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Sisters of the Valley

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Sisters of the Valley
LocationMerced, California
OwnerChristine Meeusen

Sisters of the Valley is a small business that sells cannabidiol tinctures and salves on the craft e-commerce website Etsy. It is based in Merced, California, and its proprietors follow a monastic motif.

History

In 2015, the sales of the Sisters of the Valley's CBD products reached $60,000.[1] Early on the business, the company was banned from advertising on Facebook, and started focusing its communications effort on PR.[2]

In 2017, the sales of the CBD-related products reached $1.1 million.[2]

Description

Following practices of Biodynamic agriculture, workers regulate their operations by the cycles of the moon, starting two-week production intervals upon the new moon, during which time they also practice chastity and vegetarianism.[3][4]

The owner and "lead Sister" Christine Meeusen, who does not identify with Christianity, considers the production to be a spiritual activity,[5] whose rituals and incorporate New Age practices and environmentalism,[6] "borrowing" from Native American practices.[7] Meeusen also mentions the Beguines to refer to her business' philosophy.[2][8]

The members wear religious habits and refer to each other as sisters, but claim no affiliation with a religious order.[9]

Business Insider calls the Sisters of the Valley nuns "the most talked-about women in the pot business".[7]

See also

References

  1. ^ Kait Bolongaro, An uncanny mixture: God, alcohol and even cannabis, Bbc.com, 27 October 2016
  2. ^ a b c Ariela Kozin, Sisters of the Valley: The Nuns Whose Religion Is Cannabis, Playboy.com, 6 September 2018
  3. ^ Chavie Lieber (April 20, 2016), "A Higher Purpose Sister Kate and Sister Darcy aren't real nuns, but they do want to save you — with weed", Racked.com, Vox Media
  4. ^ Lisa Gutierrez (April 25, 2016), "Catholic nun offended by women dressing as nuns, selling pot", The Sacramento Bee
  5. ^ "California Bureaucrats Want Nuns to Stop Producing Marijuana Products", The Liberator, Advocates for Self-Government, January 5, 2016
  6. ^ Julia Carrie Wong (January 25, 2016), "Cannabis-growing 'nuns' grapple with California law: 'We are illegal'", The Guardian
  7. ^ a b Melia Robinson (April 4, 2016), "These nuns are the most talked-about women in the pot business", Business Insider
  8. ^ "Cannabidiol Products". Sunday, June 21, 2020
  9. ^ 08.02 EST (2016-02-17). "Cannabis-growing 'nuns' grapple with California law: 'We are illegal' | US news". The Guardian. Retrieved 2016-12-11.{{cite web}}: CS1 maint: numeric names: authors list (link)

Further reading