CoCo Wheats
 | |
| Product type | Breakfast cereal |
|---|---|
| Owner | Post Holdings |
| Produced by | Post Consumer Brands |
| Country | U.S. |
| Introduced | 1930 |
| Previous owners | Little Crow Foods |
| Website | postbrands.com/cocowheats |
CoCo Wheats is a brand of instant, chocolate flavored breakfast cereal introduced in 1930 and currently owned by Post Holdings.[1] The brand was originally owned by Little Crow Foods, and bought by MOM Brands in 2012.[2] Three years later, MOM Brands was bought by Post Holdings in 2015.
CoCo Wheats is a wheat/farina cereal, flavored with cocoa and contains no sugar. It competes with Chocolate Flavored Malt-O-Meal and Chocolate Flavored Farina.
Pepper and Perry
[edit]Cereal mascots Pepper and Perry first surfaced in 1959, appearing in an animated commercial titled "Cuckoo Land." The ad features Mel Blanc voicing Pepper the parrot and a cuckoo bird.[3] Many years later in 1993, the commercial was redone and edited in color with Blanc's original voice-overs intact.
Reception
[edit]In 2005, an Indianapolis Monthly writer spent a week eating food produced in Indiana, including CoCo Wheats. He wrote: "I sit down to breakfast humming the jingle for CoCo Wheats, made by Little Crow in Warsaw: CoCo Wheats, Coco Wheats can't be beat, the creamy hot cereal with the cocoa treat. Well, guess what: CoCo Wheats can be beat. They're pasty, only vaguely chocolatey; I don't like them any more than I did when I was eight years old."[4]
References
[edit]- ^ "CoCo Wheats". Post Consumer Brands. Retrieved 13 July 2020.
- ^ The Business Journals: Minneapolis/St. Paul - MOM Brands buys Coco Wheats
- ^ "Toonfomercial: Remember Coco Wheats?". Saturday Morning Archives. 19 August 2019. Retrieved 14 July 2020.
- ^ Redmond, Mike (November 2005). "Home for Supper: CoCo Wheats, Sechler's sweet pickles and Emge Amish Classics bologna: what it's like to eat everything Indiana for a week". Indiana Monthly: 82.
External links
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| Post Consumer Brands |  | |
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| Weetabix Ltd. | ||
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| Related | ||
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