LatinWorks
 | This article contains promotional content. (February 2014) |
| Industry | Advertising |
|---|---|
| Founded | 1998 |
| Headquarters | , |
Key people | Manny Flores, Alejandro Ruelas, Christy Kranik, Serge Flores |
| Parent | Omnicom Group |
| Website | latinworks.com |
![[icon]](/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (March 2020) |
LatinWorks is a Hispanic advertising agency headquartered in Austin, Texas, founded in 1998 by Manny Flores and Alejandro Ruelas.[citation needed] LatinWorks EVP and General Manager, Christy Kranik, leads the day-to-day operations of the business, along with the support of the Executive Creative Director.[1] LatinWorks is a certified minority enterprise and member of the Omnicom Global Network.
Under the creative leadership of Sergio Alcocer (1998-2015),[2] LatinWorks was a nine-time Cannes Lions winner,[3][4] a three-time Ad Age Multicultural Agency of the Year, in 2010,[5] 2011[6] and 2012[7] and was featured twice on Ad Age's Agency A-List [8][9] before it was dropped from the list after Mr. Alcocer's departure in 2015.
Clients
- Austin Convention and Visitors Bureau
- Beech-Nut
- Thrivent Financial
- Jack Daniel's
- Major League Baseball
- Mars, Incorporated
- Starbucks Latin America
- Target Corporation
- Texas Lottery
Agency culture
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LatinWorks has 70 employees representing a few countries and regions from around the world, including Argentina, Mexico, Puerto Rico, Cuba, Dominican Republic, Singapore, and the United States.
References
- ^ "LatinWorks Promotes Kranik, Garcia to Lead U.S. Hispanic Shop". adage.com. Retrieved 2016-02-12.
- ^ Advertising Age - Sergio Alcocer Leaving LatinWorks
- ^ "Hispanic Shops Alma, Gallegos, La Comu, Lapiz And LatinWorks Win At Cannes". adage.com. Retrieved 2016-02-12.
- ^ "U.S. Hispanic Agency LatinWorks Wins Two Lions at Cannes Festival". adage.com. Retrieved 2016-02-12.
- ^ "LatinWorks Is Ad Age's Multicultural Agency of the Year". adage.com. Retrieved 2016-02-12.
- ^ "LatinWorks Is Ad Age's Multicultural Agency of the Year". adage.com. Retrieved 2016-02-12.
- ^ "LatinWorks Is Ad Age's Multicultural Agency of the Year". adage.com. Retrieved 2016-02-12.
- ^ "LatinWorks Is No. 9 on the Ad Age Agency A-List". adage.com. Retrieved 2016-02-12.
- ^ "LatinWorks Is No. 9 on Ad Age's 2014 Agency A-List". adage.com. Retrieved 2016-02-12.