Norwegian Reward
Norwegian Reward is the loyalty program of Norwegian Air Shuttle. The program launched in 2007 and has over 10 million members (2019)[1]. Every time members book a trip with Norwegian, or use services from Norwegian Reward's partners, CashPoints are earned. CashPoints are the same as bonus points, and 1 CashPoint is equal to 1 Norwegian krone. The points can be used to pay for tickets or related products such as seating reservations or checked baggage. Norwegian Reward does not operate with traditional status levels, but frequent flyers can earn extra benefits called "Rewards"[2] such as CashPoint Boosts and free Fast Track. A Reward is earned for every sixth single flight the member takes with Norwegian within the last 12 months. Each Reward is available for at least 12 months.
Bank Norwegian is linked to the loyalty program and with the credit card, Norwegian Card, allowing customers residing in Norway, Denmark, Sweden and Finland to earn CashPoints on all purchases. CashPoints can also be earned on purchases in other industries such as insurance, grocery and mobile.
The program also has a credit card for US residents: the Norwegian Reward World Mastercard. Members with the card earn extra CashPoints on flight tickets, dining and groceries, as well as points on everyday purchases and bills. There are also a number of extra travel benefits associated with the card such as Priority Boarding on Norwegian flights.
In 2017, 2018 and 2019, Norwegian Reward won the Freddie Award for 'Best Loyalty Program in Europe / Africa'[3] in the airline category. The program also won 'Best Redemption Ability'[4] at the Frequent Traveler Awards in 2019.
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