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Rabhasa (soundtrack)

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Rabhasa
Soundtrack album To Rabhasa by
S. Thaman
Released29 July 2014
Recorded2013–2014
GenreFeature film soundtrack
Length20:54
LanguageTelugu
LabelAditya Music
ProducerS. Thaman
S. Thaman chronology
Vaalu
(2014) 		Rabhasa
(2014) 		Power
(2014)

Rabhasa is the feature film soundtrack of the 2014 film of the same name directed by Santosh Srinivas starring N. T. Rama Rao Jr., Samantha Ruth Prabhu, Pranitha Subhash in the lead roles. The film's soundtrack consists of 5 songs all composed by S. Thaman while the lyrics were penned by Ramajogayya Sastry, Anantha Sreeram and Sri Mani.[1] The film also marked N. T. Rama Rao Jr.'s return as a playback singer after a hiatus of 4 years.[2] The film's soundtrack released on 29 July 2014 at Shilpakala Vedika in Hyderabad through Aditya Music label.[3]

Development

Initially during the launch of the film, it was reported that Devi Sri Prasad was roped in as the music director. However S. Thaman replaced him later. However reports emerged that Anoop Rubens would compose the music for the film.[4] It was reported that Anoop replaced Thaman as Thaman's music for the recent projects were received with negative response.[5] However, Santosh decided to keep Thaman as the music director of the film after participating in the music sittings with Anoop Rubens in September 2013. Anoop on this issue responded "It was purely Santosh’s decision. I was working on a song and it was not fully complete." Thus it made Thaman re enter the film as the Music Director since Santosh and Anoop failed to be on the same page.[6] In December 2013, reports emerged that the song "Attamadugu Vaagulona Atta Kodako" from the 1981 blockbuster film Kondaveeti Simham starring N. T. Rama Rao and Sridevi was said to be remixed in this film and N. T. Rama Rao Jr. and Samantha Ruth Prabhu would star in it.[7] In mid-February 2014, reports emerged that N. T. Rama Rao Jr. would sing a song in this film thus turning a singer again after singing in his previous films Yamadonga, Kantri and Adhurs.[8] On 11 July 2014 Thaman informed on his Twitter page that Karthik sang a song in this film whose lyrics were penned by Anantha Sreeram.[9] Later in mid-July 2014, it was confirmed that the song performed by N. T. Rama Rao Jr. is titled Raakasi Raakasi and his voice was modulated accordingly by Thaman later.[10][11]

Track listing

Track list
No.TitleLyricsArtist(s)Length
1."Maar Salaam"Ramajogayya SastrySuchith Suresan03:39
2."Raakasi Raakasi"Sri ManiJr. NTR04:12
3."Garam Garam Chilaka"Sri ManiSri Krishna, Deepu, Bindu, Parnika04:04
4."Hawa Hawa"Ananta SriramKarthik, Megha04:56
5."Dam Damaare"Sri ManiSimha, Sooraj Santhosh, Nivas, Deepthi Madhuri, Manasa Acharya, Pavani04:03
Total length:20:54

Release

In the fourth week of May 2014, it was reported that the film's audio would release in June 2014.[12] In the second week of June 2014, it was confirmed that the makers would release the audio on 20 July 2014.[13][14] But the Telangana State Government did not gave permission for the audio launch on 20 July because of security reasons as the state's biggest festival Bonalu is celebrated statewide on that day. Thus the date was postponed to 26 July 2014.[15] Later the makers finalized 27 July 2014 at the date of soundtrack's release.[16] The makers wanted to release the soundtrack on 27 July 2014 at Shilpakala Vedika in Hyderabad but because of non-availability of venue, the release date was shifted to 29 July 2014 which was confirmed by them on 20 July 2014.[17] The same was confirmed officially by releasing a press note on 22 July 2014.[18]

Marketing

The Incomplete Track list featuring six songs without any details of singers, lyricists and duration was released into the internet on 13 July 2014.[19][20] It was reported later that N. T. Rama Rao Jr. would perform in the audio launch event held at Shilpakala Vedika.[21] On 29 July 2014 the Audio release poster featuring a still of N. T. Rama Rao Jr. and Samantha Ruth Prabhu from a song in the film was released which confirmed that the film's soundtrack is marketed by Aditya Music.[22] The event had a live streaming on MAA TV from 7:30 PM and in one of the Aditya Music's official YouTube channels named Aditya MusicNMovies. Apart from them, the event had a live telecast in MAA Movies from 7:30 PM.[23] Aditya Music released the full tracks and official jukebox hours before the audio launch which proved the released track list wrong. The jukebox featured 5 songs contrary to the released track list and it contained varying genres.[24]

Reception

The songs received viral response before the audio launch on 29 July 2014.[25] The soundtrack also received positive reviews from critics. IndiaGlitz gave a review stating "When it is Thaman, expect a lot of exuberance in the air. As if to match the title's theme, he dishes out a rumbustious music. If that is a qualification, the rumbustiousness of Rabhasa is not in many colors. Thaman induces a deja vu feeling in two songs, while the others live up to his image." it added "The choice of lyricists ranges from the profound Ramajogayya Sastry and Ananth Sriram to the prolific Srimani. The singers give a good output, with Suchit Suresan's voice leading the pack. With NTR singing a number for this album, Rabhasa is surely going to be a special one for his fans. The lyrics give an indication of the kind of story we may be in for."[26] 123telugu.com gave a review stating "On the whole, Thaman plays it safe with Rabhasa, and gives a mixed bag of songs. Right from romance, fun and massy numbers, this album has it all. Rakasi Rakasi, Maar Salam and Hawa Hawa are sure shot hits and our picks. Finally, Rabhasa’s music album sounds decent and will definitely grow on you, once you watch them visually."[27]

References

  1. ^ "NTR's Rabhasa music launch on 29 July". idlebrain.com. 24 July 2014. Retrieved 24 July 2014.
  2. ^ "Thaman reveals the name of song sung by NTR". IndiaGlitz. 15 July 2014. Retrieved 22 July 2014.
  3. ^ "Rabhasa audio release postponed". Deccan Chronicle. 20 July 2014. Retrieved 20 July 2014.
  4. ^ "Anup Rubens to compose tunes for NTR's Rabhasa". The Times of India. 24 May 2013. Retrieved 11 July 2014.
  5. ^ "Anup Rubens replaces Thaman for NTR's film !". IndiaGlitz. 24 May 2013. Retrieved 11 July 2014.
  6. ^ "Exit Anoop, enter Thaman". The Hans India. 11 September 2013. Retrieved 11 July 2014.
  7. ^ "NTR's passion for NTR". raagalahari.com. 13 December 2013. Retrieved 11 July 2014.
  8. ^ "Hat-Trick For NTR Jr". Metro India. 14 February 2014. Retrieved 11 July 2014.
  9. ^ "@singer_karthik sings for #Rabhasa with him lyrics by the amazing #ananthsriram wat an energY :)". Thaman as @SST in Twitter. 11 July 2014. Retrieved 1 August 2014.
  10. ^ "NTR sings for Rabhasa". 123telugu.com. 15 July 2014. Retrieved 15 July 2014.
  11. ^ "NTR's song from Rabhasa set to make a big splash". The Times of India. 30 July 2014. Retrieved 1 August 2014.
  12. ^ "NTR's Rabhasa audio in July". The Times of India. 19 May 2014. Retrieved 11 July 2014.
  13. ^ "Rabhasa audio to release on July 20". The Times of India. 10 June 2014. Retrieved 11 July 2014.
  14. ^ "Rabhasa's audio on July 20th". 123telugu.com. 10 June 2014. Retrieved 11 July 2014.
  15. ^ "Telangana police denied permission for Rabhasa audio". Super Good Movies. 10 July 2014. Retrieved 11 July 2014.
  16. ^ "Rabhasa's audio on July 27th". 123telugu.com. 15 July 2014. Retrieved 15 July 2014.
  17. ^ "Rabhasa's audio launch shifted to July 29". The Times of India. 20 July 2014. Retrieved 20 July 2014.
  18. ^ "'Rabhasa' completes Swiss schedule, audio on July 29th". IndiaGlitz. 22 July 2014. Retrieved 22 July 2014.
  19. ^ "NTR Rabhasa audio track list". way2movies.com. 13 July 2014. Retrieved 20 July 2014.
  20. ^ "NTR's Rabhasa songs leaked: Audio track list here". The Hans India. 13 July 2014. Retrieved 20 July 2014.
  21. ^ "NTR to give a live performance ?". IndiaGlitz. 28 July 2014. Retrieved 29 July 2014.
  22. ^ "Rabhasa Audio Release Poster: Samantha is too good!". Super Good Movies. 29 July 2014. Retrieved 29 July 2014.
  23. ^ "Jr NTR's 'Rabhasa' Audio Launch: Watch Live Event". International Business Times India. 29 July 2014. Retrieved 29 July 2014.
  24. ^ "Rabhasa (రభస) Telugu Movie Songs Jukebox - Jr.Ntr, Samantha, Pranitha". Aditya Music on YouTube. 29 July 2014. Retrieved 29 July 2014.
  25. ^ "All set for Rabhasa audio". The Times of India. 29 July 2014. Retrieved 29 July 2014.
  26. ^ "Rabhasa - Rabhasa in Thaman's Brindavanam". IndiaGlitz. 29 July 2014. Retrieved 29 July 2014.
  27. ^ "Music Review : Rabhasa – Decent Album". 123telugu.com. 30 July 2014. Retrieved 30 July 2014.
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