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Yevade Subramanyam

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Yevade Subramanyam
Theatrical release poster
Directed byNag Ashwin
Written byNag Ashwin
Produced byPriyanka Dutt
Swapna Dutt
StarringNani
Malavika Nair
Vijay Devarakonda
Ritu Varma
Cinematography
  • Rakesh Erukulla
  • Naveen Yadav
Edited byKotagiri Venkateshwara Rao
Music byRadhan
Ilayaraaja (1 song)
Production
company
Swapna Cinema
Release date
  • 21 March 2015 (2015-03-21)
Running time
150 minutes
CountryIndia
LanguageTelugu

Yevade Subramanyam (transl. Who is Subramanyam?) is a 2015 Indian Telugu-language coming-of-age drama film written and directed by debutant Nag Ashwin. Produced by Priyanka Dutt, and Swapna Dutt, the film stars Nani, Malavika Nair, Vijay Deverakonda, and Ritu Varma while Krishnam Raju, Nassar, and Kireeti Damaraju play supporting roles. The plot follows Subramanyam (Nani), a corporate man who sets out on a journey of self-discovery. Much of the filming took place at the Everest Base Camp in Nepal, becoming the first Indian film to be shot at the location.[1]

Released on 21 March 2015, the film received mixed to positive reviews from the critics. Nani's performance and message-oriented script received praise but the film is criticised for slow-paced narration.[2]

Plot

Subramanyam "Subbu" is a materialistic IIM graduate who is very ambitious. His boss is Pasupathi. They aim to buy his rival Ramaiah's company but fail at it. Subbu, with his wit and ability to manipulate people, makes Ramaiah's employees sell their shares. With this being Pasupathi's biggest success, Subbu gets engaged to his boss's daughter Rhea. During the engagement ceremony, a childhood friend, Rishi, enters his life. Rishi is very energetic and opposite in the character to Subbu. Rishi believes living every moment of the life to its fullest. He is a true artist of life, who lives and never thinks about living. The same day they encounter a free-spirited girl Anandi in a pub. Rishi reveals his dream is to travel with Subbu to Doodh Kasi, a holy lake in the Himalayas.

Rhea, Subbu and everyone in Pasupathi's reign think that they have conquered Ramaiah's company but they are shocked when they lose some shares, threatening Pasupathi's buy-out of Ramaiah's company. This enrages Pasupathi who threatens to fire Subbu and break his engagement to his daughter. Subbu promises Pasupathi that he will win, and goes to Ramaiah asking him to sell his company. Ramaiah rejects his offer humbly. Subbu feels low, and Rishi mentions Doodh Kasi. Rishi is amused when he finds out that a shareholder's value has upset Subbu. Rishi has Subbu promise about a trip to Doodh Kasi in exchange for returning the shareholder's details. They go to the person who owns the shares and find out that he is Anandi's father and that her signature can make Subbu win. Subbu and Rishi learn that Anandi is a very lonely girl, who has no family or friends. They befriend her. She keeps postponing signing over the "shares" to Subbu even though it is foremost on Subbu's mind, who always looks to make Anandi sign on the shares. On the way to meet Rhea, Rishi and Subbu see a little girl injured on the road and take her to the hospital. Late by a few minutes (i.e., ten minutes), the girl succumbs to her head injuries and blood loss. Subbu forgets about it but Rishi cannot. A drunk Rishi argues with Subbu that the life they are leading is not the life they must live. Enraged, Subbu points to Rishi the sordid life he is leading without earning his living, which makes Rishi leave.

The next day, Subbu gets a phone call from a police officer who tells him that Rishi has died in a road accident. A shocked Subbu and Anandi go to Kolkata for Rishi's funeral. There Anandi promises Subbu the shares if he will go with her to Doodh Kasi to scatter Rishi's ashes in the lake.

A major part of the remaining story deals with the journey of Subbu and Anandi to Doodh Kasi with the help of a guide Pemba and the change in the mindset of Subbu from a money-minded calculative person to one who learns to live in the moment. In the process, he has a chance encounter with a man named Robert who is a multi-billionaire but still has a rough journey planned in Himalayas. When Subbu asks him the reason, he says that for the last forty - forty five years of his life he has been running towards fame and money even extending his retirement, and keeping relations and enjoyable moments at bay. But when at last he wished to live life with his wife Mary, unfortunately, she died. Subbu also ends up helping a pregnant woman who was in labour and experiences joy when he lifts the baby into his arms. The remaining story also shows how love blooms between Subbu and Anandi. After having come back from Doodh Kasi, Subbu, now a changed man, cancels his engagement with Rhea and approaches Ramaiah to give his company back to him and also applies for the job in the same firm. The movie ends with Subbu asking Anandi to give him a 'share' in her life (meaning : he proposes her for the marriage, indirectly).

Cast

Production

Yevade Subramanyam was produced by Priyanka Dutt and her sister Swapna Dutt, who is based in Hyderabad. They are the daughters of C. Ashwini Dutt, a well known Indian film producer and the founder of Vyjayanthi Movies. Priyanka Dutt studied filmmaking from UCLA.[citation needed]

Development

Filming near the Himalaya Mountains took forty days.[1][3] The film differs from the television serial by location. For television, director Gowarikar shot scenes in Lukla in the Khumbu region of Nepal at 2,860 meters above sea level and then changed locations to Uttarakhand. Contrarily, Yevade Subramanyam is the only Indian film to be shot at some of Everest's highest points.[4][5]

In attempting to prepare himself, director Nag Ashwin trained on an inclined treadmill for several months prior to the shoot. Out of the 33 person filming crew, only 27 made it through to completion. Several members suffered from altitude sickness and other ailments and were taken to Kathmandu for treatment.[6]

To begin filming, production unit first departed Lukla and trekked to Gokyo and then to Chola Pass. However, during the shoot, cast and crew suffered from altitude sickness, cold weather, and a limited cuisine. Humorous moments during the shot included a makeup man being chased by a baby yak and the director being hit by a horse. The director took it as a good omen that during filming he met and spoke with Amelia Hillary, granddaughter of Sir Edmund Hillary.[4]

Marketing

The Team behind Yevade Subramanyam came up with a unique promotion strategy for their film as a Sankranti gift where in Nani would read the news bulletin on TV 5 news Channel. On January 10, a "first look" motion poster was released featuring Nani.[7][8]

Dubbed versions

This film was dubbed and released in Tamil as Yaar Indha Mani. Later, Goldmines Telefilms dubbed and released the film in Hindi on YouTube as Yeh Hai Zindagi on 19 December 2019.

Soundtrack

The soundtrack was composed by Radhan of Andala Rakshasi fame and Released by Lahari Music.[9]

Ilayaraaja composed one song "Challa Gaali" adapted from his own song "Thendral Vanthu" which was composed for Tamil film Avatharam (1995).[10]

Yevade Subramanyam
Soundtrack album by
Radhan
Released2015
Recorded2015
GenreSoundtrack
Length22:19
LabelLahari Music
ProducerRadhan
Radhan chronology
Valeba Raja
(2014) 		Yevade Subramanyam
(2015) 		Darling 2
(2016)
Track listing
No.TitleLyricsMusicSinger(s)Length
1."Beautiful Zindagi"Vasishta SharmaRadhanNikhita Gandhi2:54
2."Idhera"Ramajogayya SastryRadhanMohit Chauhan5:46
3."Nuvvu Nuvvu Kadhu"Ramajogayya SastryRadhanRanjith, Ramy3:59
4."O Kala"Ananta SriramRadhanHarini3:42
5."Yevade Subramanyam"Ramajogayya SastryRadhanRamy1:51
6."Challa Gaali Thakuthunna"Ananta SriramIlayaraajaSenthil, Rakshita Suresh4:07
Total length:22:19

Awards and nominations

Date of ceremony Award Category Recipient(s) and nominee(s) Result Ref.
24 & 25 January 2016 1st IIFA Utsavam Best Picture - Telugu Yevade Subramanyam Nominated [11]
Best Actress in Supporting Role - Telugu Ritu Varma Nominated
Best Lyricist - Telugu Ramajogayya Sastry Nominated
Best Playback Singer Female - Telugu Nikhita Gandhi Nominated
30 June and 1 July 2016 5th South Indian International Movie Awards Best Debut Director - Telugu Nag Ashwin Nominated [12]
Best Debut Actor - Telugu Vijay Deverakonda Nominated
Best Debut Actress - Telugu Malavika Nair Nominated
Best Lyricist - Telugu Ramajogayya Sastry Nominated
2015 Nandi Awards Best Debut Director Nag Ashwin Won [13]
Best Feature Film (Second) Priyanka Dutt Won

References

  1. ^ a b staff (2 December 2014). "Yevade Subramanyam, the first Telugu film shot in Everest". Times of India. Archived from the original on 31 December 2014. Retrieved 14 January 2015.
  2. ^ Hooli, Shekhar H. (22 March 2015). "Yevade Subramanyam Review Roundup: Critics have Mixed Opinions on Nag Ashwin's Work". International Business Times, India Edition. Archived from the original on 15 August 2015. Retrieved 26 August 2020.
  3. ^ staff (11 December 2014). "When Nani shot at the base camp of Mt Everest for 'Yevade Subramanyam'". IBN Live. Archived from the original on 22 April 2015. Retrieved 14 January 2015.
  4. ^ a b Reddy, Gayatri (29 November 2014). "Shooting on Everest: A director's dream". Deccan Chronicle. Archived from the original on 30 November 2014. Retrieved 14 January 2014.
  5. ^ "When Nani shot at the base camp of Mt Everest for 'Yevade Subramanyam' - IBNLive". ibnlive.in.com. Archived from the original on 22 April 2015. Retrieved 17 January 2022.
  6. ^ staff (8 December 2014). "I showered only 8 times in 40 days: Nani". The Times of India. Archived from the original on 4 April 2023. Retrieved 14 January 2015.
  7. ^ "Nani's first look of YS on Jan 10". The Times of India. 5 January 2015. Archived from the original on 8 January 2015. Retrieved 15 January 2015.
  8. ^ "Nani's Yevade Subramanyam first look". Andhra Wishesh. 12 January 2015. Archived from the original on 15 January 2015. Retrieved 15 January 2015.
  9. ^ "Yevade Subramanyam". saavn. 21 February 2015. Archived from the original on 4 October 2023. Retrieved 29 October 2018.
  10. ^ Karthik (25 February 2015). "Yevade Subramanyam (Music review), Telugu – Radhan & Ilayaraja". Milliblog!. Archived from the original on 4 October 2023. Retrieved 4 October 2023.
  11. ^ "IIFA Utsavam 2015 Nominees - Telugu". IIFA Utsavam. Archived from the original on 25 December 2019. Retrieved 25 December 2019.
  12. ^ "SIIMA 2016 Telugu movie nominations revealed; 'Baahubali,' 'Srimanthudu' lead the list5". International Business Times. Archived from the original on 26 May 2016.
  13. ^ "2015 Nandi Awards". The Hans India. Archived from the original on 25 June 2020. Retrieved 25 June 2020.
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