CoCo Wheats

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CoCo Wheats is an instant, chocolate flavored breakfast cereal made by Little Crow Foods since 1930 and bought by MOM Brands in 2012. It is a wheat/farina cereal. It competes with Chocolate Flavored Malt-O-Meal and Chocolate Flavored Farina. Co Co Wheats is made of wheat farina, cocoa, and additional flavorings.

Pepper and Perry[edit]

Cereal mascots Pepper and Perry first surfaced in the 1950s, appearing in an animated commercial titled "Cuckoo Land." The ad features Mel Blanc voicing Pepper the parrot and a cuckoo bird. Many years later, the commercial was redone in color with Blanc's original voice-overs intact.


  1. CoCo Wheats® page on MOM Brands website
  2. The Business Journals: Minneapolis/St. Paul - MOM Brands buys Coco Wheats
  3. YouTube - CoCo Wheats commercial (original B&W version and color remake)