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In August 2012 BTWF Co-founder Cynthia Germanotta was one of the speakers at the U.S. Department of Education's third annual Federal Partners in Bullying Prevention Summit to coordinate "anti-bullying efforts with the best available research,"<ref name=cspanbs>{{cite news|title=Education Dept. Hosts Third Annual Bullying Prevention Summit|url=http://www.c-span.org/Events/C-SPAN-Event/10737432871/|accessdate=7 August 2012|newspaper=CSPAN|date=August 7, 2012}}</ref> she appeared with White House senior advisor [[Valerie Jarrett]] with their speeches broadcast on [[C-SPAN]].<ref>{{cite news|last=Schwab|first=Nikki|title=Mother Gaga comes to Washington|url=http://washingtonexaminer.com/mother-gaga-comes-to-washington/article/2504255#.UCL1fELlf0c|accessdate=8 August 2012|newspaper=Washington Examiner|date=August 7, 2012}}</ref><ref>{{cite news|title=Bullying Prevention Summit: Day Two, Valerie Jarrett and Cynthia Germanotta|url=http://www.c-span.org/Events/Education-Dept-Hosts-Third-Annual-Bullying-Prevention-Summit/10737432871-13/|accessdate=8 August 2012|newspaper=CSPAN|date=August 7, 2012}}</ref> BTWF's work was discussed among other ongoing anti-bullying efforts.<ref name=cspanbs/>
In August 2012 BTWF Co-founder Cynthia Germanotta was one of the speakers at the U.S. Department of Education's third annual Federal Partners in Bullying Prevention Summit to coordinate "anti-bullying efforts with the best available research,"<ref name=cspanbs>{{cite news|title=Education Dept. Hosts Third Annual Bullying Prevention Summit|url=http://www.c-span.org/Events/C-SPAN-Event/10737432871/|accessdate=7 August 2012|newspaper=CSPAN|date=August 7, 2012}}</ref> she appeared with White House senior advisor [[Valerie Jarrett]] with their speeches broadcast on [[C-SPAN]].<ref>{{cite news|last=Schwab|first=Nikki|title=Mother Gaga comes to Washington|url=http://washingtonexaminer.com/mother-gaga-comes-to-washington/article/2504255#.UCL1fELlf0c|accessdate=8 August 2012|newspaper=Washington Examiner|date=August 7, 2012}}</ref><ref>{{cite news|title=Bullying Prevention Summit: Day Two, Valerie Jarrett and Cynthia Germanotta|url=http://www.c-span.org/Events/Education-Dept-Hosts-Third-Annual-Bullying-Prevention-Summit/10737432871-13/|accessdate=8 August 2012|newspaper=CSPAN|date=August 7, 2012}}</ref> BTWF's work was discussed among other ongoing anti-bullying efforts.<ref name=cspanbs/>

In August 2012 [[People For the American Way]]'s ''Right Wing Watch'' reported Linda Harvey's [[Mission: America]] organization "attacked BTWF for leading children to 'perversion, deviance, depravity, selfishness, incredible self-indulgence, artificiality and to a self-destructive path' by 'embracing homosexuality' as part of anti-bullying efforts."<ref>{{cite news|last=Tashman|first=Brian|title=Linda Harvey Says 'Demonic' Lady Gaga Song is Leading Kids Down a 'Self-Destructive Path'|url=http://www.rightwingwatch.org/content/harvey-demonic-gaga-kids-self-destructive-path|accessdate=15 August 2012|newspaper=Huffington Post|date=August 14, 2012}}</ref> The [[Southern Poverty Law Center]] has designated Mission: America as a [[hate group]] based on its particular anti-homosexuality stances including spreading false "facts" about LGBT people.<ref>{{cite web |url = http://www.splcenter.org/get-informed/intelligence-files/ideology/anti-gay/active_hate_groups |title = Active Anti-Gay Groups |author = Southern Poverty Law Center|accessdate= July 8, 2012 }}</ref>


==Partnerships and sponsors==
==Partnerships and sponsors==

Revision as of 23:01, 15 August 2012

Born This Way Foundation
Founded2011
FounderLady Gaga
Cynthia Germanotta
Websitebornthiswayfoundation.org

The Born This Way Foundation (BTWF) is a United States-based non-profit organization founded by Lady Gaga and her mother Cynthia Germanotta and named after her 2011 album Born This Way. Founded in February 2012 at Harvard University the foundation aims to inspire youth and build better communities. BTWF worked in partnership with the MacArthur Foundation to set goals for creating a "braver, kinder world" for youths; Creating safe-spaces, learning skills, and providing opportunities to improve their local communities[1]

In a statement Lady Gaga said: "My mother and I have initiated a passion project [...] to establish a standard of bravery and kindness, as well as a community worldwide that protects and nurtures others in the face of bullying and abandonment."[2]

History

The organization was founded in 2011 and formally launched in 2012 by artist Lady Gaga and her mother Cynthia Germanotta, who said "challenge meanness and cruelty by inspiring young people to create a support system in their respective communities."[3][4][5] Media proprietor Oprah Winfrey, writer Deepak Chopra, and United States Secretary of Health and Human Services Kathleen Sebelius spoke at the inauguration.[6][7]

Gaga has a history of action against bullying, in September 2011 she met with US president Barack Obama to talk on the subject.[2] Her meeting was in part response to gay teenager Jamey Rodemeyer who killed himself because he was being bullied.[2] He had recorded an "It Gets Better" video and before he died posted a line from a Lady Gaga song on his Facebook page.[2]

The Foundation's original funding included $1.2 million from Gaga, $500,000 from the John D. and Catherine T. MacArthur Foundation, and $850,000 from retailer Barneys New York.[8]

From 28 March to 11 April 2012 the BTWF ran a poster campaign "to inspire bravery" and encouraging supporters to submit images that answer the question "What does bravery mean to you?" with the 10 semifinalists selected by Gaga and her mother and leading to a prize for the winner(s), selected by fans.[9][10]

Gaga announced in May 2012 that the "Born Brave Bus" would follow her on tour as a youth drop-in center as an initiative against bullying.[11][12]

In June 2012 "Born Brave" community and school groups, these localized groups dedicate to making positive change where they live.[13] Born Brave Nation, a name chosen by the BTWF supporters, was requesting founding members in July 2012 but had not yet launched. The Born Brave Nation would later be headed by youths "dedicated to building a kinder, braver world in their homes, schools, and communities" and appears to accept anyone only up to the age of 100 years as a founder, teacher, student or supporter.[14]

In August 2012 BTWF Co-founder Cynthia Germanotta was one of the speakers at the U.S. Department of Education's third annual Federal Partners in Bullying Prevention Summit to coordinate "anti-bullying efforts with the best available research,"[15] she appeared with White House senior advisor Valerie Jarrett with their speeches broadcast on C-SPAN.[16][17] BTWF's work was discussed among other ongoing anti-bullying efforts.[15]

In August 2012 People For the American Way's Right Wing Watch reported Linda Harvey's Mission: America organization "attacked BTWF for leading children to 'perversion, deviance, depravity, selfishness, incredible self-indulgence, artificiality and to a self-destructive path' by 'embracing homosexuality' as part of anti-bullying efforts."[18] The Southern Poverty Law Center has designated Mission: America as a hate group based on its particular anti-homosexuality stances including spreading false "facts" about LGBT people.[19]

Partnerships and sponsors

The Born This Way Foundation works in partnership with the Berkman Center for Internet & Society at Harvard University, the MacArthur Foundation and the California Endowment.[20]

In spring of 2012, cinema and cable television media company Viacom was announced as the BTWF's lead media partner for the development of events, programming and "opportunities that empower young people to build a braver, kinder world."[21][22]

In July 2012, the BTWF partnered with supplier of office products Office Depot to create a range of limited edition back-to-school products including: "empowerment gift cards" containing motivational messages, and "bravery bracelets."[23] Office Depot agreed to donate 25% of the sale value for each item sold and guaranteed $1 million USD donation in 2012 to the foundation.[24] This lead the Florida Family Association, a one-man Christian fundamentalist organization,[25][26] to accuse Office Depot of influencing teenagers to reject heterosexuality.[2] In support of the effort two public service announcement videos, one by model and actor Patrick Schwarzenegger ("Grown Ups 2"), and one by pop singer Greyson Chance will be aired on Facebook, YouTube and other outlets.[27]

See also

References

  1. ^ Yowell, connie. "The foundation launches". An online news site. Huffington Post. Retrieved 20 July 2012.
  2. ^ a b c d e Park, James (21 July 2012). "Florida Family Association: Office Depot helping Lady Gaga 'turn children gay'". Pink News. Retrieved 21 July 2012.
  3. ^ "Lady Gaga Launches Born This Way Foundation". abcnews.go.com. 1 March 2012. Retrieved 4 March 2012.
  4. ^ May, Jackie (25 June 2012). "Lady Gaga's quest for kindness makes her 'Reel Cool'". The Times (South Africa). Last year when a 14-year-old boy committed suicide after being teased for being gay, Lady Gaga tweeted: "The past days I've spent reflecting, crying, and yelling. I have so much anger. It is hard to feel love when cruelty takes someone's life". The right response, of course. But she also took action and a few months later launched the Born This Way Foundation "to reach youth and create a new culture of kindness, bravery, acceptance and empowerment".
  5. ^ Lee, Leon (6 May 2012). "She does it her way; Lady Gaga stands up for individuality". South China Morning Post. Lady Gaga has taken her message of individualism to heart and become the face of the anti-bullying movement. In February, she launched the Born This Way Foundation, which focuses on encouraging individuality and self-expression among young people.
  6. ^ "Lady Gaga, Oprah at Harvard, launch singer's youth-empowerment foundation". The Washington Post. Washington DC: WPC. 29 February. ISSN 0190-8286. Retrieved 4 March 2012. {{cite news}}: Check date values in: |date= (help)
  7. ^ "Oprah Teams Up With Lady Gaga for Born This Way Foundation Launch". Billboard. 2009-09-14. Retrieved 2012-07-05.
  8. ^ "Lady Gaga Testifies at Harvard on Behalf of Born This Way Foundation". Mental Health Weekly Digest. March 12, 2012. Retrieved 5 July 2012.
  9. ^ "Poster Contest Official Rules". Born This Way Foundation. Retrieved 2012-07-06.
  10. ^ "Poster Contest". Born This Way Foundation. Retrieved 2012-07-06.
  11. ^ Krasny, Ros (2012-03-01). "Lady Gaga lends star wattage to youth empowerment". Reuters. Retrieved 2012-07-05.
  12. ^ "Menace of cyber bullies". Cape Argus. 2012-04-11. Retrieved 2012-07-05.
  13. ^ Cole, Alan (July 27, 2012). "Lady Gaga: BTW Nation". Xperedon Charity News. Retrieved 26 July 2012.
  14. ^ "BTWF looking for sign-ups". Bornthiswayfoundation.org. Retrieved 21 July 2012.
  15. ^ a b "Education Dept. Hosts Third Annual Bullying Prevention Summit". CSPAN. August 7, 2012. Retrieved 7 August 2012.
  16. ^ Schwab, Nikki (August 7, 2012). "Mother Gaga comes to Washington". Washington Examiner. Retrieved 8 August 2012.
  17. ^ "Bullying Prevention Summit: Day Two, Valerie Jarrett and Cynthia Germanotta". CSPAN. August 7, 2012. Retrieved 8 August 2012.
  18. ^ Tashman, Brian (August 14, 2012). "Linda Harvey Says 'Demonic' Lady Gaga Song is Leading Kids Down a 'Self-Destructive Path'". Huffington Post. Retrieved 15 August 2012.
  19. ^ Southern Poverty Law Center. "Active Anti-Gay Groups". Retrieved July 8, 2012.
  20. ^ Cole, Alan (June 29, 2012). "Lady Gaga: Foundation clubs". Xperedon Charity News. Retrieved 26 July 2012.
  21. ^ Loading Tumblr posts. "Born This Way Foundation". Born This Way Foundation. Retrieved 2012-07-06. {{cite web}}: |author= has generic name (help)
  22. ^ "Viacom Joins Forces with Lady Gaga's Born This Way Foundation as its Lead Media Partner – Blog.Viacom". Blog.viacom.com. 2012-05-17. Retrieved 2012-07-06.
  23. ^ Wilson, Gaby (July 16, 2012). "Born This Way Foundation Sells Bravery Bracelets At Office Depot". MTV Style. Retrieved 20 July 2012.
  24. ^ Pannacione, Maggie (July 16, 2012). "Lady Gaga's Born This Way Foundation Partners With Office Depot". Artist Direct. Retrieved 20 July 2012.
  25. ^ The 2010 federal tax forms for the Florida Family Association list Mr. Caton as its only paid employee, earning $55,200. Source:Freedman, Samuel G. (December 16, 2011). "Waging a One-Man War on American Muslims". The New York Times. Retrieved 22 July 2012.
  26. ^ Freedman, Samuel G. (December 16, 2011). "Waging a One-Man War on American Muslims". The New York Times. Retrieved 22 July 2012.
  27. ^ Heyman, Marshall (August 11, 2012). "Helping a Lady in Need (website subscription required)". Wall Street Journal. U.S. edition of The Wall Street Journal. p. A23. Retrieved 11 August 2012.

External links

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