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27 Dresses

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27 Dresses
A woman standing against a white background in a long white dress, which is patterned with lines of black text, and the title "27 Dresses" in a large splash of pink text
Theatrical release poster
Directed byAnne Fletcher
Written byAline Brosh McKenna
Produced byGary Barber
Roger Birnbaum
Jonathan Glickman
Starring
CinematographyPeter James
Edited byPriscilla Nedd-Friendly
Music byRandy Edelman
Production
companies
Distributed by20th Century Fox
Release dates
  • January 10, 2008 (2008-01-10) (Australia)
  • January 18, 2008 (2008-01-18) (United States)
Running time
111 minutes
CountryUnited States
LanguageEnglish
Budget$30 million[1]
Box office$162.7 million[2]

27 Dresses is a 2008 American romantic comedy film directed by Anne Fletcher, written by Aline Brosh McKenna, and starring Katherine Heigl and James Marsden. The film was released in the United States on January 18, 2008. It received mixed reviews from critics and grossed $162.7 million against its $30 million budget.

Plot

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Jane Nichols has been a bridesmaid for twenty-seven weddings. One night, while she is attending two weddings almost simultaneously, she meets Kevin Doyle, who disgusts her with his cynical views of marriage. Kevin and Jane share a cab home, where she forgets her day planner. Kevin snoops through the planner and resolves to return it to Jane. Meanwhile, Jane's sister Tess returns from a trip to Europe and quickly falls in love with Jane's boss George, on whom Jane has an unrequited crush. Tess feigns interest in George's passion for the outdoors and animal rights, and their courtship progresses rapidly. Soon, they announce plans to marry in only three weeks. Tess enlists Jane to be the wedding planner.

Tess and George's nuptials will be featured in the newspaper's Commitments section. The reporter turns out to be Kevin, who writes wedding announcements under the pseudonym Malcolm. Kevin successfully returns Jane's planner but decides to use the contents as material for a piece on the "perennial bridesmaid" as a stepping stone to more serious journalistic pursuits. Jane is unaware of Kevin's intentions. During their interview about Tess's wedding, Jane shows him the 27 bridesmaids' dresses in her closet. He takes pictures of her wearing all 27 dresses and submits the photos and his article about Jane for publication. As Kevin and Jane grow closer, he has second thoughts and begs his editor to hold off on publishing the article.

Kevin accompanies Jane on a wedding-related errand in Rhinebeck, New York. When Jane's reckless driving causes the car to skid off the road and become stuck, the two seek refuge at a local bar, and enjoy drunken revelry while singing "Bennie and the Jets". Kevin and Jane kiss and have sex in the car. That day, Kevin's editor ran the article about Jane on the front page of the Commitments section. Jane is betrayed and is furious at Kevin. Tess then gets angry at Jane for giving Kevin material about her, whom he describes as a Bridezilla. Tess told a string of lies to George and made many demands on Jane. Jane tolerated this, but the last straw for Jane is when she learns that Tess cut up their late mother's wedding dress to make her gown (which Jane wanted for herself).

Despite the fight, Tess still asks Jane to make a slideshow for her engagement party. Jane exacts her revenge by sharing pictures of Tess that illustrate her numerous lies to George. After Pedro, the child that George mentors, reveals that Tess had him cleaning George's apartment for money, George breaks off the engagement.

Later at work, George tells Jane that he appreciates her because she never says no. Remembering that Kevin once said the same thing as criticism, Jane quits and admits she only stayed at the job because she was in love with George. She discovers after an experimental kiss that she no longer loves him. She later finds Kevin at a wedding he is covering and announces her love for him.

One year later, Jane and Kevin are getting married. George and Tess meet at the ceremony and hope for a second chance. All twenty-seven brides serve as Jane's bridesmaids, wearing the dresses that she once wore as their bridesmaid.

Cast

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Production

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Principal photography began on May 10, 2007. The film was primarily shot in the state of Rhode Island. Locations included Rosecliff and Marble House mansions, a beach in Charlestown, East Greenwich, and Providence. Filming also took place during two weeks in New York City.[3]

Catherine Marie Thomas was in charge of costume design. Director Anne Fletcher told her she wanted "big, ugly and bright -- every color palette, every style" of bridesmaid attire. Thomas came up with fifty potential dresses, and one or two suits, and along with director Fletcher, decided which twenty-seven would be in the film.[4]

Release

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Heigl in a grey and silver dress, behind her several women wearing the same white dress from the film poster
Katherine Heigl at the film's premiere in Westwood, Los Angeles

Box office

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The film opened at number two at the North American box office, earning US$23 million in its opening weekend behind Cloverfield. 27 Dresses grossed $76.8 million in North America, and $85.8 million in international markets, for a total worldwide gross of $162.7 million.[2]

According to BoxOfficeGuru.com, "The audience for the $30M-budgeted 27 Dresses was overwhelmingly female. Studio research showed that 75% of the crowd consisted of women, but the audience was evenly split between persons over and under 25."[5]

Critical response

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On Rotten Tomatoes, 40% of 154 reviews are considered positive, with an average rating of 5/10. The site's critics consensus reads: "The filmmakers perfectly follow the well-worn romantic comedy formula, rendering 27 Dresses clichéd and mostly forgettable."[6] As per Metacritic, the film has received "mixed or average reviews", with a weighted average score of 47/100 based on 31 critics' ratings.[7] Audiences polled by CinemaScore gave the film an average grade of "B+" on an A+ to F scale.[8]

Cath Clarke of The Guardian said that despite Heigl's "knack for light comedy, and an easy good grace," she felt the script "fails to find satire on the can't-miss territory of the Manhattan wedding circuit", saying "What a maddening waste of Katherine Heigl this insipid romantic comedy is."[9] Peter Howell from the Toronto Star said the film "shamelessly trades in the hoariest of chick-flick clichés" and criticized screenwriter Aline Brosh McKenna for filling the script with "cheap gags" instead of the "savage wit and genuine insight into the shallowness of modern life" she had in The Devil Wears Prada.[10]

Home media

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The film was released on DVD and Blu-ray on April 29, 2008.[1]

Accolades

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Award Date of Ceremony Category Recipient(s) Result Ref.
Artios Awards November 10, 2008 Outstanding Achievement in Casting - Studio Feature - Comedy Cathy Sandrich Gelfond and Amanda Mackey Nominated [11]
People's Choice Awards January 7, 2009 Favorite Comedy Movie 27 Dresses Won [12]
Teen Choice Awards August 4, 2008 Choice Movie: Chick Flick Won [13]
Choice Movie Actor: Comedy James Marsden (also for Enchanted) Nominated [14]
Golden Trailer Awards May 8, 2008 Best Romance 27 Dresses Nominated [15]
Best Romance Poster Won
Best Romance TV Spot 27 Dresses – "Invite Event" Won
Alliance of Women Film Journalists December 15, 2008 Hall of Shame 27 Dresses Won [16]

Soundtrack

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The film features a score written by Randy Edelman along with numerous songs from other artists. These songs do not appear on the soundtrack CD, which includes only the Edelman score.

References

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  1. ^ a b "27 Dresses (2008) - Financial Information". The Numbers.
  2. ^ a b "27 Dresses". Box Office Mojo.
  3. ^ "Film > 27 Dresses – Production Notes". Kheigl.com. Archived from the original on 2011-11-01. Retrieved March 1, 2022.
  4. ^ ""27 Dresses" a costume designer's dream". Reuters. 10 January 2008.
  5. ^ Gitesh Pandya. "Weekend Box Office (January 18 - 21, 2008)".
  6. ^ "27 Dresses". Rotten Tomatoes. Fandango Media. Retrieved February 25, 2024. Edit this at Wikidata
  7. ^ "27 Dresses". Metacritic. Fandom, Inc. Retrieved November 15, 2009.
  8. ^ Joshua Rich (January 23, 2008). "Cloverfield sets box office records". Entertainment Weekly. Its crowd (which was a whopping 87 percent female) was doubly charmed, granting the romantic comedy a respectable B+ CinemaScore mark.
  9. ^ Clarke, Cath (March 28, 2008). "27 Dresses". The Guardian. London. Retrieved April 16, 2018.
  10. ^ Howell, Peter (January 18, 2008). "'27 Dresses': Comedy left at the altar". Toronto Star. Torstar Media Group. Archived from the original on 2017-12-08. Retrieved April 16, 2020.
  11. ^ "2008 Artios Awards". www.castingsociety.com. Retrieved 2023-11-13.
  12. ^ "People's Choice Awards Nominees & Winners:2009 - PeoplesChoice.com". 2009-10-27. Archived from the original on 2009-10-27. Retrieved 2023-11-13.
  13. ^ Lang, Derrik (4 August 2008). "2008 Teen Choice Awards". The Daily Telegraph (Sydney). Retrieved 25 March 2024.
  14. ^ "FOR IMMEDIATE RELEASE" (PDF). Archived from the original (PDF) on 2009-02-05. Retrieved 2023-11-13.
  15. ^ "Golden Trailer Awards". 2011-08-06. Archived from the original on 2011-08-06. Retrieved 2023-11-13.
  16. ^ "2008 EDA Awards Nominees – ALLIANCE OF WOMEN FILM JOURNALISTS". Retrieved 2023-11-13.
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