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What About Us? (Brandy song)

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"What About Us?"
Single by Brandy
from the album Full Moon
B-side"I Wanna Fall In Love"
ReleasedJanuary 1, 2002 (2002-01-01)
RecordedFall 2001
Genre
Length4:10
LabelAtlantic
Songwriter(s)
Producer(s)Rodney Jerkins
Brandy singles chronology
"Another Day in Paradise"
(2001) 		"What About Us?"
(2002) 		"Full Moon"
(2002)

"What About Us?" is a song by American recording artist Brandy Norwood. It was written by LaShawn Daniels, Rodney Jerkins, Kenisha Pratt, Nora Payne, and Norwood for her third studio album, Full Moon (2002), featuring main production by Jerkins. An offbeat, aggressive high-tech track, the song's development was motivated by the fact that the singer wanted something different – an aggressive, sexier and edgier sound with a message which would give women strength while also reflecting her own growth and maturity.

The song was released as the album's lead single during the first quarter of 2002. While "What About Us?" managed to enter the top twenty on the majority of the charts it appeared on, it reached the top ten in Australia, Denmark, New Zealand, Norway, Philippines, the United Kingdom, and the United States. In 2003, "What About Us?" was awarded a BMI Urban Award, while Steve "Silk" Hurley's remix version of the song received a nomination for the 2003 Grammy Award for Best Remixed Recording, Non-Classical.

The accompanying music video was directed by Dave Meyers and filmed in Culver City, California in November 2001. It premiered on MTV on January 10, 2002. Primarily shot in front of a greenscreen, the highly animated, futuristic video introduced a sexier image of the former teen singer, portraying her as a male-ruling character in an alternate universe. It was nominated for the Viewer's Choice Award at the 2002 MTV Video Music Awards.

Background and recording

After the end of her promotional touring for her album Never Say Never (1998), the end of her UPN sitcom Moesha and a flurry of tabloid headlines discussing her nervous breakdown in November 1999,[1] Norwood went on a lengthy hiatus to reflect and take some introspective looks.[2] In mid-2000, she started reconsecrating herself on her musical career, contributing songs to albums such as Urban Renewal (2001), which introduced a scratchy, evocative edge to Norwood's voice, now having a deeper and warmer tone with a textured lower register and notably stronger falsetto.[3] In fall 2000, Norwood finally began conceiving ideas for a third studio album with the Atlantic label.[2] While Rodney Jerkins, the main producer of her previous album, and his team, had been working on several new songs for the singer's upcoming project in hopes of recreating the winning chemistry of Never Say Never,[4] Norwood wanted to make sure that she was gaining more creative control over the project and thus, arranged meetings with all her writers and musicians to discuss the lyricals topics and sounds she wanted for the album.[2]

"What About Us?" was one of a couple of new tracks Jerkins worked on while he was putting the finishing touches on Norwood's Full Moon album in Los Angeles, California.[5] After playing it to her, enthusiastic Norwood asked Jerkins to save the "offbeat, aggressive high-tech track" for the album: "I was like 'Oh my God, Rodney, this is it", she said in an interview with MTV News the following year. "This is exactly what the industry needs. We can maybe change the game with this.' He said, 'Yeah, this is what I'm going for'."[5] The singer eventually consulted longtime collaborators LaShawn Daniels, Nora Payne and Kenisha Pratt to re-write several lyrics in the song. "I told them what I wanted to talk about. 'This is an aggressive record – it's edgy, it's sexy. I wanna sing about something that's sexy and edgy.' I revisited my past in my mind and kind of told them what I wanna talk about."[5]

Norwood has noted that it took the team a while to get it because she didn't want "that sound that’s already saturated the industry. It’s important to me to be a trendsetter and change the game. It was a great feeling to see Rodney soar like that."[6] The song's protagonist describes the aftermaths of an untrue love, facing would-be Mr. Right with the current point of the one-sided attachment. "It was about being in a relationship that's not working anymore," Norwood said in a 2005 interview, adding: "'What About Us' was a little more aggressive and different for me. I'd say it was a little bit ahead of its time..."[7]

Critical reception

"What About Us?" received a mixed to positive response from music critics, who complimented its production and compared it to Janet Jackson's breakthrough single "Control" (1986), which Norwood has cited as an influence on the song.[8] Chuck Taylor from Billboard magazine felt the track was "so striking [that] it's destined to one of those marked hate-it-or-love-it songs".[9] While he criticized Norwood's "generic voice" over the track, he commended the complex but instant structure of the song, writing that "certainly, this is an effective way to let the world know that this charmer as returned and it's destined to be a monster at radio."[9] Sal Cinquemani from Slant Magazine wrote that the song was "lifting Brandy's typically schmaltzy brand of pop-R&B to a new, edgier plateau [...] With offbeat "What About Us," an assessment of post-break-up collateral damage, [producer] Rodney Jerkins dresses up his signature bass-heavy production in gritty, oft-sadistic outfits."[10] In his album review of Full Moon, Arion Berger declared "What About Us?" the "bright spot" on the album "with its awkward, chopping pace and snarky sound effects mugging in the background".[11]

NME writer Peter Robinson praised the uptempo track and wrote, "Brandy’s been off the scene for a while but ‘What About Us?’ rattles her back to life with the force and devastation of a tortoise being plucked from the airing cupboard and set on fire: this rocks hard, it’s the tippest of the top, it gets better with every single listen, and it might well be Rodney’s best work since ‘Say My Name’."[12] Somewhat critical with the track, his colleague Piers Martin found that "What About Us?" was "a slippery, twitching slab of computer funk that thrusts Brandy, fleetingly, into the 21st century,[13] while Devon Thomas The Michigan Daily called it "guaranteed mainstream club play".[14] Allmusic's Stephen Thomas Erlewine ranked the song among his three favorite tracks on the Full Moon album along with the title track and "He Is".[15] In 2003, "What About Us?" was awarded a BMI Urban Award, while Steve "Silk" Hurley's remix version of the song received a nomination for the 2003 Grammy Award for Best Remixed Recording, Non-Classical but lost to Roger Sanchez's remix of No Doubt's "Hella Good".[16]

Release and performance

AOL Music hosted the exclusive global premiere of "What About Us?" starting January 2, 2002. The full song was first made available for streaming on-demand in its entirety with a special recorded introduction from Norwood on the AOL service at AOL Keyword: First Listen, across AOL's Web Properties including Netscape, AIM, ICQ and CompuServe, as well as on its international services in Australia, Brazil, Canada, France, Germany, Japan, Mexico, Argentina, and the United Kingdom.[17] The song was streamed more than 750,000 times in one day.[17] "What About Us?" was remixed by several producers and DJs, among spawning versions with rappers Nas and Joe Budden each. Instead of the original version, the Simon Vegas Remix was played on radios and television in some countries, including Germany, Austria and Switzerland. Darkchild signee Fats was supposed to appear on the album version of the song.

"What About Us?" debuted in the week of January 26, 2002 on the US Billboard Hot 100.[18] Opening at number 42, it was the Hot Shot Debut of the week and marked both, Norwood's first entry of the decade and her first appearance since 1999's "U Don't Know Me (Like U Used To)".[18] Norwood's seventh top ten entry, it peaked at number seven, staying on the Hot 100 chart for 18 weeks, and would remain 2002's highest debut on the chart.[19] On Billboard's Hot R&B/Hip-Hop Singles & Tracks chart, the song debuted at number 44, while reaching number 39 on the Hot R&B/Hip-Hop Airplay chart.[20] It eventually peaked at number three on the former chart, on which it became her highest-charting track since "Have You Ever?" (1998).[21] In addition, "What About Us?" peaked within the top five of the Rhythmic Top 40 chart, and the top twenty on both the Top 40 Mainstream and Top 40 Tracks charts.[21]

Music video

The song's music video was directed by Dave Meyers and produced by Ron Mohrhoff. It was entirely filmed at the Ten 9 Fifty Studios in Culver City, California on November 29–30, 2001, and features close shots and dance sequences using greenscreen technique.[22] The video does not have a substantial plot but focuses on capturing Norwood's "moments as a performer," dealing with "different set-ups" and "beauty, fashion, edginess, hip."[23] To that end, she added in an interview with MTV, it speaks for all girls who've been wronged by selfish, evil lovers. "The hurt and the pain songs really, really work," she observed, articulating the pain of "women, from 15, or 13 on up [...] they have crushes and they get hurt." The video was all about "showing the world a new side of me," she added.[23]

The video for "What About Us?" saw Norwood abandon her teenage appeal for a more adult and sensual edginess.[24]

Set in a science fiction world, the video opens with a digitized long shot of Norwood standing atop a pyramid of kneeling, taut men, which PopMatters described appearing like "tragically punished human in Greek mythology", all holding up Norwood on her pedestal. The camera closes on her, and depicts Norwood placing mementos of her now-dead relationship in a chest, including a promise written on parchment, a watch on a chain, a teddy bear.[24] From here, the scene switches into a futuristic wind tunnel, where she wields a bat against cell phones, two-way pagers, and a flying male, whose sunglasses she grabs off. While the video among intercuts scenes of Norwood performing on a platform with two black-painted men in collars and leashes, it ends with her sitting in the passenger's seat in a lowrider, amid a sea of lowriders. The final scenes feature cameo appearances by Rodney Jerkins and Norwood's younger brother Ray J.[24]

The final edit of "What About Us?" worldpremiered at the end of its Making the Video episode on MTV on January 10, 2002.[25] It debuted on the network's Total Request Live top ten video countdown on January 25.[26] The video entered the MuchMusic Countdown in Canada in the week ending February 8, and it peaked at number seven in the week ending February 22.[27] The video generally mixed reviews by critics, who called it "a surprisingly hard, ostensibly angry, and not very adventurous video" and compared it to Norwood's Matrix-influenced remix video for U Don't Know Me (Like U Used To)".[24] It was nominated for the Viewer's Choice Award at the 2002 MTV Video Music Awards but lost to Michelle Branch's video for "Everywhere".

Formats and track listings

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[58] Gold 35,000^

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

References

  1. ^ Johnson, Tina (November 9, 1999). "Reasons Behind Brandy's Hospital Visit Still Unknown". MTV News. MTV.com. Retrieved July 10, 2010.
  2. ^ a b c "Brandy Talks About Her Nervous Breakdown, New Album, New Husband And Motherhood". Jet. Google Books. April 15, 2002. Retrieved June 13, 2010.
  3. ^ Ogunnaike, Lola (April 1, 2002). "Brand New". VIBE. Google Books. Retrieved July 10, 2010.
  4. ^ Reid, Shaheem (August 23, 2001). "Brandy, Rodney Jerkins Hope To Repeat Chemistry". MTV News. VH1.com. Retrieved July 10, 2010.
  5. ^ a b c "Brandy Comes Full Circle On Full Moon". MTV News. Retrieved January 17, 2007.
  6. ^ "Brandy Released Her New Single 'What About Us?'". e-Jams. Archived from the original on October 16, 2006. Retrieved January 17, 2007.
  7. ^ "The Best of Brandy". Soultracks. Retrieved January 17, 2007.
  8. ^ "Brandy Expecting A 'Full Moon' On March 5". XS-4-All. Retrieved January 17, 2007.
  9. ^ a b Taylor, Chuck (January 26, 2002). "Spotlights – Brandy – Full Moon (2002)". Billboard. Google Books. Retrieved February 25, 2013.
  10. ^ Cinquemani, Sal (February 17, 2002). "Brandy – Full Moon". Slant. Retrieved July 2, 2010.
  11. ^ Berger, Arion (March 27, 2002). "Brandy: Full Moon : Music Reviews". Rolling Stone. Archived from the original on April 29, 2007. Retrieved July 4, 2010.
  12. ^ Robinson, Peter (February 8, 2002). "Brandy : What About Us?". NME. Retrieved October 5, 2012.
  13. ^ Martin, Piers (March 5, 2002). "Album Reviews – Brandy : Full Moon". NME. Retrieved October 5, 2012.
  14. ^ Thomas, Devon (March 5, 2002). "Breaking Records: Brandy, Full Moon". The Michigan Daily. MichiganDaily.com. Retrieved July 2, 2010.
  15. ^ Erlewine, Stephen Thomas. "(Full Moon > Overview)". Allmusic. Retrieved March 6, 2010.
  16. ^ "2003 BMI Urban Awards: Song List". Broadcast Music, Inc.(BMI). August 5, 2003. Retrieved July 2, 2010.
  17. ^ a b "AOL Music Hosts Record Breaking Global 'First Listen' of Brandy's Latest Single". Business Wire. January 9, 2002. Retrieved January 17, 2007.
  18. ^ a b Bronson, Fred (January 26, 2002). "Chart Beat". Billboard. Google Books. Retrieved February 25, 2013.
  19. ^ Bronson, Fred (August 3, 2002). "Chart Beat". Billboard. Google Books. Retrieved February 25, 2013.
  20. ^ "Singles Minded". Billboard. Google Books. January 19, 2002. Retrieved February 25, 2013.
  21. ^ a b "Brandy > Awards". Billboard. AllMusic. Retrieved February 25, 2013.
  22. ^ "Brandy – What About Us?". MVD Base. Retrieved February 25, 2007.
  23. ^ a b "What About Us?" on Making the Video[permanent dead link] Myspace. Retrieved February 5, 2007.
  24. ^ a b c d Fuchs, Cynthia. "I'm glad I'm me". PopMatters. PopMatters.com. Retrieved February 22, 2013.
  25. ^ "Brandy Stands On Hill Of Men, Rocks Low Rider In New Video". Vh1 News. Retrieved February 5, 2007.
  26. ^ "Archive". TRL Archive. Retrieved July 19, 2007.
  27. ^ "Countdown". Much Music. Archived from the original on May 25, 2011. Retrieved July 19, 2007.
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  29. ^ "Brandy – What About Us?" (in German). Ö3 Austria Top 40. Retrieved May 23, 2011.
  30. ^ "Brandy – What About Us?" (in Dutch). Ultratop 50. Retrieved May 23, 2011.
  31. ^ "Brandy – What About Us?" (in French). Ultratop 50. Retrieved May 23, 2011.
  32. ^ "Brandy - Chart history - Billboard". Billboard. March 17, 2018.
  33. ^ "Oficiální Česká Hitparáda - Pro týden" (in Czech). IFPI ČR. Archived from the original on April 5, 2002. Retrieved March 16, 2020.
  34. ^ "Brandy – What About Us?". Tracklisten. Retrieved May 23, 2011.
  35. ^ "Euro Chart Hot 100" (PDF). Music & Media. March 2, 2002. p. 15. Retrieved January 7, 2018.
  36. ^ "Brandy – What About Us?" (in French). Les classement single. Retrieved May 23, 2011.
  37. ^ "The Irish Charts – Search Results – What About Us?". Irish Singles Chart. Retrieved January 29, 2020.
  38. ^ "Brandy – What About Us?". Top Digital Download. Retrieved May 23, 2011.
  39. ^ "Nederlandse Top 40 – week 10, 2002" (in Dutch). Dutch Top 40. Retrieved December 8, 2017.
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  42. ^ "Brandy – What About Us?". VG-lista. Retrieved May 23, 2011.
  43. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  44. ^ "Brandy – What About Us?". Singles Top 100. Retrieved May 23, 2011.
  45. ^ "Brandy – What About Us?". Swiss Singles Chart. Retrieved May 23, 2011.
  46. ^ "Brandy: Artist Chart History". Official Charts Company. Retrieved May 23, 2011.
  47. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved November 26, 2017.
  48. ^ "Brandy Chart History (Hot 100)". Billboard. Retrieved May 23, 2011.
  49. ^ "Brandy Chart History (Dance Singles Sales)". Billboard. Retrieved November 20, 2019.
  50. ^ "Brandy Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved May 23, 2011.
  51. ^ "Brandy Chart History (Pop Songs)". Billboard. Retrieved May 23, 2011.
  52. ^ "Brandy Chart History (Rhythmic)". Billboard. Retrieved November 30, 2017.
  53. ^ "ARIA Charts – End Of Year Charts – Top 100 Singles 12002". Australian Recording Industry Association. Retrieved February 25, 2012.
  54. ^ "Jaarlijsten 2002" (in Dutch). Stichting Nederlandse Top 40. Retrieved February 22, 2020.
  55. ^ "Hitparade.ch – Jahreshitparade 2002". Swiss Music Charts. Hung Medien (in German). Retrieved March 20, 2011.
  56. ^ "ChartsPlus Year-End 200q" (PDF). UKChartsPlus. Retrieved March 3, 2013.
  57. ^ "Billboard Top 100 – 2002". Archived from the original on April 12, 2009. Retrieved March 6, 2012.
  58. ^ "ARIA Charts – Accreditations – 2002 Singles" (PDF). Australian Recording Industry Association. Retrieved December 22, 2017.
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