas Dunne Books, 2004. ISBN 0-312-33853-8
* Morris, Desmond ''The Naked Woman. A Study of the Female Body''. New York: Thomas Dunne Books, 2004. ISBN 0-312-33853-8

===Citation===
{{reflist|2}}


== External links ==
== External links ==
{{Commons category}}
{{Commons category}}
{{Spoken Wikipedia|Cleavage_(breasts).ogg|JAN-06-2010}}
* [http://www.humanitiesweb.org/human.php?s=g&p=a&a=i&ID=424 "Sargent's Portraits"], an article including a mention of the scandal caused by the portrayal of cleavage in [[John Singer Sargent]]'s "[[Portrait of Madame X]]".
* [http://www.humanitiesweb.org/human.php?s=g&p=a&a=i&ID=424 "Sargent's Portraits"], an article including a mention of the scandal caused by the portrayal of cleavage in [[John Singer Sargent]]'s "[[Portrait of Madame X]]".
* [http://www.nytimes.com/2005/08/28/style/tmagazine/TW1792179.html?_r=1&pagewanted=all The Great Divide], a NY Times article on the cleavage
* [http://www.nytimes.com/2005/08/28/style/tmagazine/TW1792179.html?_r=1&pagewanted=all The Great Divide], a NY Times article on the cleavage

Revision as of 06:44, 20 February 2015

A woman's cleavage

Cleavage (intermammary cleft, intermammary sulcus or sulcus intermammarius) is the space between a woman's breasts, lying over the sternum. Display of cleavage is often considered aesthetic or erotic, and is often associated with garments with low necklines that expose or highlight cleavage, such as ball gowns, evening gowns, lingerie, and swimwear.

Anatomy

Cleavage
Details
Identifiers
Latinsulcus intermammarius
TA98A16.0.02.002
Anatomical terminology

Intermammary cleft or intermammary sulcus is delineated by where the fatty portions of each breast sits in relationship to the sternum, or breastbone.[1] It divides the two mammary complexes that consist of two bodies of fatty pads, glandular tissues of mammary glands, connective tissues, and skin, as well as two duct systems (lactiferous duct of lymphatic vessel) and lobule alveoli emanating from two nipples.[2][3] Lymph vessels can ventrally extend as far as the intermammary sulcus.[4]

The International Federation of Associations of Anatomists (IFAA) uses the terms "intermammary sulcus" or "intermammary cleft" when referring to the area of cleavage between the breasts not including the breasts. For legal purposes it was noted by the United States federal courts that "anal cleft or cleavage" and "cleavage of the female breast" are so imprecise as to provide no guidance in defining them.[5] Medically, the "width" of a woman's cleavage is determined by the attachment points of her breast tissue to the periosteal tissue covering her breast bone. and is also defined somewhat by the medial attachments of the pectoralis major muscle when implants are in the sub-muscular position.[6]

Plastic surgeon Alan Matarasso said, "Ergonomically speaking, cleavage equals the position of the breasts on the chest wall."[7] The skin of the cleavage area is frailer than the skin of the face as it has fewer oil glands, and may show loss of elasticity sooner.[7] Rabbi Aha b. Raba (circa 5th century) and Nathan the Babylonian (circa 2nd century) measured the appropriate size of the cleavage as "of one hand-breadth between a woman's breasts".[8]

Culture

Many people in Western culture, both male and female, consider breasts an important female secondary sex characteristic[9] and an important aspect of femininity and many women use décolletage that exposes cleavage as part of their physical and sexual attractiveness and to improve their sense of femininity. Display of cleavage with a low neckline is often regarded as a form of feminine flirting or seduction, as much as for its aesthetic or erotic effect. Most men derive erotic pleasure from seeing a woman's cleavage,[10] and some people derive pleasure in their female partner exposing cleavage. When cleavage is enhanced with a push-up bra or exposed by a low neckline it draws considerable attention.[1][11] During adolescence, some girls become obsessed with breast shape and cleavage.[12] In South Africa, Wonderbra sponsors a National Cleavage Day during which women are encouraged to display their cleavage.[13] The use of tight clothing and the display of cleavage has been attributed as causes of an increase in breast fetishism, and atypical paraphilia.[14]

In Western and some other societies, there are differences of opinion as to how much cleavage exposure is acceptable in public.[15] In contemporary Western society, the extent to which a woman may expose her breasts depends on social and cultural context. Displaying cleavage or any part of female breast may be considered inappropriate or even prohibited by dress codes in some settings, such as workplaces, churches, and schools, while in some spaces showing as much cleavage as possible can be permissible or even encouraged. The exposure of nipples or areolae is almost always considered immodest and in some instances is viewed as lewd or indecent behavior.[16] Art historian James Laver argued that the changing standards of revealing cleavage is more prominent in evening wear than in day wear in the Western world.[17]

Term Image Description
Décolletage
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Décolletage is the upper part of a woman's torso, between her waist and neck, comprising her neck, shoulders, back and chest, that is exposed by the neckline of her clothing. However, the term is most commonly applied to a neckline that reveals or emphasizes cleavage.[18] In strict usage, décolletage is the neckline extending about two handbreadths from the base of the neck down, front and back.[19]
Side cleavage
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When the lateral aspects of the breasts are uncovered, it is known as side cleavage, sidewinders or sideboob.[20][21] In early 2010s side cleavage was identified as a fashion trend. Gabriele Hackworthy, fashion director at Harper's Bazaar, said, "The look is unlikely to fade fast, with Yves Saint Laurent and Roberto Cavalli both pushing the silhouette next season."[22][23]
Bottom cleavage
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Exposure of the underside of the breast, such as below an extremely short crop top, is known as neathage (a blend of underneath and cleavage), Australian cleavage, bottom cleavage (also used to mean "buttock cleavage"), reverse cleavage or underboob.[20][21] Armand Limnander wrote in The New York Times (2008) that it was "a newly fetishized anatomical zone where the lower part of the breast meets the torso, popularized by 80s rock chicks in cutoff tank tops; recently rediscovered by girls-gone-wild devotees".[24]
Downblouse
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Downblouse is a form of voyeurism or fetishism involving looking down a woman's dress or top to observe her cleavage or breasts.[25] With the advent of camera phones, covert photography of cleavage became popular with some websites becoming dedicated to such photos.[26][27]

Theories

The cleavage area between the breasts is perhaps the epicentre and stimulation of interest. Breast and buttock cleavages, sharing a similarity between their appearances, are considered to be very sexual.[28] British zoologist and ethologist Desmond Morris theorizes that cleavage is a sexual signal that imitates the image of the cleft between the buttocks.[29] Swelling of the anterior is a sign of mating-readiness in ape species. Among humans the female genitalia is regressed and the upright posture reduces visibility of the buttocks, but the breasts are significantly enlarged. Theorists hypothesize that with these evolutionary change measure of mating-readiness and attractiveness in females has shifted from swagging buttocks to the pendulous shape of breasts and cleavage.[30] The same evolutionary trait explains the attractiveness of other pendulous shapes (i.e. ear lobes) and other cleavages (i.e. toe cleavage).[31]

Evolutionary psychologists theorize that humans' permanently enlarged breasts, in contrast to other primates' breasts, which only enlarge during ovulation, allowed females to "solicit male attention and investment even when they are not really fertile",[32] though Morris notes that in recent years there has been a trend toward reversing breast augmentations.[33][34] According to social historian David Kunzle, waist confinement and décolletage are the primary sexualization devices of Western costume.[35] By the turn of the 21st century, some of the attention given to cleavage and breasts started to shift to buttocks, especially in the media.[36][37]

Detractors

Many cultures do not regard display of cleavage to be a noteworthy practice, with toplessness being the norm in some culture, while in others total coverage is expected

The fascination with female breasts and cleavage is widespread but not universal to all people. When breasts begin to grow, some girls try to resist the change by binding down their breasts or wearing loose clothes that disguise them.[12] Gymnophobics, may feel uncomfortable with the sight of a woman's cleavage or object to low-cut clothing for modesty or other reasons. Journalist Carolyn Latteier commented in Berman & Berman's TV program All about breasts, "I interviewed a young anthropologist working with women in Mali, a country in Africa where women go around with bare breasts. They're always feeding their babies. And when she told them that in our culture men are fascinated with breasts there was an instant of shock. The women burst out laughing. They laughed so hard, they fell on the floor. They said, 'You mean, men act like babies?'"[38]

There is also historical evidence that some cultures strongly discouraged cleavage or any hint of it.[39] Early English Puritans used a tight bodice to flatten breasts completely, while 17th century Spaniards put lead plates across the chests of young girls to prevent their bosoms from developing.[39] In the Quran, the holy book of Islam, it is explicitly stated, "Let them draw their Khimar (shawl/head veil) over their juyub (breast-line/cleavage)".[40] The ayat refers to the women's clothes worn, parted in the front to expose the breasts, at the time when it was cited.[41][42][43][44] It was later interpreted as total covering of a woman's body.[42][45][46] In early 21st century Muslim world there are differences in legal implementation. In Saudi Arabia and Afghanistan, women are required to cover their body and face completely,[47] Iranian law requires a chador (over-cloak) or a hijab (head scarf).[48] In Egypt, the exposure cleavage in the media is considered to be nudity.[49]

History

Antiquity

In 2600 BCE, princess Nofret of the Fourth Dynasty of Egypt was depicted in a V-neck grown with a plunging neckline that exposed ample cleavage. In 1600 BCE, Snake Goddess figurines were sculpted in Minos with open dress-fronts, revealing entire breasts.[50] In the earliest times there was no consideration for supporting the breasts to enhance cleavage. A bra prototype started emerging in Ancient Greece in around 2500 BCE.[51] Ancient Greek goddess Hera wore an early version of a push-up bra, described in the Iliad as festooned with "brooches of gold" and "a hundred tassels", to increase her cleavage to divert Zeus from the Trojan War.[7]

Age of acceptability

Frans Hals. Gypsy Girl. 1628-30. Oil on wood, 58 x 52 cm. Musée du Louvre, Paris
François Boucher. Young Woman with Flowers in Her Hair. circa 1734. Oil on canvas, 56.8 × 46 cm. Museum of Fine Arts, Boston

In Europe during the Middle Ages, when women wore shapeless clothing, art frequently portrayed women with one or more of their breasts exposed to signify fertility rather than sexuality.[52] Décolletage was often a feature of the dress of the late Middle Ages. This continued through the Victorian period. Gowns that exposed a woman's neck and top of her chest were very common and uncontroversial in Europe from at least the 11th century until the Victorian period in the 19th century. Ball or evening gowns especially featured low square décolletage designed to display and emphasize cleavage.[53][54]

In the 14th century, necklines were lowered, clothes were tightened and breasts were once again flaunted. It was during the Renaissance period that the corset was born. Breasts were pushed up, pushed together and molded into firm protruding decorations that emphasized breasts to the maximum.[52] In 1450, Agnès Sorel, mistress to Charles VII of France, is credited with starting a fashion when she wore deep low square décolleté gowns with fully bared breasts in the French court.[55] Other aristocratic women of the time who were painted with breasts exposed included Simonetta Vespucci, whose portrait with exposed breasts was painted by Piero di Cosimo in c.1480. The Ottoman Empire decreed that "all gowns should open at the neck to allow robing and disrobing", and a trype of fashion police was engaged to apprehend and fine designers and tailors who failed to make such gowns.[51]

In many European societies between the Renaissance and the 19th century, wearing low-cut dresses that exposed breasts was more acceptable than today; with a woman's bared legs, ankles, or shoulders being considered to be more risqué than exposed breasts.[56] In aristocratic and upper-class circles the display of breasts was at times regarded as a status symbol, as a sign of beauty, wealth or social position.[57] The bared breast even invoked associations with nude sculptures of classical Greece that were exerting an influence on art, sculpture, and architecture of the period.[58] After the French Revolution décolletage become larger in the front and less in the back.[59]

During the 16th century, women's fashions with exposed breasts were common in society, from queens to common prostitutes, and emulated by all classes.[60] Anne of Brittany has also been painted wearing a dress with a square neckline. Low square décolleté styles were popular in England in the 17th century and even Queen Mary II and Henrietta Maria, wife of Charles I of England, were depicted with fully bared breasts; and architect Inigo Jones designed a masque costume for Henrietta Maria that fully revealed both of her breasts.[58][60] During the fashions of the period 1795–1820, many women wore dresses that bared necks, bosoms and shoulders. Anne of Austria was known for wearing, along with female members of her court, very tight bodice and corsets that forced breasts together to make deeper cleavages, very low necklines that exposed breasts visible almost in entirety above the aereola and pendants lying on the cleavage to highlight it.[50]

The wearing of low-cut dresses that exposed breasts was considered more acceptable than it is today—with a woman's bared legs, ankles, or shoulders being considered to be more risqué than exposed breasts.[61] Low cut dresses that exposed a woman’s neck and top of her chest were very common across Europe until the Victorian period, though a woman’s bared legs, ankles and shoulders were considered more risqué.[62]

Age of controversy

Adam Gottlob Moltke. Portrait of Sophie Hedvig Raben. 1760/61. Oil on canvass, 77 × 60.5 cm. Frederiksborg Palace, Hillerød
Alice Joyce portrayed in the Flapper look, 1926

During the Victorian period, social attitudes required women to cover their bosom in public. For ordinary wear, high collars were the norm. Towards the end of the Victorian period (end 19th century) the full collar was the fashion, though some décolleté dresses were worn on formal occasions (see 1880s in fashion). The Gallican Church mandated that the cleavage and the opening of a woman's bodice must be laced and declared the cleavage as "the gate of hell".[63]

During the French Enlightenment, there was a debate as to whether a woman's breasts were merely a sensual enticement or rather a natural gift to be offered from mother to child. In Alexandre Guillaume Mouslier de Moissy's 1771 play The True Mother (La Vraie Mère), the title character rebukes her husband for treating her as merely an object for his sexual gratification: "Are your senses so gross as to look on these breasts – the respectable treasures of nature – as merely an embellishment, destined to ornament the chest of women?"[64] Nearly a century later, also in France, a man from the provinces who attended a Court ball at the Tuilleries in Paris in 1855 was deeply shocked by the décolleté dresses and is said to have exclaimed in disgust: "I haven't seen anything like that since I was weaned!"[65]

In 1884, a portrait painting by John Singer Sargent of American-born Paris socialite, Virginie Amélie Avegno Gautreau, was criticized[66] for depicting her in a sleek black dress displaying what was considered scandalous cleavage and her right shoulder strap fallen off her shoulder. The controversy was so great that he reworked the painting to move the shoulder strap from her upper arm to her shoulder, and Sargent left Paris for London in 1884 his reputation in tatters. The painting was named "Portrait of Madame X".[67][68] In 1908, a single pad made of rubber or a "bust form" was advertised that was to be worn inside the front of the bodice to make cleavage virtually undetectable.[69]

Clergymen all over the world became shocked when dresses to be worn with modest round or V-shaped necklines became fashionable around 1913. In the German Empire, for example, all Roman Catholic bishops joined in issuing a pastoral letter attacking the new fashions.[70] Fashions became more restrained in terms of décolletage, while exposure of the leg became more accepted in Western societies, during World War I and remained so for nearly half a century.[71]

Age of reintroduction

In 1953, Hollywood film The French Line was found objectionable under the Hays Code because of Jane Russell's "breast shots in bathtub, cleavage and breast exposure" while some of her décollete gowns were thought "...intentionally designed to give a bosom peep-show effect beyond even extreme decolletage."[72] But other actresses defied the then standards. For example, Gina Lollobrigida raised eyebrows with her famous low-cut dress in 1960, and other celebrities, performers and models followed suit, and the public was not far behind. Low-cut styles of various depths are now common in many situations. During the 1950s, Hollywood and the fashion industry successfully promoted large cloven bustlines (and falsies). In the late 1960s, erogenous attention began to shift from the large bust to the trim lower torso, reasserting the need to diet, especially as new clothing fashions — brief, sheer, and close fitting — prohibited heavy reliance on foundation lingerie. Legs were relatively less emphasized as elements of beauty.[73]

From the 1960s onward, however, changes in fashions were towards increasing displays of cleavage in films and television, with Jane Russell and Elizabeth Taylor being the biggest stars who led the fashion,[74] and in everyday life low-cut dress styles became very common, even for casual wear.[75] During a short period in 1964, "topless" dress designs appeared at fashion shows, but those who wore the dresses in public found themselves arrested on indecency charges.[76] The Wonderbra was created in 1964 by Louise Poirier for Canadelle, a Canadian lingerie company. It had 54 design elements that lift and support the bustline while creating a deep plunge and push-together effect. First-year sales for the Wonderbra, later repositioned Wonderbra as a romantic, fashionable and sexy brand,[77] were approximated at US$120 million.[78]

The ideal of breasts and cleavage has also evolved in the later half of 20th century, with shapes enhanced by use of a variety of methods and techniques. In the 1950s the preferred shape was pointy, echoing the sci-fi look of the times; in 1960s it was elegantly sloped in alignment with Hippie chic of the times; and from 1990s buffed, pumped and engorged look has become the preference.[79]

Continued controversy

Display of cleavage can still be controversial. In the United States, in two separate incidents in 2007, Southwest Airlines crews asked travelers to modify their clothing, to wear sweaters, or to leave the plane because the crew did not consider the amount of cleavage displayed acceptable.[80] In Langley, British Columbia, a young woman was sent home from her high school for wearing a top that her principal deemed inappropriate because “it showed too much cleavage”.[81][82][83] German Chancellor Angela Merkel created controversy when she wore a low-cut evening gown to the opening of the Oslo Opera House in 2008,[84][85] U.S. Senator Hillary Clinton and British Home Secretary Jacqui Smith drew attention for wearing low-cut blouses that revealed a small amount of cleavage, resulting in comments in the Washington Post and the New York Times.[84][86] Vera Lengsfeld, the Conservative Christian Democratic Union candidate for Berlin's Friedrichshain-Kreuzberg district, used pictures of herself and German Chancellor Angela Merkel in low-cut dresses during her political campaign. Facing a tough campaign, she posted 750 provocative campaign posters, accompanied by the slogan "We Have More to Offer", to draw attention to "serious election issues." The posters had a positive impact.[87]

Cleavage enhancement

Various methods have been used by women in history to accentuate breasts.

Underwear

Corset, circa 1808
Wonderbra, circa 1975

Corsets that enhanced cleavage were introduced in the mid-16th century.[88] By the late 18th century cleavage-enhancing corsets grew more dramatic in pushing the breasts upwards.[89] The tight lacing of corsets worn in the 19th and early 20th centuries emphasized both cleavage and the size of the bust and hips. Especially evening or ball gowns were designed to display and emphasize the décolletage.[53][54]

When corsets became unfashionable, brassieres and padding helped to project, display and emphasize the breasts. In 1893, New Yorker Marie Tucek was granted a patent for a "breast supporter", described as a modification of the corset, and was very similar to a modern push-up bra designed to support the breasts. It consisted of a plate made of metal, cardboard, or other stiff material, shaped to fit against the torso under the breasts, following the contour of the breasts. It was covered with silk, canvas, or other cloth, which extended above the plate to form a pocket for each breast. The plate curved around the torso and ended near the armpits.[90][91]

Development of the underwire bra started in the 1930s,[92] though it did not gain widespread popularity until the 1950s, when the end of World War II freed metal for domestic use.[93][94] Aviator and Film Maker Howard Hughes designed a prototype for an aerodynamic underwire bra for Jane Russell when filming The Outlaw in 1941. According to Hughes the resultant amount of cleavage was "the length of the actual cleavage is five inches and one-quarter".[7] Several brassiere manufacturers, among them Wonderbra and Victoria's Secret, produce push-up and other types of bras that enhance cleavage. Frederick's of Hollywood introduced a design called Hollywood Extreme Cleavage Bra that helped give the impression of a spherical cleavage like augmented breasts that was popularized by stars like Pamela Anderson.[95]

Variant Image Description
Push-up bra
noborder
noborder
A push-up bra is usually a demi-cup bra.[96] Wonderbra was the first push-up bra made. A push-up bra creates the appearance of increased cleavage using padded cups that are angled to push the breasts inwards and upwards, towards the center of the chest. Most push-up bras have wide-set straps, which can directing the breasts further towards the center toward when the straps are set the outside edge of the cups.[97] Re-positioning of the bust is partly achieved through built-in foam padding, and removable inserts such as liquid and air bags.[98] The bra cups are often under-wired.[96]
Plunge bra
noborder
noborder
Plunge bras create the appearance of increased cleavage because of their deep (plunging) front silhouette, angled cups and narrow center gore.[96] These allow a very low cut neck line, and still remain out of view, by using a very narrow center gore. Open neckline is further achieved by cutting the cups away from the middle, and setting the shoulder straps wide apart.[98] The center of the plunge bra, where the two bra cups meet, drops down below the level of the nipple.[97] Plunge bras differ from push-up bras in that they are not generally as heavily padded.[96]
Padded bra
noborder
noborder
The cup of a padded bra has foam, silicone, air pockets or liquid padding in the cups to add extra thickness that provides definition and size.[97] A padded bra lifts, supports and shapes the bust, which creates a fuller look, and also pushes the breasts upward, increasing cleavage.[98] Graduated padding is thicker at the base of the cups and tapers gently to create a natural looking silhouette and an enhanced cleavage.[96] Actress Julia Roberts was required to wear a custom made silcone gel filled bra for the movie Erin Brockovich in order to increase her cleavage.[99][100][101]
Underwire bra
noborder
noborder
An underwire bra utilizes a thin, semi-circular strip of rigid wire fitted inside the brassiere fabric.[97] The wire sewn into the bra fabric and under each cup, from the center gore to under the wearer's armpit. It helps to lift, separate, shape, and support the breasts. These bras use a thin strip of metal, plastic or resin, usually with a nylon coating at both ends.[102][103] Underwire bras accounted for 60% of the United Kingdom bra market in 2000[104] and 70% in 2005.[105] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York.[102] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.[90][102] As of 2005, underwire bras were the fastest growing segment of the market.[106]
Modern corset
noborder
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In 1985, designer Vivienne Westwood influenced the re-emergence of the corset as a trendy way to enhance cleavage.[107]

Taping

Many women, including beauty pageant participants and cross-genders, create glamorous cleavage by using duct tape painfully underneath and across their breast, bending forward, tightly pulling them together and up.[108][109][110] Types of tape used include surgical micropore tape and athletic tape. Some also use a strip of moleskin across under the breasts with tape at the ends to hold it in place. Use of the wrong techniques or tape with too strong an adhesive can cause injuries such as rashes, blisters, and skin being torn off.[109][110]

Surgery

The size and shape of cleavage enhanced by surgery (left) over natural cleavage (right)

Bigger breasts are easier to push together to accent the hollow between them.[1] Some flat-chested women feel self-conscious about their small breasts and want to improve their sexual attractiveness by seeking breast augmentation.[111] Plastic surgeon Gerard H. Pitman says, "you can't have cleavage with an A cup. You have to be at least a B or a C."[7] The average breast size has grown from a 34B to a 36C since the 1970s and clothing styles are smaller and snugger.[112] Similar statement was made for non-surgical cleavage enhancement as well (i.e. lingerie manufacturers Frederick's of Hollywood promises "hi-rise cleavage to small busts" and Curvees in Etam claims to give girls with B cup and "exciting C cup cleavage").[113]

An augmenation mammoplasty for emplacing breast implants has three therapeutic purposes:

  1. primary reconstruction: to replace breast tissues damaged by trauma (blunt, penetrating, blast), disease (breast cancer), and failed anatomic development (tuberous breast deformity).
  2. revision and reconstruction: to revise (correct) the outcome of a previous breast reconstruction surgery.
  3. primary augmentation: to aesthetically augment the size, form, and feel of the breasts.

For breast reconstruction, and for the augmentation and enhancement of the aesthetics — size, shape, and texture — of a woman’s breasts, there are two types of breast implant devices in practice: saline implants filled with sterile saline solution and silicone implants filled with viscous silicone gel.

Implants do not by themselves make a woman's cleavage wider unless the physician overextended or stretched the lateral dissection from the contraction of the pectoralis major muscle.[6] If a surgeon tries to increase cleavage by loosening the inside borders of the breast, it could end up with symmastia, a confluence of the breast tissue of both breasts across the midline anterior to the sternum.[114][115] Procedures are generally followed, during breast reconstruction, to preserve a natural cleavage of breasts.[116][117]

Exercise

Push-up (left) and machine fly (right) are two of the best work-outs that help create a robust bust-line

Regular exercise of the muscles and fibres of the pectoral complex, which lies just under the fatty tissues of the breast, helps prevent droopiness, creates the illusion of larger and firmer breasts, and enhances cleavage.[118][119][120] Exercises like incline chest press and chest fly are the most effective in developing breasts and getting a better cleavage.[121][122] Weight training, nautilus machines, push ups and chest presses are particularly helpful, as well as a number of other exercises, including rowing and basketball.[118]

For beginners flat chest dumbbell pullovers and dumbbell flyers on incline bench is recommended, while the advanced exercisers may include bench press movements, flyers, pullovers, exercise of the pec deck and push-ups at least twice a week.[123] Cleavage enhancing exercises can be grouped into four parts:[124][125]

  • An incline exercise accentuates the upper chest and declines stresses the lower region. It helps augment proportions and symmetry.
  • Properly developed upper pectoral region, with help from incline exercises, give an appearance of a firm, elevated chest.
  • The lower pectoral region is the easiest to develop, and, unless it is a specific weak spot, does not need occasional decline exercises.
  • Push-ups are great complimentary exercise, sometimes also as an alternative to chest presses.

In some form of exercise, breasts unsupported by a sports bra are exposed to greater risk of droopiness.[126][127]

Make up

Making cleavage appear deeper and the breasts look fuller alongside the cleavage with makeup is achieved using shading effects. The middle of the cleavage is made to look deeper by using a darker makeup colour than the base colour of the skin, while the most prominent areas of the breasts (either side of the cleavage) are made to look larger or more protruding by the use of a paler colour.[128][129] In enhancing cleavage the use of airbrush makeup is recommended.[130]

Photo retouching

In 2006, British actress Keira Knightley wore a revealing Gucci dress at the European premiere of Pirates of the Caribbean: Dead Man's Chest that displayed her skinny body and flat chest.[131] Her breasts were digitally enlarged on the U.S. theatrical version of the poster for both that movie and for the movie King Arthur. This practice angered Knightley, who said that it "comes from market research that clearly shows that other women refuse to look at famous actresses and stars with small breasts." Later in 2006, Knightley claimed she is "not allowed to be on a magazine cover in the US without at least a C cup because it 'turns people off'."[132]

Pathology

Cleavage wrinkles are deep, vertical creases caused by hours spent sleeping on one’s side, where gravity forces the top breast to bend farther past the body's midline than it should. The lines can also be caused by sports bras and push-up bras, which smash the breasts together and are often worn for hours. Once the collagen in skin breaks down from age and sun exposure, those wrinkles tend to linger. The generously endowed, naturally or surgically, tend to be more afflicted.[133]

Dermatoheliosis (photo aging) is a problem common to the cleavage exposed for prolonged periods to UV radiation (sunlight). It is characterized by hyperpigmentation, leathery texture, roughness, wrinkles, lentigines (age spots), actinic elastosis, and telangiectasias (spider veins), is a common problem for the skin of the breast cleavage. [134]

Poikiloderma of Civatte, a condition of dilated blood vessels and red to red-brown spots, is common to upper part of the cleavage, especially for those who wear sports bras or push-up bras for prolonged periods, and commonly affects fair skinned middle-aged to elderly women.[7][135] It is characterized by hypopigmentation, hyperpigmentation, telangiectasias and superficial skin atrophy (occasional itching is reported), is another condition caused by long exposure to sunlight.[136][137]

Intermammary cleft can get attacked by plaque type psoriasis, which can in turn can cause erythematosus.[138]

Hidradenitis suppurativa (HS) is a non-contagious chronic skin disease affects intertriginous skin of apocrine sweat gland bearing areas like inframammary fold, and intermammary sulcus. It is characterized by clusters of abscesses, epidermoid cysts, sebaceous cysts, pilonidal cysts.[139][140]

Prurigo pigmentosa is a rare skin condition of unknown cause that affects depressed places on chest and back like the intermammary area. It is characterized by the sudden onset of erythematous papules that leave a reticulated hyperpigmentation when they heal.[141][142]

Treatment

Cleavage wrinkles are treated by botox.[7][133] Use of strong sunscreen on the cleavage area is also recommended.[7] Poikiloderma and Dermatoheliosis are treated by desquamation (skin peeling).[7][136] There is no single effective treatment for HS. The recommended treatments include antibiotics, antiandrogens, corticosteroids, ciclosporins, and TNF inhibitors.[140]

See also

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Sources

References

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  • Morris, Desmond The Naked Woman. A Study of the Female Body. New York: Thomas Dunne Books, 2004. ISBN 0-312-33853-8

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