Talk:Casetify

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This is an old revision of this page, as edited by SBCornelius (talk | contribs) at 21:37, 9 January 2023 (→‎Suggesting expansion of the article). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

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Suggesting expansion of the article

I've added my COI tag here and would like to suggest expansion of this article. As always, I'm open to feedback in service of consensus building. As a first step toward building a consensus, I hope all can agree that the current article is inadequate given the cultural significance of the subject.

Since there are currently no sections, I propose initial edits that bring this article in line with the format of similar articles by improving the initial summary paragraph, adding a history section, improving and correcting data in the Infobox, and including discussion what makes the company socially significant.

I'm including a proposed draft below, so please feel free to weigh in with any appropriate feedback. Thanks for your time and I look forward to hearing your thoughts on the subject. SBCornelius (talk) 20:23, 13 December 2022 (UTC)[reply]

 Partly done Hi @SBCornelius: I think this can be done with a few changes:
1. consolidate the list of products in "Casetify now produces..." to just say technology accessories, or similar, this reads WP:promotional. I'll omit the list of products.
2. "The demand for individual Casetify products is frequently driven by their visibility among celebrities and influencers, such as Kylie Jenner and Gigi Hadid." is subjective and could also be considered promotional. omitting this for now.
3. i'll also include these additional references to support fastest growing tech company: [1]https://www.wonderlandmagazine.com/2020/06/10/casetify-wes-ng-buzziest-tech-phone-accessories/ and [2]https://www.dhl.com/discover/en-id/about-dhl/success-stories/the-brand-making-your-phone-case-stand-out.
Melodies1917 (talk) 18:24, 6 January 2023 (UTC)[reply]
Hi @Melodies1917: Thank you for the feedback and help. SBCornelius (talk) 21:18, 9 January 2023 (UTC)[reply]
Also, I'd written a couple of sections that I didn't include in my original request so as to not overwhelm the page. Your feedback about what you didn't include was helpful and has me wondering what you might think about these sections:
(Perhaps in the History section)
The company reports a compound annual growth rate of 70% with 2022 sales projected to exceed US$300 million. Casetify received its first external funding in June 2021 when the venture capital firm C Ventures acquired 10% of Casetify in a deal worth an undisclosed amount.[1][2]
Products & Technology
Most products are made with 50%-65% recycled materials.[3][4] In 2022, the company introduced ReCASETiFY, a program that manufactures new phone cases with materials from recycled phone cases sent in by consumers using ISO 14000 standards.[5][6][7] Not all Casetify products support Apple's MagSafe technology for the iPhone 12 and IPhone 13.[8]
Casetify Impact and Ultra Impact cases have drop height ratings up to four times what is required to be considered military grade.[9] The Impact and Ultra Impact offer protection from drops of 8.2 and 9.8 feet,[10][11] while the Bounce Case can protect devices from falls as high as 21 feet.[12]
The products with the highest level of protection are made with plant-based materials and utilize impact-absorbing features like air chambers, reenforced corners and ribs that distribute energy.[13] Fashion-focused products utilize leather and mirrored materials.[14][15]
Web3 and NFT
Casetify has partnered with the owners of Bored Ape NFTs to license phone and computer cases that feature BAYC NFTs.[16][17] Customers may also create cases featuring NFTs after verifying ownership,[18] and Casetify CEO Wesley Ng purchased BAYC NFT #3583 for $1.6 million HKD.[19]
What are your thoughts on including information like this to further round out the article? Thanks again! SBCornelius (talk) 21:31, 9 January 2023 (UTC)[reply]

History

Formerly Casetagram, Casetify's initial products were customized cell phone cases created using the purchaser's Instagram photos. Users could upload images from Instagram to an interface that allowed them create a custom collage or single-image case.[20] Users can now create custom cases using photos from Instagram and Facebook, or by directly uploading photographs and adding custom text.[21] Casetify now produces additional products such as accessories for laptops, watches and watch bands[22], phone grips[23], wireless ear buds[24], MagSafe wallets[25] and Nintendo Switch cases.[26]

The company has Brick and mortar locations in the United States[27][28], Hong Kong, including a flagship store in the city's Landmark Mall complex, Japan, South Korea[29] and a pop-up store in Bangkok, Thailand.[30][31] As of October 2022, Casetify had a 4.0 user rating on Trustpilot.

Partnerships & Collaborations

Casetify has launched collaborations with internationally-known artists, galleries and museums to produce cases featuring fine art. The Louvre collection features art by Leonardo da Vinci, Eugène Delacroix and ancient works such as the Venus de Milo.[32] The Metropolitan Museum of Art partnered with Casetify to licenses products featuring the art of Van Gough, Degas and Monet. Casetify has also partnered with individual artists such as David Shrigley and Yayoi Kusama to produce collections featuring their work.[33][34]

Casetify has also collaborated with more than 100 companies[35], including brands such as DHL,[36] Blanc & Eclare,[37] Pokémon,[38] Pixar,[39] Lucas Film,[40] Vetements,[41] and K-pop group BTS for phone case collections.[42] The demand for individual Casetify products is frequently driven by their visibility among celebrities and influencers,[43][44] such as Kylie Jenner and Gigi Hadid.[45] SBCornelius (talk) 20:23, 13 December 2022 (UTC)[reply]

  1. ^ Lee, Zinnia. "Hong Kong's Adrian Cheng Targets Millennials By Investing In Tech Accessories Brand Casetify". Forbes. Retrieved 2022-10-19.
  2. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2022-10-20.
  3. ^ Stewart, Sri Rain; Stewart, Sri Rain (2021-06-11). "The Best Phone Cases from CASETiFY". Rolling Stone. Retrieved 2022-10-19.
  4. ^ "Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone". AppleInsider. Retrieved 2022-10-19.
  5. ^ "Our 8 Favorite Eco Friendly Phone Cases - The Eco Hub". theecohub.com. 2022-09-28. Retrieved 2022-10-19.
  6. ^ Stewart, Sri Rain; Stewart, Sri Rain (2021-06-11). "The Best Phone Cases from CASETiFY". Rolling Stone. Retrieved 2022-10-19.
  7. ^ Altland, Rikka (2022-02-04). "Tested: CASETiFY's new iPhone 13 MagSafe cases back steep price tags with recycled builds". 9to5Toys. Retrieved 2022-10-19.
  8. ^ "Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone". AppleInsider. Retrieved 2022-10-19.
  9. ^ published, Beth Nicholls Contributions from Kulsoom Middleton (2022-10-17). "The best phone cases in 2022: protect your smartphone from everyday life". digitalcameraworld. Retrieved 2022-11-10.
  10. ^ published, Karen S. Freeman (2019-11-25). "CASETiFY Ultra Impact Case review: Ultra cute and protective". iMore. Retrieved 2022-11-10.
  11. ^ published, Beth Nicholls Contributions from Kulsoom Middleton (2022-10-17). "The best phone cases in 2022: protect your smartphone from everyday life". digitalcameraworld. Retrieved 2022-11-10.
  12. ^ Zibreg, Christian (2022-09-09). "The new iPhone 14 cases from Casetify survive the highest drop heights". iDownloadBlog.com. Retrieved 2022-11-10.
  13. ^ Zibreg, Christian (2022-09-09). "The new iPhone 14 cases from Casetify survive the highest drop heights". iDownloadBlog.com. Retrieved 2022-11-10.
  14. ^ published, Christine Chan (2022-02-08). "CASETiFY MagSafe Leather Case review: Wrap your iPhone in fun, sustainable leather". iMore. Retrieved 2022-11-10.
  15. ^ "Casetify Mirror case for iPhone helps you look good on the go". www.cultofmac.com. Retrieved 2022-11-10.
  16. ^ Ernest, Maya. "Casetify's Bored Ape Yacht Club collection licenses over $2M worth of NFTs". Input. Retrieved 2022-11-15.
  17. ^ Ernest, Maya. "Casetify's Bored Ape Yacht Club collection licenses over $2M worth of NFTs". Input. Retrieved 2022-11-15.
  18. ^ "CASETiFY Now Lets You Verify and Display NFTs in Your Phone Case". HYPEBEAST. 2022-01-28. Retrieved 2022-11-15.
  19. ^ Hall, Amalissa. "Casetify's Latest NFT: Will CEO Wesley Ng's HK$1.6 Million Investment Pay Off?". Tatler Asia. Retrieved 2022-11-15.
  20. ^ Ranj, Brandt. "This startup lets you use your own photos to create a custom iPhone case for a little as $29". Business Insider. Retrieved 2022-10-19.
  21. ^ Ranj, Brandt. "This startup lets you use your own photos to create a custom iPhone case for a little as $29". Business Insider. Retrieved 2022-11-10.
  22. ^ "Casetify Apple Watch 6 bands hands-on: Affordable leather and metal bands". ZDNET. Retrieved 2022-11-14.
  23. ^ Scott, Daniella (2022-11-07). "The best phone grips, rings and stands to elevate your phone set-up". Cosmopolitan. Retrieved 2022-11-14.
  24. ^ Stewart, Sri Rain; Stewart, Sri Rain (2021-06-11). "The Best Phone Cases from CASETiFY". Rolling Stone. Retrieved 2022-10-19.
  25. ^ Altland, Rikka (2021-07-23). "Tested: CASETiFY MagSafe Wallet delivers first-party form and function without the Apple tax". 9to5Toys. Retrieved 2022-11-14.
  26. ^ Hadley, Jupiter (2022-01-26). "Casetify Nintendo Switch Case — Stylish and sturdy". Big Boss Battle (B3). Retrieved 2022-11-14.
  27. ^ "Casetify plots expansion plan, opening first US permanent store". Inside Retail. 2022-11-14. Retrieved 2022-12-06.
  28. ^ "Tech accessory brand Casetify opens doors on first retail location in the U.S." The Mercury News. 2022-11-18. Retrieved 2022-12-06.
  29. ^ "Casetify launches its first South Korean store". Inside Retail. 2022-01-14. Retrieved 2022-11-14.
  30. ^ Lung, Tiffany. "How Casetify Is Reinventing The Retail Experience Ahead Of The New iPhone 12 Launch". Forbes. Retrieved 2022-10-19.
  31. ^ "CASETiFY launches a pop-up in Thailand and our phones are ready for a makeover". Lifestyle Asia Bangkok. 2022-09-27. Retrieved 2022-10-19.
  32. ^ Marzovilla, Julia (2021-02-23). "The Louvre x Casetify Collection Is The Epitome Of Museumcore". StyleCaster. Retrieved 2022-12-08.
  33. ^ "CASETiFY Tap British Artist David Shrigley For Tongue-In-Cheek Techwear Collab". Complex. Retrieved 2022-12-08.
  34. ^ "CASETiFY x M+ Yayoi Kusama Special Capsule Collection". StreetArtNews. 2022-11-09. Retrieved 2022-12-08.
  35. ^ Giles, Oliver. ""The World Rewards Creativity"—Casetify Co-founder Wesley Ng on How He Built One of the World's Biggest Tech Accessories Brands". Tatler Asia. Retrieved 2022-11-14.
  36. ^ "CASETiFY's new collab with DHL for Limited Edition iPhone Cases and Apple Watch Bands". #legend. Retrieved 2019-05-23.
  37. ^ "Casetify's Taps K-Pop Star Jessica Jung for Its Latest Collaboration". HYPEBAE. Retrieved 2018-12-22.
  38. ^ Alexander, Julia (2019-05-02). "Casetify reveals adorable pokémon phone cases in time for Detective Pikachu". The Verge. Retrieved 2019-05-23.
  39. ^ "Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone". AppleInsider. Retrieved 2022-10-19.
  40. ^ "Casetify Star Wars collection: Transport the original trilogy with your mobile gear". ZDNET. Retrieved 2022-10-19.
  41. ^ "Vetements & CASETiFY Release Sticker-Covered iPhone Cases". HYPEBEAST. Retrieved 2019-05-23.
  42. ^ Tingley, Anna; Tingley, Anna (2022-07-25). "BTS and Casetify Drop 'Permission to Dance' Collection". Variety. Retrieved 2022-10-19.
  43. ^ "This Hypnotizing Cell-Phone Case Is the Latest Hollywood Obsession". www.yahoo.com. Retrieved 2022-10-20.
  44. ^ "Olivia Rodrigo Designed the Coolest Casetify Phone Cases | Entertainment Tonight". www.etonline.com. Retrieved 2022-10-20.
  45. ^ "Celebs Are Seriously Into These Personalized Phone Cases". www.yahoo.com. Retrieved 2022-11-15.
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