Kate Middleton effect

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Kate Middleton wearing a Reiss dress[1] during Canada Day celebrations on July 1, 2011.

The Kate Middleton effect[2] (also the Kate effect, the Duchess of Cambridge effect or the Duchess effect)[3][4] refers to the trend[5] effect that Catherine, Duchess of Cambridge has on others, from cosmetic surgery for brides,[6] to sales of coral-coloured jeans.[7] Although Middleton was in the public eye for many years as the girlfriend of Prince William, the effect began after the announcement of the couple's engagement in November 2010, which spawned a media frenzy.

According to Newsweek, "The Kate Effect may be worth £1 billion to the UK fashion industry," while Tony DiMasso, L.K.Bennett ’s US president, stated in 2012, "...when she does wear something, it always seems to go on a waiting list".[8] The Duchess has reportedly influenced Hollywood stars such as Angelina Jolie who has begun wearing designs by one of her designers, Jenny Packham.[9]

Not only does Middleton have a direct impact on the fashion companies whose clothes she wears, "the Kate effect" also helps other companies who sell items of clothing similar to what she wears. The purchase of flesh coloured tights saw a 500% increase[10] since the Duchess of Cambridge became a media favourite. In June 2012, just hours after the Duchess wore a nude-coloured lace dress by Alexander McQueen for a ceremony at St Paul's Cathedral, George at Asda reported[11] a 35% sale increase in a £25 nude lace dress that was part of their collection. The following day, it was sold out nationwide[12].

Kate Middleton's fashion choices have also had a profound effect on charitable causes. Her wedding dress was put on display at Buckingham Palace in the summer of 2011. The display helped to raise approximately £8million for the Royal Collection, as well as the charitable fund of the Duke and Duchess, and was reported to have drawn a record number of visitors. [13][14] This charitable contribution was enhanced in 2012 when the Duchess gave her first public speech for her patronage, EACH, and was seen wearing one of their charity bracelets. The bracelet then went on to sell out rapidly.[15]

The Kate Effect is facilitated by online social media and technological developments. In March 2011, after the announcement of their first public engagement, the website What Kate Wore was launched. The website comments on the outfits chosen by the Duchess, as well as providing links to the designers of said outfits.[16] In August 2012, a mobile application entitled Kate's Style List, was created. The app provides a comprehensive list of the outfits worn by the Duchess, and where they can be purchased, allowing fans to recreate her look for themselves. [17]

References

  1. ^ IBTimes Staff Reporter (July 1, 2011). "Stunning Kate Middleton celebrates Canada Day in Reiss dress". International Business Times. Retrieved September 18, 2012.
  2. ^ "A Year Later, the Kate Middleton Effect Is Still Going Strong | NewsFeed | TIME.com". Newsfeed.time.com. 2012-04-27. Retrieved 2012-05-07.
  3. ^ Thomas-Bailey, Carlene (30 March 2012). "How the 'Duchess of Cambridge effect' is helping British fashion in US". The Guardian. Retrieved 3 May 2012. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  4. ^ Deborah Arthurs (2011-12-28). "Kate Middleton's Midas touch strikes again as 'Duchess effect' helps Reiss double its profits | Mail Online". Dailymail.co.uk. Retrieved 2012-05-07.
  5. ^ Smith, Sean (24 May 2011). Kate: A Biography of Kate Middleton. Simon and Schuster. pp. 142–. ISBN 978-1-4516-6156-9. Retrieved 2 May 2012.
  6. ^ Hirschmiller, Stephanie (26 April 2012). "The bridalplasty epidemic: Has the Kate effect spawned a rush on cosmetic surgery for brides?". Mail Online. Retrieved 3 May 2012.
  7. ^ "The Kate effect strikes again: Sales of coral-coloured jeans soar after Duchess wore pair to play hockey". Mail Online. 16 March 2012. Retrieved 3 May 2012. {{cite news}}: |first= missing |last= (help)
  8. ^ Hirschmiller, Stephanie (2 May 2012). "'You're meant to be a princessy type of person, so act like 'one!': Shoe designer Nicholas Kirkwood slams The Duchess of Cambridge's taste in shoes". Mail Online. Retrieved 3 May 2012.
  9. ^ Hirschmiller, Stephanie (14 June 2012). "Angelina Jolie's infatuation with Kate Middleton continues as she invites the Duchess to Olympics party". Daily Mail. Retrieved 14 June 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ http://www.dailymail.co.uk/femail/article-2139534/Kate-Middleton-style-Flesh-toned-tights-sales-soar-500-thanks-Duchess-Cambridge.html
  11. ^ http://www.dailymail.co.uk/femail/article-2155948/Kate-Middleton-Asda-dress-sales-rise-35-Duchess-wears-similar-creation-Alexander-McQueen.html
  12. ^ http://www.entertainmentwise.com/news/77762/Kate-Middletons-Knock-Off-Asda-Dress-Sells-Out
  13. ^ http://www.dailymail.co.uk/femail/article-2035701/A-tale-dresses-Kates-wedding-gown-raises-8m-display-Buckingham-Palace-Dianas-outfit-carted-globe.html
  14. ^ http://nymag.com/thecut/2011/09/kate_middletons_wedding_dress.html
  15. ^ http://www.mirror.co.uk/news/uk-news/kate-middleton-kate-effect-strikes-1156290
  16. ^ http://whatkatewore.com/what-kate-wore-why/
  17. ^ http://www.thesun.co.uk/sol/homepage/news/4502048/Fans-of-Duchess-of-Cambridge-can-copy-her-style-with-app.html
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