Le Snak
| Product type | Snack |
|---|---|
| Country | Australia, New Zealand |
| Introduced | 1988 |
| Discontinued | 2022 (New Zealand) |
Le Snak was a cheese and cracker snack, which had two compartments, one for the crackers, and one for a cheddar cheese spread which the crackers would be dunked into. Manufactured by Bluebird, it was available exclusively in Australia and New Zealand.[1][2] It had no connection with France despite the French-sounding name.[3] In Australia Le Snak is made by Uncle Tobys.[4]
It was marketed as cheap and convenient, and was popular with students and office workers.[1][2] Some consider Le Snak to be an "iconic lunchbox item".[5][6]
History
Le Snak was launched in 1988.[1] In June 2022, PepsiCo announced that they would discontinue Le Snak due to a lack of demand. Production ended in May.[1] Bluebird said that the reason for this was "consumers' taste preferences have changed".[5]
In August 2022, the Australian Uncle Tobys Le Snak created a marmite flavour.[4]
References
- ^ a b c d "Le Snak has been discontinued, it's been confirmed". Newshub. Retrieved 9 December 2023.
- ^ a b Brookes, Emily (22 June 2022). "Le sob: Iconic lunchbox filler Le Snak has been discontinued". Stuff. Retrieved 9 December 2023.
- ^ "You are what you eat". Stuff. 1 October 2012. Retrieved 9 December 2023.
- ^ a b "Aussies set for retro treat with Uncle Tobys Le Snak Cheesy Vegemite". Confectionery Production. Retrieved 9 December 2023.
- ^ a b "First Snifters, now Le Snaks? Classic Kiwi snacks they should bring back to life". The New Zealand Herald. 5 December 2022. Retrieved 9 December 2023.
- ^ Sowman-Lund, Stewart (23 June 2022). "Le Snak the latest victim of discontinue culture". The Spinoff. Retrieved 9 December 2023.