WHAD

WHAD

Delafield, Wisconsin
Broadcast area	Milwaukee and Madison, Wisconsin
Frequency	90.7 MHz (HD Radio)
Branding	Ideas 90.7, WHAD
Programming
Format	Wisconsin Public Radio Ideas Network HD 2: Classical music
Affiliations	NPR
Ownership
Owner	Wisconsin Educational Communications Board
History
First air date	May 30, 1948
Call sign meaning	WHA Delafield
Technical information
Facility ID	63091
Class	B
ERP	72,000 watts
HAAT	208 meters (682 ft)
Transmitter coordinates	43°1′42.00″N 88°23′32.00″W
Links
Webcast	Listen Live
Website	wpr.org

WHAD (90.7 FM) is a non-commercial radio station licensed to Delafield, Wisconsin and serving the Milwaukee metropolitan area. Part of Wisconsin Public Radio (WPR), it airs WPR's "Ideas Network", consisting of news and talk programming. Like the Milwaukee area's other NPR station, WUWM (licensed to Milwaukee proper), the station airs BBC World Service in the overnight hours. WHAD maintains a local news staff and cut-ins outside the main WPR network, and the station's facilities, located on the seventh floor of 310 W. Wisconsin Avenue in Milwaukee (by coincidence, also hosting the studios of commercial sports radio station WAUK), originate some programming for the network, including Kathleen Dunn's afternoon program until her retirement in the summer of 2017. WHAD has its own 414 studio line for Milwaukee callers to call into locally originated programs. Because of the lack of a sister station providing WPR's News and Classical Network to Milwaukee, WHAD provides the HD2 Classical Network via HD Radio to the market via their HD2 subchannel, which only differs from the News and Classical Network in having a full-classical format overlaying NPR and APM news programming exclusive to WUWM in the market; it became the market's only classical music station over the air in 2007 after WFMR abandoned the format commercially.

The current-day WHAD is of no relation to the WHAD in Milwaukee which broadcast in the 1920s and early 1930s under the ownership of Marquette University before being merged in 1934 into what is now the current-day station WISN (1130).

The station's transmitter is located in western Waukesha County just south of Delafield, almost halfway between Milwaukee and Madison. It thus provides some coverage to eastern portions of Madison when Ideas Network flagship WHA must dramatically reduce its power at night (translators of WHA, which the FCC formerly reckoned as part of the WHAD license, also provide FM Ideas Network service to Madison and Dane County at night). The WHAD signal also reaches into the northern Chicagoland area specifically Lake and McHenry counties, complementing WPR's WEPS coverage of the northern suburbs and competing with fellow NPR member WBEZ, the signal of which also reaches into Southeast Wisconsin. Since its transmitter is located further south and west than most of Milwaukee's other major FM stations (which traditionally transmit from various towers across Milwaukee's north side), its signal is not as strong in the northern part of the market. Sister stations WRST in Oshkosh (also serving Fond du Lac) and WSHS in Sheboygan provide Ideas Network service to the northern part of the nine-county Milwaukee market area, and other distant portions didn't get a clear signal for Ideas Network programming at all until the advent of streaming audio.

See also

Wisconsin Public Radio

External links

• Wisconsin Public Radio
• Facility details for Facility ID WHAD ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database