Draft:Case Lawrence: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Cmlaw10 (talk | contribs)
26 edits
Deleted the entire "Public Service" section based ona WikiDan61 guidance that that information is not yet relevant. And made other adjustments in line with that feedback.
Cmlaw10 (talk | contribs)
26 edits
m Added reference about Sky Zone growth. Removed content that could be seen as autobiographical.
Line 11: Line 11:
{{AfC topic|blp}}
{{AfC topic|blp}}


'''Case McKay Lawrence''' (born October 2, 1972) is an American [[Entrepreneurship|entrepreneur]], [[Businessperson|businessman]] and [[Attorney at law|attorney]]. Lawrence is the founder of [[Sky Zone|SkyZone]] (formerly [[CircusTrix]]),<ref>{{Cite web |title=USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional |url=https://www.eap-magazin.de/Article/USA:-Fernando-Eiroa-Appointed-New-CEO-of-CircusTrix.html |access-date=2024-03-19 |website=www.eap-magazin.de |language=en}}</ref> the largest developer, operator, and franchisor of trampoline parks globally<ref>{{Cite press release |last=CircusTrix |date=2018-02-01 |title=CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World |url=https://www.globenewswire.com/news-release/2018/02/01/1330031/0/en/CircusTrix-Acquires-Sky-Zone-Creating-the-Largest-Indoor-Active-Recreation-and-Trampoline-Park-Company-in-the-World.html |access-date=2024-03-19 |website=GlobeNewswire News Room |language=en}}</ref> and currently sits on the company’s [[Board of directors|Board of Directors]].<ref>{{Cite web |title=Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business |url=https://marriott.byu.edu/advisoryboard/directory/member/?id=2905 |access-date=2024-03-19 |website=marriott.byu.edu}}</ref> This entrepreneurial success has also allowed him to mentor young students as an [[adjunct professor]] of Entrepreneurship at the [[Brigham Young University]] [[Marriott School of Business]] in [[Provo, Utah]] and a member of the University’s President’s Leadership Council.<ref>{{Cite web |title=Case Lawrence |url=https://marriott.byu.edu/directory/details?id=72551 |access-date=2024-03-19 |website=BYU Marriott School of Business |language=en-US}}</ref> On January 4, 2024, he declared his candidacy to replace Representative [[John Curtis (Utah politician)|John Curtis]] in the [[United States House of Representatives|U.S. House of Representatives]] representing [[Utah's 3rd congressional district|Utah’s 3rd Congressional District]],<ref>{{Cite web |date=January 4, 2024 |title=Declaration of Candidacy |url=https://vote.utah.gov/wp-content/uploads/sites/42/2024/01/Lawrence-Case-CD3.pdf |access-date=January 4, 2024 |website=vote.utah.gov}}</ref><ref>{{Cite web |title=Case for Congress |url=https://www.caselawrence.com/ |access-date=2024-03-19 |website=Case for Congress |language=en-US}}</ref> to apply what he's learned in business to politics.
'''Case McKay Lawrence''' (born October 2, 1972) is an American [[Entrepreneurship|entrepreneur]], [[Businessperson|businessman]] and [[Attorney at law|attorney]]. Lawrence is the founder of [[Sky Zone|SkyZone]] (formerly [[CircusTrix]]),<ref>{{Cite web |title=USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional |url=https://www.eap-magazin.de/Article/USA:-Fernando-Eiroa-Appointed-New-CEO-of-CircusTrix.html |access-date=2024-03-19 |website=www.eap-magazin.de |language=en}}</ref> the largest developer, operator, and franchisor of trampoline parks globally<ref>{{Cite press release |last=CircusTrix |date=2018-02-01 |title=CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World |url=https://www.globenewswire.com/news-release/2018/02/01/1330031/0/en/CircusTrix-Acquires-Sky-Zone-Creating-the-Largest-Indoor-Active-Recreation-and-Trampoline-Park-Company-in-the-World.html |access-date=2024-03-19 |website=GlobeNewswire News Room |language=en}}</ref> and currently sits on the company’s [[Board of directors|Board of Directors]].<ref>{{Cite web |title=Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business |url=https://marriott.byu.edu/advisoryboard/directory/member/?id=2905 |access-date=2024-03-19 |website=marriott.byu.edu}}</ref> More recently he's been mentoring young students as an [[adjunct professor]] of Entrepreneurship at the [[Brigham Young University]] [[Marriott School of Business]] in [[Provo, Utah]] and a member of the University’s President’s Leadership Council.<ref>{{Cite web |title=Case Lawrence |url=https://marriott.byu.edu/directory/details?id=72551 |access-date=2024-03-19 |website=BYU Marriott School of Business |language=en-US}}</ref> On January 4, 2024, he declared his candidacy to replace Representative [[John Curtis (Utah politician)|John Curtis]] in the [[United States House of Representatives|U.S. House of Representatives]] representing [[Utah's 3rd congressional district|Utah’s 3rd Congressional District]],<ref>{{Cite web |date=January 4, 2024 |title=Declaration of Candidacy |url=https://vote.utah.gov/wp-content/uploads/sites/42/2024/01/Lawrence-Case-CD3.pdf |access-date=January 4, 2024 |website=vote.utah.gov}}</ref><ref>{{Cite web |title=Case for Congress |url=https://www.caselawrence.com/ |access-date=2024-03-19 |website=Case for Congress |language=en-US}}</ref> to apply what he's learned in business to public service.


== Early Life and Education ==
== Early Life and Education ==
Line 29: Line 29:
Under Case’s leadership as [[Chief executive officer|CEO]], [[CircusTrix]] eventually became the largest developer, operator, and franchisor of trampoline parks globally.<ref>{{Cite press release |last=CircusTrix |date=2018-02-01 |title=CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World |url=https://www.globenewswire.com/news-release/2018/02/01/1330031/0/en/CircusTrix-Acquires-Sky-Zone-Creating-the-Largest-Indoor-Active-Recreation-and-Trampoline-Park-Company-in-the-World.html |access-date=2024-03-19 |website=GlobeNewswire News Room |language=en}}</ref> Boasting over 320 facilities<ref>{{Cite news |title=CircusTrix Pounces on Operator of Indoor Trampoline Parks |url=https://www.wsj.com/articles/circustrix-pounces-on-operator-of-indoor-trampoline-parks-1517490000 |access-date=2024-03-19 |work=WSJ |language=en-US}}</ref> and more than 10,000 individuals,<ref>{{Cite web |date=2023-12-21 |title=Provo's CircusTrix expands 'extreme recreation' empire |url=https://www.deseret.com/2018/2/1/20639355/provo-s-circustrix-expands-extreme-recreation-empire/ |access-date=2024-03-19 |website=Deseret News |language=en}}</ref> overseeing leading industry brands such as [[Sky Zone|SkyZone]], [[Rockin' Jump]], DEFY, Superfly, [[Ryze Trampoline Parks|Ryze]], and others.
Under Case’s leadership as [[Chief executive officer|CEO]], [[CircusTrix]] eventually became the largest developer, operator, and franchisor of trampoline parks globally.<ref>{{Cite press release |last=CircusTrix |date=2018-02-01 |title=CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World |url=https://www.globenewswire.com/news-release/2018/02/01/1330031/0/en/CircusTrix-Acquires-Sky-Zone-Creating-the-Largest-Indoor-Active-Recreation-and-Trampoline-Park-Company-in-the-World.html |access-date=2024-03-19 |website=GlobeNewswire News Room |language=en}}</ref> Boasting over 320 facilities<ref>{{Cite news |title=CircusTrix Pounces on Operator of Indoor Trampoline Parks |url=https://www.wsj.com/articles/circustrix-pounces-on-operator-of-indoor-trampoline-parks-1517490000 |access-date=2024-03-19 |work=WSJ |language=en-US}}</ref> and more than 10,000 individuals,<ref>{{Cite web |date=2023-12-21 |title=Provo's CircusTrix expands 'extreme recreation' empire |url=https://www.deseret.com/2018/2/1/20639355/provo-s-circustrix-expands-extreme-recreation-empire/ |access-date=2024-03-19 |website=Deseret News |language=en}}</ref> overseeing leading industry brands such as [[Sky Zone|SkyZone]], [[Rockin' Jump]], DEFY, Superfly, [[Ryze Trampoline Parks|Ryze]], and others.


Lawrence transitioned out of the CEO role in 2019 and took a role on the company’s board of directors.<ref>{{Cite web |title=USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional |url=https://www.eap-magazin.de/Article/USA:-Fernando-Eiroa-Appointed-New-CEO-of-CircusTrix.html |access-date=2024-03-19 |website=www.eap-magazin.de |language=en}}</ref> Despite early and sustained success, government mandates during the [[COVID-19 pandemic in the United States|COVID-19 pandemic]] closed many SkyZone parks for extended periods of time in 2020 and into 2021.<ref>{{Cite web |last=Masunaga |first=Samantha |date=2021-11-16 |title=Fill a room with trampolines and hope for the best? The up-and-down story of trampoline parks |url=https://www.latimes.com/business/story/2021-11-16/trampoline-parks |access-date=2024-03-19 |website=Los Angeles Times |language=en-US}}</ref> Lawrence was not sure that his company would ever open again, especially considering the financial losses that were incurred during that time. CircusTrix eventually did recover, and achieved record performance in the years following the pandemic.
Lawrence transitioned out of the CEO role in 2019 and took a role on the company’s board of directors.<ref>{{Cite web |title=USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional |url=https://www.eap-magazin.de/Article/USA:-Fernando-Eiroa-Appointed-New-CEO-of-CircusTrix.html |access-date=2024-03-19 |website=www.eap-magazin.de |language=en}}</ref> Despite early and sustained success, government mandates during the [[COVID-19 pandemic in the United States|COVID-19 pandemic]] closed many SkyZone parks for extended periods of time in 2020 and into 2021.<ref>{{Cite web |last=Masunaga |first=Samantha |date=2021-11-16 |title=Fill a room with trampolines and hope for the best? The up-and-down story of trampoline parks |url=https://www.latimes.com/business/story/2021-11-16/trampoline-parks |access-date=2024-03-19 |website=Los Angeles Times |language=en-US}}</ref> Lawrence was not sure that his company would ever open again, especially considering the financial losses that were incurred during that time. CircusTrix eventually did recover from the pandemic and continues to expand.<ref>{{Cite web |last=Sky Zone |title=Sky Zone Chief Executive Officer Shares Vision and Expansion Plans for Growing Brand |url=https://www.prnewswire.com/news-releases/sky-zone-chief-executive-officer-shares-vision-and-expansion-plans-for-growing-brand-302052935.html |access-date=2024-03-26 |website=www.prnewswire.com |language=en}}</ref>


In 2023, CircusTrix rebranded its corporate identity and all of its trampoline parks under the SkyZone brand.<ref>{{Cite press release |last=Zone |first=Sky |title=CIRCUSTRIX CHANGES NAME TO SKY ZONE |url=https://www.prnewswire.com/news-releases/circustrix-changes-name-to-sky-zone-301713865.html |access-date=2024-03-19 |website=www.prnewswire.com |language=en}}</ref>
In 2023, CircusTrix rebranded its corporate identity and all of its trampoline parks under the SkyZone brand.<ref>{{Cite press release |last=Zone |first=Sky |title=CIRCUSTRIX CHANGES NAME TO SKY ZONE |url=https://www.prnewswire.com/news-releases/circustrix-changes-name-to-sky-zone-301713865.html |access-date=2024-03-19 |website=www.prnewswire.com |language=en}}</ref>

Revision as of 17:42, 26 March 2024

  • Comment: Lawrence is notable solely as the founder of CircusTrix, a notable company. WP:BLP1E applies here. His declaration to run for the US House of Representatives does not reach the requirements of WP:NPOL, although this situation will surely change if he wins his election.
    It should be noted that this draft appears to be an autobiography, so conflict of interest issues arise as well. WikiDan61ChatMe!ReadMe!! 21:03, 19 March 2024 (UTC)

Case McKay Lawrence (born October 2, 1972) is an American entrepreneur, businessman and attorney. Lawrence is the founder of SkyZone (formerly CircusTrix),[1] the largest developer, operator, and franchisor of trampoline parks globally[2] and currently sits on the company’s Board of Directors.[3] More recently he's been mentoring young students as an adjunct professor of Entrepreneurship at the Brigham Young University Marriott School of Business in Provo, Utah and a member of the University’s President’s Leadership Council.[4] On January 4, 2024, he declared his candidacy to replace Representative John Curtis in the U.S. House of Representatives representing Utah’s 3rd Congressional District,[5][6] to apply what he's learned in business to public service.

Early Life and Education

Born in Tucson, Arizona[7] to Laurel Stott and Larry R. Lawrence, a former General Authority Seventy of the Church of Jesus Christ of Latter-day Saints.[8] He spent 1991 to 1993 as a missionary for the church serving and teaching people in Budapest, Hungary.[9] During this time he learned to speak the Hungarian language and is still fluent. Case resides in Utah County, Utah with his wife, Kerri (Lee). They have six (6) children.

In 1997 Lawrence graduated with a Bachelor of Arts in American Studies from Brigham Young University (BYU) and in 2000 he obtained a Juris Doctor (JD) degree from Duke Law School.[10]

Professional Career

In the 2000’s, after law school, Lawrence worked for Venture Law Group in Silicon Valley,[11] in the middle of the dot-com bubble and was involved in legal work for many emerging online businesses, such as transitioning the original x.com to PayPal for Elon Musk.

Lawrence’s first startup was CargoBay, a real estate investing company he started in 2004 that managed office space and catered to small businesses. He ran the company for six years before the Great Recession disrupted the real estate industry, causing CargoBay to fold.

While exploring opportunities back in the legal field, Lawrence happened upon the idea that would become SkyZone. During a trip to San Francisco with his family, a friend suggested Lawrence visit a local trampoline park. Lawrence loved how the experience combined entertainment, sports, and exercise. He left that trip with the intent to create a trampoline park. His goal was to start a small facility to provide enough money for his family while he found a job practicing law.[12]

Lawrence eventually moved his family to Provo, Utah and started CircusTrix. The first indoor park, SkyWalk, was opened in Madera, California in 2011. The second park, dubbed Defy Gravity, was opened in Durham, North Carolina in mid-2012.[13]

Under Case’s leadership as CEO, CircusTrix eventually became the largest developer, operator, and franchisor of trampoline parks globally.[14] Boasting over 320 facilities[15] and more than 10,000 individuals,[16] overseeing leading industry brands such as SkyZone, Rockin' Jump, DEFY, Superfly, Ryze, and others.

Lawrence transitioned out of the CEO role in 2019 and took a role on the company’s board of directors.[17] Despite early and sustained success, government mandates during the COVID-19 pandemic closed many SkyZone parks for extended periods of time in 2020 and into 2021.[18] Lawrence was not sure that his company would ever open again, especially considering the financial losses that were incurred during that time. CircusTrix eventually did recover from the pandemic and continues to expand.[19]

In 2023, CircusTrix rebranded its corporate identity and all of its trampoline parks under the SkyZone brand.[20]

Adjunct Professor

Beginning in April 2020, Case Lawrence joined the Brigham Young University Marriott School of Business in Provo, Utah as an Adjunct Professor to teach Entrepreneurship.[21] In addition to teaching, Lawrence mentors BYU students with their startups by helping them refine and validate their ideas; and to prepare for and overcome adversity.[22]

References

  1. ^ "USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional". www.eap-magazin.de. Retrieved 2024-03-19.
  2. ^ CircusTrix (2018-02-01). "CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World". GlobeNewswire News Room (Press release). Retrieved 2024-03-19.
  3. ^ "Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business". marriott.byu.edu. Retrieved 2024-03-19.
  4. ^ "Case Lawrence". BYU Marriott School of Business. Retrieved 2024-03-19.
  5. ^ "Declaration of Candidacy" (PDF). vote.utah.gov. January 4, 2024. Retrieved January 4, 2024.
  6. ^ "Case for Congress". Case for Congress. Retrieved 2024-03-19.
  7. ^ "Case Lawrence". Ballotpedia. Retrieved 2024-03-19.
  8. ^ "Elder Larry R. Lawrence". www.churchofjesuschrist.org. Retrieved 2024-03-19.
  9. ^ "LinkedIn". LinkedIn.com. March 19, 2024. Retrieved March 19, 2024.
  10. ^ "Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business". marriott.byu.edu. Retrieved 2024-03-19.
  11. ^ PIONEERING PATHS | FROM SILICON VALLEY TO PUBLIC SERVICE WITH CASE LAWRENCE, retrieved 2024-03-19
  12. ^ Kinder, Peri (2017-04-25). "Case Lawrence: Building to amaze". Utah Business. Retrieved 2024-03-19.
  13. ^ Kinder, Peri (2017-04-25). "Case Lawrence: Building to amaze". Utah Business. Retrieved 2024-03-19.
  14. ^ CircusTrix (2018-02-01). "CircusTrix Acquires Sky Zone, Creating the Largest Indoor Active Recreation and Trampoline Park Company in the World". GlobeNewswire News Room (Press release). Retrieved 2024-03-19.
  15. ^ "CircusTrix Pounces on Operator of Indoor Trampoline Parks". WSJ. Retrieved 2024-03-19.
  16. ^ "Provo's CircusTrix expands 'extreme recreation' empire". Deseret News. 2023-12-21. Retrieved 2024-03-19.
  17. ^ "USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional". www.eap-magazin.de. Retrieved 2024-03-19.
  18. ^ Masunaga, Samantha (2021-11-16). "Fill a room with trampolines and hope for the best? The up-and-down story of trampoline parks". Los Angeles Times. Retrieved 2024-03-19.
  19. ^ Sky Zone. "Sky Zone Chief Executive Officer Shares Vision and Expansion Plans for Growing Brand". www.prnewswire.com. Retrieved 2024-03-26.
  20. ^ Zone, Sky. "CIRCUSTRIX CHANGES NAME TO SKY ZONE". www.prnewswire.com (Press release). Retrieved 2024-03-19.
  21. ^ "Case Lawrence". BYU Marriott School of Business. Retrieved 2024-03-19.
  22. ^ "Bouncing Back from Failure". BYU Marriott Stories. 2022-02-07. Retrieved 2024-03-19.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Draft:Case_Lawrence&oldid=1215707524"