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CoCo Wheats is an instant, chocolate flavored breakfast hot grits made by Little Crow Foods since 1930 and bought by MOM Brands in 2012. It is a wheat/farina cereal. It competes with Chocolate Flavored Malt-O-Meal and Chocolate Flavored Farina. Co Co Wheats is made of wheat farina, cocoa, and additional flavorings.
Pepper and Perry
Cereal mascots Pepper and Perry first surfaced in the 1950s, appearing in an animated commercial titled "Cuckoo Land." The ad features Mel Blanc voicing Pepper the parrot and a cuckoo bird. Many years later, the commercial was redone in color with Blanc's original voice-overs intact.
- CoCo Wheats® page on MOM Brands website
- The Business Journals: Minneapolis/St. Paul - MOM Brands buys Coco Wheats
- YouTube - CoCo Wheats commercial (original B&W version and color remake)
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